Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing consultant , door-to-door sales technique and d2d Marketing consultant in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing consultant ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing consultant and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Akurdi

A conversation with Joanne Moretti, senior vice president marketing & sales enablement at Jabil

We had the chance to speak with Joanne Moretti, senior vice president marketing and  sales enablement at Jabil, and hear about her thoughts on gaining executive support as a salesperson. Read on for a sneak preview of Joanne’s insights, which she’ll be sharing at our upcoming Marketing & Sales Alignment Conference, Conversations That Win!

Q. How have your past jobs prepared you for your role with Jabil today?

The organization I’m with now, Jabil, is relatively new to sales and marketing. Because of accelerated growth in the ‘90s and early 2ks, they saw exponential growth from a $2B company to an $18B company overnight. Today they need a new approach and a new go-to-market strategy to support their next era of growth, and my 25 years of experience leading product marketing, sales enablement and sales lend itself to this initiative for Jabil.

Q. What business problem or market opportunity are you most concerned with in your organization?

The pressures I face may be different than companies with a mature approach and who already embrace sales and marketing. The executives are now seeing the importance of proactively selling business value, because that’s how they want to be approached by suppliers, but my team and I need to work in a focused way at all levels of the company to get in this mode; i.e. “create opportunities versus react to them” as I like to say. Sales is the tip of the spear, but everyone in the organization needs to be aligned to deliver the customer-focused value proposition. Folks at Jabil are very smart and quickly grasp this top to bottom, left to right.

Q. What are you doing to equip your salespeople with the technology and skills to have conversations that win?

Our plan is to provide a one-stop-shop cloud-based, mobile-connected environment for the sales team to quickly access everything they need to be successful. We want to make it a contextual experience for the salesperson, as well, which means they get what they need at the right time in the sales cycle. I know I hated it when someone sent blanket memos out about a new something or other on the intranet. Intranets are dead as far as I’m concerned, and just-in-time enablement is key. This approach has improved productivity dramatically in my experience.

Q. In your presentation at our upcoming conference, you’ll be speaking about gaining customer executive support. What is the key here?

Brevity is key. You have to be able to articulate your value proposition in 5-8 minutes. You also need to be able to talk the language of finance and business and understand what’s driving their business. What are their key strategies and how are you mapping your solution to those strategies? It’s important to understand what’s standing between them and achieving their goals in order for you to quantify your value. And finally it’s important you pounce and be provocative in your approach before someone else does.

Q. How can someone effectively gain your support in a sales cycle?

If I get a call and a salesperson tells me that they have the best marketing tool on the planet, I hang up. But if a salesperson calls and says they understand that “Jabil is looking to improve share of wallet, and that we can help you transform an organization from a reactive organization to proactively positioning value propositions in order to improve share of wallet,” then they have my full attention. You see? They are speaking my language at that point and will get a meeting with me. I expect salespeople to do their homework and have the willingness to spend the time sitting down with my team and fleshing out the details. If someone can quantify the value and clarify how it will help my business, that’s how they can earn my support.

Q. What’s the #1 piece of advice you would give to your peers?

You need to understand your business strategy, and you need to establish your seat at the table. What are the goals and drivers for your company? Marketing and sales enablement is there to support your business and in order to succeed, you need to align and understand at all levels how exactly you can affect overall results and be willing to be measured accordingly.

Q. What are you looking forward to most at the Marketing and Sales Alignment conference?

I learn more every day, and I want to continue learning. If I were in a room where I think I know all of the answers, I’d go to another room. I’m looking forward to the conference because I really believe in the things I’ve learned from Corporate Visions, and I like hearing what my peers have to say.

