WE AVE MASTERED THE TRADITIONAL WAYOF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.
We Promote your App
seller acquisition Vehicle branding
Increase your app downloads and sales with app marketing services from Fulcrum
Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our Consumer Acquisition Advertising in tech parks Work and seller acquisition Vehicle branding Work in Taloja, Navi Mumbai. These qualities are why our clients work with us and continue to come back to us time and again.
The Fulcrum Agency is the fastest-growing, seller acquisition Vehicle branding Work in Taloja Navi Mumbai.
We’re a seller acquisition Vehicle branding Work in Taloja Navi Mumbai , Advertising agency that combines passion and insights and translates them into creative ideas built around strategic media buying. Our creative campaigns have the power to influence and persuade people. A brand with a purpose can change the way people feel or act, and we have the ability to give that purpose to your brand through our engaging campaigns.
Our team of fearlessly creative thinkers turns big ideas into expertly executed campaigns. And our experience across some of the most demanding industries – ensures the latest key insights are at our fingertips.
It’s how people like to hear things, experience things and express things. Simply. Powerfully. Memorably.
CORE VALUES
Not every brand wants or needs to be a leader. For those that do – whether they’re already on top or they’re looking for help to get there – The Fulcrum Agency offers a proven approach to Brand Elevation.
Creative provides consulting and workshops on Brand Elevation Strategy to help companies solve brand problems and compete at a higher level.
GET IT
We question. We are forward looking. We reach farther to elevate our clients’ brands.
GET IT DONE RIGHT
We sweat the details. We work efficiently and accurately. We inspire confidence in our clients and each other…and we are all accountable.
HAVE FUN GETTING IT DONE
We work together. We’re part of a safe, inspirational place where great ideas can come alive.
What we will actually do for your brand depends on your unique challenges and business goals. But we’re guessing it will be one or more (or all) of our omni-channel capabilities, such as:
DIRECT MARKETING
PRINT ADVERTISING
OUTDOOR ADVERTISING
BTL ADVERTISING
BILLBOARD ADVERTISING
DIGITAL DISPLAYS
BRAND IDENTITY
RADIO ADVERTISING
TELEVISION ADVERTISING
MARKETING COLLATERAL
PROMOTIONAL MATERIALS
TRADE SHOW DISPLAYS
MULTI-PLATFORM CAMPAIGNS
ARE YOU STRUGGLING WITH YOUR MARKETING?
We Want to Hear About it
Please, let us know your name, email address, your website domain and a short briefing on what field you are looking for digital marketing solutions.
Direct Marketing has its own special advantage, particularly since door to door marketing has now become oversaturated with certain target personas. By producing memorable items that have to pass through your potential customer’s hands, we deliver on-brand messages that are tailored to each client’s business goals.
By carefully targeting prospects with offers or promotional material, we know what it takes to make customers read your direct mail, rather than tossing it away.
We put our award-winning creative and copywriting to work to create mail pieces that will get your company’s name in the hands of mumbai, and national customers who want to hear about your latest products and services.
PRINT ADVERTISING
While print advertising isn’t what it used to be, it endures as a very viable part of many well-developed marketing campaigns. With so many added benefits, it can be one of the most powerful mediums for getting your message across to the right target persona.
By handpicking magazines and newspapers for niche audiences and creating engaging ads for your brand, we will provide tons of exposure in the New Jersey, in select markets, or nationally based on your geographic reach.
Consumer Acquisition Advertising in tech parks
At Fulcrum, located right at home in Pune, Mumbai, we have extensive experience in the planning and buying of print media. We know that trustworthy print advertising generates commercial results and we work creatively and passionately to design ads that promote your business.
RADIO ADVERTISING
A proven form of effective advertising, radio advertising puts your message in front of thousands of captivated mumbai & national listeners.
We strategically place your message during peak listening hours, so ROI increases dramatically. We work closely with our clients from inception to completion to ensure that each and every message is on-brand and stands out from the pack.
