Category: Business Parks promotional

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling agencies , door-to-door sales technique and d2d selling agencies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Talegaon

Scratch Card Promotions- What Makes a Winning Combination?

Scratch cards are the oldest & highly popular mechanic used within the world of sales promotions; scratch off a plastic coating to reveal a picture, code, symbol or number to find out if you’ve won a prize. Scratch cards provide instant gratification to aid consumer attraction, engagement and retention.

What makes scratch cards so appealing?

The process of scratching off the plastic panel adds a little drama and anticipation to your consumers

Scratch cards allow you to control your budget easily, through setting the number of winning and losing cards at the outset.

Scratch cards are understood and accessible to all audience types, from young children to mature adults.

The gratification of being a winner is felt straight away. For those winning an offer, such as BOGOF, ‘try me free’ or the ability to swap the winning card for low-value products, the instant gratification is huge as the winners get to receive their prize straight away!

Scratch cards are relatively low in cost to deploy, requiring only print and design costs to be either incorporated into your packaging or made into a card to be handed out at point of purchase.

Scratch card spin offs include ‘scratch and collect, ‘scratch and match’ or ‘gift with purchase’ promotions, and make the proposition even more interesting.

Easily adaptable to create an online & mobile version, to appeal to a broader generational market, whilst allowing you to collect additional customer information along the way.

Things to consider when using scratch cards

If your budget is split into several prizes, be clear to state that the total value of your promotion is based on x number of individual prizes.

Ensure winners don’t incur costs to claim their prizes.

Once printed and distributed, scratch cards can’t be changed so check, check and triple check the details.

Work with an agency that has the processes in place to ensure that you don’t go over budget by working out the prize and winners’ allocation at the outset.

Printing must be handled by professional scratch card printers only, ensuring the correct materials are used and the process regulated.

Positioning is key; think about how you’ll position them, where, by whom, visibility and accessibility whilst ensuring they remain secure.

Case Study

Eldorado

Russia’s largest chain of home appliances and electronics, Eldorado, wanted to celebrate their 10th birthday in style by giving their customers the chance to win life changing prizes.

Any customer spending 3,000 roubles or more would receive a scratch card from their cashier. If 4 out of the 16 panels matched, the cashier would seal it in to a tamper proof envelope and send it off for validation and redemption on the customers’ behalf.

Winners would receive a prize relative to the amount they spent in store on the day they scratched the card:

3,000 – 9,999 roubles spent = Eldorado Gift Card

3,000 – 9,999 roubles spent = Eldorado Gift Card

10,000 – 19,999 roubles spent = Cash Prize

20,000 – 49,999 roubles spent = Holiday

50,000+ roubles spent = Win a Car

Mando managed Eldorado’s budget, to cover the cost of all redemptions.

The appointment of a secure printing company

Facilitated the movement of winning scratch cards from Eldorado stores in tamper proof envelopes

Validations and verification of winning scratch cards

d2d selling agencies in Pune

d2d selling agencies in mumbai

corporate marketing , d2d Advertising, Business Parks promotional, representative offices,

Business to consumer Brand promotion, one to one Promotion, Job Posting

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling agencies , door-to-door sales technique and d2d selling agencies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Bavdhan

Advertising Techniques – 13 Most Common Techniques Used by the Advertisers

Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market value, and gain reputation and name in the industry. Every business spends lot of money for advertising their products but the money spent will lead to success only when the best techniques of advertising are used for the product. So here are some very common and most used techniques used by the advertisers to get desired results.

1. Emotional Appeal

This technique of advertising is done with help of two factors – needs of consumers and fear factor. Most common appeals under need are:

need for something new

need for getting acceptance

need for not being ignored

need for change of old things

need for security

need to become attractive, etc.

Most common appeals under fear are:

fear of accident

fear of death

fear of being avoided

fear of getting sick

fear of getting old, etc.

2. Promotional Advertising

This technique involves giving away samples of the product for free to the consumers. The items are offered in the trade fairs, promotional events, and ad campaigns in order to gain the attention of the customers.

3. Bandwagon Advertising

This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side. For e.g. recent Pantene shampoo ad which says “15crores women trusted Pantene, and you?”

4. Facts and Statistics

Here, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. “Lizol floor cleaner cleans 99.99% germs” or “Colgate is recommended by 70% of the dentists of the world” or Eno – just 6 seconds.

5. Unfinished Ads

The advertisers here just play with words by saying that their product works better but don’t answer how much more than the competitor. For e.g. Lays – no one can eat just one or Horlicks – more nutrition daily. The ads don’t say who can eat more or how much more nutrition.

6. Weasel Words

In this technique, the advertisers don’t say that they are the best from the rest, but don’t also deny. E.g. Sunsilk Hairfall Solution – reduces hairfall. The ad doesn’t say stops hairfall.

The advertisers use celebrities to advertise their products. The celebrities or star endorse the product by telling their own experiences with the product. Recently a diamond jewellery ad had superstar Amitabh Bacchan and his wife Jaya advertising the product. The ad showed how he impressed his wife by making a smart choice of buying this brand. Again, Sachin tendulkar, a cricket star, endorsed for a shoe brand.

8. Complementing the Customers

Here, the advertisers used punch lines which complement the consumers who buy their products. E.g. Revlon says “Because you are worth it.”

9. Ideal Family and Ideal Kids

The advertisers using this technique show that the families or kids using their product are a happy go lucky family. The ad always has a neat and well furnished home, well mannered kids and the family is a simple and sweet kind of family. E.g. a dettol soap ad shows everyone in the family using that soap and so is always protected from germs. They show a florescent color line covering whole body of each family member when compared to other people who don’t use this soap.

