Category: Dhanori

Door to Door Marketing Strategy | Door to Door Marketing Plan | face to face marketing agency Dhanori Pune

face to face marketing agency Dhanori Pune

Fulcrum Marketing is a strategic face to face marketing agency Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and face to face marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and face to face marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a face to face marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , face to face marketing agency Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

face to face marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and face to face marketing agency Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

face to face marketing agency Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

face to face marketing 

face to face marketing agency Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

face to face marketing | face to face marketing agency Dhanori Pune

Dhanori ,  Pune

Overview

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

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face to face marketing agency Dhanori Pune

face to face marketing agency Dhanori Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

face to face marketing, face to face marketing agency, face to face marketing agency Dhanori, face to face marketing agency Dhanori Pune, Dhanori, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | general trade sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Handbill Distribution Solutions Dhanori Pune

Fulcrum Marketing is a strategic Handbill Distribution Solutions Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and Handbill Distribution for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Handbill Distribution management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Handbill Distribution
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Handbill Distribution Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Handbill Distribution Solutions Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Handbill Distribution Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Handbill Distribution Solutions Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

Handbill Distribution Solutions Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Handbill Distribution 

Handbill Distribution Solutions Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Handbill Distribution | Handbill Distribution Solutions Dhanori Pune

Dhanori ,  Pune

Overview

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

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Handbill Distribution Solutions Dhanori Pune

Handbill Distribution Solutions Dhanori Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Handbill Distribution, Handbill Distribution Solutions, Handbill Distribution Solutions Dhanori, Handbill Distribution Solutions Dhanori Pune, Dhanori, Pune

Developing an Annual Marketing Plan and Marketing Strategy | In-shop sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Marketing enterprise Dhanori Pune

Fulcrum Marketing is a strategic Marketing enterprise Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing enterprise Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing enterprise Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

Marketing enterprise Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing enterprise Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing enterprise Dhanori Pune

Dhanori ,  Pune

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.
Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.
Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.
Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park
Pune IT Park
Teerth Technospace
Weikfield IT iNFO Park
Software Technology Park Of India
EON IT Park
Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.
Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.
The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

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Marketing enterprise Dhanori Pune

Marketing enterprise Dhanori Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing enterprise, Marketing enterprise Dhanori, Marketing enterprise Dhanori Pune, Dhanori, Pune

Sales Staff agency Dhanori Pune | shop sales agency Dhanori Pune

shop sales agency Dhanori Pune

Fulcrum Marketing is a strategic shop sales agency Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff agency

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agency Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agency Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

, agency Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dhanori Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

agency Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

agency

Dhanori Pune,

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.
Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.
Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park
Pune IT Park
Teerth Technospace
Weikfield IT iNFO Park
Software Technology Park Of India
EON IT Park
Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.
Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.
The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

 

, agency, agency Dhanori, agency Dhanori Pune, Dhanori, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff company Dhanori Pune | h2h sales company Dhanori Pune

h2h sales company Dhanori Pune

Fulcrum Marketing is a strategic h2h sales company Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff company

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , company Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and company Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

, company Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dhanori Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

company Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

company

Dhanori Pune,

Overview

Overview

Dhanori is one of the most popular residential localities of Pune.

Connectivity

It is well-connected to the key parts of the city like Koregaon Park, Maval, Alandi, Viman Nagar, Mundhwa, Wakad, Baner, Ravet, and Kharadi.

Real estate
The area has developed by leaps and bounds in recent times, which has also given a much-needed push to its real estate market. There is now a renewed demand for property here, which has encouraged several notable developers to invest here. Properties in different configurations are available here.

Social infrastructure
Pragati English Medium School, Dr. Ambedkar English Medium School, St. Peters School, Sant Tukaram Junior College, Royce International School, Immanuel English Medium School, Jivan Shiksha Mandir and MGM School are some of the major schools in the vicinity.
The area also hosts a few well-equipped hospitals, such as Vaibhav Hospital, Dhanwantri General Hospital, Vedant Clinic, Chris Rock Edward Paul Hospital, Ujjwal Hospital, Vishwa Shanti Hospital, Om Hospital, Banaras Hospital, Kishori Dighe Hospital, and others.

Under the hood
Affordable luxury redefined, Dhanori is an upcoming yet popular residential area. Located on the eastern belt of Pune, the progress around this area has propelled an exponential growth in real estate. People on the lookout for a residential property in Dhanori are looking at being close to nature, with wide expanses of open fields and hilly regions.There are a wide range of museums to visit and soak in some culture.
Luxury that doesn’t burn a hole in your pocket

Find the ideal luxurious and spacious home in Dhanori, with a wide array of open spaces to surround you. There are several Dhanori properties to choose from. Villas or apartments, you can find the perfect Dhanori property for you and your family. Easy access to the area throughNagar road will work to your advantage.
The Neighbours
A young, enthusiastic bunch of people
What You Will Find
A thriving, fresh environmentand a go-getter community
Living It Up
A haven for those looking for fresh air
What You Will Not Find
Crowded, dusty metro regions
The Locality Scape
Large, affordable and luxurious apartments and villas
Find Joy In
Living in inexpensive yet luxurious exuberance
A Diverse Bunch Of Young And Enthusiastic Families
A comparatively new suburb, Dhanori brings you a healthy mix of young and energetic IT professionals from different parts of the country.