A great message, an impactful radio spot and a well-defined strategy is all you need to drive sales with radio advertising. Let us get you the spot and create the message so that you don’t have to.
OUTDOOR ADVERTISING
Outdoor advertising is one of the only remaining public and shared experiences for customers. If done well and placed right, it can be a powerful tool. At our outdoor advertising agency, we help boost brands by inspiring and motivating people through powerful out-of-home campaigns.
There’s almost nothing we can’t do. From billboards and digital screens to bus shelters and shopping malls, our vast portfolio and relationship network gives your brand the ability to reach your target market where they spend the most time.
TELEVISION ADVERTISING
The business of marketing revolves around storytelling. Despite the strength of the internet, Television remains one of the strongest mediums in Households to effectively deliver these stories. We have extensive experience in the planning and buying of television media to get your business in front of your target persona.
TV advertising has the unique ability to reach a very large audience in a short amount of time. Combine this with strong, targeted creative and you have the recipe for a successful advertising effort both locally across the Metro area, and nationally across the India.
BILLBOARD ADVERTISING
A prominent type of outdoor advertising, billboard advertising is an effective way to get your brand in front of potential customers.
Our award-winning advertising agency creates outstanding billboards for our clients, while our media buying team ensures they receive the best deals on placement.
We’ll help you reach your target market with these ads and make them a prime opportunity for your business to be heard…er…seen. Although, with some new geo-fencing technologies even that is possible!
DIGITAL DISPLAYS
More than 40 million people connect to the Internet each month. We leverage this knowledge by using digital displays, or web banners, that are located on popular sites to deliver content to this vast number of people throughout your target market.
Our winning creative team will take a deep dive into your brand and ideal customers and emerge with a digital display that will get you clicks.
BRAND IDENTITY
Your brand is the foundation of your business and we can help you to build this foundation, whether you know how you want to be perceived or not. We take the time to understand your business, your marketplace, and your people so that we can help you to develop or refine your position to the marketplace.
At Fulcrum, our ad agency, we will carefully craft your messaging and your aesthetic to accelerate your business to the next level.
Branding is what people say about you when you’re not in the room.
LOGO DESIGN
As the “face” of your company, a unique logo is an essential part of any company’s advertising strategy.
At our advertising agency, we understand that this branding element is one of the most important representations of your company to the target market. Our creative team designs timeless logos for our clients that truly represent your brand regardless of the application.
We’ll make sure your logo is something to remember.
MARKETING COLLATERAL
While we believe strongly in the strength of the digital space, ultimately successful business development relies on how well you communicate all that you have to offer. This will consequently depend on how well you create collateral items.
Let us strategically use these sales aids to enhance your brand, to make your sales efforts more effective and to build customer trust.
From brochures, newsletters and fact sheets to promotional material, press releases and information about employees we will prepare this information to keep your business competitive with others in MUMBAI, throughout the State Area, and anywhere you do business.
PACKAGE DESIGN
A well-designed package can make a world of difference for a business. An original creative package can make your product or service stand out while a boring package will make it blend in with the crowd.
At Fulcrum, located right here in mumbai, our creative design team creates packages for our clients that stand out from the crowd and diversify from competition.
PROMOTIONAL MATERIALS
Promotional materials are important components of your overall brand and are some of the easiest ways to deliver your brand’s vision to customers.
Our advertising agency in Mumbai knows and values the importance of promotional materials. We will provide valuable promotional content that resonates with your buyer personas and significantly increase your brand’s exposure.
TRADE SHOW DISPLAYS
Trade Shows remain among the strongest, and among our favorite marketing efforts for traditional business development. At The Fulcrum group, the design of an effective trade show booth is only the beginning.
We assist our clients by developing creative concepts to engage trade show attendees and convert those visitors to leads. From promotional table skirts to all other types of branded collateral, our award-winning creative team creates trade show booths and experiences that ensure results.
Our advertising firm will showcase your brand in its best light, regardless of where in the country your trade show takes place.
MULTI-PLATFORM CAMPAIGNS
We have become multi-taskers by design, not choice and organizations still putting all their marketing eggs into one “single-platform” basket will find it hard to be successful.
