Category: Direct Response Marketing

door to door Marketing Professional in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agencies in Pune

 

What is your return on the use of a common language?

Sales training companies are telling us that one major soft benefit from their training is the use of a common language by the sales team. How can we express a hard return from a soft benefit? We have to find measurable outcomes caused by the use of a common language.
A common language helps saving management time
The use of a common language first helps to save time for sales managers. As a manager, have you ever considered how much time you waste due to the fact that you have to listen to, or to read reports of your subordinates structured in their style instead of how you would like to have things presented?
In the case you haven’t, here is a list of some time wasters:
  • The subordinates use jargon you are not familiar with and you will have to ask extra questions.
  • The report does not include what you are looking for and again you will have to make further inquiries to obtain the pertinent information
  • Each subordinate uses his/her own logic to structure and present information. In oral reports you might have to wait long until you hear what is of interest to you or written reports are difficult to skim.
  • Sales people want to impress managers with what they know, presenting though often irrelevant information and thus wasting the manager’s time
Good managers are aware of these time wasters and therefore impose that their subordinates use specific templates for example to report on the status of an opportunity an the plan how to advance it. However in the context of a sales training initiative, the imposed use of existing templates might lead to disastrous results.
Do managers use the common language installed through sales training?
My observations is that this is rather the exception than the norm. Too many sales executives and managers look at sales training as something for their people and ignore that they might have to adjust their management .practice for the training to have a sustainable effect.
Good sales training companies offer though specific modules for managers teaching them how they can reinforce what was taught to their people .and having a positive return from the use of a common language. However when training budgets are tight, the management components of the initiative are the first to be skipped. The possibility for a positive return is thus foregone right at the start. Not having been trained in the newly installed language, manager’s will simply keep their old routines.
Another evidence I frequently observe is that especially top executives tend to request briefings in a specific format if they are asked to help with a customer visit in the field. These executives are often not even aware that a sales methodology with specific templates is installed. Those installed templates are usually absolutely suitable to convey contents the executives are looking for, just the structure might differ.
The question then is if executive power or economics win. Admittedly due to the higher compensation, the working hour of an executive is much more expensive than the hour of an individual contributor. But the tipping point, where the extra cost induced by the time individual contributors use reformatting their contents is higher than the cost savings resulting form time gains for the executive, is often reached faster than one wants to believe
Yet one does not have to be so sophisticated in the analysis. Imposing another template than the one installed through sales training, makes the investment made into the training obsolete. Individual contributors will have little incentive to adhere to something that is visibly not supported and used by top level executives.
Any of the above symptoms of management behavior considerably diminishes the return from the use of a common language. But it can get even worse.
Wasting money trying to introduce an new common language
Alumni are the sales training companies’ best friends; especially when they are on management or executive level. They provide them with revenue potential in at least two ways:
  1. They can make training in a specific methodology mandatory for all new hires
  2. If they change employers, there is a high likelihood that they will have their new teams trained in what they know from the previous assignment even though they might later not reinforce what their people were taught
There is a high probability that both theses initiatives will have a negative return. In both cases a high percentage of people will go through off the shelf training that is designed and taught for people being exposed for the first time to let’s say a complex B2B sales type of methodology training. In reality, today most B2B sales people have been trained in at least one of the more popular methodologies. These people do not need to be taught the fundamentals again. All they need to know is how it is done with the new employer or how the new boss wants to have it done.
Money is therefore wasted because such trainings are not only much longer than they need to be. They might even not have the desired effect at all of establishing a common language. In the past, I was asked to train sales forces in a methodology as if it was the first time ever they were exposed to this type of training. It usually did not take long before people started to make comments such as “I had a similar training with my former employer where what you call ‘Y’ was called ‘X’”. What jargon do you think such people are going continue to use? Probably the one they learned first.
How can managers improve the return from the use of a common language?
Being honest with themselves, when wondering if they might show some of the dysfunctional behaviors mentioned above, is a precondition to improve the return from the use of a common language. If they have the necessary self awareness, the following list of recommendations will bring the desired improvement:
  1. Listen how your people speak and observe how they communicate to you in writing. Chances are you might find signs of the existence of a common vocabulary and standard templates.
  2. If you find frequent use of a common vocabulary and templates, adapt yourself to it and reinforce usage.
  3. If the vocabulary and/or templates are widely known but are not sufficiently used, lead by example using them and offer specific refresher training if needed.
  4. If you find different vocabularies and templates, decide on the one you like best and install it by focusing on “how are things done here” and not by a standard off the shelf training offered by the company that owns your preferred jargon and templates.
  5. Adapt training for new hires depending on how much exposure they had to the fundamentals you want them to adhere to before joining your company.

