Fulcrum Marketing is a strategic door2door selling firm Revenue Colony Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , firm Revenue Colony Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and firm Revenue Colony Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
firm
Revenue Colony Pune,
Revenue Colony, situated in the centre of Pune city is an upcoming locality. It comes under the jurisdiction of Pune Municipal Corporation (PMC). AH 114 is passing through the locality which further links the locality with Mumbai Highway or NH 60. There are some prominent localities situated close to Revenue Colony are Shivaji Nagar, Model Colony, Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Modi Colony, Gokhale Nagar among others. It is well connected to the other parts of the city via roads, rails, and National Highway. The area is home to many central, state and local government offices as well as educational establishments. It has close proximity to Pune which is located about 2.7 km via Omkareshwar Path while Mumbai is about 147 km via Bengaluru-Mumbai Highway. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. at a stone throw away distance makes Revenue Colony a self-sustained locality. Some of the key residential projects in Revenue Colony are Nisarg Rajyog Residency, Tara 55 Sukhniwas, Samrat Green Republic, Nisarg Vatika, Sai Sanskar Residency, Panchavati Nest among others.
Connectivity
The locality of Revenue Colony is surrounded by FC Road, Ganeshkhind Road, Modern Engineering College Road, and AH 114. It is well connected to the other parts of the city via road, rail and National Highway.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 18 kms via Lohegaon Road/Pune Nagar Road/Samrat Ashok Road.
Shivajinagar, Pune Junction, Khadki and Ghorpadi are the nearby railway stations. However, Shivajinagar is the nearest railway station to Revenue Colony located at a distance of 800 mtrs via Ganeshkhind Road and Gharpure Lane. Pune Junction is the another important railway station from where one can avail the facilities of interstate trains.
Employment hubs near Revenue Colony Pune IT Park Nano Space IT Park Thube Park Software Technology Parks of India Commerzone IT Park Teerth Technospace
Factors for past growth Its proximity to Pune International Airport, Pune Junction along with major technology parks such as Pune IT Park, Commerzone IT Park, Teerth Technospace, Nano Space IT Park, and Software Technology Parks of India, have been a plus point for Revenue Colony, has also increased employment opportunities, aided development and boosted real estate development in this region. As a result, the region has seen considerable rental demands for 1 BHK apartments for rent in Revenue Colony.
Infrastructural Development (Social & Physical) Revenue Colony offers best in class infrastructure to its residents. Pune Police Public School, Bharat English School, Modern High School, Arrista School of Finesse, St. Francis High School, AISSMS Shri Shivaji Preparatory Military School and Samvit School of Infrastructure Business are some of the prominent educational institutions in the locality. It also houses some good colleges and educational institutions nearby. These are Pragnya College, Modern College of Arts, Science & Commerce, Modern College of Education for Ladies, P.E.S. Modern College of Engineering, Yashwantrao Chavan Maharashtra Open University, Sancheti College of Physiotherapy to name a few. Healthcare facilities are also good in the locality. Deccan Multispeciality Hardikar Hospital, Dr. Shailesh Puntambekar, Tembe Hospital, National Institute of Ophthalmology, Deendayal Memorial Hospital, Sancheti Hospital, Department of Hand and Microvascular Reconstructive Surgery are the renowned hospital which provides the health care facility to the residents of Revenue Colony. Shopping needs of the people are catered by nearby malls. The Pavillion, R Deccan Mall, E Square Mall, S MAll and Pune Central mall are few malls in and around the locality which serves the daily needs of the residents of Revenue Colony. It also houses retail outlets of famous national and international brands like Shoppers Stop, My Jio Store, Louis Philippe, Arvind Fashion among others.
