Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door selling firm , door-to-door sales technique and door2door selling firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door selling firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door selling firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Kasba Peth

2015: The Year of the Book?

Aren’t you sick of all the internet lists.” Everywhere online you see a promotion for …the top five this, the ten best that, the three big those…and so on. It’s like everyone read somewhere that a numbered list is the best way to get click-throughs… and maybe it is?

It doesn’t matter. Once an Internet novelty—fresh and breezy, easy to digest, the web’s answer to the beach read—this skim-friendly format appeals to the worst in our nature – microwaveable insights and intelligence.

This can’t be doing any good for our critical thinking skills. So, it was exciting to see a potential countermovement spring up, led by none other than Mark Zuckerberg, Facebook’s multibillionaire founder and CEO. He made it his New Year’s Resolution to start reading more offline. Zuckerberg is starting his own book club, and according to reports, it has a pretty demanding book every-two-weeks pace.

So it may seem a tad ironic that someone associated with Facebook, long a symbol of Digital Age distraction, is behind the vision to make 2015 the year of the book. But suffice it to say, we at Corporate Visions are fully on board with Zuckerberg’s plan. In fact, it has us feeling a bit bookish ourselves.

That’s why we’re hoping a forthcoming publication, The Three Value Conversations, (McGraw-Hill), now available for pre-order, will make its way onto your reading list in 2015.

Penned by four Corporate Visions thought leaders, the book highlights the three essential value conversations that sales professionals must know to control every step of the buying cycle:

The Differentiation Conversation (Creating value)

The Justification Conversation (Elevating value to the right decision maker)

The Maximization Conversation (Capturing value and maximizing the size of your opportunities)

The Three Value Conversations comes on the heels of the success of Conversations That Win the Complex Sale, also a product of Corporate Visions thought leaders teaming up with publishing giant McGraw-Hill.

Purchase your copy of The Three Value Conversations today.

door2door selling firm in Pune

door2door selling firm in mumbai

Experiential marketing , B To B Advertising, B 2 C Activation, digital marketing solution,

BTL Advertising, selling, Field Research

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door selling firm , door-to-door sales technique and door2door selling firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door selling firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door selling firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

marketing agency in rajgurunagar

Setting the Product and Branding Strategy

Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing the four. The most important among is the product. All the marketing push and promotion will go waste if the product is not able to deliver. To come out with winner product, companies have to understand target customers needs and requirements.

Product Classifications and Strategy

Anything which companies produce to satisfy particular needs and demands is referred to as a product. Product is a broad category ranging from physical goods, tourism to managing a celebrity.

A product can be classified as to be made of five levels as shown in the figure below:-

Product Levels

The core benefit is the underlying segment product is offering. For example, customer is buying commuting power when she purchases a car. Cars are fitted with comfortable seats, seat cover, and have desired color, converting a core product into the basic product. Companies are in business of providing value to products. At the expected level companies offer music system, child lock system and temperature control features. An augmented product provides more than customer expectation like a chrome wheels or sun/moon roof. However, augmentation increases the price of the product and customers have to pay extra. An augmented product gets converted into an expected. At potential level companies provides products considering all the possible augmentation.

The product itself is arranged in a hierarchy like need family, product family, product class, product line, product type and item based on needs it satisfies. Further product can be classified on durability, tangibility and usage. Durability comprises of durable and non-durable goods. Non-durable goods comprises of product like soap and beer, which are of frequent purchase and usually consumed quickly. These goods are available at many locations and require more allocation for advertising. Durable goods include TV, washing machines and music system. These goods require more personal touch for selling as the customer would like to understand all features and functions. Intangible products are in the form of services, like haircutting and car repair.

Product usage divides the product into industrial goods and consumer goods. Convenience goods are consumer goods, which can be bought by the customer without much fuss, for example, soaps, beer and newspaper. Shopping goods are type of consumer goods where in customer compare characteristics with other products in same category bases on price, quality and appearance, for example, clothing, furniture and used car. Specialty goods are type of consumer goods where consumers need to make extra efforts in purchasing them, for example, yacht or luxury car. Unsought goods are consumer goods, which are not part of daily life and routine, for example, smoke detectors and cemetery plots.