For more Joanne, join us at our upcoming Marketing & Sales Alignment Conference, where she’ll be delivering a presentation called “I Sponsor NASCAR, Not Salespeople: How to Gain Customer Executive Support.”

d2d Marketing consultant in Pune

d2d Marketing consultant in mumbai

Neighbourhood Marketing , Business Parks Advertising, B to C Brand promotion, internet research,

Business Parks Brand promotion, multiplexes Promotion, HR Process Audit

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing consultant , door-to-door sales technique and d2d Marketing consultant in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing consultant ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing consultant and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Hadapsar

Facebook as a Digital Marketing Tool

Introduction

Digital Marketing entails marketing of goods and services using digital technologies and digital mediums. In this context, it would be pertinent to note that with the advent of Web 2.0 or social media, marketers now have the chance to utilize the opportunities offered by digital marketing using social media like Facebook. This article explores the advantages and disadvantages of using Facebook for digital marketing and discusses the various issues surrounding this concept. Before launching into the discussion, it would be worthwhile to note that the unparalleled access to a large consumer base afforded by Facebook makes it the ideal medium of choice for marketers especially those in the business of consumer goods and FMCG or Fast Moving Consumer Goods. This is because Facebook has a combined user base of more than a billion people and reaches nearly one in four adults in the United States alone. Apart from this, the use of Facebook in the emerging markets is even more pervasive with estimates suggesting that out of the 80 percent of the total Facebook users who are from outside of the United States, nearly half of them are active users making the medium a platform for brands to be noticed in the “noisy social media world”.

Advantages of Using Facebook

Continuing the points made above, it is indeed the case that Facebook offers penetration and reach to marketers especially those operating on shoestring budgets, as they do not have to spend large amounts of money on expensive marketing campaigns. Moreover, unlike traditional media where the effectiveness and efficacy of a marketing campaign cannot be measured directly and instead, readership or viewership metrics are used, Facebook marketing can be measured for its efficacy as click through and conversion of eyeballs into purchases is readily available. Further, Facebook offers the unprecedented chance for marketers to target a global audience and at the same time, consider local factors. In other words, what this means is that marketers can create campaigns, which have a global theme and at the same time can reach out to their local audience as well. The conflation of reaching out to a wider audience without compromising on the local customers means that Facebook becomes the social networking site of choice when compared to Twitter and Instagram that are more focused in their reach. Further, the “death of distance” and the removal of the geographical constraints mean that spatial and locational barriers are nonexistent with Facebook Digital Marketing. Already companies like Coca Cola and Starbucks have used the power of Facebook to integrate it with their marketing strategies for effective customer outreach.

Downsides of Using Facebook

Of course, there are downsides to using Facebook as a marketing tool and these include the rapidity with which negative publicity can travel around the world in a jiffy. For instance, a jealous competitor or a disgruntled employee might post negative comments or information about the brand or the product and considering the ways in which such comments can go “viral” in a matter of hours and even minutes, it is the case that marketers and companies have to be always on the lookout for what is being said and commented upon on their products. The point to be noted here is that by the time, the marketer, the company representative comes up with a rebuttal, or the disproving of the negative comment or publicity, the damage would have been done. Apart from this, using Facebook as the digital marketing medium means that instant gratification is the norm rather than any sustained engagement with the brand. This results in users (who are mostly of the Generation Y) forming opinions of the brand in a shallow and superficial manner which means that little attention is paid to deeper thought and nuanced marketing as is the case with traditional media.

Other issues to be considered

We have considered the advantages and disadvantages of using Facebook for Digital Marketing. Apart from these, other issues count in favor of Facebook. For instance, marketing on Facebook is easy and inexpensive when compared to traditional media as all one needs to do is to integrate Facebook into the company’s online marketing strategy and create a fan page or a dedicated page in addition to providing for targeted messages aimed the focused consumer segment. Further, marketing on Facebook can bring additional benefits as can be seen in the company’s recent moves to be more aggressive as far as e-Commerce and m-Commerce are concerned. This has long been a sticking point between Facebook and its corporate clients, as the latter wanted the former to integrate these aspects more into the overall strategy.

Conclusion

Before concluding this article, one must consider the fact that news travels fast in the online world and travels instantaneously in the social media world. Therefore, this can be a force for good and at the same time, can yield unpredictable results. Moreover, integrating Facebook into a company’s overall marketing strategy must be done only after due diligence is done as the cost benefit analysis works differently for different companies in the different sectors. In conclusion, Facebook is a game changer for marketers and the emerging trends indicate that it would be used more by the marketers as they seek more bang for the buck in terms of the returns per dollar spent on marketing and advertising.