At our advertising agency, we know that this era has passed and the era of using fully integrated campaigns across many channels is the only way to truly capture an increasingly distracted target audience.
By integrating social media and digital marketing, we will dramatically increase the reach of your campaigns as well as engagement of your potential customers.
MEDIA PLANNING
Media Planning Strategic media planning and buying are two vital processes for a successful advertising campaign, and it’s one of the things our agency was built on.
Our experienced team works together to determine the best combination of media to achieve your company’s marketing campaign objectives and promote your business throughout , or anywhere you do business.
MEDIA BUYING
Hand in hand with media planning, our media buying team negotiates in order to receive the best possible value of price and placement for an advertisement.
We leverage our relationships with the key media owners to ensure our clients are aware of new opportunities and are receiving the most efficient deals to maximize their return on investment.
Mobile Software Marketing Agency
On Ground Marketing
On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.
The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.
Our quality of service can be dimensionalized in the following ways:
FAST
The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations
CREATIVE
Innovation is the key proposition we imbue in every atom of our marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you
TARGETED
Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity
SUPPORTIVE
As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint
Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer.
Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.
Mobile Start-Ups
As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.
Enterprises
Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.
With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.
Consumer Acquisition Advertising in tech parks Work | seller acquisition Vehicle branding Work in Taloja Navi Mumbai
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
Increasing Download Numbers With Our Marketing Plan
Enhance User Acquisition
Right Channels to Communicate With Local Consumers
User Engagement
Merchant Training and Engagement Activities
Identifying The Need of the Application
Loyal Target Audience.
Sales Campaigns that Drive Conversions
Awareness Campaigns to Maximize Brand Exposure
Free : Consumers Love
Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements. Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models. Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app. App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign. Public Relations — establishes public relations for your app which is certain to increase your app downloads. Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews. Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization. App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by
Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.
Consumer Acquisition Advertising in tech parks Work | seller acquisition Vehicle branding Work in Taloja Navi Mumbai
user acquisition On ground marketing
We are not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly.
We offer the following services at extremely reasonable prices
App Pre-Launch Services
App Launch Services
App Downloads
App install Campaigns
User OR Merchant Acquisition
User OR Merchant KYC
App store optimization so the app gets in front of people who are looking for its features
Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
Ongoing customer marketing to ensure that buyers are actively using the app.
Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.
The anatomy of a marketing campaign
Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
Pick your target audience: Who are you interested in attracting?
Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
Determine your offer: What incentive will get their attention?
Identify your channel: What media channels will you use to promote this offer?
Create your Team: How will you get the user to take action?
Nurture the lead: How do you help your visitors with their buying journey?
Track and measure results: How will you measure success?
With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!
seller acquisition Vehicle branding Work in Taloja Navi Mumbai
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
android user acquisition btl marketing
We give you rich fieldwork team, data about your customers, the intelligence and execution fieldwork team to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.
The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:
Communication >
Reliability
Results
To guarantee local marketing effectiveness, top corporate marketing teams practice the following:
They know how local marketing campaigns align with the brand’s overall marketing plan
They have defined local marketing campaign goals and objectives
They select the right channels to communicate with local consumers
They create an actionable plan and empower local affiliates to work independently
They monitor local campaign effectiveness and learn from the results
mobile application b2c marketing
We are a shop owner acquisition product sampling and android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.
retailer acquisition retail shop marketing
All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.
A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.
mobile software one to one marketing
We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.
Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.
mobile application promotional
Never underestimate the power of traditional promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.
retailer acquisition Male Promoters
If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live. You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.
We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.
android user acquisition product sampling
It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.
Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.
android merchant acquisition btl advertising
Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.
Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.
seller acquisition Vehicle branding
For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?
Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.
Consumer Acquisition Advertising in tech parks
We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.
mobile application Outdoor Advertising
An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.
Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.
mobile application b2c marketing Work
retailer acquisition retail shop marketing Work
android user acquisition btl marketing Work
mobile software one to one marketing
mobile application promotional
retailer acquisition Male Promoters Work
android user acquisition product sampling Work
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seller acquisition Vehicle branding Work
mobile application Outdoor Advertising Work
Consumer Acquisition Advertising in tech parks Work
Taloja , Navi Mumbai
Taloje is an industrial region located in the northeast of Navi Mumbai, 12 km from the regions central business district of Belapur. The locality mainly consists of industries, while it is also a growing residential locality. Taloje is the industrial hub of Navi Mumbai with has small, medium and large-scale industries.
Taloje, like other nodes in Navi Mumbai, was developed and planned by the City and Industrial Development Corporation (CIDCO). It has been provided with gardens, roads, and open spaces by CIDCO. As Taloje is currently a purely industrial area, social infrastructure is not yet developed. There are a few schools, hospitals, and markets in the locality, but most of the social infrastructure is present in localities surrounding Taloje, like Kharghar, and Kalamboli. Siddhivinayak Hospital and Central Hospital are two major hospitals in Taloje.
Key Projects in Taloja :
Paradise Sai Riverdale Dweepmala Baline Royale
Connectivity and Transit Points
Taloje, which lies near the Mumbai-Pune expressway, has good connectivity to other nodes of Navi Mumbai like Kharghar, Kalamboli, CBD Belapur, and Vashi. The Sion-Panvel expressway is also close to the locality. Navi Mumbai Municipal Transport (NMMT) provides bus services from Taloje to all key localities in Navi Mumbai like CBD Belapur, Kharghar, Vashi, New Panvel, and Koparkhairane.Taloje Phata, Taloje Gaon, and Taloje Naka Bus Stop are few of the bus stops in the area. Taloje also has two railway stations, the Taloje Railway Station which is on the Central line of the Mumbai Suburban Network, and Navade Road Railway Station. The Central line connects Taloje with other localities in Navi Mumbai. The Chhatrapati Shivaji International Airport is the nearest airport from Taloje, located 43 km from the locality, while Chhatrapati Shivaji Terminus is the closest major railway station, located 33 km from Taloje.
Major Landmarks
Taloje Police Station Taloje Railway Station Bank of India Navade Road Railway Station
Factors for Growth in the Past
Real estate prices in Taloje are much lesser than those in the established markets of Navi Mumbai like Vashi, Belapur, and Kharghar. Affordability of real estate has been one of the key factors for the localitys growth in the past. Connectivity is another major plus point. Taloje is well connected to other parts of Navi Mumbai as well as other regions of Maharashtra by road and rail. Taloje is located next to Kharghar, which is almost a fully developed residential locality, with excellent amenities and social infrastructure. People working in the industries in Taloje live in Kharghar and commute to work daily.
Residential Market Analysis
Taloje’s residential market consists entirely of apartments, barring a few independent houses. A report suggests that 1BHK houses have the most demand in Taloje. Real estate prices in the locality are under-valued currently, and the prices in the locality are expected to increase over the next few years, once development of residential property increases. The price of apartments in Taloje has increased in the last couple of years. The price of apartments for Q1 (2014) was between Rs 4000 per sq. ft. and Rs 4200 per sq. ft.
Major Challenges
Taloje faces several problems, hindering the progress of this promising locality. As this is mainly an industrial area, heavy trucks ply on the roads in the locality causing the roads to become uneven and difficult to drive on. To solve this problem, the Maharashtra Industrial Development Corporation (MIDC) has allocated Rs 91 crore to repair the roads in the area. Another major challenge faced by the areas residents is acute water shortage and electricity supply. Most of the industries depend on water and power supply to run their factories, but with irregular water supply and frequent power cuts, these industries have to shut down sometimes. Residents of Taloje also experience high levels of air and water pollution emanating from the industries in the area.