 

, company, company Dhanori, company Dhanori Pune, Dhanori, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | house2house sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Customer Acquisition Outsourcing firm Dhanori Pune

Fulcrum Marketing is a strategic Customer Acquisition Outsourcing firm Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and Customer Acquisition for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Customer Acquisition management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Customer Acquisition
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Customer Acquisition Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Customer Acquisition Outsourcing firm Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Customer Acquisition Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Customer Acquisition Outsourcing firm Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

Customer Acquisition Outsourcing firm Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Customer Acquisition 

Customer Acquisition Outsourcing firm Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Customer Acquisition | Customer Acquisition Outsourcing firm Dhanori Pune

Dhanori ,  Pune

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.
Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.
Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.
Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park
Pune IT Park
Teerth Technospace
Weikfield IT iNFO Park
Software Technology Park Of India
EON IT Park
Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.
Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.
The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

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Customer Acquisition Outsourcing firm Dhanori Pune

Customer Acquisition Outsourcing firm Dhanori Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Customer Acquisition, Customer Acquisition Outsourcing firm, Customer Acquisition Outsourcing firm Dhanori, Customer Acquisition Outsourcing firm Dhanori Pune, Dhanori, Pune

Sales Staff Solutions Dhanori Pune | supermarkets sales Solutions Dhanori Pune

supermarkets sales Solutions Dhanori Pune

Fulcrum Marketing is a strategic supermarkets sales Solutions Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff Solutions

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Solutions Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Solutions Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

, Solutions Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dhanori Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Solutions Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Solutions

Dhanori Pune,

Overview

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

 

, Solutions, Solutions Dhanori, Solutions Dhanori Pune, Dhanori, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff Outsourcing firm Dhanori Pune | out of home sales Outsourcing firm Dhanori Pune

out of home sales Outsourcing firm Dhanori Pune

Fulcrum Marketing is a strategic out of home sales Outsourcing firm Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff Outsourcing firm

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Outsourcing firm Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Outsourcing firm Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

, Outsourcing firm Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dhanori Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Outsourcing firm Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Outsourcing firm

Dhanori Pune,

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.
Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.
Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park
Pune IT Park
Teerth Technospace
Weikfield IT iNFO Park
Software Technology Park Of India
EON IT Park
Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.
Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.
The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

 

, Outsourcing firm, Outsourcing firm Dhanori, Outsourcing firm Dhanori Pune, Dhanori, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff Agent Dhanori Pune | Sales Operations Agent Dhanori Pune

Sales Operations Agent Dhanori Pune

Fulcrum Marketing is a strategic Sales Operations Agent Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff Agent

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Agent Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Agent Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

, Agent Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dhanori Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Agent Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Agent

Dhanori Pune,

Overview

Overview

Dhanori is one of the most popular residential localities of Pune.

Connectivity

It is well-connected to the key parts of the city like Koregaon Park, Maval, Alandi, Viman Nagar, Mundhwa, Wakad, Baner, Ravet, and Kharadi.

Real estate
The area has developed by leaps and bounds in recent times, which has also given a much-needed push to its real estate market. There is now a renewed demand for property here, which has encouraged several notable developers to invest here. Properties in different configurations are available here.

Social infrastructure
Pragati English Medium School, Dr. Ambedkar English Medium School, St. Peters School, Sant Tukaram Junior College, Royce International School, Immanuel English Medium School, Jivan Shiksha Mandir and MGM School are some of the major schools in the vicinity.
The area also hosts a few well-equipped hospitals, such as Vaibhav Hospital, Dhanwantri General Hospital, Vedant Clinic, Chris Rock Edward Paul Hospital, Ujjwal Hospital, Vishwa Shanti Hospital, Om Hospital, Banaras Hospital, Kishori Dighe Hospital, and others.

Under the hood
Affordable luxury redefined, Dhanori is an upcoming yet popular residential area. Located on the eastern belt of Pune, the progress around this area has propelled an exponential growth in real estate. People on the lookout for a residential property in Dhanori are looking at being close to nature, with wide expanses of open fields and hilly regions.There are a wide range of museums to visit and soak in some culture.
Luxury that doesn’t burn a hole in your pocket

Find the ideal luxurious and spacious home in Dhanori, with a wide array of open spaces to surround you. There are several Dhanori properties to choose from. Villas or apartments, you can find the perfect Dhanori property for you and your family. Easy access to the area throughNagar road will work to your advantage.
The Neighbours
A young, enthusiastic bunch of people
What You Will Find
A thriving, fresh environmentand a go-getter community
Living It Up
A haven for those looking for fresh air
What You Will Not Find
Crowded, dusty metro regions
The Locality Scape
Large, affordable and luxurious apartments and villas
Find Joy In
Living in inexpensive yet luxurious exuberance
A Diverse Bunch Of Young And Enthusiastic Families
A comparatively new suburb, Dhanori brings you a healthy mix of young and energetic IT professionals from different parts of the country.

 

, Agent, Agent Dhanori, Agent Dhanori Pune, Dhanori, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff Supplier Dhanori Pune | retail sales Supplier Dhanori Pune

retail sales Supplier Dhanori Pune

Fulcrum Marketing is a strategic retail sales Supplier Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff Supplier

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Supplier Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Supplier Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

, Supplier Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dhanori Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhanori Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Supplier Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Supplier

Dhanori Pune,

Overview

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

 

, Supplier, Supplier Dhanori, Supplier Dhanori Pune, Dhanori, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan