Category: door2door sales organizations

door2door sales organizations | door2door sales organizations Dhanori Pune

door2door sales organizations Dhanori Pune

Fulcrum Marketing is a strategic door2door sales organizations Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , organizations Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and organizations Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

, organizations Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dhanori Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

organizations Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

organizations

Dhanori Pune,

Overview

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

 

, organizations, organizations Dhanori, organizations Dhanori Pune ,Dhanori Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

door2door sales organizations Dhanori Pune | B To B marketing | BTL marketing

door2door sales organizations Dhanori Pune

Fulcrum Marketing is a strategic door2door sales organizations Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and door2door sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door2door sales strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as B To B marketing, BTL marketing, corporate park Marketing , door2door sales and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and door2door sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door2door sales method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for door2door sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a door2door sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door sales organizations Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door sales organizations Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

door2door sales organizations Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door sales 

door2door sales organizations Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

door2door sales | door2door sales organizations Dhanori Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Dhanori ,  Pune

Overview

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

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door2door sales organizations Dhanori Pune

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KOTHRUD
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Balewadi

 

door2door sales, door2door sales organizations, door2door sales organizations Dhanori, door2door sales organizations Dhanori Pune, Dhanori, Pune

door2door sales organizations Kandivali West mumbai | BTL marketing organizations | corporate park Marketing organizations

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic door2door sales organizations Kandivali West mumbai . Our team of marketing consultants also specialise in marketing planning and door2door sales for all types of business of any size.

door2door sales organizations Kandivali West mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

 

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team
Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

door2door sales organizations Kandivali West mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

door2door sales organizations Kandivali West mumbai

communication and door2door sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for door2door sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a door2door sales Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door sales organizations . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door sales organizations . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

door2door sales organizations Kandivali West mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Kandivali West, mumbai

Built and developed since 1907, Kandivali is one of the oldest suburbs of Mumbai. A leading locality in the city, it has been a sought-after residential area for Gujarati communities since the early days.

Built and developed since 1907, Kandivali is one of the oldest suburbs of Mumbai. A leading locality in the city, it has been a sought-after residential area for Gujarati communities since the early days.

The area is situated around 40km from the Mumbai city. Its century-old railway station bears the same name, and is the second station to Borivali on Western Railway. The distance from this station to the international airport is just 15km.

This quintessential residential area is well developed with basic physical and social infrastructure such as schools, hospitals, banks, grocery stores, shopping malls, and cinema halls. One of the most noted areas in Kandivali West is Mahavir Nagar. This area started developing largely after the year 2000, and came to be known a lot more after Sachin Tendulkar Gymkhana was set up here. The club is open to general public, and hosts many cricket and football matches.

Kandivali also possesses a handsome population of Dawoodi Bohra Muslims. This community settled here 60 years ago, and now prosperously live in a large colony named Badri Apartments.

The region is also home to one of the world’s largest empty capsule manufacturers, Associated Capsules. On 2 September 2013, Municipal Corporation of Greater Mumbai opened a hospital named Shatabdi Hospital here. The region also has Bank of India, Kandivali West Post Office, Big Bazaar, Charkop Sector-8 bus stop, and Gold’s Gym.

Connectivity and Transit Points

Kandivali Railway Station, which is very busy, is connected along the Western Line of the Mumbai Suburban Railway. From this station, one can get an easy access to Mumbai city with trains travelling to and fro quite frequently. Kandivali West has a very old bus depot named Poisar Bus Agar, located on the SV Road. Along with Link Road, SV Road serves as the primary road connectivity in the locality.

Besides buses and trains, one can also hire auto-rickshaws for local travel. Typically, the auto charges are standard, thus avoiding the pain of paying extra. For luxurious travellers, cab option is also easily available.

Major Landmarks

Kandivali Railway Station

Sachin Tendulkar Gymkhana

S.V. Road

Link Road

Mahavir Nagar

Associated Capsules

Shatabdi Hospital

Poisar Bus Depot

Factors for Growth in the Past

Kandivali Railway Station, which was opened in the year 1907, is the oldest and most significant growth factor for the region. Even today, the railway station is very busy, with lots of people flooding in from other distant areas.