 

It Takes More Than a Technology Stack to Drive Demand

 

aka…if your content sucks, technology just speeds up the sucking.

It’s crazy. At last count there were something like 4,000 tech companies available for the so-called “martech stack” – the multi-layered collection of automation, tools and systems designed to drive modern marketing.

Given the heightened focus on the stack and the continued explosion of technology players, it’s tempting to imagine that vetting the vast array of first-class solutions and investing in the best option for each step of the buyer’s journey will solve your most pressing marketing challenges.

Granted, if your marketing process is broken, an optimized stack may be what you need, next. But, if your message and content sucks, a great martech stack will only speed up the sucking – and broadcast that sucky story to more people.

No offense.

All of these technologies work as advertised. In fact, most of the companies I get the chance to work with are not worried or complaining about their technology stack. They fret about whether the stories they are putting into their demand generation engine will actually incite actions that lead to pipeline.

That was the message of a recent keynote I delivered to the Digital Sales Camp, an online conference focused on digital selling strategies. Below are some of the key points I focused on in that discussion (along with a link if you want to hear a free recording):

Answer the most important prospect question: Why Change?

If you’re creating demand generation content, and using digital interactions to create leads, the question people you’re engaging want an answer to is “why should I change?” In other words, they want vendors to make a compelling case as to why they need to leave their “status quo” approach, and do something different. If you can be the company that engages prospects by answering this critical Why Changequestion, you will dramatically improve your odds of avoiding the dreaded no decision and winning the deal. Forrester Research found that 74% of executive buyers give their business to the company that’s able to create the buying vision and only 26% to the winner of a fair-and-square competition. A great “why change” message is essential if your marketing content is going to be the good enough to disrupt the status quo and create a buying vision.

Have a Point of View, and Make it Distinct

To accomplish this you need to deliver a message that gets customer to see their status quo as unsafe and commit to a new safe path, which is you. Those conversations don’t happen when you’re responding to known customer needs discovered through voice of the customer research. They only happen when you introduce “unconsidered needs” they may not even know about. Unconsidered needs are business problems or challenges that prospects are unaware of, or whose size, speed and impact they underestimate with respect to their business.

Creating a distinct point of view message and content, requires you to create some risk by identifying and introducing these unconsidered needs, and then resolving them with your “unexpected strengths.” (These are those capabilities you used to tag onto your old VOC-driven messages and call them value-added capabilities.)

My company, Corporate Visions, has conducted research that found leading off your demand generation messages with unconsidered needs—versus starting off by responding only to the known needs—can give you a statistically significant boost in perceived uniqueness, to the tune of almost 50% and a 10+% increase in persuasiveness to change.

This is also supported by research called “loss aversion,” coined by social psychologists Amos Tversky and Daniel Kahneman. They proved that humans are 2-3x more likely to make a change, make a choice or do something different in order to avoid a loss than to attain a gain.

Go Beyond Introducing Risk

It’s become very popular today to talk about providing insights to your prospects in your demand generation content. Most people think an insight consists of some surprising data or factoids that “set prospects’ hair on fire” to emotionally engage them and incite them to take action.