Industrial goods can be further classified into capital goods and regular business supply. Capital goods are type of industrial goods, which are required for production of final products, for example, plant and machinery. Business goods are type of industrial goods, which are required for day to day functioning as well as on special occasion, for example, office supplies, lubricants and spare parts.

Branding Strategy

Another important aspect of product strategy is branding. Branding is process of giving identity and image to the product as to create an impression in the mind of consumer. Branding is a long process involves lots of investments in terms of money and time from the company. Building brand identity involves designing name, symbol and logo for the product. Branding involves developing strategy to create a point of differentiation from competitors as well point of similarity with product class. Brand which reaches a high level of awareness and enjoys the loyalty from customer develops brand equity. Packaging of the products also forms part of branding strategy.

Creating a unique product identity and branding strategy is important in formulating success of the company. Customer’s purchase decision will be based on attractive product and branding strategy.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Retail Store Operations

Retail Store Operations

Store Atmosphere

The store must offer a positive ambience to the customers for them to enjoy their shopping and leave with a smile.

• The store should not give a cluttered look.
• The products should be properly arranged on the shelves according to their sizes and patterns. Make sure products do not fall off the shelves.
• There should be no foul smell in the store as it irritates the customers.
• The floor, ceiling, carpet, walls and even the mannequins should not have unwanted spots.
• Never dump unnecessary packing boxes, hangers or clothes in the dressing room. Keep it clean.
• Make sure the customers are well attended.
• Don’t allow customers to carry eatables inside the store.

Cash Handling

• One of the most important aspects of retailing is cash handling.
• It is essential for the retailer to track the daily cash flow to calculate the profit and loss of the store.
• Cash Registers, electronic cash management system or an elaborate computerized point of sale (POS) system help the retailer to manage the daily sales and the revenue generated.

Prevent Shoplifting/Safety and Security

• The merchandise should not be displayed at the entry or exit of the store.
• Do not allow customers to carry more than three dresses at one time to the trial room.
• Install CCTVs and cameras to keep a close watch on the customers.
• Each and every merchandise should have a security tag.
• Ask the individuals to submit carry bags at the security.
• Make sure the sales representative handle the products carefully.
• Clothes should not have unwanted stains or dust marks as they lose appeal and fail to impress the customers.
• Install a generator for power backup and to avoid unnecessary black outs.
• Keep expensive products in closed cabinets.
• Instruct the children not to touch fragile products.
• The customers should feel safe inside the store.

Customer Service

• Customers are assets of the retail business and the retailer can’t afford to lose even a single customer.
• Greet customers with a smile.
• Assist them in their shopping.
• The sales representatives should help the individuals buy merchandise as per their need and pocket.
• The retailer must not oversell his products to the customers. Let them decide on their own.
• Give the individual an honest and correct feedback. If any particular outfit is not looking good on anyone, tell him the truth and suggest him some better options.
• Never compromise on quality of products. Remember one satisfied customer brings five more individuals to the store. Word of mouth plays an important role in Brand Promotion.

Refunds and Returns

• Formulate a concrete refund policy for your store.
• The store should have fixed timings for exchange of merchandise.
• Never exchange products in lieu of cash.
• Never be rude to the customer, instead help him to find something else.

Visual Merchandising

• The position of dummies should be changed frequently.
• There should be adequate light in the store. Change the burned out lights immediately.
• Don’t stock unnecessary furniture at the store.
• Choose light and subtle colours for the walls to set the mood of the walk-ins.
• Make sure the signage displays all the necessary information about the store and is installed at the right place visible to all.
• The customers should be able to move and shop freely in the store.
• The retail store should be well ventilated.

Training Program

• The store manager must conduct frequent training programs for the sales representatives, cashier and other team members to motivate them from time to time.
• It is the store manager’s responsibility to update his subordinates with the latest softwares in retail or any other developments in the industry.
• It is the store manager’s responsibility to collate necessary reports (sales as well as inventory) and send to the head office on a daily basis.

Inventory and Stock Management

• The retailer must ensure to manage inventory to avoid being “out of stock”.
• Every retail chain should have its own warehouse to stock the merchandise.
• Take adequate steps to prevent loss of inventory and stock.