Kandivali West has also been a strong residential locality for over 60 years. This led to the development of its infrastructure, such as residential buildings, bus depot, post office, malls, banks, reputed educational institutions, industries, religious places, and hospitals.

Further, proximity to the international airport has attracted a lot of real estate investment in the area. Various small, medium, and large sized industries such as Akurli Industrial Estate, Gundecha Industrial Estate, Charkop Industrial Estate, Bajaj Industrial Estate, Jai Bonanza Industrial Estate, and Times of India printing press are located in Kandivali.

Major Challenges

Since Kandivali West is a sought after destination both for commercial and residential purposes, the area suffers from overpopulation. This also accounts for slow-moving traffic, air pollution, and less parking space. People who don’t live in a gated community face difficulty in finding parking spaces. Although the region has underground sewage and drainage system, it still gets slushy during rainy seasons.

Factors for Growth in the Future

The area has tremendous potential for real estate investment. A metro line has also been proposed, which is expected to be completed in the near future. The area is also expected to see the construction of more shopping malls and other entertainment centres.

  • 7.

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door2door sales organizations Shree Nagar Thane | BTL marketing organizations | corporate park Marketing organizations

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic door2door sales organizations Shree Nagar Thane . Our team of marketing consultants also specialise in marketing planning and door2door sales for all types of business of any size.

door2door sales organizations Shree Nagar Thane

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

 

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team
Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

door2door sales organizations Shree Nagar Thane

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

door2door sales organizations Shree Nagar Thane

communication and door2door sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for door2door sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a door2door sales Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door sales organizations . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door sales organizations . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

door2door sales organizations Shree Nagar Thane

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Shree Nagar, Thane

Thane East, located in the north-eastern part of Mumbai City. Due to the already congested Mumbai city, people are forced to move to suburbs for affordable homes. It comes under the jurisdiction of Thane Municipal Corporation which takes cares the civic works such as water, electricity, parks, sanitation, road and transport of the areas. It is a metropolitan city coincides entirely with Thane Taluka, one of the seven taluks of the Thane District. Mira Bhayandar, Bhiwandi, Kalyan East, Ulhasnagar, Dombivli, Ghansoli, Airoli, Mulund East, Kanjurmarg East, Goregaon East, Borivali, Malad West, and Mahape are its neighbouring localities. Kopri Road, Lokmanya Tilak Path, Shree Swami Samarth Road are arterial roads to Thane East which further connects with the Mumbai-Agra NH 48 via Service Road. Thane is Just 5 km away from Thane East via Chendani Bunder Road. NH 48 is just 7 km away from Thane East Via Eastern Express Highway. Due to its excellent connectivity to Navi Mumbai, western and eastern suburbs of Mumbai, Thane has developed as a sort of a satellite city to Mumbai equipped with everything that is required to make the life of a person easy. It has good quality educational institutions, hospitals, restaurants and shopping malls which have to lead to the real estate boom in the city. Some of the key residential projects in Thane East are Marathon Nextown Sapphire, Kashish Park Tower B, Kamran Imperial Heights S1 S2, Rustomjee Azziano Wing H, Punir Gaurav Phase I Shriwardhan, Sai Lavkik Heights among others.

Thane East, located in the north-eastern part of Mumbai City. Due to the already congested Mumbai city, people are forced to move to suburbs for affordable homes. It comes under the jurisdiction of Thane Municipal Corporation which takes cares the civic works such as water, electricity, parks, sanitation, road and transport of the areas. It is a metropolitan city coincides entirely with Thane Taluka, one of the seven taluks of the Thane District. Mira Bhayandar, Bhiwandi, Kalyan East, Ulhasnagar, Dombivli, Ghansoli, Airoli, Mulund East, Kanjurmarg East, Goregaon East, Borivali, Malad West, and Mahape are its neighbouring localities. Kopri Road, Lokmanya Tilak Path, Shree Swami Samarth Road are arterial roads to Thane East which further connects with the Mumbai-Agra NH 48 via Service Road. Thane is Just 5 km away from Thane East via Chendani Bunder Road. NH 48 is just 7 km away from Thane East Via Eastern Express Highway. Due to its excellent connectivity to Navi Mumbai, western and eastern suburbs of Mumbai, Thane has developed as a sort of a satellite city to Mumbai equipped with everything that is required to make the life of a person easy. It has good quality educational institutions, hospitals, restaurants and shopping malls which have to lead to the real estate boom in the city. Some of the key residential projects in Thane East are Marathon Nextown Sapphire, Kashish Park Tower B, Kamran Imperial Heights S1 S2, Rustomjee Azziano Wing H, Punir Gaurav Phase I Shriwardhan, Sai Lavkik Heights among others.