But according to another study we did at Corporate Visions, you make a much bigger impact on emotions and behavior change if your insights messaging includes a bucket of water to douse the flames.

In other words, creating risk with your insight-based message is not enough. You must combine risk and resolution in your messaging and content. The research showed that you stand to gain a statistically significant improvement in your emotional impact (12 percent) and behavioral impact (9 percent) by pairing risk and resolution in your message, versus just presenting risk alone.

The technology platforms will continue to proliferate, and companies will continue to invest in the best point solutions for each stage of the modern marketing process. But it’s your core message that will determine the success of these investments, not the other way around. For a deeper dive into the messaging concepts above, check out my recent keynote presentation at Digital Sales Camp, and feel free to share it with your messaging and content creators.

 

 

door to door Marketing Professional in Pune

door to door Marketing Professional in mumbai

engagement marketing , advertisement, direct response marketing, marketing,

Airports Advertisement, Brand Building, Big Data

 

door to door Marketing Professional in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing education in pune

The Lone Ranger and Concurring the Wild, Wild, West

The Lone Ranger and Concurring the Wild, Wild, West

When I was but a wee young lad… one of my first childhood heroes was the Lone Ranger.  I loved that show, faithfully delivered every day in vivid black and white.  Even as I’m writing, I can still hear the Lone Ranger theme song playing in my mind, when I saddled up my stick horse and rode fearlessly around the living room boldly daring any bad guy to cross my path. Rumor has it that I wore out many a stick horse, I mean “Silver”, riding through the wild, wild, west, totally decked out in my Lone Ranger outfit, cowboy hat, leather vest (okay maybe felt), with my six shooters (cap guns) strapped to my side shouting “Hi Yo Silver away!” I personally took it upon myself to keep all the town folk safe in our neighborhood and ensure that the fair maiden Chelli, the cute little neighbor girl next door, who always dressed up like Annie Oakley, safe from all the villains of the wild, wild, west. Truth be known, our wiener dog Heidi unfortunately took the brunt of my ambitious peacekeeping and was known to be roped and put in her jail cell (dog kennel) far too many times!

Sales used to be a lonely job.

Throughout my career I have had the opportunity to work with, manage, and observe a lot of salespeople whose behaviors reminded me a lot of the Lone Ranger.  They preferred to work alone, or thought that they could do it all on their own, and that because they had the personal relationships they would always walk away with the sale. In all fairness, the fact is, in the past, sales used to be a lot more of an independent, lonely job. Sales were typically conducted one on one: one salesperson sitting across the desk from another, a handshake and it was done, then off to golf!  Individual relationship selling was the way we conducted the sell.  “Ding Dong”. And remember when sales were all about the door to door salesperson and the tireless road warriors who were gone from home for weeks on the road? Not that those skills or practices are entirely gone today, relationships are still important, but in the world of big sales, especially large transformational sales, the way the sales transaction is conducted has dramatically changed.

Didn’t the Lone Ranger have a side kick named Tonto?

Today, to successfully land large, transformational accounts/sales it takes an entire posse…. okay, sales team.  We call this a Hunt Team.  Represented on the customer’s side are multiple individuals who take part in the buying decision and sit at the buyers table, influencers, stakeholders, technical staff, financial, operational, onboarding, supporters, champions, and eels. All have a say in the buying decision and all can influence whether the company buys from you or not. A successful Hunt Team consists of corresponding players: Shoe, Closer, Flow, SME’s, all from various levels throughout the organization from frontline experts to the CEO.  Each having been prepped and prepared to support the business case and tailored solution for the customer.  Customer confidence is raised knowing that an entire team is ready, willing, and waiting to make the solution a success.  Knowing who from the customer’s side will be sitting at the buyer table dramatically affects who we will bring from our side to help balance the buying decision. Today sales truly is a team effort.

Gone is the day of selling like the Lone Ranger!

Much like my favorite show, the days of selling like the Lone Ranger have long since passed… okay, I can still watch the Lone Ranger on Netflix! But my point is, to be successful at transformational sales, it takes an entire team, a finely tuned Hunt Team, to successfully land your next big whale!

 

Brand Attributes

Brand Attributes portray a company’s brand characteristics. They signify the basic nature of brand. Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Attributes are developed through images, actions, or presumptions. Brand attributes help in creating brand identity.

A strong brand must have following attributes:

1. Relevancy- A strong brand must be relevant. It must meet people’s expectations and should perform the way they want it to. A good job must be done to persuade consumers to buy the product; else inspite of your product being unique, people will not buy it.

2. Consistency- A consistent brand signifies what the brand stands for and builds customers trust in brand. A consistent brand is where the company communicates message in a way that does not deviate from the core brand proposition.

3. Proper positioning- A strong brand should be positioned so that it makes a place in target audience mind and they prefer it over other brands.

4. Sustainable- A strong brand makes a business competitive. A sustainable brand drives an organization towards innovation and success. Example of sustainable brand is Marks and Spencer’s.

5. Credibility- A strong brand should do what it promises. The way you communicate your brand to the audience/ customers should be realistic. It should not fail to deliver what it promises. Do not exaggerate as customers want to believe in the promises you make to them.

6. Inspirational- A strong brand should transcend/ inspire the category it is famous for. For example- Nike transcendent Jersey Polo Shirt.

7. Uniqueness- A strong brand should be different and unique. It should set you apart from other competitors in market.

8. Appealing- A strong brand should be attractive. Customers should be attracted by the promise you make and by the value you deliver.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Revenue Growth Strategies are not an Oxymoron….

 

in this down economy. On April 30, 2009, I will hold a webinar over at the Top Sales Experts entitled “Where is your revenue Growth to come from?”. Having lived almost an equal amount of years in the corporate strategy sphere as I live now in the Sales Consulting, Teaching and Coaching world, I have helped many Sales Executives and Managers to get more clarity on their Sales Growth Strategies.

Based on this experience, I have now develop a new road map to clarity. I will present this for the first time to a wider audience on said occasion.

Lots of advise is available to salespeople and how to adapt to these turbulent times. For example, I have heard Jill Konrath saying in her fist Sales Stimulus preview call that salespeople need about 50% more leads to have a chance to make their numbers this year. I will show you on a high level where to look for those leads without running the risk of creating collateral damage. Getting clarity on this will also help you to work smarter instead of harder. Others have suggested you should prune your pipeline and focus on the best opportunities. These can seem as contradicting suggestions. I will show you that the question is not either/or but doing both and assuring on strategic level, that your pipeline does not fill with hopeful but with realistic opportunities

I will introduce you to four generic sales growth strategies. which you select based on where you are finding your leads you want to covert into revenue sources Although defining strategies is important, their flawless execution is the real key to successfully grow your revenues. I will therefore discuss key success factors helping you for flawless execution. Knowing those factors can also help you to have meaningful discussions with marketing on how they can support your strategies.

Depending on where you find your leads, the time it takes to turn them to revenue contribution will differ. Being aware of this, will help you to have more realistic revenue projections.

Sales managers will learn what type of people resources they need for flawless execution of the four generic strategies.

Often, I hear sales people saying, that they could be more successful if the company were to provide them with the right products at the right price points. You need not necessarily to wait for these things to happen to execute your growth strategies. I will help you to get clarity where you can act alone and where only a tight alignment between your strategy and the corporate strategy well lead you to success.

This is not a promise for the silver bullet. All it is, is a framework pointing you to the aspects that you have to consider when defining successful, executable revenue growth strategies for your business. Although Sales executives and managers are profiting more from this concept, particularly B2B sales people with account management or territory management responsibility can also apply parts of the concept.

Developing strategies is often perceived as an abstract task aloof from reality. I promise you that I will make it come to life through examples.