Fulcrum Marketing is a strategic door2door selling firm Revenue Colony Pune. Our team of marketing consultants also specialise in marketing planning and door2door selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door2door selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Corporate Marketing, local marketing, corporate office Marketing , door2door selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and door2door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door2door selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door2door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door selling firm Revenue Colony Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door2door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door selling firm Revenue Colony Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
door2door selling | door2door selling firm Revenue Colony Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Revenue Colony , Pune
Revenue Colony, situated in the centre of Pune city is an upcoming locality. It comes under the jurisdiction of Pune Municipal Corporation (PMC). AH 114 is passing through the locality which further links the locality with Mumbai Highway or NH 60. There are some prominent localities situated close to Revenue Colony are Shivaji Nagar, Model Colony, Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Modi Colony, Gokhale Nagar among others. It is well connected to the other parts of the city via roads, rails, and National Highway. The area is home to many central, state and local government offices as well as educational establishments. It has close proximity to Pune which is located about 2.7 km via Omkareshwar Path while Mumbai is about 147 km via Bengaluru-Mumbai Highway. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. at a stone throw away distance makes Revenue Colony a self-sustained locality. Some of the key residential projects in Revenue Colony are Nisarg Rajyog Residency, Tara 55 Sukhniwas, Samrat Green Republic, Nisarg Vatika, Sai Sanskar Residency, Panchavati Nest among others.
Connectivity
The locality of Revenue Colony is surrounded by FC Road, Ganeshkhind Road, Modern Engineering College Road, and AH 114. It is well connected to the other parts of the city via road, rail and National Highway.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 18 kms via Lohegaon Road/Pune Nagar Road/Samrat Ashok Road.
Shivajinagar, Pune Junction, Khadki and Ghorpadi are the nearby railway stations. However, Shivajinagar is the nearest railway station to Revenue Colony located at a distance of 800 mtrs via Ganeshkhind Road and Gharpure Lane. Pune Junction is the another important railway station from where one can avail the facilities of interstate trains.
Employment hubs near Revenue Colony Pune IT Park Nano Space IT Park Thube Park Software Technology Parks of India Commerzone IT Park Teerth Technospace
Factors for past growth Its proximity to Pune International Airport, Pune Junction along with major technology parks such as Pune IT Park, Commerzone IT Park, Teerth Technospace, Nano Space IT Park, and Software Technology Parks of India, have been a plus point for Revenue Colony, has also increased employment opportunities, aided development and boosted real estate development in this region. As a result, the region has seen considerable rental demands for 1 BHK apartments for rent in Revenue Colony.
Infrastructural Development (Social & Physical) Revenue Colony offers best in class infrastructure to its residents. Pune Police Public School, Bharat English School, Modern High School, Arrista School of Finesse, St. Francis High School, AISSMS Shri Shivaji Preparatory Military School and Samvit School of Infrastructure Business are some of the prominent educational institutions in the locality. It also houses some good colleges and educational institutions nearby. These are Pragnya College, Modern College of Arts, Science & Commerce, Modern College of Education for Ladies, P.E.S. Modern College of Engineering, Yashwantrao Chavan Maharashtra Open University, Sancheti College of Physiotherapy to name a few. Healthcare facilities are also good in the locality. Deccan Multispeciality Hardikar Hospital, Dr. Shailesh Puntambekar, Tembe Hospital, National Institute of Ophthalmology, Deendayal Memorial Hospital, Sancheti Hospital, Department of Hand and Microvascular Reconstructive Surgery are the renowned hospital which provides the health care facility to the residents of Revenue Colony. Shopping needs of the people are catered by nearby malls. The Pavillion, R Deccan Mall, E Square Mall, S MAll and Pune Central mall are few malls in and around the locality which serves the daily needs of the residents of Revenue Colony. It also houses retail outlets of famous national and international brands like Shoppers Stop, My Jio Store, Louis Philippe, Arvind Fashion among others.
Fulcrum Marketing is a strategic door2door selling firm Peddar Road mumbai . Our team of marketing consultants also specialise in marketing planning and door2door selling for all types of business of any size.
door2door selling firm Peddar Road mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
door2door selling firm Peddar Road mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
door2door selling firm Peddar Road mumbai
communication and door2door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door2door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door selling firm . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door2door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door selling firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Fulcrum Marketing is a strategic door2door selling firm Revenue Colony Pune. Our team of marketing consultants also specialise in marketing planning and door2door selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door2door selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and door2door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door2door selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door2door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door selling firm Revenue Colony Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door2door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door selling firm Revenue Colony Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
door2door selling | door2door selling firm Revenue Colony Pune
Revenue Colony , Pune
Revenue Colony, situated in the centre of Pune city is an upcoming locality. It comes under the jurisdiction of Pune Municipal Corporation (PMC). AH 114 is passing through the locality which further links the locality with Mumbai Highway or NH 60. There are some prominent localities situated close to Revenue Colony are Shivaji Nagar, Model Colony, Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Modi Colony, Gokhale Nagar among others. It is well connected to the other parts of the city via roads, rails, and National Highway. The area is home to many central, state and local government offices as well as educational establishments. It has close proximity to Pune which is located about 2.7 km via Omkareshwar Path while Mumbai is about 147 km via Bengaluru-Mumbai Highway. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. at a stone throw away distance makes Revenue Colony a self-sustained locality. Some of the key residential projects in Revenue Colony are Nisarg Rajyog Residency, Tara 55 Sukhniwas, Samrat Green Republic, Nisarg Vatika, Sai Sanskar Residency, Panchavati Nest among others.
