Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling Outsourcing firm , door-to-door sales technique and d2d selling Outsourcing firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling Outsourcing firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling Outsourcing firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Bavdhan

Questions to ask Yourself and Your Promotional Risk Specialist

Knowing when to seek cover for your promotion is hard enough, without having to figure out what, who and how it’s covered. The below dispels a variety of myths whilst helping with some frequently asked questions about promotional risk management.

Q: What’s actually covered?

Sales promotion cover is based on a realistic and educated projection of the campaign’s performance. With no promotion realistically redeeming 100%, the cover should only cover the promotion to a certain and agreed percentage. Whilst many insurers claim to cover 100%, is that realistic, necessary or even true?

100% protection in some cases, would result in covering tens of millions. Providers won’t cover this. For two reasons, they can’t afford to and it isn’t necessary, as it’s extremely rare for a promotion to redeem 100%. Realistic cover is a testament to the risk providers authenticity, reliability and experience, so remain vigilant!

Q: What should a promotional risk specialist actually provide?

(Use our TRACE the manager acronym!)

Research your Promotional Risk Manager

Transparency

Indeed, it is a word thrown around too many times, but in this case, it’s imperative. A good risk provider should walk you through exactly what’s covered, what information has been gathered and how they have reached their estimated redemption rate.

Rationale

All assumptions should be based on reason and logic. Ensure your provider is referring to historical data from both your brand and their own database.  The justification is paramount to gaining the necessary cover. Without it, where’s the logic in using the service at all?

Assistance

A risk manager shouldn’t be seen as a supplier- they should be seen as a partner. Any risk manager worth their salt should be advisory as if it was their own promotion, so they should help guide you towards maximum engagement with minimum risk.

Confidence

By this, we don’t mean puffing out their chest and telling you what’s, what. But, sticking to their guns when stipulating an estimated redemption rate. When a provider frequently undercuts or changes their facts, alarm bells should be ringing, after all, where’s the value in their projections if they are going to change just to win the business? How much trust can you really place in this provider’s estimations?

Evidence of stability

Before handing over your promotion’s liabilities to a promotional risk management company, ensure that they have the financial ability to take on that risk and fulfil your brand’s promise to its consumers, whatever the redemption levels.

Will they pay? Where’s the legal documentation, are details clearly stipulated?

Q: How do I calculate the risk in my sales promotion?

Example:

Offer

You are offering a £60 cashback on a fridge worth £300.00.

Cost

Cost per redemption X number of redemptions

You calculate the worst case scenario is 100% (30,000 claims). Which will cost you 30,000 X £60= £1,800,000 without any transaction fees.

Using analysis from your previous promotions, you calculate the promotion could redeem around 50%, which is still a cost of £900,000.

However, you are sceptical due to:

The strength of your communication message, with a nationwide campaign via TV, magazine, in-store and leaflet

The fridge is a new product

Your budget can’t stretch to anything more

You ask a promotional risk specialist for their advice.

Q: What types of cover are available to me?

You can attain cover from 0-40%, alternatively, you could use over-redemption cover meaning the cover is triggered at a certain percentage to another agreed point. For example, 35-40%.

You can attain cover from 0-40%, alternatively, you could use over-redemption cover meaning the cover is triggered at a certain percentage to another agreed point. For example, 35-40%.

A promotional risk specialist references their data and estimates 35% redemption.

The provider then agrees to a Fixed Fee Solution and pay for all redemptions to and past this point.

Remember: Promotional cover isn’t just for expensive promotions, even a small budget may need covering to keep finance happy.

Q: How can you make the process a success?

Use the risk manager to full advantage – risk managers are partners- they know what works and what doesn’t

Be prepared to be flexible if your budget isn’t

Find out what promotions your brand has run previously

Share your artwork and communications plan

Share sales figures- how can an estimate be agreed without knowledge of the amount sold?

When looking for cover and consulting a promotional risk specialist these are all vital questions which can help attain the right cover for your promotion. For more information, please, download our Promotional Risk Management Dummies Guide here.

d2d selling Outsourcing firm in Pune

d2d selling Outsourcing firm in mumbai

face to face marketing , direct Response advertisement, Business to consumer Promotion, seo reports,

Busy pedestrian areas Advertisement, one2one Branding, Manpower Management

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling Outsourcing firm , door-to-door sales technique and d2d selling Outsourcing firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling Outsourcing firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling Outsourcing firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Bhosari

Future of Advertising

Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying to attract consumers….but what is the future of advertising in coming years ?

Lets go way back when the idea of advertising a product was regarded as some kind of a big deal. Then the advertisements were very limited, and it took lots and lots of efforts to make a single advertisement. And the customers then, had no option other than watching those advertisements. Now, time has changed. Since last 20 years or lets just consider last 10 years, there has been a dramatic change in the world of advertisement. And this will not have a stopage in coming years. The change doesn’t mean that the advertising agencies will all be shut down and firms will take over. It just means that the existing advertising agencies will have to experience a change in the industry and within. They will be redefined and reinvented so that they can survive in the years ahead. The agencies which gave their number of years to this industry will also change for good, be capable to cope up with new challenges, new competition and new attitudes of the consumers. Once a article was written on change in advertising in 1992 and the title then also suits now, it said – Advertising Age : Change or Die and very well said. To understand what is going to change and what will remain the same should be on the top of the list of the advertisers.

Now is the beginning of the digital era. The agencies had a system of having some few creative people who used to come with ideas for ads. That was the time when giving an ad in radio and television was very expensive. But now no one minds actually about the cost for such ads because consumers are responding well. But now and onwards, internet and technology has taken a front seat. Lets talk about the mass media. Today every tv serial, all movies running in theatres and all breaks in the radio channels have fillers called ads. But in the coming years, the ads can be shown to the consumers only if they want to see and not because the advertiser want them to see it. The cost of using internet and digital gadgets is everyday dropping down so the customers don’t mind spending on these things other that fooling themselves with the colorful advertisements. The future will be in favour of the advertisers and advertisements but only at the cost of proper management and proper use of digital technologies and internet.

The Bond

Nowdays, no one trusts the ad industry because there is no transparency. The ethics are not being the part of ads anymore. In coming years, the bond of trust has to be again rebuilt between the consumers and the advertisers. The advertisers will have to work hard to gain the confidence of the customers.

More Creativity

The creative people of the agencies should not limit their creativity by only working with the old style menu. This is the time to explore with help of internet and digital tools.

Differentiated Products

The advertisers should launch a product which will be completely different but excellent to use. Then only the voice will be heard.

Attract Talent

More and more quality people should be hired today who will be leaders for tomorrow. They will be the people who will lead the industry in the future with the best quality being coping up will everything. Better HR practices should also be appointed.

These are some points which may help advertisers to survive and survive in a better way in the future. The people who will not change can just not stay in this new industry.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Sales Team Recruitment Process Outsourcing

How You Should be Whiteboarding

Ever since the book “Back of the Napkin” became popular there has been a movement toward bringing hieroglyphics back to interpersonal communications, and whiteboarding is the modern way to add this strategy into your arsenal.  Stick figures and illustrated icons have re-emerged as a legitimate means to deliver critical messages, and whiteboarding has become the best way to deploy these messages.

This has created more of a by accident, do-it-yourself approach inside most companies and with salespeople than a purposeful enterprise methodology.  The result is lots of renegade whiteboards of suspect quality and questionable impact.

Kind of like PowerPoint.  Just because you have the program on your computer and you produce a .ppt file doesn’t mean you created a great presentation.  Most times it means just the opposite. Same with taking a marker to a dry erase board or flip chart.

Incorporating visual storytelling into your company’s approach to executive decision makers is great, but it needs to be treated like a systematic process if you want to ensure the quality of the message and the delivery.

Whiteboarding is a Methodology

Whiteboarding impacts the message development, the deployment of that message into an effective visual whiteboard, and the delivery skills necessary to bring that story to life.  Creating the organizational capability and confidence to use a pen vs. a clicker as your communication weapon of choice requires a purposeful, repeatable structured approach.

It’s not a methodology in the sense of sales processes such as opportunity management, account planning and alike.  Those methodologies help salespeople know how to structure a deal – where to show up, who to meet with.  Whiteboard selling is all about what are you going to say when you get there.

Develop, Deploy, Deliver

Here’s an overview of the three components of the on-purpose, whiteboard selling methodology that I conceptually introduced above:

Develop

Great whiteboards look spontaneous, and the imagery looks simple, but they are really the product of a well-facilitated development process.  They follow a proven choreography for how a great story is built, told and visualized. This includes significant incorporating significant intelligence into the process, such as leveraging brain science to understand how visual contrast is required to help get a reaction to your picture, or how to grab and spike attention with compelling visual techniques and storytelling models.  It isn’t simply about putting some words, arrows and stick figures on a board.

If you can’t explain or justify why you draw your whiteboards the way you do, then you are guessing at what might work and hope that it’s effective.  Sales methodology companies documented long ago that “hope is not a strategy” (with a nod to Rick Paige of the Complex Sale).  We’ve worked to develop repeatable templates for crafting whiteboard stories that have been proven to work at different stages of the customer buying cycle.

Deploy

Packaging your whiteboards for use in the field requires a toolkit containing coaching and customer-facing content.  As you may suspect, teaching a salesperson to deliver your whiteboard is like helping an actor learning their part.  As the director, you must provide a script and a storyboard.  You will need to decompose your whiteboard into a “build” showing how each part is drawn, along with the commentary behind it.  This is documented in a sales coaching guide with thumbnail pictures of the whiteboard parts and the accompanying script next to it.  We also recommend you capture an example of someone delivering it and providing as a video or voiceover of a PowerPoint with illustrated images and micro-builds.  In either case, it’s about demonstrating the best practice in terms of timing, cadence, emphasis, and interaction.

You also should provide this in customer-facing form.  The PowerPoint micro-build allows your field people to potentially deliver the whiteboard in a web conference call in a simulated fashion.  Also, a professional, animated video of your whiteboard can be used by the field as a follow-up tool to document their presentation and give prospects something to share inside their organization.

Deliver

Here’s where the rubber hits the road.  Salespeople need to understand both the art and science of whiteboarding.  This means sufficient training on the use of a pen and a writing surface and getting comfortable with the conversation vs. presentation approach this requires.  It also means understanding the principles behind why the story needs to be told the way it’s been developed, including the brain science andstorytelling models at work in the content, and the objective for each whiteboard.

Practice, practice, practice. I say it three times not to be trite, but because this is the part where many whiteboards fall apart.  Salespeople need to practice delivering the whiteboard until they can deliver it naturally while demonstrating complete command of the content. It’s not just about eliminating errors. It’s about building confidence, taking ownership and making it their story.  Ideally, you will develop coaches who are capable of providing appropriate feedback and even certifying client-facing folks on their delivery.

Practice, practice, practice. I say it three times not to be trite, but because this is the part where many whiteboards fall apart.  Salespeople need to practice delivering the whiteboard until they can deliver it naturally while demonstrating complete command of the content. It’s not just about eliminating errors. It’s about building confidence, taking ownership and making it their story.  Ideally, you will develop coaches who are capable of providing appropriate feedback and even certifying client-facing folks on their delivery.

Whiteboards Have Documented Impact

Aberdeen research has documented improved performance in companies who have started to replace traditional presentation decks with whiteboards.  There’s a correlation between increased whiteboard use and improvements in productivity of new reps (or new products), first-year reps hitting quota, deal cycles, lead conversion and more.

d2d selling Outsourcing firm in Pune

d2d selling Outsourcing firm in mumbai

face to face marketing , direct Response advertisement, Business to consumer Promotion, seo reports,

Busy pedestrian areas Advertisement, one2one Branding, Manpower Management

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Bavdhan

Questions to ask Yourself and Your Promotional Risk Specialist

Knowing when to seek cover for your promotion is hard enough, without having to figure out what, who and how it’s covered. The below dispels a variety of myths whilst helping with some frequently asked questions about promotional risk management.

Q: What’s actually covered?

Sales promotion cover is based on a realistic and educated projection of the campaign’s performance. With no promotion realistically redeeming 100%, the cover should only cover the promotion to a certain and agreed percentage. Whilst many insurers claim to cover 100%, is that realistic, necessary or even true?

100% protection in some cases, would result in covering tens of millions. Providers won’t cover this. For two reasons, they can’t afford to and it isn’t necessary, as it’s extremely rare for a promotion to redeem 100%. Realistic cover is a testament to the risk providers authenticity, reliability and experience, so remain vigilant!

Q: What should a promotional risk specialist actually provide?

(Use our TRACE the manager acronym!)

Research your Promotional Risk Manager

Transparency

Indeed, it is a word thrown around too many times, but in this case, it’s imperative. A good risk provider should walk you through exactly what’s covered, what information has been gathered and how they have reached their estimated redemption rate.

Rationale

All assumptions should be based on reason and logic. Ensure your provider is referring to historical data from both your brand and their own database.  The justification is paramount to gaining the necessary cover. Without it, where’s the logic in using the service at all?

Assistance

A risk manager shouldn’t be seen as a supplier- they should be seen as a partner. Any risk manager worth their salt should be advisory as if it was their own promotion, so they should help guide you towards maximum engagement with minimum risk.

Confidence

By this, we don’t mean puffing out their chest and telling you what’s, what. But, sticking to their guns when stipulating an estimated redemption rate. When a provider frequently undercuts or changes their facts, alarm bells should be ringing, after all, where’s the value in their projections if they are going to change just to win the business? How much trust can you really place in this provider’s estimations?

Evidence of stability

Before handing over your promotion’s liabilities to a promotional risk management company, ensure that they have the financial ability to take on that risk and fulfil your brand’s promise to its consumers, whatever the redemption levels.

Will they pay? Where’s the legal documentation, are details clearly stipulated?

Q: How do I calculate the risk in my sales promotion?

Example:

Offer

You are offering a £60 cashback on a fridge worth £300.00.

Cost

Cost per redemption X number of redemptions

You calculate the worst case scenario is 100% (30,000 claims). Which will cost you 30,000 X £60= £1,800,000 without any transaction fees.

Using analysis from your previous promotions, you calculate the promotion could redeem around 50%, which is still a cost of £900,000.

However, you are sceptical due to:

The strength of your communication message, with a nationwide campaign via TV, magazine, in-store and leaflet

The fridge is a new product

Your budget can’t stretch to anything more

You ask a promotional risk specialist for their advice.

Q: What types of cover are available to me?

You can attain cover from 0-40%, alternatively, you could use over-redemption cover meaning the cover is triggered at a certain percentage to another agreed point. For example, 35-40%.

You can attain cover from 0-40%, alternatively, you could use over-redemption cover meaning the cover is triggered at a certain percentage to another agreed point. For example, 35-40%.

A promotional risk specialist references their data and estimates 35% redemption.

The provider then agrees to a Fixed Fee Solution and pay for all redemptions to and past this point.

Remember: Promotional cover isn’t just for expensive promotions, even a small budget may need covering to keep finance happy.

Q: How can you make the process a success?

Use the risk manager to full advantage – risk managers are partners- they know what works and what doesn’t

Be prepared to be flexible if your budget isn’t

Find out what promotions your brand has run previously

Share your artwork and communications plan

Share sales figures- how can an estimate be agreed without knowledge of the amount sold?