If you are interested to learn more, you can register here for the webinar taking place on April 30, at 1 p.m. US Eastern Time/ 7 p.m. Central European time

 

 

door to door Marketing Professional in Pune

door to door Marketing Professional in mumbai

engagement marketing , advertisement, direct response marketing, marketing,

Airports Advertisement, Brand Building, Big Data

 

Marketing Services btl marketing

Marketing Services

Fieldwork Services

Our company has a strong belief in the power of building positive, trusting relationships between our clients, our fieldwork team.

Special team of high level interviewers

Our approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations.
Highly trained interviewers and recruiters deliver the highest level of respondents for demanding market research projects. We can solve almost any of your data collection needs, call us for a need assessment conversation. with professional team and trained in support techniques and social psychology, with excellent presentation and broad experience in conducting interviews with CEO’s, Directors or specialized personnel.

We always keep our time schedules

Our prices are really competitive

A good research quality does not mean that studies need to be expensive, so we take special care of this key variable.
You can directly follow-up your projects via internet
Delivering results the established dates or before whenever possible.
Part of our team are specialized statistical and analysis experts
who’s target is to make the most of your information.
With up-dated information of main results
Now you can directly participate in our training sessions
Fast Turn around Time
Undertakes assignments of any volume
On Time service Delivery
Accurate Results
Quality assurance

Data Collection Fieldwork Team

Face to Face Interviewing
Telephone Interviewing / CATI
Capi Interviews
Tracking Study
Central Location Test
Focus Group Discussions
Depth Interviews
Observation

Data Collection Fieldwork Team

Self Competition Interview
Media Test Services
Product Placements
Customer Satisfaction Survey
Mistry Shopping
Retailer Data Collection
B2B Research
B2B Data Collection

marketing Team in Dayanand Saraswati Marg

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Team in Dayanand Saraswati Marg is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Team in Dayanand Saraswati Marg tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Team in Dayanand Saraswati Marg

The power of your brand message is the key to driving sales

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There is a proven set of criteria used to test creative effectiveness of shopper communication called the 4C’s: Command, Connect, Convey, and Close. The better the ad performs against these metrics the better the ad does in driving conversion.

The first step is to Command Attention. Shopper communication that drives sales must first engage the shopper – invite her in. The idea is to let the shopper know you’re there. It’s a conversational wave across the room, a tap on the shoulder, a shout-out in the crowded area. However this is harder than it seems. In any retail context, the shoppers are on autopilot as they navigate the store, app, or website. The goal is to catch their eye, invite their attention, and get noticed.

The Tactics: Color, Shape, Size, Texture, White Space, Placement (above the fold), Violating Space, Motion, Dynamic Imagery, Scent, Sound

The Assessment: Does it attract peripheral vision in an in-store context or leverage the online medium with movement or dynamic imagery?

Does the execution use distinctive color, shape, size, sound, etc., and engage the shopper?

There are a number of effective ways to command attention.

Size, sound, motion, texture, distinctive color, and shape all work in store because shoppers shop at retail with their peripheral vision – their minds are constantly filtering inputs and their eyes are drawn to what’s different in the environment.

In the digital screen as well as the store, the eyes are drawn to what’s different in the environment. Simple, bold images; ads above the fold; faces, motion, and disruptive visuals all help to draw interest.

Be aware in the effort to gain attention to not go overboard and create disruption for its own sake. Elicit positive interest for the retailer at the POS to achieve a favorable shopper experience. Retailers prefer an invite vs. screaming at their shoppers.

Does it matter to shoppers? Yes! Below is an example of what happens when a brand enhances Command.

Direct Response Marketing, face2face Marketing Outsourcing firm, face2face Marketing Outsourcing firm, face2face Marketing Outsourcing firm in pune, Mall brand Promotion, Kiosk Promotions Advertising, Rural experiential activity, , campus promotions selling, RWA promotions selling, Market promotions selling, marketing Team in Dayanand Saraswati Marg

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marketing Outsourcing firm in I.C. Colony

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Outsourcing firm in I.C. Colony is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Outsourcing firm in I.C. Colony tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Outsourcing firm in I.C. Colony

Fieldwork Services

Our company has a strong belief in the power of building positive, trusting relationships between our clients, our fieldwork team.