Connectivity & Transit Points:

It has sufficient public transport and wide multi-lane highways for comfortable connectivity with Mumbai. NH3 and NH4 link, Ghodbunder Road, Eastern Freeway, NH 8, Mumbai Nashik Highway, SCLR, JVLR and the Thane Belapur road contribute to the excellent connectivity of Thane.

Chhatrapati Shivaji International Airport which is located at a driving distance of 25.8 km via Jogeshwari-Vikhroli Link Road that can be reached in less than an hour.
Thane East is well-connected with neighbouring suburbs through Central and Trans-Harbour Line Suburban railway network. Thane Junction is a railway junction for the Thane-Vashi Harbour Line and Central Line.

Kalva, Thane, Mulund, Nahur, Bhandup, Kanjurmarg East, Airoli, Mumbra are its nearby railway stations. However, Thane Railway Junction is the nearest railway station to Thane East which is located at a distance of 1 km via Rambhau Mhalgi Road/Station Road.
Sakinaka and Asalpha Metro Stations are not very far from the locality.

Major Landmarks of Thane East:

Talao Pali Lake
Upvan Lake
Siddhi Vinayak Temple
Tikuji-ni-Wadi
Kanheri Caves
Mahakali Caves
Icchapurti Ganesh Temple

Employment Hubs near Thane East:

TTC Industrial Area (15.8 km)
MIDC Industrial Area (15.2 km)
Indian Institute of Technology Bombay (11 km)
Raheja IT Park (17.8 km)
Empire Tower (6.6 km)
Odyssey IT Park (3.9 km)
Ashar IT Park (5 km)
Synergia IT Park (10.7 km)

Proposed & Planned Infrastructure:

The Maharashtra cabinet has granted approval to the much-debated new metro project for Thane district, besides another Metro corridor to provide east-west connectivity within Mumbai.

Besides this, the MMRDA has approved an elevated road on the Thane-Belapur industrial corridor, which includes a 1.7 crore long tunnel.
Civil construction for the two routes – DN Nagar-Mandale Metro-2B and Wadala-Ghatkopar-Kasarvadavali Metro 4 has got approval and construction work has been started in these two routes.

Thane Municipal Corporation is planning to build a 2.23-km elevated road from Eastern Express Highway to Thane station. The elevated road will start from the gurdwara along the Eastern Express Highway, connect to the SATIS deck and extend till Kanhaiya Nagar. The road will be a three-lane one up to the SATIS deck and a two-lane from the deck to Kanhaiya Nagar.
The railways have already given in-principle approval for the construction of a 6.5-m deck on 8,900 sqm in the SATIS 2 project being developed on the east side of the station, will be operational by 2020. It will have multi-level parking, a separate deck for buses, a commercial building with food plaza, restrooms, ticket counter and citizen facilitation centre.,

Thanekars can expect relief from traffic congestion in Kopri area as the TMC has decided to build an elevated bridge in Thane east under the SATIS scheme.

Factors for past growth:

Its proximity to International Airport, Thane Junction, MIDC Industrial Area, along with major IT Parks of the city have been a plus point for Thane East. A large number of workforce, working in thoose nearby IT Parks and Industries, want to have their residence close to their workplace. As a result, flats for rent in Thane East gets its proposed tenants.

Factors for future growth:

Upcoming and under-construction in transportation and other infrastructure is also expected to make Thane one of the many sought-after residential destinations close to suburban Mumbai.