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Articales from http://www.managementstudyguide.com

Components of a Successful Integrated Marketing Strategy

Components of a Successful Integrated Marketing Strategy

Integrated marketing strategy integrates relevant marketing tools to deliver similar message to a larger audience. Remember, an integrated marketing strategy is successful only when it creates awareness of a particular brand among a large number of end-users.

Remember, a marketer needs to carefully blend and make the best possible use of all promotional tools so that the right message reaches the right customer at the right time and right place.

It is essential to ensure that an organization’s integrated marketing strategy communicates similar message to target audience for them to invest in their brand and also develop a sense of attachment and loyalty towards the same.

Let us go through several components of a successful integrated marketing Strategy

Customer Focus – No strategy would yield results unless and until you value your customers. Successful marketing strategies ought to start and end with customers. Customers are indeed “Gods” who play a crucial role in the success or failure of an organization. Do not ignore your customers while formulating essential marketing strategies for brand promotion. The needs and requirements of the end-users need to be kept in mind. Make sure your products or services meet and exceed customer expectations. Understand, why would an individual invest in your brand if you do not have anything new and unique to offer? Integrated marketing strategy is successful only when the features and benefits of the brands reach the target customers in the desired manner and prompt them to buy the products or services immediately. Customer feedbacks are essential and need to be monitored regularly. Every business has some set of customers who are loyal and would never think of going to competitors. Design your initial marketing strategies around such customers as you do not have to try too hard to convince them.

Co-operation – Remember, only marketing professionals are not responsible for promoting brands and making them popular in the market. Infact, the responsibility lies on the shoulders of each and every individual who is directly associated with the organization. Interdepartmental cooperation is essential. Individuals need to work in unison, brainstorm ideas and come to innovative ideas and unique solutions. All departments, example – marketing, sales, customer care, service delivery need to work in close coordination for better results and maximum customer satisfaction.

Database Communication – Employees need to communicate with each other effectively. Information needs to reach all in its desired form. Employees associated with a particular project need to have access to all relevant information, data, figures and so on required for its successful implementation. Managers need to share correct information with all related employees.

Leverage – Understand how each marketing channel promotes your brand among target customers and also find out the costs associated with the same. Analyze which all channels are the most cost effective for you to effectively integrate for promoting various products and services to yield maximum profitability.

Profitability – Remember any strategy or idea is successful only when it generates additional revenues for the organization. Every function and process needs to contribute to the earnings of the organization. Make sure, marketing strategies influence customer decisions who in turn remain loyal towards the organization concerned, eventually yielding higher profits.

A Marketing and Sales Blind Spot?

Are companies so focused on early stage demand generation that they’re missing big opportunities to drive revenue in other key moments across the customer lifecycle?

Whenever marketers and salespeople are aligned on something—anything!—our natural tendency is to hail it as a victory—a rare moment of concord between two not-always-friendly factions.

Findings from a new Corporate Visions survey provide a snapshot of marketing and sales “alignment” that provides more questions than answers. Why? Because sometimes “consensus” actually has a downside. Sometimes the extreme alignment of priorities that marketers and salespeople appear to share could actually imply a missed opportunity.

We asked marketers and salespeople to rate a) which area of the customer lifecycle had the most impact on driving revenue; b) which area they dedicate the most resources to; and c) which area they need the most help with. The responses reveal that marketers and sales pros agree that early stage demand generation matters most across all these areas. Meanwhile, key post-purchase discussions, such as “ensuring ongoing renewals” and “expanding lifetime value,” finished near the bottom across all measures, often by significant margins.

The charts below shows just how closely the responses from marketers and salespeople track with each other in the questions we asked them. The trend lines were remarkably similar across all questions.

Seeing the Same Thing, Missing the Same Thing?

The overwhelming emphasis on early stage demand generation makes you wonder: Are marketers and salespeople so focused on the same thing that they’re also missing the same thing—in this case, the opportunity to ensure revenue growth by adding more messaging strategy to other key moments across the customer lifecycle, such as customer retention and expansion efforts?

Put another way: If everyone in the commercial operation is focused on the front-end of the business, who is making sure you’re driving profitable growth from existing customers and giving them a compelling reason not to leave.

Blind spots: Detected 

The heavy emphasis on early-stage demand generation is clear. The question is, what blind spots is that creating around other major opportunities to maximize growth?

Blind spot #1: A one percent increase in price gains a 9 percent increase in operating margin. That finding, from McKinsey & Company, is especially relevant to two pricing-sensitive moments that are potentially being neglected: maximizing deal profitability and expanding lifetime value. As far as maximizing profitability during the deal, this stat underscores the importance of using specific messaging techniques that allow you to expand the scope and size of your discussions. For salespeople in deal-stage negotiations, that means introducing unconsidered needs to create pricing uncertainty, which expands the value of—and need for—your solutions. As it pertains to expanding lifetime value, this finding speaks to the importance of communicating price increases effectively—in a way that’s supported by research and that responds to how buyers actually behave in the moment when you’re trying to convince them to pay more.

Blind spot #2: A five percent increase in renewals increases profits by 25 percent. Bain & Company determined this impressive statistic, demonstrating that customer renewals are not an area you want to take lightly from a structure and strategy standpoint, particularly as many companies evolve to more of a products-as-a-service experience. This puts more pressure on securing the next agreement to drive growth and increase profitability. Unfortunately, skimping on the messaging rigor appears to be the norm when it comes to customer retention as four out of five companies say they want more strategy and structure around price increase messaging, according to a previous Corporate Visions industry survey.

Blind spot #3: Acquiring a new customer is anywhere between five to 25 times more expensive than keeping an existing one. Cited in a Harvard Business Review article, this stat isn’t so surprising when you consider that high startup and support costs can mean customers have to be an active account for months, even years, before they become fully profitable. Does this mean your budget needs to be allocated to better match the emphasis you want or need to place on the various moments in the customer lifecycle?

Marketers and salespeople may be in lockstep when it comes to perceiving the importance of early stage demand generation efforts. But don’t undermine those efforts by taking an ad hoc approach to some key growth-driving moments that occur later in the customer relationship, as that will only make it harder to retain customers and drive more value from your partnerships.

For more insights into what it takes to add more structure and strategy to the key moments highlighted above, check out our State of the Conversation Report.

d2d Marketing consultant in Pune

d2d Marketing consultant in mumbai

Neighbourhood Marketing , Business Parks Advertising, B to C Brand promotion, internet research,

Business Parks Brand promotion, multiplexes Promotion, HR Process Audit

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Akurdi

A conversation with Joanne Moretti, senior vice president marketing & sales enablement at Jabil

We had the chance to speak with Joanne Moretti, senior vice president marketing and  sales enablement at Jabil, and hear about her thoughts on gaining executive support as a salesperson. Read on for a sneak preview of Joanne’s insights, which she’ll be sharing at our upcoming Marketing & Sales Alignment Conference, Conversations That Win!

Q. How have your past jobs prepared you for your role with Jabil today?

The organization I’m with now, Jabil, is relatively new to sales and marketing. Because of accelerated growth in the ‘90s and early 2ks, they saw exponential growth from a $2B company to an $18B company overnight. Today they need a new approach and a new go-to-market strategy to support their next era of growth, and my 25 years of experience leading product marketing, sales enablement and sales lend itself to this initiative for Jabil.

Q. What business problem or market opportunity are you most concerned with in your organization?

The pressures I face may be different than companies with a mature approach and who already embrace sales and marketing. The executives are now seeing the importance of proactively selling business value, because that’s how they want to be approached by suppliers, but my team and I need to work in a focused way at all levels of the company to get in this mode; i.e. “create opportunities versus react to them” as I like to say. Sales is the tip of the spear, but everyone in the organization needs to be aligned to deliver the customer-focused value proposition. Folks at Jabil are very smart and quickly grasp this top to bottom, left to right.

Q. What are you doing to equip your salespeople with the technology and skills to have conversations that win?

Our plan is to provide a one-stop-shop cloud-based, mobile-connected environment for the sales team to quickly access everything they need to be successful. We want to make it a contextual experience for the salesperson, as well, which means they get what they need at the right time in the sales cycle. I know I hated it when someone sent blanket memos out about a new something or other on the intranet. Intranets are dead as far as I’m concerned, and just-in-time enablement is key. This approach has improved productivity dramatically in my experience.