Connectivity
The locality of Revenue Colony is surrounded by FC Road, Ganeshkhind Road, Modern Engineering College Road, and AH 114. It is well connected to the other parts of the city via road, rail and National Highway.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 18 kms via Lohegaon Road/Pune Nagar Road/Samrat Ashok Road.
Shivajinagar, Pune Junction, Khadki and Ghorpadi are the nearby railway stations. However, Shivajinagar is the nearest railway station to Revenue Colony located at a distance of 800 mtrs via Ganeshkhind Road and Gharpure Lane. Pune Junction is the another important railway station from where one can avail the facilities of interstate trains.
Employment hubs near Revenue Colony Pune IT Park Nano Space IT Park Thube Park Software Technology Parks of India Commerzone IT Park Teerth Technospace
Factors for past growth Its proximity to Pune International Airport, Pune Junction along with major technology parks such as Pune IT Park, Commerzone IT Park, Teerth Technospace, Nano Space IT Park, and Software Technology Parks of India, have been a plus point for Revenue Colony, has also increased employment opportunities, aided development and boosted real estate development in this region. As a result, the region has seen considerable rental demands for 1 BHK apartments for rent in Revenue Colony.
Infrastructural Development (Social & Physical) Revenue Colony offers best in class infrastructure to its residents. Pune Police Public School, Bharat English School, Modern High School, Arrista School of Finesse, St. Francis High School, AISSMS Shri Shivaji Preparatory Military School and Samvit School of Infrastructure Business are some of the prominent educational institutions in the locality. It also houses some good colleges and educational institutions nearby. These are Pragnya College, Modern College of Arts, Science & Commerce, Modern College of Education for Ladies, P.E.S. Modern College of Engineering, Yashwantrao Chavan Maharashtra Open University, Sancheti College of Physiotherapy to name a few. Healthcare facilities are also good in the locality. Deccan Multispeciality Hardikar Hospital, Dr. Shailesh Puntambekar, Tembe Hospital, National Institute of Ophthalmology, Deendayal Memorial Hospital, Sancheti Hospital, Department of Hand and Microvascular Reconstructive Surgery are the renowned hospital which provides the health care facility to the residents of Revenue Colony. Shopping needs of the people are catered by nearby malls. The Pavillion, R Deccan Mall, E Square Mall, S MAll and Pune Central mall are few malls in and around the locality which serves the daily needs of the residents of Revenue Colony. It also houses retail outlets of famous national and international brands like Shoppers Stop, My Jio Store, Louis Philippe, Arvind Fashion among others.
Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door selling firm , door-to-door sales technique and door2door selling firm in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door selling firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door2door selling firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing agent in Kasba Peth
2015: The Year of the Book?
Arent you sick of all the internet lists. Everywhere online you see a promotion for the top five this, the ten best that, the three big those and so on. Its like everyone read somewhere that a numbered list is the best way to get click-throughs and maybe it is?
It doesnt matter. Once an Internet noveltyfresh and breezy, easy to digest, the webs answer to the beach readthis skim-friendly format appeals to the worst in our nature microwaveable insights and intelligence.
This cant be doing any good for our critical thinking skills. So, it was exciting to see a potential countermovement spring up, led by none other than Mark Zuckerberg, Facebooks multibillionaire founder and CEO. He made it his New Years Resolution to start reading more offline. Zuckerberg is starting his own book club, and according to reports, it has a pretty demanding book every-two-weeks pace.
So it may seem a tad ironic that someone associated with Facebook, long a symbol of Digital Age distraction, is behind the vision to make 2015 the year of the book. But suffice it to say, we at Corporate Visions are fully on board with Zuckerbergs plan. In fact, it has us feeling a bit bookish ourselves.