Factors for Growth in the Future
The Navi Mumbai Metro rail project is going to have a massive influence in the growth of not only Navi Mumbai, but also Taloje. The project will run between Belapur and Khandeshwar, and will pass through Talojae The ten-kilometre metro line will have a metro station in Taloje, thereby increasing the prospects of infrastructure projects in the locality, and more importantly connecting the locality with other parts of Navi Mumbai, and reducing travel time. The locality is also going to see the construction of two flyovers, one between Taloje and Kharghar, and the other between Taloje and Kalamboli.
android user acquisition product sampling Work in Taloja Navi Mumbai
WE AVE MASTERED THE TRADITIONAL WAYOF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.
We Promote your App
Consumer Acquisition Advertising in tech parks
Increase your app downloads and sales with app marketing services from Fulcrum
Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our mobile application Outdoor Advertising agencies and Consumer Acquisition Advertising in tech parks agencies in Mahad, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.
The Fulcrum Agency is the fastest-growing, Consumer Acquisition Advertising in tech parks agencies in Mahad mumbai.
We’re a Consumer Acquisition Advertising in tech parks agencies in Mahad mumbai , Advertising agency that combines passion and insights and translates them into creative ideas built around strategic media buying. Our creative campaigns have the power to influence and persuade people. A brand with a purpose can change the way people feel or act, and we have the ability to give that purpose to your brand through our engaging campaigns.
Our team of fearlessly creative thinkers turns big ideas into expertly executed campaigns. And our experience across some of the most demanding industries – ensures the latest key insights are at our fingertips.
It’s how people like to hear things, experience things and express things. Simply. Powerfully. Memorably.
CORE VALUES
Not every brand wants or needs to be a leader. For those that do – whether they’re already on top or they’re looking for help to get there – The Fulcrum Agency offers a proven approach to Brand Elevation.
Creative provides consulting and workshops on Brand Elevation Strategy to help companies solve brand problems and compete at a higher level.
GET IT
We question. We are forward looking. We reach farther to elevate our clients’ brands.
GET IT DONE RIGHT
We sweat the details. We work efficiently and accurately. We inspire confidence in our clients and each other…and we are all accountable.
HAVE FUN GETTING IT DONE
We work together. We’re part of a safe, inspirational place where great ideas can come alive.
What we will actually do for your brand depends on your unique challenges and business goals. But we’re guessing it will be one or more (or all) of our omni-channel capabilities, such as:
DIRECT MARKETING
PRINT ADVERTISING
OUTDOOR ADVERTISING
BTL ADVERTISING
BILLBOARD ADVERTISING
DIGITAL DISPLAYS
BRAND IDENTITY
RADIO ADVERTISING
TELEVISION ADVERTISING
MARKETING COLLATERAL
PROMOTIONAL MATERIALS
TRADE SHOW DISPLAYS
MULTI-PLATFORM CAMPAIGNS
ARE YOU STRUGGLING WITH YOUR MARKETING?
We Want to Hear About it
Please, let us know your name, email address, your website domain and a short briefing on what field you are looking for digital marketing solutions.
Direct Marketing has its own special advantage, particularly since door to door marketing has now become oversaturated with certain target personas. By producing memorable items that have to pass through your potential customer’s hands, we deliver on-brand messages that are tailored to each client’s business goals.
By carefully targeting prospects with offers or promotional material, we know what it takes to make customers read your direct mail, rather than tossing it away.
We put our award-winning creative and copywriting to work to create mail pieces that will get your company’s name in the hands of mumbai, and national customers who want to hear about your latest products and services.
PRINT ADVERTISING
While print advertising isn’t what it used to be, it endures as a very viable part of many well-developed marketing campaigns. With so many added benefits, it can be one of the most powerful mediums for getting your message across to the right target persona.
By handpicking magazines and newspapers for niche audiences and creating engaging ads for your brand, we will provide tons of exposure in the New Jersey, in select markets, or nationally based on your geographic reach.
mobile application Outdoor Advertising
At Fulcrum, located right at home in Pune, Mumbai, we have extensive experience in the planning and buying of print media. We know that trustworthy print advertising generates commercial results and we work creatively and passionately to design ads that promote your business.
RADIO ADVERTISING
A proven form of effective advertising, radio advertising puts your message in front of thousands of captivated mumbai & national listeners.
We strategically place your message during peak listening hours, so ROI increases dramatically. We work closely with our clients from inception to completion to ensure that each and every message is on-brand and stands out from the pack.
A great message, an impactful radio spot and a well-defined strategy is all you need to drive sales with radio advertising. Let us get you the spot and create the message so that you don’t have to.
OUTDOOR ADVERTISING
Outdoor advertising is one of the only remaining public and shared experiences for customers. If done well and placed right, it can be a powerful tool. At our outdoor advertising agency, we help boost brands by inspiring and motivating people through powerful out-of-home campaigns.
There’s almost nothing we can’t do. From billboards and digital screens to bus shelters and shopping malls, our vast portfolio and relationship network gives your brand the ability to reach your target market where they spend the most time.
TELEVISION ADVERTISING
The business of marketing revolves around storytelling. Despite the strength of the internet, Television remains one of the strongest mediums in Households to effectively deliver these stories. We have extensive experience in the planning and buying of television media to get your business in front of your target persona.
TV advertising has the unique ability to reach a very large audience in a short amount of time. Combine this with strong, targeted creative and you have the recipe for a successful advertising effort both locally across the Metro area, and nationally across the India.
BILLBOARD ADVERTISING
A prominent type of outdoor advertising, billboard advertising is an effective way to get your brand in front of potential customers.
Our award-winning advertising agency creates outstanding billboards for our clients, while our media buying team ensures they receive the best deals on placement.
We’ll help you reach your target market with these ads and make them a prime opportunity for your business to be heard…er…seen. Although, with some new geo-fencing technologies even that is possible!
DIGITAL DISPLAYS
More than 40 million people connect to the Internet each month. We leverage this knowledge by using digital displays, or web banners, that are located on popular sites to deliver content to this vast number of people throughout your target market.
Our winning creative team will take a deep dive into your brand and ideal customers and emerge with a digital display that will get you clicks.
BRAND IDENTITY
Your brand is the foundation of your business and we can help you to build this foundation, whether you know how you want to be perceived or not. We take the time to understand your business, your marketplace, and your people so that we can help you to develop or refine your position to the marketplace.
At Fulcrum, our ad agency, we will carefully craft your messaging and your aesthetic to accelerate your business to the next level.
Branding is what people say about you when you’re not in the room.
LOGO DESIGN
As the “face” of your company, a unique logo is an essential part of any company’s advertising strategy.
At our advertising agency, we understand that this branding element is one of the most important representations of your company to the target market. Our creative team designs timeless logos for our clients that truly represent your brand regardless of the application.
We’ll make sure your logo is something to remember.
MARKETING COLLATERAL
While we believe strongly in the strength of the digital space, ultimately successful business development relies on how well you communicate all that you have to offer. This will consequently depend on how well you create collateral items.
Let us strategically use these sales aids to enhance your brand, to make your sales efforts more effective and to build customer trust.
From brochures, newsletters and fact sheets to promotional material, press releases and information about employees we will prepare this information to keep your business competitive with others in MUMBAI, throughout the State Area, and anywhere you do business.
PACKAGE DESIGN
A well-designed package can make a world of difference for a business. An original creative package can make your product or service stand out while a boring package will make it blend in with the crowd.
At Fulcrum, located right here in mumbai, our creative design team creates packages for our clients that stand out from the crowd and diversify from competition.
PROMOTIONAL MATERIALS
Promotional materials are important components of your overall brand and are some of the easiest ways to deliver your brand’s vision to customers.
Our advertising agency in Mumbai knows and values the importance of promotional materials. We will provide valuable promotional content that resonates with your buyer personas and significantly increase your brand’s exposure.
TRADE SHOW DISPLAYS
Trade Shows remain among the strongest, and among our favorite marketing efforts for traditional business development. At The Fulcrum group, the design of an effective trade show booth is only the beginning.
We assist our clients by developing creative concepts to engage trade show attendees and convert those visitors to leads. From promotional table skirts to all other types of branded collateral, our award-winning creative team creates trade show booths and experiences that ensure results.