Q. In your presentation at our upcoming conference, you’ll be speaking about gaining customer executive support. What is the key here?

Brevity is key. You have to be able to articulate your value proposition in 5-8 minutes. You also need to be able to talk the language of finance and business and understand what’s driving their business. What are their key strategies and how are you mapping your solution to those strategies? It’s important to understand what’s standing between them and achieving their goals in order for you to quantify your value. And finally it’s important you pounce and be provocative in your approach before someone else does.

Q. How can someone effectively gain your support in a sales cycle?

If I get a call and a salesperson tells me that they have the best marketing tool on the planet, I hang up. But if a salesperson calls and says they understand that “Jabil is looking to improve share of wallet, and that we can help you transform an organization from a reactive organization to proactively positioning value propositions in order to improve share of wallet,” then they have my full attention. You see? They are speaking my language at that point and will get a meeting with me. I expect salespeople to do their homework and have the willingness to spend the time sitting down with my team and fleshing out the details. If someone can quantify the value and clarify how it will help my business, that’s how they can earn my support.

Q. What’s the #1 piece of advice you would give to your peers?

You need to understand your business strategy, and you need to establish your seat at the table. What are the goals and drivers for your company? Marketing and sales enablement is there to support your business and in order to succeed, you need to align and understand at all levels how exactly you can affect overall results and be willing to be measured accordingly.

Q. What are you looking forward to most at the Marketing and Sales Alignment conference?

I learn more every day, and I want to continue learning. If I were in a room where I think I know all of the answers, I’d go to another room. I’m looking forward to the conference because I really believe in the things I’ve learned from Corporate Visions, and I like hearing what my peers have to say.

For more Joanne, join us at our upcoming Marketing & Sales Alignment Conference, where she’ll be delivering a presentation called “I Sponsor NASCAR, Not Salespeople: How to Gain Customer Executive Support.”

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Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Hadapsar

Facebook as a Digital Marketing Tool

Introduction

Digital Marketing entails marketing of goods and services using digital technologies and digital mediums. In this context, it would be pertinent to note that with the advent of Web 2.0 or social media, marketers now have the chance to utilize the opportunities offered by digital marketing using social media like Facebook. This article explores the advantages and disadvantages of using Facebook for digital marketing and discusses the various issues surrounding this concept. Before launching into the discussion, it would be worthwhile to note that the unparalleled access to a large consumer base afforded by Facebook makes it the ideal medium of choice for marketers especially those in the business of consumer goods and FMCG or Fast Moving Consumer Goods. This is because Facebook has a combined user base of more than a billion people and reaches nearly one in four adults in the United States alone. Apart from this, the use of Facebook in the emerging markets is even more pervasive with estimates suggesting that out of the 80 percent of the total Facebook users who are from outside of the United States, nearly half of them are active users making the medium a platform for brands to be noticed in the “noisy social media world”.

Advantages of Using Facebook

Continuing the points made above, it is indeed the case that Facebook offers penetration and reach to marketers especially those operating on shoestring budgets, as they do not have to spend large amounts of money on expensive marketing campaigns. Moreover, unlike traditional media where the effectiveness and efficacy of a marketing campaign cannot be measured directly and instead, readership or viewership metrics are used, Facebook marketing can be measured for its efficacy as click through and conversion of eyeballs into purchases is readily available. Further, Facebook offers the unprecedented chance for marketers to target a global audience and at the same time, consider local factors. In other words, what this means is that marketers can create campaigns, which have a global theme and at the same time can reach out to their local audience as well. The conflation of reaching out to a wider audience without compromising on the local customers means that Facebook becomes the social networking site of choice when compared to Twitter and Instagram that are more focused in their reach. Further, the “death of distance” and the removal of the geographical constraints mean that spatial and locational barriers are nonexistent with Facebook Digital Marketing. Already companies like Coca Cola and Starbucks have used the power of Facebook to integrate it with their marketing strategies for effective customer outreach.

Downsides of Using Facebook

Of course, there are downsides to using Facebook as a marketing tool and these include the rapidity with which negative publicity can travel around the world in a jiffy. For instance, a jealous competitor or a disgruntled employee might post negative comments or information about the brand or the product and considering the ways in which such comments can go “viral” in a matter of hours and even minutes, it is the case that marketers and companies have to be always on the lookout for what is being said and commented upon on their products. The point to be noted here is that by the time, the marketer, the company representative comes up with a rebuttal, or the disproving of the negative comment or publicity, the damage would have been done. Apart from this, using Facebook as the digital marketing medium means that instant gratification is the norm rather than any sustained engagement with the brand. This results in users (who are mostly of the Generation Y) forming opinions of the brand in a shallow and superficial manner which means that little attention is paid to deeper thought and nuanced marketing as is the case with traditional media.

Other issues to be considered

We have considered the advantages and disadvantages of using Facebook for Digital Marketing. Apart from these, other issues count in favor of Facebook. For instance, marketing on Facebook is easy and inexpensive when compared to traditional media as all one needs to do is to integrate Facebook into the company’s online marketing strategy and create a fan page or a dedicated page in addition to providing for targeted messages aimed the focused consumer segment. Further, marketing on Facebook can bring additional benefits as can be seen in the company’s recent moves to be more aggressive as far as e-Commerce and m-Commerce are concerned. This has long been a sticking point between Facebook and its corporate clients, as the latter wanted the former to integrate these aspects more into the overall strategy.

Conclusion

Before concluding this article, one must consider the fact that news travels fast in the online world and travels instantaneously in the social media world. Therefore, this can be a force for good and at the same time, can yield unpredictable results. Moreover, integrating Facebook into a company’s overall marketing strategy must be done only after due diligence is done as the cost benefit analysis works differently for different companies in the different sectors. In conclusion, Facebook is a game changer for marketers and the emerging trends indicate that it would be used more by the marketers as they seek more bang for the buck in terms of the returns per dollar spent on marketing and advertising.

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Articales from http://www.managementstudyguide.com

Components of a Successful Integrated Marketing Strategy

Components of a Successful Integrated Marketing Strategy

Integrated marketing strategy integrates relevant marketing tools to deliver similar message to a larger audience. Remember, an integrated marketing strategy is successful only when it creates awareness of a particular brand among a large number of end-users.

Remember, a marketer needs to carefully blend and make the best possible use of all promotional tools so that the right message reaches the right customer at the right time and right place.

It is essential to ensure that an organization’s integrated marketing strategy communicates similar message to target audience for them to invest in their brand and also develop a sense of attachment and loyalty towards the same.

Let us go through several components of a successful integrated marketing Strategy

Customer Focus – No strategy would yield results unless and until you value your customers. Successful marketing strategies ought to start and end with customers. Customers are indeed “Gods” who play a crucial role in the success or failure of an organization. Do not ignore your customers while formulating essential marketing strategies for brand promotion. The needs and requirements of the end-users need to be kept in mind. Make sure your products or services meet and exceed customer expectations. Understand, why would an individual invest in your brand if you do not have anything new and unique to offer? Integrated marketing strategy is successful only when the features and benefits of the brands reach the target customers in the desired manner and prompt them to buy the products or services immediately. Customer feedbacks are essential and need to be monitored regularly. Every business has some set of customers who are loyal and would never think of going to competitors. Design your initial marketing strategies around such customers as you do not have to try too hard to convince them.

Co-operation – Remember, only marketing professionals are not responsible for promoting brands and making them popular in the market. Infact, the responsibility lies on the shoulders of each and every individual who is directly associated with the organization. Interdepartmental cooperation is essential. Individuals need to work in unison, brainstorm ideas and come to innovative ideas and unique solutions. All departments, example – marketing, sales, customer care, service delivery need to work in close coordination for better results and maximum customer satisfaction.

Database Communication – Employees need to communicate with each other effectively. Information needs to reach all in its desired form. Employees associated with a particular project need to have access to all relevant information, data, figures and so on required for its successful implementation. Managers need to share correct information with all related employees.

Leverage – Understand how each marketing channel promotes your brand among target customers and also find out the costs associated with the same. Analyze which all channels are the most cost effective for you to effectively integrate for promoting various products and services to yield maximum profitability.

