Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing agent , door-to-door sales technique and d2d Marketing agent in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing agent ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing agent and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Bavdhan

New research confirms stick figures beat PowerPoint every time

You’ve heard us say it 1,000 times, but new research further proves that concepts are 6 times more memorable if they’re presented as pictures rather than words. And hand-drawn graphics, such as stick figures, make more of an impact than professional photographs.

These are just some of the key findings that Zakary Tormala, associate professor of marketing, Stanford Graduate School of Business, uncovered in his ground-breaking research – Whiteboard-Imagery Found More Effective Than Traditional PowerPoint Approaches – which will be unveiled for the first time at our annual Marketing & Sales Alignment conference in Chicago, September 24-26. Tormala’s research finds that “whiteboarding works best for engagement, enjoyment, credibility, recall and persuasive impact versus polished PowerPoint decks.”

The online study was conducted with participants who were randomly selected to watch a brief two-minute video description of a concept called “The Hammock,” accompanied by one of three possible visuals:

Whiteboard-style visuals

Traditional PowerPoint with bullets and photography

Large metaphorical image with a few words (sometimes referred to as a “Zen” presentation technique)

In a second study conducted a few weeks after the first, participants were run through the same experiment. This time, however, new measures were included to directly tap into the persuasive impact of whiteboards as compared to PowerPoint and Zen presentations. Both studies found a statistically significant difference in favor of the whiteboard approach in all categories outlined – engagement, enjoyment, credibility, recall and persuasive impact, outperforming the PowerPoint and Zen presentations approaches.

Check out what Bloomberg Businessweek had to say about his discovery. Or even better, hear Zak Tormala present live at our conference in September, stick figures and all. Register now!

d2d Marketing agent in Pune

d2d Marketing agent in mumbai

Direct Marketing , Business to consumer Advertising, B2B brand Activation, online banner advertising,

Business Parks brand Activation, one 2 one Activation, Human Capital Development

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing agent , door-to-door sales technique and d2d Marketing agent in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing agent ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing agent and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Bhosari

Advertising Management

Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product.

Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services.

As mentioned above, advertising management begins from the market research phase. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. Gone are the days when there was only print and television advertising was available to the manufacturers. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. Advertising management process in fact helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product.

If you wish to make the advertising effective, always remember to include it from the market research time. Market research will help to identify the niche segment of the population to which the product or service has to be targeted from a large population. It will also identify why the niche segment would opt for the product or service. This information will serve as a guideline for the preparation of advertising campaigns.

Once the niche segments are identified and the determination of what types of advertising will be used is done, then the advertising management focuses on creating the specifics for the overall advertising campaign. If it is a radio campaign, which type of ads would be used, if it is a print campaign, what write ups and ads will be used, and if it is a television campaign, what type of commercials will be used.

There might also be a mix and match advertising in which radio might supplement television advertising and so on. It is important that through advertising management the image is conveyed that all the strategies complement each other. It should not look to public that the radio advertising is focusing on something else while television on something else. The whole process in the end should benefit the product or service.

The role of people designing the advertising campaign is crucial to its success. They have been trained by seasoned professionals who provide the training in the specific field. Designing an advertising campaign is no small a task and to understand the consumer behavior from the data collected from market research is a very important aspect of the campaign.

A whole lot of creativity and inspiration is required to launch an adequate advertising campaign. In addition, the management skills come into play when the work has to be done keeping the big picture in mind. It would be fruitful for the company if the advertising campaign lasts well over the lifetime of a product or service, reach the right customers, and generate the desired revenue.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Consultative Selling – A Perspective

Consultative Selling – A Perspective

Consultative selling has been one of the most recent selling concepts that have evolved in the marketing field today. As Organizations have become customer oriented and service oriented, they have begun to realize that trying to sell their products or services to the Customers is not enough anymore.

The salesmen are no longer just agents facilitating sales process. There is a new concept of offering value to the prospective customers in the form of building and offering total solution to the customer of which the product or service becomes an important component.

With this new concept become the accepted norm in every industry, traditional sales training and attitude are no longer relevant. Consultative selling goes beyond traditional selling. It is useful for prospective Sales and Marketing Managers as well as Business managers to understand more about consultative selling and the approach that is required from the sales side.

Unlike traditional salesmen who concentrate on selling products, the consultative salesmen are selling solutions. They keep in mind the interest of their Organization as well as that of the Customer’s business and organization too. In a consultative mode of solution based approach, the product or service is offered as a part of the solution or is incidental to the solution proposed.

Consultative mode of selling is service or solution based. Therefore, the salesman selling the product or service needs to have primarily a service approach to the customers. In many cases, the salesman will need to cover a lot of ground to identify a problem or create a need in the customer’s business and build solution around the same. This calls for skillful approach combined with knowledge of client’s industry and business.

Consultative salesmen have got to be good at people management and posses higher EQ, as he will be required to work with all levels of people from the prospective customer Organization and elicit feedback from them. He has got to be trained in and have the knack of problem and root cause identification by going through the business processes. Ability to listen and ability to initiate response from the people is a basic skill that the consultative salesmen need to necessarily posses.

Consultative salesman is a good resource for the Organization for he becomes the chief source of information and customer feedback that is valuable for product development as well as market intelligence. A good salesman is one who is aware of this responsibility and is able to gather relevant information and channelize the same for internal use.

A savvy salesman with consultative approach acts as the Customer’s representative within his Organization. Such sales and marketing men’s opinions, views and advice always carries a lot of value with their Organizations. In most cases, these salesmen are able to demand and draw support from different quarters within the Organization be it from product development, implementation or production and service teams and facilitate solution development and implementation, thus becoming key drivers of business. In fact senior marketing and sales personnel with consultative approach find themselves being a part of the management team and contribute to strategies concerning product development as well as short term and long term business plans of the Organizations. The fact that they are in close relationship with customers and can forecast market trends makes their opinions and advice useful and valuable for the Organizations.

We have so far detailed some of the qualities of salesmen who use the consultative approach of selling as well as explained their role in the business. This detailing we hope will enthuse all prospective managers to cultivate the right approach and attitude to building their sales and marketing skills.

A Flat Tire, A Moment of Need, and a Skills Training Revolution

I had to change a flat tire on my daughter’s car the other day. This forced me to pop open the owner’s manual because I hadn’t changed a tire since…I can’t remember when.

Unsurprisingly, I didn’t memorize the owner’s manual when I bought the car. Nor was I paying much attention as the salesperson walked me around the car and showed me where the jack was.

What I was up against was something most of you have probably experienced at one time or another—a knowledge deficit. Thankfully, this is exactly the kind of situation where you and I learn best. It’s that tense, back-against-the wall moment where you have no alternative but to learn—where you need to know something, now!

Salespeople face this every day. They don’t remember your product launch or sales training event days too long after they happen, let alone months later. They are just-in-time, situational learners. My latest CMO.com column shows you the convergence of marketing messaging, content and skills training into a single, integrated learning experience—available in that moment of need! Specifically, I explore what it takes to make situational, in-the-moment learning possible—and effective—today.

Read the column!

d2d Marketing agent in Pune

d2d Marketing agent in mumbai

Direct Marketing , Business to consumer Advertising, B2B brand Activation, online banner advertising,

Business Parks brand Activation, one 2 one Activation, Human Capital Development

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Bavdhan

New research confirms stick figures beat PowerPoint every time

You’ve heard us say it 1,000 times, but new research further proves that concepts are 6 times more memorable if they’re presented as pictures rather than words. And hand-drawn graphics, such as stick figures, make more of an impact than professional photographs.

These are just some of the key findings that Zakary Tormala, associate professor of marketing, Stanford Graduate School of Business, uncovered in his ground-breaking research – Whiteboard-Imagery Found More Effective Than Traditional PowerPoint Approaches – which will be unveiled for the first time at our annual Marketing & Sales Alignment conference in Chicago, September 24-26. Tormala’s research finds that “whiteboarding works best for engagement, enjoyment, credibility, recall and persuasive impact versus polished PowerPoint decks.”

The online study was conducted with participants who were randomly selected to watch a brief two-minute video description of a concept called “The Hammock,” accompanied by one of three possible visuals:

Whiteboard-style visuals

Traditional PowerPoint with bullets and photography

Large metaphorical image with a few words (sometimes referred to as a “Zen” presentation technique)

In a second study conducted a few weeks after the first, participants were run through the same experiment. This time, however, new measures were included to directly tap into the persuasive impact of whiteboards as compared to PowerPoint and Zen presentations. Both studies found a statistically significant difference in favor of the whiteboard approach in all categories outlined – engagement, enjoyment, credibility, recall and persuasive impact, outperforming the PowerPoint and Zen presentations approaches.

Check out what Bloomberg Businessweek had to say about his discovery. Or even better, hear Zak Tormala present live at our conference in September, stick figures and all. Register now!

d2d Marketing agent in Pune

d2d Marketing agent in mumbai

Direct Marketing , Business to consumer Advertising, B2B brand Activation, online banner advertising,

Business Parks brand Activation, one 2 one Activation, Human Capital Development

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Bhosari

Advertising Management

Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product.

Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services.

As mentioned above, advertising management begins from the market research phase. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. Gone are the days when there was only print and television advertising was available to the manufacturers. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. Advertising management process in fact helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product.

If you wish to make the advertising effective, always remember to include it from the market research time. Market research will help to identify the niche segment of the population to which the product or service has to be targeted from a large population. It will also identify why the niche segment would opt for the product or service. This information will serve as a guideline for the preparation of advertising campaigns.

Once the niche segments are identified and the determination of what types of advertising will be used is done, then the advertising management focuses on creating the specifics for the overall advertising campaign. If it is a radio campaign, which type of ads would be used, if it is a print campaign, what write ups and ads will be used, and if it is a television campaign, what type of commercials will be used.

There might also be a mix and match advertising in which radio might supplement television advertising and so on. It is important that through advertising management the image is conveyed that all the strategies complement each other. It should not look to public that the radio advertising is focusing on something else while television on something else. The whole process in the end should benefit the product or service.

The role of people designing the advertising campaign is crucial to its success. They have been trained by seasoned professionals who provide the training in the specific field. Designing an advertising campaign is no small a task and to understand the consumer behavior from the data collected from market research is a very important aspect of the campaign.

A whole lot of creativity and inspiration is required to launch an adequate advertising campaign. In addition, the management skills come into play when the work has to be done keeping the big picture in mind. It would be fruitful for the company if the advertising campaign lasts well over the lifetime of a product or service, reach the right customers, and generate the desired revenue.

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Articales from http://www.managementstudyguide.com

Consultative Selling – A Perspective

Consultative Selling – A Perspective

Consultative selling has been one of the most recent selling concepts that have evolved in the marketing field today. As Organizations have become customer oriented and service oriented, they have begun to realize that trying to sell their products or services to the Customers is not enough anymore.

The salesmen are no longer just agents facilitating sales process. There is a new concept of offering value to the prospective customers in the form of building and offering total solution to the customer of which the product or service becomes an important component.

With this new concept become the accepted norm in every industry, traditional sales training and attitude are no longer relevant. Consultative selling goes beyond traditional selling. It is useful for prospective Sales and Marketing Managers as well as Business managers to understand more about consultative selling and the approach that is required from the sales side.

Unlike traditional salesmen who concentrate on selling products, the consultative salesmen are selling solutions. They keep in mind the interest of their Organization as well as that of the Customer’s business and organization too. In a consultative mode of solution based approach, the product or service is offered as a part of the solution or is incidental to the solution proposed.

Consultative mode of selling is service or solution based. Therefore, the salesman selling the product or service needs to have primarily a service approach to the customers. In many cases, the salesman will need to cover a lot of ground to identify a problem or create a need in the customer’s business and build solution around the same. This calls for skillful approach combined with knowledge of client’s industry and business.

Consultative salesmen have got to be good at people management and posses higher EQ, as he will be required to work with all levels of people from the prospective customer Organization and elicit feedback from them. He has got to be trained in and have the knack of problem and root cause identification by going through the business processes. Ability to listen and ability to initiate response from the people is a basic skill that the consultative salesmen need to necessarily posses.

Consultative salesman is a good resource for the Organization for he becomes the chief source of information and customer feedback that is valuable for product development as well as market intelligence. A good salesman is one who is aware of this responsibility and is able to gather relevant information and channelize the same for internal use.

A savvy salesman with consultative approach acts as the Customer’s representative within his Organization. Such sales and marketing men’s opinions, views and advice always carries a lot of value with their Organizations. In most cases, these salesmen are able to demand and draw support from different quarters within the Organization be it from product development, implementation or production and service teams and facilitate solution development and implementation, thus becoming key drivers of business. In fact senior marketing and sales personnel with consultative approach find themselves being a part of the management team and contribute to strategies concerning product development as well as short term and long term business plans of the Organizations. The fact that they are in close relationship with customers and can forecast market trends makes their opinions and advice useful and valuable for the Organizations.

We have so far detailed some of the qualities of salesmen who use the consultative approach of selling as well as explained their role in the business. This detailing we hope will enthuse all prospective managers to cultivate the right approach and attitude to building their sales and marketing skills.

A Flat Tire, A Moment of Need, and a Skills Training Revolution

I had to change a flat tire on my daughter’s car the other day. This forced me to pop open the owner’s manual because I hadn’t changed a tire since…I can’t remember when.

Unsurprisingly, I didn’t memorize the owner’s manual when I bought the car. Nor was I paying much attention as the salesperson walked me around the car and showed me where the jack was.

What I was up against was something most of you have probably experienced at one time or another—a knowledge deficit. Thankfully, this is exactly the kind of situation where you and I learn best. It’s that tense, back-against-the wall moment where you have no alternative but to learn—where you need to know something, now!

Salespeople face this every day. They don’t remember your product launch or sales training event days too long after they happen, let alone months later. They are just-in-time, situational learners. My latest CMO.com column shows you the convergence of marketing messaging, content and skills training into a single, integrated learning experience—available in that moment of need! Specifically, I explore what it takes to make situational, in-the-moment learning possible—and effective—today.

Read the column!

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