Sales Training and Self Training for Success

door2door selling firm in Pune

door2door selling firm in mumbai

Experiential marketing , B To B Advertising, B 2 C Activation, digital marketing solution,

BTL Advertising, selling, Field Research

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Kasba Peth

2015: The Year of the Book?

Aren’t you sick of all the internet lists.” Everywhere online you see a promotion for …the top five this, the ten best that, the three big those…and so on. It’s like everyone read somewhere that a numbered list is the best way to get click-throughs… and maybe it is?

It doesn’t matter. Once an Internet novelty—fresh and breezy, easy to digest, the web’s answer to the beach read—this skim-friendly format appeals to the worst in our nature – microwaveable insights and intelligence.

This can’t be doing any good for our critical thinking skills. So, it was exciting to see a potential countermovement spring up, led by none other than Mark Zuckerberg, Facebook’s multibillionaire founder and CEO. He made it his New Year’s Resolution to start reading more offline. Zuckerberg is starting his own book club, and according to reports, it has a pretty demanding book every-two-weeks pace.

So it may seem a tad ironic that someone associated with Facebook, long a symbol of Digital Age distraction, is behind the vision to make 2015 the year of the book. But suffice it to say, we at Corporate Visions are fully on board with Zuckerberg’s plan. In fact, it has us feeling a bit bookish ourselves.

That’s why we’re hoping a forthcoming publication, The Three Value Conversations, (McGraw-Hill), now available for pre-order, will make its way onto your reading list in 2015.

Penned by four Corporate Visions thought leaders, the book highlights the three essential value conversations that sales professionals must know to control every step of the buying cycle:

The Differentiation Conversation (Creating value)

The Justification Conversation (Elevating value to the right decision maker)

The Maximization Conversation (Capturing value and maximizing the size of your opportunities)

The Three Value Conversations comes on the heels of the success of Conversations That Win the Complex Sale, also a product of Corporate Visions thought leaders teaming up with publishing giant McGraw-Hill.

Purchase your copy of The Three Value Conversations today.

door2door selling firm in Pune

door2door selling firm in mumbai

Experiential marketing , B To B Advertising, B 2 C Activation, digital marketing solution,

BTL Advertising, selling, Field Research

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

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Setting the Product and Branding Strategy

Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing the four. The most important among is the product. All the marketing push and promotion will go waste if the product is not able to deliver. To come out with winner product, companies have to understand target customers needs and requirements.

Product Classifications and Strategy

Anything which companies produce to satisfy particular needs and demands is referred to as a product. Product is a broad category ranging from physical goods, tourism to managing a celebrity.

A product can be classified as to be made of five levels as shown in the figure below:-

Product Levels

The core benefit is the underlying segment product is offering. For example, customer is buying commuting power when she purchases a car. Cars are fitted with comfortable seats, seat cover, and have desired color, converting a core product into the basic product. Companies are in business of providing value to products. At the expected level companies offer music system, child lock system and temperature control features. An augmented product provides more than customer expectation like a chrome wheels or sun/moon roof. However, augmentation increases the price of the product and customers have to pay extra. An augmented product gets converted into an expected. At potential level companies provides products considering all the possible augmentation.

The product itself is arranged in a hierarchy like need family, product family, product class, product line, product type and item based on needs it satisfies. Further product can be classified on durability, tangibility and usage. Durability comprises of durable and non-durable goods. Non-durable goods comprises of product like soap and beer, which are of frequent purchase and usually consumed quickly. These goods are available at many locations and require more allocation for advertising. Durable goods include TV, washing machines and music system. These goods require more personal touch for selling as the customer would like to understand all features and functions. Intangible products are in the form of services, like haircutting and car repair.

Product usage divides the product into industrial goods and consumer goods. Convenience goods are consumer goods, which can be bought by the customer without much fuss, for example, soaps, beer and newspaper. Shopping goods are type of consumer goods where in customer compare characteristics with other products in same category bases on price, quality and appearance, for example, clothing, furniture and used car. Specialty goods are type of consumer goods where consumers need to make extra efforts in purchasing them, for example, yacht or luxury car. Unsought goods are consumer goods, which are not part of daily life and routine, for example, smoke detectors and cemetery plots.