Infrastructural Development ( Social & Physical):

Thane East possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are CP Goenka International School, M. Council Primary School No-1, Home Of Faith English High School, Lodha World School, St. Mary’s High School, Shree Maa Vidya English Primary School, DRV Dav Public School, D.A.V. Public School New Generation, Liliput Fun School to name a few.
Some of the renowned hospitals providing healthcare facilities to the residents of Thane East are Thane Health Care Hospital, Spandan Hospital, Swatantryaveer VD Savarkar BMC Hospital and Risk Care Hospital.

Seven shopping malls cum multiplexes- R Mall, Viviana Mall, Siddhachal Shopping Center, Sunrise Shopping Centre, LIC Shopping Centre Center, V Mall and Lokhandwala Shopping Centre are situated nearby Thane East.

All Localities in Thane

All Localities in Thane, LOCALITY, JK Gram, Kapur Bawdi, Manpada, Mumbra, Uthalsar, Wagle Industrial Estate, Ghodbandar, Shree Nagar, Vasind, Anu Nagar, Majiwada, Lal Bahadur Shastri Road, Ghodbunder Road, Kasarvadavali, Kolshet Road, Panch Pakhadi, Pokhran Road No. 1, Vartak Nagar, Eastern Express Highway, LOCALITY, Charai, Waghbil, Savarkar Nagar, Balkum, Diva, Kalwa, Naupada, Thane West, Patlipada, Thane East, Brahmand, Azad Nagar, Vishnu Nagar, Vasant Vihar, Teen Hath Naka, Hiranandani Estate, Owale, Bhayanderpada, Kopri, LOCALITY, Khopat, Dhokali, Shilphata, Jambli Naka, Pokhran Road No. 2, Louis Wadi, Daighar Gaon, Khidkali, Usarghar Gaon, Desai Village, anand nagar, Kasheli, Khardipada, Mogarpada, Talav Pali, Padle Gaon, Runwal Nagar, Kolbad Road, Samata Nagar, LOCALITY, Parsik Nagar, Kharegaon, Manisha Nagar, Ram Maruti Road, Ghantali, Gokul Nagar, Vrindavan Society, Shreerang Society, Oswal Park, Badlapur, Bhiwandi, Dahisar, Agasan, Pale Gaon, Ambivli, Kalyan Shilphata Road, Shahapur

  • 7.

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door2door sales organizations Dhanori Pune | In-shop selling organizations | B To B marketing

door2door sales organizations Dhanori Pune

Fulcrum Marketing is a strategic door2door sales organizations Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and door2door sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door2door sales strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

Here is our three-step coaching process for building a solid sales and marketing strategy in three months:

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

your brand
your products/services
your competitive situation
your customers
your sales channels

At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

your ideal client profile
drafting your script
mapping out your sales process
objection handling

3. Deliver

Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

communication and door2door sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door2door sales method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for door2door sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a door2door sales Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door sales organizations Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door sales organizations Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

door2door sales organizations Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door sales 

door2door sales organizations Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

door2door sales | door2door sales organizations Dhanori Pune

Dhanori ,  Pune

Overview

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

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door2door sales organizations Dhanori Pune

Pune

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Magarpatta
Hadapsar
Balewadi

 

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door2door sales organizations in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door sales organizations , door-to-door sales technique and door2door sales organizations in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door sales organizations ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door sales organizations and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agency in Shirur

How United Rentals Made Great Sales Negotiations a Part of its Culture

United Rentals has dramatically changed the selling culture in the company, and the shift is yielding some exceptional results. In a breakout session for the Three Value Conversations track, United Rentals’ Shelley Robins spoke with Corporate Visions’ Cheryl Geoffrion about how the company has successfully embedded Situational Sales Negotiations into its DNA.

Here are three tips from the session:

Turn your managers into models – Once training ends, studies show that most sales organizations revert back to their old methods and messages within nine months. But United Rentals refused to be part of that statistic—instead, they asked sales management to become their trainers and model new sales behaviors. This strategy created alignment from the top-down and contributed to maximizing the success of their investment.