Special team of high level interviewers

Our approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations.
Highly trained interviewers and recruiters deliver the highest level of respondents for demanding market research projects. We can solve almost any of your data collection needs, call us for a need assessment conversation. with professional team and trained in support techniques and social psychology, with excellent presentation and broad experience in conducting interviews with CEO’s, Directors or specialized personnel.

We always keep our time schedules

Our prices are really competitive

A good research quality does not mean that studies need to be expensive, so we take special care of this key variable.
You can directly follow-up your projects via internet
Delivering results the established dates or before whenever possible.
Part of our team are specialized statistical and analysis experts
who’s target is to make the most of your information.
With up-dated information of main results
Now you can directly participate in our training sessions
Fast Turn around Time
Undertakes assignments of any volume
On Time service Delivery
Accurate Results
Quality assurance

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Data Collection Fieldwork Team

Face to Face Interviewing
Telephone Interviewing / CATI
Capi Interviews
Tracking Study
Central Location Test
Focus Group Discussions
Depth Interviews
Observation

Data Collection Fieldwork Team

Self Competition Interview
Media Test Services
Product Placements
Customer Satisfaction Survey
Mistry Shopping
Retailer Data Collection
B2B Research
B2B Data Collection

Direct Response Marketing, Marketing Services, Marketing Services, Marketing Services in pune, B 2 B Promotion, BTL Experiential promotional, campus promotional, BTL advertisement activity, school advertisement activity, housing society advertisement activity, Mall advertisement activity, marketing Outsourcing firm in I.C. Colony

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Feet On Street Marketing Service Provider Agency in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Feet On Street Marketing Service Provider Agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Feet On Street Marketing Service Provider Agency in mumbai

5 Reasons Why Experiential Marketing is a Must

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Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graffiti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds.

If you’re still on the fence about applying experiential techniques to your brand, here are five reasons why experiential marketing is a must:

1. Genuine Interaction

It doesn’t take a marketing genius to know that putting product in a consumer’s hands or creating a genuine interaction is worth its weight in gold. Think quality over quantity and understand that the traditional media buy method of reaching 100,000 people for $5.00 using web or print advertisements is about as impersonal as it gets. Engage face-to-face with 5,000 people and you’re much more likely to convert your audience to customers and brand advocates.

2. Pave a Two-Way Street

Traditional advertising is a one-way conversation where a brand dominates the narrative. Build dialogue with a two-way conversation that directly connects brands and engages with their consumers. Brand activations are designed with consumer engagement in mind. It creates a two-way conversation that allows the brand to build an emotional connection with the consumer and gain valuable insight to the consumer’s wants and needs.

3. Build a Buzz

A memorable experience creates collateral reach. By giving people something to see and feel, the likelihood they will share it with their friends and followers is higher than with traditional campaigns. According to Experiential Marketing: A practical guide to interactive brand experiences, S. Smilansky, 2009,people who undergo a live brand experience are likely to tell around 17 other people about that positive experience.  And those 17 people will relay the information to another 1.5 people. Traditional marketing methods simply can’t keep up with your buzzworthy splash!

4. Hit the Web Running

When paired with social media in-field activations can spread through the internet like wildfire, reaching an unlimited number of consumers. Experiential marketing is all about making consumers feel, and when consumers feel they want to share their experiences with their followers. Providing consumers with opportunities to share their experience like photo staging, contests, influencer meet & greet’s and #specialhashtags will only serve to amplify the effects of your experiential marketing campaign.

5. Make More Sales

Success often requires risks. If you’re like the rest of us then you’re constantly looking for ways to reach more consumers and generate better results.  Well, you need to think big – outside of the traditional marketing tool box.