Our advertising firm will showcase your brand in its best light, regardless of where in the country your trade show takes place.
MULTI-PLATFORM CAMPAIGNS
We have become multi-taskers by design, not choice and organizations still putting all their marketing eggs into one “single-platform” basket will find it hard to be successful.
At our advertising agency, we know that this era has passed and the era of using fully integrated campaigns across many channels is the only way to truly capture an increasingly distracted target audience.
By integrating social media and digital marketing, we will dramatically increase the reach of your campaigns as well as engagement of your potential customers.
MEDIA PLANNING
Media Planning Strategic media planning and buying are two vital processes for a successful advertising campaign, and it’s one of the things our agency was built on.
Our experienced team works together to determine the best combination of media to achieve your company’s marketing campaign objectives and promote your business throughout , or anywhere you do business.
MEDIA BUYING
Hand in hand with media planning, our media buying team negotiates in order to receive the best possible value of price and placement for an advertisement.
We leverage our relationships with the key media owners to ensure our clients are aware of new opportunities and are receiving the most efficient deals to maximize their return on investment.
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On Ground Marketing
On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.
The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.
Our quality of service can be dimensionalized in the following ways:
FAST
The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations
CREATIVE
Innovation is the key proposition we imbue in every atom of our marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you
TARGETED
Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity
SUPPORTIVE
As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint
Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer.
Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.
Mobile Start-Ups
As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.
Enterprises
Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.
With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.
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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
Increasing Download Numbers With Our Marketing Plan
Enhance User Acquisition
Right Channels to Communicate With Local Consumers
User Engagement
Merchant Training and Engagement Activities
Identifying The Need of the Application
Loyal Target Audience.
Sales Campaigns that Drive Conversions
Awareness Campaigns to Maximize Brand Exposure
Free : Consumers Love
Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements. Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models. Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app. App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign. Public Relations — establishes public relations for your app which is certain to increase your app downloads. Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews. Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization. App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by
Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.
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user acquisition On ground marketing
We are not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly.
We offer the following services at extremely reasonable prices
App Pre-Launch Services
App Launch Services
App Downloads
App install Campaigns
User OR Merchant Acquisition
User OR Merchant KYC
App store optimization so the app gets in front of people who are looking for its features
Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
Ongoing customer marketing to ensure that buyers are actively using the app.
Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.
The anatomy of a marketing campaign
Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
Pick your target audience: Who are you interested in attracting?
Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
Determine your offer: What incentive will get their attention?
Identify your channel: What media channels will you use to promote this offer?
Create your Team: How will you get the user to take action?
Nurture the lead: How do you help your visitors with their buying journey?
Track and measure results: How will you measure success?
With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!
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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
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We give you rich fieldwork team, data about your customers, the intelligence and execution fieldwork team to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.
The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:
Communication >
Reliability
Results
To guarantee local marketing effectiveness, top corporate marketing teams practice the following:
They know how local marketing campaigns align with the brand’s overall marketing plan
They have defined local marketing campaign goals and objectives
They select the right channels to communicate with local consumers
They create an actionable plan and empower local affiliates to work independently
They monitor local campaign effectiveness and learn from the results
mobile application Local Marketing
We are a shop owner acquisition product sampling and android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.
seller acquisition general trade marketing
All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.
A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.
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We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.
Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.
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Never underestimate the power of traditional promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.
seller acquisition Experiential marketing
If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live. You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.
We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.
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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.
Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.
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Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.
Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.
Consumer Acquisition Advertising in tech parks
For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?
Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.
mobile application Outdoor Advertising
We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.
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An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.
Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.
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Mahad , mumbai
Mumbai, also known as Bombay, is the capital of Maharashtra. It is the most populous city in India and the fourth most populous city in the world. Along with the neighbouring urban areas including Navi Mumbai and Thane, it is one of the most populous urban regions in the world. Mumbai lies on the west coast of India and has a natural harbour.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub. It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures. In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC). In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population. Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment. Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
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