Know your worth – Customers have no qualms asking for more, so why do sales teams often struggle to do the same? Because United Rentals had confidence in their products and value, they felt comfortable doing just that, anchoring higher targets that asserted their unique value and expanded the customer’s range of reason. By setting higher targets and encouraging their reps to embrace the tension and avoid unnecessary discounting, they’ve been able to create more opportunities and increase their average deal size.

Convert and dedicate – There’s a difference between being convinced and being committed. For example, everyone knows exercising is essential to a healthy lifestyle, but not everyone is committed to maintaining the routine. Once United Rentals was convinced they had the right formula for sales success, they committed themselves to making it part of their company DNA. This led to widespread adoption, positive behavior changes in the field and tremendous success at executing the negotiation skills and techniques their sales team was trained to.

 

 

 

 

 

door2door sales organizations in Pune

door2door sales organizations in mumbai

Loyalty marketing , Hoardings, 1to1 brand Activation, Digital advertising,

B to C Marketing, Sales Promotion, Electronic Project Reports

 

door2door sales organizations in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door sales organizations , door-to-door sales technique and door2door sales organizations in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door sales organizations ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door sales organizations and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agency in warje

Adapting Marketing to the New Economy

Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old as well as the new economy. A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it rather hard way. Companies have to choose elements from old and new economy wisely as to build a business model which would bring value to the company.

Technology revolution, globalization and market deregulation factors are among many sculpting the new economy. These 3 factors interact with each other at different levels creating the driving force for the new economy. The old economy was full of analog devices, which were running on a continuous signal wave, for example, gramophone records. In today’s world systems and devices are running on digital technology where information is carried in ones and zeroes. However, this digital information cannot be exchanged between devices without connectivity through wire or wireless networks. This connectivity is achieved through intranet, extranet and internet.

Internet allowed players like Yahoo, Amazon, ebay to offer products like music, books, apparel, etc. directly to customers. This move de-stabilized the traditional distributors and retailers causing some to shut down their business. However, some of the players developed online portals to offer their products and services which in turn de-stabilized new online players. Some of the old players were successful with help of their brand strength and poor business models of pure online players.

In the old economy focus was only on standardization, mass production and singular marketing policy. However, with the amount of information available in the new economy, companies are best at understanding consumers. This better understanding has led to customized products, a shift from standardization. However, this customization has its drawbacks not only for companies but also for customer. Companies find it difficult to maintain the cost level for customized products to register profit. Customization is impossible for products, which require complex industrial engineering. Customer does not know real product appearance until it fully completed and also return policy is not there in customization.

The new functioning of economy has changed the way companies approach their business. Companies are looking forward to expanding across market segments to get maximum market share while keeping focus strictly on customer needs. For these companies are making organizational changes where departments are developed to manage a segment rather than a product. Companies are looking forward to developing consumer based brand equity to foster long term relation. Companies are coming up with products, which perform superior than consumer expectation there by creating a strong brand while the earlier branding task was accomplished through advertising. Companies are treating employees, distribution channel, and suppliers as their business partner and not customer.

Since companies have changed the way they function in the new economy, it is imperative that marketing practices also adapt. As consumers are looking forward going online for major of their purchase, businesses are looking towards electronic commerce (e-commerce) as a way forward. Research has shown online users usually buy music, software, books, apparel, etc. rather than goods like automobiles, house, etc. Business buyers are also coming online as well as suppliers, thereby substantially reducing the establishment cost. E-Commerce has also open doors for customer to customer relation through social networking and community forums, in which experience and discussion are done with respect to products. Through internet consumers are able to provide faster feedback to companies with respect to products and services.

As businesses are moving online, the focus shifts to developing of web sites to provide reliable and correct experience to consumers. Web site design, maintenance and security are of paramount importance for creating a favorable impression on consumer. Online marketing and advertisement have got prominence in this internet age.

The new economy had brought forward challenges and opportunities not only for companies but also for consumer.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Some Perspectives on Software Products versus Software Services

The Difference between Services and Products

The difference between services and products in software is that whereas the former involve work done for clients that are not the intellectual property of the vendor, the latter are patented by the vendor and sold in terms of licenses to the users. Further, the difference between products and services in software is that whereas products usually represent high end work done by the vendors, services are usually middle to low end work that is done by the vendor. Apart from this, products entail higher value adding activities whereas services are lower value adding activities. Moreover, products need time and money to be invested to take them to fruition whereas services are usually measured in terms of the projects delivered within months or a year at the maximum. The key aspect about products and services in software is that products represent the culmination of several years of effort by the vendor who focuses on a specific niche to develop the products. On the other hand, services are usually projects that are done at the behest of the client and are billed according to time and material accounting or fixed cost accounting.

The Reason why the US is ahead and Asia lagging behind in Innovation

When we talk about software products and services, it needs to be mentioned that countries like the United States are ahead of the others in terms of innovation as the software and technology companies in the US make products instead of services. Think Microsoft or Apple and their game changing products. On the other hand, though countries like India are behemoths in the software industry, it is hard to find many companies that have developed products. Indeed, one of the reasons for outsourcing of services work from the West to the East is that the west can concentrate on higher value adding work like making products and by outsourcing the lower value adding work, they derive cost benefits as well as freeing up of resources that can be deployed for focusing on products. Further, the reason why the US is way ahead of the rest of the world in terms of innovation is that right from its inception, entrepreneurs were always on the lookout for game changing innovations and thus, when the software and technology industries and companies were being incubated, naturally the entrepreneurs in these sectors started to focus on products as a source of innovation.

Changing Trends in Products in Asia

However, some recent trends seem to suggest that Asian companies have realized the importance of software products as their software industries mature and hence, services become too low end to sustain them. Further, now that they have significant capital reserves, they can deploy these resources in investing on product development. Remember that software products take a lot of investment of time and effort and hence, the Asian software industry is now finally realizing that as they have the needed capital as well as funding from venture capitalists from the west that sense an opportunity here, they can focus on building software products. Indeed, one of the best-known Asian companies that have a solid banking software product is Oracle Financial Services or the company that was previously known as i-Flex. This Indian company is a trailblazer as far as software products are concerned and because it invested a lot of time and money apart from effort in building the banking software product, it is now reaping the rewards of all that investment in terms of sales and reputation of its flagship product, Flexcube that is the largest selling banking software product in the world.

Concluding Remarks

Now that we have discussed how products and services square up against each other, it would be worthwhile to note that not all companies can afford to build software products because of the reasons mentioned in the previous sections. Therefore, the role of venture capitalists and angel investors is especially crucial in this respect.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Selling to Sell

 

Selling to sell is a formula for failure. Selling is fun, and if you are good at it, it can be financially rewarding. However, you must have good reasons to sell if you truly want to have fun and be financially rewarded. There are billboards in Cincinnati that state: “Some people think nursing is a job, they don’t work at Childrens’ Hospital.”

If you approach selling as a job, you might want to consider another job that pays you well and doesn’t require that you deal with rejection, get paid on performance, and is subject to the many whims of today’s consumer. If, on the other hand, you pursuit sales because you have a passion for successfully accomplishing personal goals, or because you are committed to doing everything possible to help others achieve what they dream about achieving, then you have a chance to really be successful at selling.

Selling requires passion, commitment, and a strong sense of responsibility to yourself, your family, your community and, most importantly, a strong moral obligation to do the right thing for the prospect/client, even when it makes them and you uncomfortable. If you don’t have these elements, if you don’t have this sense of responsibility, if you are not willing to accept full responsibility to everything that happens, good or bad, then selling isn’t your cup of tea. Go find a job.

 

 

door2door sales organizations in Pune

door2door sales organizations in mumbai

Loyalty marketing , Hoardings, 1to1 brand Activation, Digital advertising,

B to C Marketing, Sales Promotion, Electronic Project Reports

 

door2door sales organizations in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agency in Shirur

How United Rentals Made Great Sales Negotiations a Part of its Culture

United Rentals has dramatically changed the selling culture in the company, and the shift is yielding some exceptional results. In a breakout session for the Three Value Conversations track, United Rentals’ Shelley Robins spoke with Corporate Visions’ Cheryl Geoffrion about how the company has successfully embedded Situational Sales Negotiations into its DNA.