Industrial goods can be further classified into capital goods and regular business supply. Capital goods are type of industrial goods, which are required for production of final products, for example, plant and machinery. Business goods are type of industrial goods, which are required for day to day functioning as well as on special occasion, for example, office supplies, lubricants and spare parts.

Branding Strategy

Another important aspect of product strategy is branding. Branding is process of giving identity and image to the product as to create an impression in the mind of consumer. Branding is a long process involves lots of investments in terms of money and time from the company. Building brand identity involves designing name, symbol and logo for the product. Branding involves developing strategy to create a point of differentiation from competitors as well point of similarity with product class. Brand which reaches a high level of awareness and enjoys the loyalty from customer develops brand equity. Packaging of the products also forms part of branding strategy.

Creating a unique product identity and branding strategy is important in formulating success of the company. Customer’s purchase decision will be based on attractive product and branding strategy.

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Articales from http://www.managementstudyguide.com

Retail Store Operations

Retail Store Operations

Store Atmosphere

The store must offer a positive ambience to the customers for them to enjoy their shopping and leave with a smile.

• The store should not give a cluttered look.
• The products should be properly arranged on the shelves according to their sizes and patterns. Make sure products do not fall off the shelves.
• There should be no foul smell in the store as it irritates the customers.
• The floor, ceiling, carpet, walls and even the mannequins should not have unwanted spots.
• Never dump unnecessary packing boxes, hangers or clothes in the dressing room. Keep it clean.
• Make sure the customers are well attended.
• Don’t allow customers to carry eatables inside the store.

Cash Handling

• One of the most important aspects of retailing is cash handling.
• It is essential for the retailer to track the daily cash flow to calculate the profit and loss of the store.
• Cash Registers, electronic cash management system or an elaborate computerized point of sale (POS) system help the retailer to manage the daily sales and the revenue generated.

Prevent Shoplifting/Safety and Security

• The merchandise should not be displayed at the entry or exit of the store.
• Do not allow customers to carry more than three dresses at one time to the trial room.
• Install CCTVs and cameras to keep a close watch on the customers.
• Each and every merchandise should have a security tag.
• Ask the individuals to submit carry bags at the security.
• Make sure the sales representative handle the products carefully.
• Clothes should not have unwanted stains or dust marks as they lose appeal and fail to impress the customers.
• Install a generator for power backup and to avoid unnecessary black outs.
• Keep expensive products in closed cabinets.
• Instruct the children not to touch fragile products.
• The customers should feel safe inside the store.

Customer Service

• Customers are assets of the retail business and the retailer can’t afford to lose even a single customer.
• Greet customers with a smile.
• Assist them in their shopping.
• The sales representatives should help the individuals buy merchandise as per their need and pocket.
• The retailer must not oversell his products to the customers. Let them decide on their own.
• Give the individual an honest and correct feedback. If any particular outfit is not looking good on anyone, tell him the truth and suggest him some better options.
• Never compromise on quality of products. Remember one satisfied customer brings five more individuals to the store. Word of mouth plays an important role in Brand Promotion.

Refunds and Returns

• Formulate a concrete refund policy for your store.
• The store should have fixed timings for exchange of merchandise.
• Never exchange products in lieu of cash.
• Never be rude to the customer, instead help him to find something else.

Visual Merchandising

• The position of dummies should be changed frequently.
• There should be adequate light in the store. Change the burned out lights immediately.
• Don’t stock unnecessary furniture at the store.
• Choose light and subtle colours for the walls to set the mood of the walk-ins.
• Make sure the signage displays all the necessary information about the store and is installed at the right place visible to all.
• The customers should be able to move and shop freely in the store.
• The retail store should be well ventilated.

Training Program

• The store manager must conduct frequent training programs for the sales representatives, cashier and other team members to motivate them from time to time.
• It is the store manager’s responsibility to update his subordinates with the latest softwares in retail or any other developments in the industry.
• It is the store manager’s responsibility to collate necessary reports (sales as well as inventory) and send to the head office on a daily basis.

Inventory and Stock Management

• The retailer must ensure to manage inventory to avoid being “out of stock”.
• Every retail chain should have its own warehouse to stock the merchandise.
• Take adequate steps to prevent loss of inventory and stock.

Sales Training and Self Training for Success

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