Profitability – Remember any strategy or idea is successful only when it generates additional revenues for the organization. Every function and process needs to contribute to the earnings of the organization. Make sure, marketing strategies influence customer decisions who in turn remain loyal towards the organization concerned, eventually yielding higher profits.

A Marketing and Sales Blind Spot?

Are companies so focused on early stage demand generation that they’re missing big opportunities to drive revenue in other key moments across the customer lifecycle?

Whenever marketers and salespeople are aligned on something—anything!—our natural tendency is to hail it as a victory—a rare moment of concord between two not-always-friendly factions.

Findings from a new Corporate Visions survey provide a snapshot of marketing and sales “alignment” that provides more questions than answers. Why? Because sometimes “consensus” actually has a downside. Sometimes the extreme alignment of priorities that marketers and salespeople appear to share could actually imply a missed opportunity.

We asked marketers and salespeople to rate a) which area of the customer lifecycle had the most impact on driving revenue; b) which area they dedicate the most resources to; and c) which area they need the most help with. The responses reveal that marketers and sales pros agree that early stage demand generation matters most across all these areas. Meanwhile, key post-purchase discussions, such as “ensuring ongoing renewals” and “expanding lifetime value,” finished near the bottom across all measures, often by significant margins.

The charts below shows just how closely the responses from marketers and salespeople track with each other in the questions we asked them. The trend lines were remarkably similar across all questions.

Seeing the Same Thing, Missing the Same Thing?

The overwhelming emphasis on early stage demand generation makes you wonder: Are marketers and salespeople so focused on the same thing that they’re also missing the same thing—in this case, the opportunity to ensure revenue growth by adding more messaging strategy to other key moments across the customer lifecycle, such as customer retention and expansion efforts?

Put another way: If everyone in the commercial operation is focused on the front-end of the business, who is making sure you’re driving profitable growth from existing customers and giving them a compelling reason not to leave.

Blind spots: Detected 

The heavy emphasis on early-stage demand generation is clear. The question is, what blind spots is that creating around other major opportunities to maximize growth?

Blind spot #1: A one percent increase in price gains a 9 percent increase in operating margin. That finding, from McKinsey & Company, is especially relevant to two pricing-sensitive moments that are potentially being neglected: maximizing deal profitability and expanding lifetime value. As far as maximizing profitability during the deal, this stat underscores the importance of using specific messaging techniques that allow you to expand the scope and size of your discussions. For salespeople in deal-stage negotiations, that means introducing unconsidered needs to create pricing uncertainty, which expands the value of—and need for—your solutions. As it pertains to expanding lifetime value, this finding speaks to the importance of communicating price increases effectively—in a way that’s supported by research and that responds to how buyers actually behave in the moment when you’re trying to convince them to pay more.

Blind spot #2: A five percent increase in renewals increases profits by 25 percent. Bain & Company determined this impressive statistic, demonstrating that customer renewals are not an area you want to take lightly from a structure and strategy standpoint, particularly as many companies evolve to more of a products-as-a-service experience. This puts more pressure on securing the next agreement to drive growth and increase profitability. Unfortunately, skimping on the messaging rigor appears to be the norm when it comes to customer retention as four out of five companies say they want more strategy and structure around price increase messaging, according to a previous Corporate Visions industry survey.

Blind spot #3: Acquiring a new customer is anywhere between five to 25 times more expensive than keeping an existing one. Cited in a Harvard Business Review article, this stat isn’t so surprising when you consider that high startup and support costs can mean customers have to be an active account for months, even years, before they become fully profitable. Does this mean your budget needs to be allocated to better match the emphasis you want or need to place on the various moments in the customer lifecycle?

Marketers and salespeople may be in lockstep when it comes to perceiving the importance of early stage demand generation efforts. But don’t undermine those efforts by taking an ad hoc approach to some key growth-driving moments that occur later in the customer relationship, as that will only make it harder to retain customers and drive more value from your partnerships.

For more insights into what it takes to add more structure and strategy to the key moments highlighted above, check out our State of the Conversation Report.

d2d Marketing consultant in Pune

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Neighbourhood Marketing , Business Parks Advertising, B to C Brand promotion, internet research,

Business Parks Brand promotion, multiplexes Promotion, HR Process Audit