Thats why were hoping a forthcoming publication, The Three Value Conversations, (McGraw-Hill), now available for pre-order, will make its way onto your reading list in 2015.
Penned by four Corporate Visions thought leaders, the book highlights the three essential value conversations that sales professionals must know to control every step of the buying cycle:
The Differentiation Conversation (Creating value)
The Justification Conversation (Elevating value to the right decision maker)
The Maximization Conversation (Capturing value and maximizing the size of your opportunities)
The Three Value Conversations comes on the heels of the success of Conversations That Win the Complex Sale, also a product of Corporate Visions thought leaders teaming up with publishing giant McGraw-Hill.
Purchase your copy of The Three Value Conversations today.
door2door selling firm in Pune
door2door selling firm in mumbai
Experiential marketing , B To B Advertising, B 2 C Activation, digital marketing solution,
Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door selling firm , door-to-door sales technique and door2door selling firm in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door selling firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door2door selling firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
marketing agency in rajgurunagar
Setting the Product and Branding Strategy
Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing the four. The most important among is the product. All the marketing push and promotion will go waste if the product is not able to deliver. To come out with winner product, companies have to understand target customers needs and requirements.
Product Classifications and Strategy
Anything which companies produce to satisfy particular needs and demands is referred to as a product. Product is a broad category ranging from physical goods, tourism to managing a celebrity.
A product can be classified as to be made of five levels as shown in the figure below:-
Product Levels
The core benefit is the underlying segment product is offering. For example, customer is buying commuting power when she purchases a car. Cars are fitted with comfortable seats, seat cover, and have desired color, converting a core product into the basic product. Companies are in business of providing value to products. At the expected level companies offer music system, child lock system and temperature control features. An augmented product provides more than customer expectation like a chrome wheels or sun/moon roof. However, augmentation increases the price of the product and customers have to pay extra. An augmented product gets converted into an expected. At potential level companies provides products considering all the possible augmentation.
The product itself is arranged in a hierarchy like need family, product family, product class, product line, product type and item based on needs it satisfies. Further product can be classified on durability, tangibility and usage. Durability comprises of durable and non-durable goods. Non-durable goods comprises of product like soap and beer, which are of frequent purchase and usually consumed quickly. These goods are available at many locations and require more allocation for advertising. Durable goods include TV, washing machines and music system. These goods require more personal touch for selling as the customer would like to understand all features and functions. Intangible products are in the form of services, like haircutting and car repair.
Product usage divides the product into industrial goods and consumer goods. Convenience goods are consumer goods, which can be bought by the customer without much fuss, for example, soaps, beer and newspaper. Shopping goods are type of consumer goods where in customer compare characteristics with other products in same category bases on price, quality and appearance, for example, clothing, furniture and used car. Specialty goods are type of consumer goods where consumers need to make extra efforts in purchasing them, for example, yacht or luxury car. Unsought goods are consumer goods, which are not part of daily life and routine, for example, smoke detectors and cemetery plots.
Industrial goods can be further classified into capital goods and regular business supply. Capital goods are type of industrial goods, which are required for production of final products, for example, plant and machinery. Business goods are type of industrial goods, which are required for day to day functioning as well as on special occasion, for example, office supplies, lubricants and spare parts.
Branding Strategy
Another important aspect of product strategy is branding. Branding is process of giving identity and image to the product as to create an impression in the mind of consumer. Branding is a long process involves lots of investments in terms of money and time from the company. Building brand identity involves designing name, symbol and logo for the product. Branding involves developing strategy to create a point of differentiation from competitors as well point of similarity with product class. Brand which reaches a high level of awareness and enjoys the loyalty from customer develops brand equity. Packaging of the products also forms part of branding strategy.
Creating a unique product identity and branding strategy is important in formulating success of the company. Customers purchase decision will be based on attractive product and branding strategy.
The store must offer a positive ambience to the customers for them to enjoy their shopping and leave with a smile.
The store should not give a cluttered look.
The products should be properly arranged on the shelves according to their sizes and patterns. Make sure products do not fall off the shelves.
There should be no foul smell in the store as it irritates the customers.
The floor, ceiling, carpet, walls and even the mannequins should not have unwanted spots.
Never dump unnecessary packing boxes, hangers or clothes in the dressing room. Keep it clean.
Make sure the customers are well attended.
Don’t allow customers to carry eatables inside the store.