Experiential marketing campaigns offer an enormous payoff compared to traditional marketing. Studies show great return on investment as well as excellent return on engagement for event marketing campaigns done right.

According to EventTrack’s 2015 survey, 49 percent of brands realize an ROI of between 3:1 and 5:1. Twenty-nine percent say their ROI is 10:1 and 12 percent say their ROI is 20:1. Sixty-five percent of brands see a direct link between sales and experiential marketing campaigns. That’s probably why 79 percent of brands expect to do more with experiential marketing this year, and the average increase in live event marketing budgets is six percent.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Direct Response Marketing, Feet On Street Marketing Service Provider Agency, Feet On Street Marketing Service Provider Agency, Feet On Street Marketing Service Provider Agency in pune, Feet On Street Advertisement, Market marketing, local promotional interactive, In-shop Activities, campus activation promotion, RWA activation promotion, Market activation promotion, Feet On Street Marketing Service Provider Agency in mumbai

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Direct Marketing agent in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Direct Marketing agent in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Direct Marketing agent in mumbai

A Dummies Guide to Dealing with Creatives

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Nurture your creative team

 

Work to their strengths and know their weaknesses. Know where their passion lies and use it to your advantage. They need to feel as if their opinion and expertise are valued. Creatives are actually fragile creatures – basically they are the Worker Bees of the colony. If you leave them to fly in the sunshine and visit the flowerbeds, they will produce tasty honey.

 

Creatives invest themselves in their work and ultimately leave a little bit of who they are in every creation. So it is understandable that they are very passionate about the creative process and about doing the best work they possibly can.

 

 

Some insider information…

 

Having said all this, here are a few things to keep in mind for those who are working with or alongside the “Big dreaming, head in the clouds creatives”:

  1. They really do want to do awesome work for you; it’s all in the approach.
  2. Listen to their professional opinion before you force them to do it your way. They may have an idea you never even considered and they are, after all, getting paid for what they do because they know what they are doing.
  3. Value their “head in the clouds ideas” when they bring them up. These are not always available on command.
  4. Try to give them as much time as you can to deliver their best work within realistic deadlines. Teamwork on meeting a deadline will always get a better result.
    The more you push, the less they are likely to shoosh.
  5. Again, they really do want to do exceptional work, them giving you alternatives is not them just being difficult.
  6. Take their strengths and weaknesses into account before expecting something from them that might not be their strong point.
  7. A clear and comprehensive brief will always get you brownie points.
  8. Being a creative IS a REAL JOB. It is not just a talent they tap into, they have worked hard to get where they are. They are constantly learning and upskilling themselves to be better and stay current. They might be unique weirdos who don’t fit the “norm” but they do take what they do seriously and definitely do not ever want to be considered mediocre.

 

And with that, the ball is in your court keemosabis.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Direct Response Marketing, Direct Marketing agent, Direct Marketing agent, Direct Marketing agent in pune, Direct Response Experiential marketing, Mall sales Interactive, local experiential, BTL promotion branding, school promotion branding, housing society promotion branding, Mall promotion branding, Direct Marketing agent in mumbai

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Marketing Services in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Marketing Services in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Marketing Services in mumbai

Fieldwork Services

Our company has a strong belief in the power of building positive, trusting relationships between our clients, our fieldwork team.

Special team of high level interviewers

Our approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations.
Highly trained interviewers and recruiters deliver the highest level of respondents for demanding market research projects. We can solve almost any of your data collection needs, call us for a need assessment conversation. with professional team and trained in support techniques and social psychology, with excellent presentation and broad experience in conducting interviews with CEO’s, Directors or specialized personnel.