When looking for cover and consulting a promotional risk specialist these are all vital questions which can help attain the right cover for your promotion. For more information, please, download our Promotional Risk Management Dummies Guide here.

d2d selling Outsourcing firm in Pune

d2d selling Outsourcing firm in mumbai

face to face marketing , direct Response advertisement, Business to consumer Promotion, seo reports,

Busy pedestrian areas Advertisement, one2one Branding, Manpower Management

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Bhosari

Future of Advertising

Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying to attract consumers….but what is the future of advertising in coming years ?

Lets go way back when the idea of advertising a product was regarded as some kind of a big deal. Then the advertisements were very limited, and it took lots and lots of efforts to make a single advertisement. And the customers then, had no option other than watching those advertisements. Now, time has changed. Since last 20 years or lets just consider last 10 years, there has been a dramatic change in the world of advertisement. And this will not have a stopage in coming years. The change doesn’t mean that the advertising agencies will all be shut down and firms will take over. It just means that the existing advertising agencies will have to experience a change in the industry and within. They will be redefined and reinvented so that they can survive in the years ahead. The agencies which gave their number of years to this industry will also change for good, be capable to cope up with new challenges, new competition and new attitudes of the consumers. Once a article was written on change in advertising in 1992 and the title then also suits now, it said – Advertising Age : Change or Die and very well said. To understand what is going to change and what will remain the same should be on the top of the list of the advertisers.

Now is the beginning of the digital era. The agencies had a system of having some few creative people who used to come with ideas for ads. That was the time when giving an ad in radio and television was very expensive. But now no one minds actually about the cost for such ads because consumers are responding well. But now and onwards, internet and technology has taken a front seat. Lets talk about the mass media. Today every tv serial, all movies running in theatres and all breaks in the radio channels have fillers called ads. But in the coming years, the ads can be shown to the consumers only if they want to see and not because the advertiser want them to see it. The cost of using internet and digital gadgets is everyday dropping down so the customers don’t mind spending on these things other that fooling themselves with the colorful advertisements. The future will be in favour of the advertisers and advertisements but only at the cost of proper management and proper use of digital technologies and internet.

The Bond

Nowdays, no one trusts the ad industry because there is no transparency. The ethics are not being the part of ads anymore. In coming years, the bond of trust has to be again rebuilt between the consumers and the advertisers. The advertisers will have to work hard to gain the confidence of the customers.

More Creativity

The creative people of the agencies should not limit their creativity by only working with the old style menu. This is the time to explore with help of internet and digital tools.

Differentiated Products

The advertisers should launch a product which will be completely different but excellent to use. Then only the voice will be heard.

Attract Talent

More and more quality people should be hired today who will be leaders for tomorrow. They will be the people who will lead the industry in the future with the best quality being coping up will everything. Better HR practices should also be appointed.

These are some points which may help advertisers to survive and survive in a better way in the future. The people who will not change can just not stay in this new industry.

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Articales from http://www.managementstudyguide.com

Sales Team Recruitment Process Outsourcing

How You Should be Whiteboarding

Ever since the book “Back of the Napkin” became popular there has been a movement toward bringing hieroglyphics back to interpersonal communications, and whiteboarding is the modern way to add this strategy into your arsenal.  Stick figures and illustrated icons have re-emerged as a legitimate means to deliver critical messages, and whiteboarding has become the best way to deploy these messages.

This has created more of a by accident, do-it-yourself approach inside most companies and with salespeople than a purposeful enterprise methodology.  The result is lots of renegade whiteboards of suspect quality and questionable impact.

Kind of like PowerPoint.  Just because you have the program on your computer and you produce a .ppt file doesn’t mean you created a great presentation.  Most times it means just the opposite. Same with taking a marker to a dry erase board or flip chart.

Incorporating visual storytelling into your company’s approach to executive decision makers is great, but it needs to be treated like a systematic process if you want to ensure the quality of the message and the delivery.

Whiteboarding is a Methodology

Whiteboarding impacts the message development, the deployment of that message into an effective visual whiteboard, and the delivery skills necessary to bring that story to life.  Creating the organizational capability and confidence to use a pen vs. a clicker as your communication weapon of choice requires a purposeful, repeatable structured approach.

It’s not a methodology in the sense of sales processes such as opportunity management, account planning and alike.  Those methodologies help salespeople know how to structure a deal – where to show up, who to meet with.  Whiteboard selling is all about what are you going to say when you get there.

Develop, Deploy, Deliver

Here’s an overview of the three components of the on-purpose, whiteboard selling methodology that I conceptually introduced above:

Develop

Great whiteboards look spontaneous, and the imagery looks simple, but they are really the product of a well-facilitated development process.  They follow a proven choreography for how a great story is built, told and visualized. This includes significant incorporating significant intelligence into the process, such as leveraging brain science to understand how visual contrast is required to help get a reaction to your picture, or how to grab and spike attention with compelling visual techniques and storytelling models.  It isn’t simply about putting some words, arrows and stick figures on a board.

If you can’t explain or justify why you draw your whiteboards the way you do, then you are guessing at what might work and hope that it’s effective.  Sales methodology companies documented long ago that “hope is not a strategy” (with a nod to Rick Paige of the Complex Sale).  We’ve worked to develop repeatable templates for crafting whiteboard stories that have been proven to work at different stages of the customer buying cycle.

Deploy

Packaging your whiteboards for use in the field requires a toolkit containing coaching and customer-facing content.  As you may suspect, teaching a salesperson to deliver your whiteboard is like helping an actor learning their part.  As the director, you must provide a script and a storyboard.  You will need to decompose your whiteboard into a “build” showing how each part is drawn, along with the commentary behind it.  This is documented in a sales coaching guide with thumbnail pictures of the whiteboard parts and the accompanying script next to it.  We also recommend you capture an example of someone delivering it and providing as a video or voiceover of a PowerPoint with illustrated images and micro-builds.  In either case, it’s about demonstrating the best practice in terms of timing, cadence, emphasis, and interaction.

You also should provide this in customer-facing form.  The PowerPoint micro-build allows your field people to potentially deliver the whiteboard in a web conference call in a simulated fashion.  Also, a professional, animated video of your whiteboard can be used by the field as a follow-up tool to document their presentation and give prospects something to share inside their organization.

Deliver

Here’s where the rubber hits the road.  Salespeople need to understand both the art and science of whiteboarding.  This means sufficient training on the use of a pen and a writing surface and getting comfortable with the conversation vs. presentation approach this requires.  It also means understanding the principles behind why the story needs to be told the way it’s been developed, including the brain science andstorytelling models at work in the content, and the objective for each whiteboard.

Practice, practice, practice. I say it three times not to be trite, but because this is the part where many whiteboards fall apart.  Salespeople need to practice delivering the whiteboard until they can deliver it naturally while demonstrating complete command of the content. It’s not just about eliminating errors. It’s about building confidence, taking ownership and making it their story.  Ideally, you will develop coaches who are capable of providing appropriate feedback and even certifying client-facing folks on their delivery.

Practice, practice, practice. I say it three times not to be trite, but because this is the part where many whiteboards fall apart.  Salespeople need to practice delivering the whiteboard until they can deliver it naturally while demonstrating complete command of the content. It’s not just about eliminating errors. It’s about building confidence, taking ownership and making it their story.  Ideally, you will develop coaches who are capable of providing appropriate feedback and even certifying client-facing folks on their delivery.

Whiteboards Have Documented Impact

Aberdeen research has documented improved performance in companies who have started to replace traditional presentation decks with whiteboards.  There’s a correlation between increased whiteboard use and improvements in productivity of new reps (or new products), first-year reps hitting quota, deal cycles, lead conversion and more.

d2d selling Outsourcing firm in Pune

d2d selling Outsourcing firm in mumbai

face to face marketing , direct Response advertisement, Business to consumer Promotion, seo reports,

Busy pedestrian areas Advertisement, one2one Branding, Manpower Management