Here are three tips from the session:

Turn your managers into models – Once training ends, studies show that most sales organizations revert back to their old methods and messages within nine months. But United Rentals refused to be part of that statistic—instead, they asked sales management to become their trainers and model new sales behaviors. This strategy created alignment from the top-down and contributed to maximizing the success of their investment.

Know your worth – Customers have no qualms asking for more, so why do sales teams often struggle to do the same? Because United Rentals had confidence in their products and value, they felt comfortable doing just that, anchoring higher targets that asserted their unique value and expanded the customer’s range of reason. By setting higher targets and encouraging their reps to embrace the tension and avoid unnecessary discounting, they’ve been able to create more opportunities and increase their average deal size.

Convert and dedicate – There’s a difference between being convinced and being committed. For example, everyone knows exercising is essential to a healthy lifestyle, but not everyone is committed to maintaining the routine. Once United Rentals was convinced they had the right formula for sales success, they committed themselves to making it part of their company DNA. This led to widespread adoption, positive behavior changes in the field and tremendous success at executing the negotiation skills and techniques their sales team was trained to.

 

 

 

 

 

door2door sales organizations in Pune

door2door sales organizations in mumbai

Loyalty marketing , Hoardings, 1to1 brand Activation, Digital advertising,

B to C Marketing, Sales Promotion, Electronic Project Reports

 

door2door sales organizations in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agency in warje

Adapting Marketing to the New Economy

Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old as well as the new economy. A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it rather hard way. Companies have to choose elements from old and new economy wisely as to build a business model which would bring value to the company.

Technology revolution, globalization and market deregulation factors are among many sculpting the new economy. These 3 factors interact with each other at different levels creating the driving force for the new economy. The old economy was full of analog devices, which were running on a continuous signal wave, for example, gramophone records. In today’s world systems and devices are running on digital technology where information is carried in ones and zeroes. However, this digital information cannot be exchanged between devices without connectivity through wire or wireless networks. This connectivity is achieved through intranet, extranet and internet.

Internet allowed players like Yahoo, Amazon, ebay to offer products like music, books, apparel, etc. directly to customers. This move de-stabilized the traditional distributors and retailers causing some to shut down their business. However, some of the players developed online portals to offer their products and services which in turn de-stabilized new online players. Some of the old players were successful with help of their brand strength and poor business models of pure online players.

In the old economy focus was only on standardization, mass production and singular marketing policy. However, with the amount of information available in the new economy, companies are best at understanding consumers. This better understanding has led to customized products, a shift from standardization. However, this customization has its drawbacks not only for companies but also for customer. Companies find it difficult to maintain the cost level for customized products to register profit. Customization is impossible for products, which require complex industrial engineering. Customer does not know real product appearance until it fully completed and also return policy is not there in customization.

The new functioning of economy has changed the way companies approach their business. Companies are looking forward to expanding across market segments to get maximum market share while keeping focus strictly on customer needs. For these companies are making organizational changes where departments are developed to manage a segment rather than a product. Companies are looking forward to developing consumer based brand equity to foster long term relation. Companies are coming up with products, which perform superior than consumer expectation there by creating a strong brand while the earlier branding task was accomplished through advertising. Companies are treating employees, distribution channel, and suppliers as their business partner and not customer.

Since companies have changed the way they function in the new economy, it is imperative that marketing practices also adapt. As consumers are looking forward going online for major of their purchase, businesses are looking towards electronic commerce (e-commerce) as a way forward. Research has shown online users usually buy music, software, books, apparel, etc. rather than goods like automobiles, house, etc. Business buyers are also coming online as well as suppliers, thereby substantially reducing the establishment cost. E-Commerce has also open doors for customer to customer relation through social networking and community forums, in which experience and discussion are done with respect to products. Through internet consumers are able to provide faster feedback to companies with respect to products and services.

As businesses are moving online, the focus shifts to developing of web sites to provide reliable and correct experience to consumers. Web site design, maintenance and security are of paramount importance for creating a favorable impression on consumer. Online marketing and advertisement have got prominence in this internet age.