We always keep our time schedules

Our prices are really competitive

A good research quality does not mean that studies need to be expensive, so we take special care of this key variable.
You can directly follow-up your projects via internet
Delivering results the established dates or before whenever possible.
Part of our team are specialized statistical and analysis experts
who’s target is to make the most of your information.
With up-dated information of main results
Now you can directly participate in our training sessions
Fast Turn around Time
Undertakes assignments of any volume
On Time service Delivery
Accurate Results
Quality assurance

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Data Collection Fieldwork Team

Face to Face Interviewing
Telephone Interviewing / CATI
Capi Interviews
Tracking Study
Central Location Test
Focus Group Discussions
Depth Interviews
Observation

Data Collection Fieldwork Team

Self Competition Interview
Media Test Services
Product Placements
Customer Satisfaction Survey
Mistry Shopping
Retailer Data Collection
B2B Research
B2B Data Collection

Direct Response Marketing, Marketing Services, Marketing Services, Marketing Services in pune, B 2 B Promotion, BTL Experiential promotional, campus promotional, BTL advertisement activity, school advertisement activity, housing society advertisement activity, Mall advertisement activity, Marketing Services in mumbai

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Feet On Street Marketing Service Provider Agency in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Feet On Street Marketing Service Provider Agency in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Feet On Street Marketing Service Provider Agency in navi mumbai

5 Reasons Why Experiential Marketing is a Must

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Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graffiti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds.

If you’re still on the fence about applying experiential techniques to your brand, here are five reasons why experiential marketing is a must:

1. Genuine Interaction

It doesn’t take a marketing genius to know that putting product in a consumer’s hands or creating a genuine interaction is worth its weight in gold. Think quality over quantity and understand that the traditional media buy method of reaching 100,000 people for $5.00 using web or print advertisements is about as impersonal as it gets. Engage face-to-face with 5,000 people and you’re much more likely to convert your audience to customers and brand advocates.

2. Pave a Two-Way Street

Traditional advertising is a one-way conversation where a brand dominates the narrative. Build dialogue with a two-way conversation that directly connects brands and engages with their consumers. Brand activations are designed with consumer engagement in mind. It creates a two-way conversation that allows the brand to build an emotional connection with the consumer and gain valuable insight to the consumer’s wants and needs.

3. Build a Buzz

A memorable experience creates collateral reach. By giving people something to see and feel, the likelihood they will share it with their friends and followers is higher than with traditional campaigns. According to Experiential Marketing: A practical guide to interactive brand experiences, S. Smilansky, 2009,people who undergo a live brand experience are likely to tell around 17 other people about that positive experience.  And those 17 people will relay the information to another 1.5 people. Traditional marketing methods simply can’t keep up with your buzzworthy splash!

4. Hit the Web Running

When paired with social media in-field activations can spread through the internet like wildfire, reaching an unlimited number of consumers. Experiential marketing is all about making consumers feel, and when consumers feel they want to share their experiences with their followers. Providing consumers with opportunities to share their experience like photo staging, contests, influencer meet & greet’s and #specialhashtags will only serve to amplify the effects of your experiential marketing campaign.

5. Make More Sales

Success often requires risks. If you’re like the rest of us then you’re constantly looking for ways to reach more consumers and generate better results.  Well, you need to think big – outside of the traditional marketing tool box.

Experiential marketing campaigns offer an enormous payoff compared to traditional marketing. Studies show great return on investment as well as excellent return on engagement for event marketing campaigns done right.

According to EventTrack’s 2015 survey, 49 percent of brands realize an ROI of between 3:1 and 5:1. Twenty-nine percent say their ROI is 10:1 and 12 percent say their ROI is 20:1. Sixty-five percent of brands see a direct link between sales and experiential marketing campaigns. That’s probably why 79 percent of brands expect to do more with experiential marketing this year, and the average increase in live event marketing budgets is six percent.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Response Marketing, Feet On Street Marketing Service Provider Agency, Feet On Street Marketing Service Provider Agency, Feet On Street Marketing Service Provider Agency in pune, Feet On Street Advertisement, Market marketing, local promotional interactive, In-shop Activities, campus activation promotion, RWA activation promotion, Market activation promotion, Feet On Street Marketing Service Provider Agency in navi mumbai

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