Cash Handling
One of the most important aspects of retailing is cash handling.
It is essential for the retailer to track the daily cash flow to calculate the profit and loss of the store.
Cash Registers, electronic cash management system or an elaborate computerized point of sale (POS) system help the retailer to manage the daily sales and the revenue generated.
Prevent Shoplifting/Safety and Security
The merchandise should not be displayed at the entry or exit of the store.
Do not allow customers to carry more than three dresses at one time to the trial room.
Install CCTVs and cameras to keep a close watch on the customers.
Each and every merchandise should have a security tag.
Ask the individuals to submit carry bags at the security.
Make sure the sales representative handle the products carefully.
Clothes should not have unwanted stains or dust marks as they lose appeal and fail to impress the customers.
Install a generator for power backup and to avoid unnecessary black outs.
Keep expensive products in closed cabinets.
Instruct the children not to touch fragile products.
The customers should feel safe inside the store.
Customer Service
Customers are assets of the retail business and the retailer can’t afford to lose even a single customer.
Greet customers with a smile.
Assist them in their shopping.
The sales representatives should help the individuals buy merchandise as per their need and pocket.
The retailer must not oversell his products to the customers. Let them decide on their own.
Give the individual an honest and correct feedback. If any particular outfit is not looking good on anyone, tell him the truth and suggest him some better options.
Never compromise on quality of products. Remember one satisfied customer brings five more individuals to the store. Word of mouth plays an important role in Brand Promotion.
Refunds and Returns
Formulate a concrete refund policy for your store.
The store should have fixed timings for exchange of merchandise.
Never exchange products in lieu of cash.
Never be rude to the customer, instead help him to find something else.
Visual Merchandising
The position of dummies should be changed frequently.
There should be adequate light in the store. Change the burned out lights immediately.
Don’t stock unnecessary furniture at the store.
Choose light and subtle colours for the walls to set the mood of the walk-ins.
Make sure the signage displays all the necessary information about the store and is installed at the right place visible to all.
The customers should be able to move and shop freely in the store.
The retail store should be well ventilated.
Training Program
The store manager must conduct frequent training programs for the sales representatives, cashier and other team members to motivate them from time to time.
It is the store manager’s responsibility to update his subordinates with the latest softwares in retail or any other developments in the industry.
It is the store manager’s responsibility to collate necessary reports (sales as well as inventory) and send to the head office on a daily basis.
Inventory and Stock Management
The retailer must ensure to manage inventory to avoid being “out of stock”.
Every retail chain should have its own warehouse to stock the merchandise.
Take adequate steps to prevent loss of inventory and stock.
Sales Training and Self Training for Success
One of my favorite questions to ask a group of veteran sales people that are obviously less than enthusiastic about the corporate decision to hire us for sales training and changing their culture is “Who is Hank Haney?” Occasionally, someone will know. Most of the time people do not. Forget all about the trials and tribulations of his most famous student for a second and just understand the concept.
Seth Godin, in his blog, posted the following:Self Help. In it, he describes those people that are critical and skeptical of self-help books and those sales people that are attempting to sell. As I read the post, I thought of two things:
Understand that your profession of selling is an honorable one. You do good work for people. You help them achieve dreams, conquer fears and obtain their deepest desires. Selling is a good thing, so be proud, be very proud of what you do.
Even the most seasoned professional in any walk of life will benefit by venturing into the world of self-help.
Here are some of the outcomes that always happen when you take the steps to improve: You validate what you are already doing – good. You learn something new that will help you – good. You get reminded of something you did that was good but you have stopped doing it – good. And finally, you read or see something that you totally disagree with and so you learn what you are not going to do – good.If you ask me, these are pretty good outcomes of allowing yourself to be helped.
By the way, Hank Haney is Tiger Wood’s golf coach (not his personal coach-that person is yet to be named).
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing agent in Kasba Peth
2015: The Year of the Book?
Arent you sick of all the internet lists. Everywhere online you see a promotion for the top five this, the ten best that, the three big those and so on. Its like everyone read somewhere that a numbered list is the best way to get click-throughs and maybe it is?
It doesnt matter. Once an Internet noveltyfresh and breezy, easy to digest, the webs answer to the beach readthis skim-friendly format appeals to the worst in our nature microwaveable insights and intelligence.