The new economy had brought forward challenges and opportunities not only for companies but also for consumer.

 

 

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Articales from http://www.managementstudyguide.com

 

 

Some Perspectives on Software Products versus Software Services

The Difference between Services and Products

The difference between services and products in software is that whereas the former involve work done for clients that are not the intellectual property of the vendor, the latter are patented by the vendor and sold in terms of licenses to the users. Further, the difference between products and services in software is that whereas products usually represent high end work done by the vendors, services are usually middle to low end work that is done by the vendor. Apart from this, products entail higher value adding activities whereas services are lower value adding activities. Moreover, products need time and money to be invested to take them to fruition whereas services are usually measured in terms of the projects delivered within months or a year at the maximum. The key aspect about products and services in software is that products represent the culmination of several years of effort by the vendor who focuses on a specific niche to develop the products. On the other hand, services are usually projects that are done at the behest of the client and are billed according to time and material accounting or fixed cost accounting.

The Reason why the US is ahead and Asia lagging behind in Innovation

When we talk about software products and services, it needs to be mentioned that countries like the United States are ahead of the others in terms of innovation as the software and technology companies in the US make products instead of services. Think Microsoft or Apple and their game changing products. On the other hand, though countries like India are behemoths in the software industry, it is hard to find many companies that have developed products. Indeed, one of the reasons for outsourcing of services work from the West to the East is that the west can concentrate on higher value adding work like making products and by outsourcing the lower value adding work, they derive cost benefits as well as freeing up of resources that can be deployed for focusing on products. Further, the reason why the US is way ahead of the rest of the world in terms of innovation is that right from its inception, entrepreneurs were always on the lookout for game changing innovations and thus, when the software and technology industries and companies were being incubated, naturally the entrepreneurs in these sectors started to focus on products as a source of innovation.

Changing Trends in Products in Asia

However, some recent trends seem to suggest that Asian companies have realized the importance of software products as their software industries mature and hence, services become too low end to sustain them. Further, now that they have significant capital reserves, they can deploy these resources in investing on product development. Remember that software products take a lot of investment of time and effort and hence, the Asian software industry is now finally realizing that as they have the needed capital as well as funding from venture capitalists from the west that sense an opportunity here, they can focus on building software products. Indeed, one of the best-known Asian companies that have a solid banking software product is Oracle Financial Services or the company that was previously known as i-Flex. This Indian company is a trailblazer as far as software products are concerned and because it invested a lot of time and money apart from effort in building the banking software product, it is now reaping the rewards of all that investment in terms of sales and reputation of its flagship product, Flexcube that is the largest selling banking software product in the world.

Concluding Remarks

Now that we have discussed how products and services square up against each other, it would be worthwhile to note that not all companies can afford to build software products because of the reasons mentioned in the previous sections. Therefore, the role of venture capitalists and angel investors is especially crucial in this respect.

 

 

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Articales from http://www.managementstudyguide.com

 

 

Selling to Sell

 

Selling to sell is a formula for failure. Selling is fun, and if you are good at it, it can be financially rewarding. However, you must have good reasons to sell if you truly want to have fun and be financially rewarded. There are billboards in Cincinnati that state: “Some people think nursing is a job, they don’t work at Childrens’ Hospital.”

If you approach selling as a job, you might want to consider another job that pays you well and doesn’t require that you deal with rejection, get paid on performance, and is subject to the many whims of today’s consumer. If, on the other hand, you pursuit sales because you have a passion for successfully accomplishing personal goals, or because you are committed to doing everything possible to help others achieve what they dream about achieving, then you have a chance to really be successful at selling.

Selling requires passion, commitment, and a strong sense of responsibility to yourself, your family, your community and, most importantly, a strong moral obligation to do the right thing for the prospect/client, even when it makes them and you uncomfortable. If you don’t have these elements, if you don’t have this sense of responsibility, if you are not willing to accept full responsibility to everything that happens, good or bad, then selling isn’t your cup of tea. Go find a job.

 

 

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