This cant be doing any good for our critical thinking skills. So, it was exciting to see a potential countermovement spring up, led by none other than Mark Zuckerberg, Facebooks multibillionaire founder and CEO. He made it his New Years Resolution to start reading more offline. Zuckerberg is starting his own book club, and according to reports, it has a pretty demanding book every-two-weeks pace.
So it may seem a tad ironic that someone associated with Facebook, long a symbol of Digital Age distraction, is behind the vision to make 2015 the year of the book. But suffice it to say, we at Corporate Visions are fully on board with Zuckerbergs plan. In fact, it has us feeling a bit bookish ourselves.
Thats why were hoping a forthcoming publication, The Three Value Conversations, (McGraw-Hill), now available for pre-order, will make its way onto your reading list in 2015.
Penned by four Corporate Visions thought leaders, the book highlights the three essential value conversations that sales professionals must know to control every step of the buying cycle:
The Differentiation Conversation (Creating value)
The Justification Conversation (Elevating value to the right decision maker)
The Maximization Conversation (Capturing value and maximizing the size of your opportunities)
The Three Value Conversations comes on the heels of the success of Conversations That Win the Complex Sale, also a product of Corporate Visions thought leaders teaming up with publishing giant McGraw-Hill.
Purchase your copy of The Three Value Conversations today.
door2door selling firm in Pune
door2door selling firm in mumbai
Experiential marketing , B To B Advertising, B 2 C Activation, digital marketing solution,
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
marketing agency in rajgurunagar
Setting the Product and Branding Strategy
Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing the four. The most important among is the product. All the marketing push and promotion will go waste if the product is not able to deliver. To come out with winner product, companies have to understand target customers needs and requirements.
Product Classifications and Strategy
Anything which companies produce to satisfy particular needs and demands is referred to as a product. Product is a broad category ranging from physical goods, tourism to managing a celebrity.
A product can be classified as to be made of five levels as shown in the figure below:-
Product Levels
The core benefit is the underlying segment product is offering. For example, customer is buying commuting power when she purchases a car. Cars are fitted with comfortable seats, seat cover, and have desired color, converting a core product into the basic product. Companies are in business of providing value to products. At the expected level companies offer music system, child lock system and temperature control features. An augmented product provides more than customer expectation like a chrome wheels or sun/moon roof. However, augmentation increases the price of the product and customers have to pay extra. An augmented product gets converted into an expected. At potential level companies provides products considering all the possible augmentation.
The product itself is arranged in a hierarchy like need family, product family, product class, product line, product type and item based on needs it satisfies. Further product can be classified on durability, tangibility and usage. Durability comprises of durable and non-durable goods. Non-durable goods comprises of product like soap and beer, which are of frequent purchase and usually consumed quickly. These goods are available at many locations and require more allocation for advertising. Durable goods include TV, washing machines and music system. These goods require more personal touch for selling as the customer would like to understand all features and functions. Intangible products are in the form of services, like haircutting and car repair.
Product usage divides the product into industrial goods and consumer goods. Convenience goods are consumer goods, which can be bought by the customer without much fuss, for example, soaps, beer and newspaper. Shopping goods are type of consumer goods where in customer compare characteristics with other products in same category bases on price, quality and appearance, for example, clothing, furniture and used car. Specialty goods are type of consumer goods where consumers need to make extra efforts in purchasing them, for example, yacht or luxury car. Unsought goods are consumer goods, which are not part of daily life and routine, for example, smoke detectors and cemetery plots.
Industrial goods can be further classified into capital goods and regular business supply. Capital goods are type of industrial goods, which are required for production of final products, for example, plant and machinery. Business goods are type of industrial goods, which are required for day to day functioning as well as on special occasion, for example, office supplies, lubricants and spare parts.
Branding Strategy
Another important aspect of product strategy is branding. Branding is process of giving identity and image to the product as to create an impression in the mind of consumer. Branding is a long process involves lots of investments in terms of money and time from the company. Building brand identity involves designing name, symbol and logo for the product. Branding involves developing strategy to create a point of differentiation from competitors as well point of similarity with product class. Brand which reaches a high level of awareness and enjoys the loyalty from customer develops brand equity. Packaging of the products also forms part of branding strategy.
Creating a unique product identity and branding strategy is important in formulating success of the company. Customers purchase decision will be based on attractive product and branding strategy.
The store must offer a positive ambience to the customers for them to enjoy their shopping and leave with a smile.
The store should not give a cluttered look.
The products should be properly arranged on the shelves according to their sizes and patterns. Make sure products do not fall off the shelves.
There should be no foul smell in the store as it irritates the customers.
The floor, ceiling, carpet, walls and even the mannequins should not have unwanted spots.
Never dump unnecessary packing boxes, hangers or clothes in the dressing room. Keep it clean.
Make sure the customers are well attended.
Don’t allow customers to carry eatables inside the store.
Cash Handling
One of the most important aspects of retailing is cash handling.
It is essential for the retailer to track the daily cash flow to calculate the profit and loss of the store.
Cash Registers, electronic cash management system or an elaborate computerized point of sale (POS) system help the retailer to manage the daily sales and the revenue generated.
Prevent Shoplifting/Safety and Security
The merchandise should not be displayed at the entry or exit of the store.
Do not allow customers to carry more than three dresses at one time to the trial room.
Install CCTVs and cameras to keep a close watch on the customers.
Each and every merchandise should have a security tag.
Ask the individuals to submit carry bags at the security.
Make sure the sales representative handle the products carefully.
Clothes should not have unwanted stains or dust marks as they lose appeal and fail to impress the customers.
Install a generator for power backup and to avoid unnecessary black outs.
Keep expensive products in closed cabinets.
Instruct the children not to touch fragile products.
The customers should feel safe inside the store.
Customer Service
Customers are assets of the retail business and the retailer can’t afford to lose even a single customer.
Greet customers with a smile.
Assist them in their shopping.
The sales representatives should help the individuals buy merchandise as per their need and pocket.
The retailer must not oversell his products to the customers. Let them decide on their own.
Give the individual an honest and correct feedback. If any particular outfit is not looking good on anyone, tell him the truth and suggest him some better options.
Never compromise on quality of products. Remember one satisfied customer brings five more individuals to the store. Word of mouth plays an important role in Brand Promotion.
Refunds and Returns
Formulate a concrete refund policy for your store.
The store should have fixed timings for exchange of merchandise.
Never exchange products in lieu of cash.
Never be rude to the customer, instead help him to find something else.
Visual Merchandising
The position of dummies should be changed frequently.
There should be adequate light in the store. Change the burned out lights immediately.
Don’t stock unnecessary furniture at the store.
Choose light and subtle colours for the walls to set the mood of the walk-ins.
Make sure the signage displays all the necessary information about the store and is installed at the right place visible to all.
The customers should be able to move and shop freely in the store.
The retail store should be well ventilated.
Training Program
The store manager must conduct frequent training programs for the sales representatives, cashier and other team members to motivate them from time to time.
It is the store manager’s responsibility to update his subordinates with the latest softwares in retail or any other developments in the industry.
It is the store manager’s responsibility to collate necessary reports (sales as well as inventory) and send to the head office on a daily basis.
Inventory and Stock Management
The retailer must ensure to manage inventory to avoid being “out of stock”.
Every retail chain should have its own warehouse to stock the merchandise.
Take adequate steps to prevent loss of inventory and stock.
Sales Training and Self Training for Success
One of my favorite questions to ask a group of veteran sales people that are obviously less than enthusiastic about the corporate decision to hire us for sales training and changing their culture is “Who is Hank Haney?” Occasionally, someone will know. Most of the time people do not. Forget all about the trials and tribulations of his most famous student for a second and just understand the concept.
Seth Godin, in his blog, posted the following:Self Help. In it, he describes those people that are critical and skeptical of self-help books and those sales people that are attempting to sell. As I read the post, I thought of two things:
Understand that your profession of selling is an honorable one. You do good work for people. You help them achieve dreams, conquer fears and obtain their deepest desires. Selling is a good thing, so be proud, be very proud of what you do.
Even the most seasoned professional in any walk of life will benefit by venturing into the world of self-help.
Here are some of the outcomes that always happen when you take the steps to improve: You validate what you are already doing – good. You learn something new that will help you – good. You get reminded of something you did that was good but you have stopped doing it – good. And finally, you read or see something that you totally disagree with and so you learn what you are not going to do – good.If you ask me, these are pretty good outcomes of allowing yourself to be helped.
By the way, Hank Haney is Tiger Wood’s golf coach (not his personal coach-that person is yet to be named).