10. Patriotic Advertisements

These ads show how one can support their country while he uses their product or service. For e. g some products together formed a union and claimed in their ad that if you buy any one of these products, you are going to help a child to go to school. One more cellular company ad had a celebrity showing that if the customers use this company’s sim card, then they can help control population of the country.

11. Questioning the Customers

The advertisers using this technique ask questions to the consumers to get response for their products. E.g. Amway advertisement keeps on asking questions like who has so many farms completely organic in nature, who gives the strength to climb up the stairs at the age of 70, who makes the kids grow in a proper and nutritious ways, is there anyone who is listening to these entire questions. And then at last the answer comes – “Amway : We are Listening.”

12. Bribe

This technique is used to bribe the customers with some thing extra if they buy the product using lines like “buy one shirt and get one free”, or “be the member for the club for two years and get 20% off on all services.”

13. Surrogate Advertising

These are the major techniques used by the advertisers to advertise their product. There are some different techniques used for online advertising such as web banner advertising in which a banner is placed on web pages, content advertising using content to advertise the product online, link advertising giving links on different sites to directly visit the product website,

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Field Sales Activation

Not All Insights Are Created Equal—Here’s Why

Insights. It’s one of those rare industry buzzwords that may actually be worthy of the enormous hype it’s generated.There’s no question we’re seeing a wave of companies embrace the provocative selling principles of an insights-based approach. Corporate Visions recently polled more than 400 business-to-business marketers and sales professionals and found that 81 percent of respondents believe they’re using an insights-based approach as part of their marketing and sales strategy.

But for all the buzz it’s created, insights remains something of a murky term, with a range of meanings and understandings often attached to it. This lack of precision around the term raises some questions: What actually constitutes a powerful insight? How do you know what types of insights are most effective at differentiating your solution and defeating a prospect’s status quo?

What’s more, how do you know if you’re actually creating action or just recycling someone else’s facts and data?

Not All Insights Are Created Equal

The best insights occur when you can show an inconsistency or uncertainty in the way somebody is thinking about doing something today. Some types of insights do this better than others. So to arrive at a more precise definition of which types of insights are most effective, I’ve identified four types of insights that companies can create and deliver:

Anecdotal Insights: Typically created in-house, these insights focus on more tactical, day-to-day issues like best practices or lessons learned.

Authoritative Insights: Content based on this insight category incorporates the work of credible third-party sources like industry analysts.

Current Insights: This content is centered on original, company-generated research and surveys.

Visionary Insights: These insights leverage in-house expertise and look to the future of the industry to define what’s next.

While all these insight types can play a role in your campaign and sales enablement content, not all of them are equally effective at converting demand generation excitement into qualified pipeline. Our survey found that anecdotal insights—typically the easiest to develop—are delivered the most often, but are considered the least effective for positive selling outcomes. Ironically enough, visionary insights, which are used the least, are viewed as the most effective insights category.

As you can see, a kind of inverse logic is taking place, causing companies to rely most heavily on the types of insights that have the least impact. When it comes to creating the urgency needed to compel prospects to leave their status quo, your messaging should aim to deliver insights that belong to the more effective but less delivered categories—in other words, insights that lean toward the visionary end of the spectrum.

In my mind, visionary insights are defined by three key components:

Original: Primary research that you conduct, which is statistically relevant and sound.

Exclusive: Unique data points you glean from your research that present potentially counter-intuitive conclusions to common perceptions.

A forward-looking point of view or campaign story based on that research: In other words, a content-driven narrative that confronts the future implications of your data, while broaching some of the emerging issues, challenges, and trends that your findings support.

By delivering visionary insights in your campaigns and sales enablement tools, you’ll ensure that your messaging stays on the right side of the divide between creating provocative insights instead of simply passing along information. If you’re just relying on information that’s already out there, or—worse—that corroborates someone else’s current position, you’re further entrenching your prospects’ status quo situations and limiting how open they are to making a change. You also are taking a commoditized position and presenting no potential for differentiation.

d2d selling agencies in Pune

d2d selling agencies in mumbai

corporate marketing , d2d Advertising, Business Parks promotional, representative offices,

Business to consumer Brand promotion, one to one Promotion, Job Posting

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Talegaon

Scratch Card Promotions- What Makes a Winning Combination?

Scratch cards are the oldest & highly popular mechanic used within the world of sales promotions; scratch off a plastic coating to reveal a picture, code, symbol or number to find out if you’ve won a prize. Scratch cards provide instant gratification to aid consumer attraction, engagement and retention.

What makes scratch cards so appealing?

The process of scratching off the plastic panel adds a little drama and anticipation to your consumers

Scratch cards allow you to control your budget easily, through setting the number of winning and losing cards at the outset.

Scratch cards are understood and accessible to all audience types, from young children to mature adults.

The gratification of being a winner is felt straight away. For those winning an offer, such as BOGOF, ‘try me free’ or the ability to swap the winning card for low-value products, the instant gratification is huge as the winners get to receive their prize straight away!

Scratch cards are relatively low in cost to deploy, requiring only print and design costs to be either incorporated into your packaging or made into a card to be handed out at point of purchase.

Scratch card spin offs include ‘scratch and collect, ‘scratch and match’ or ‘gift with purchase’ promotions, and make the proposition even more interesting.

Easily adaptable to create an online & mobile version, to appeal to a broader generational market, whilst allowing you to collect additional customer information along the way.

Things to consider when using scratch cards

If your budget is split into several prizes, be clear to state that the total value of your promotion is based on x number of individual prizes.

Ensure winners don’t incur costs to claim their prizes.

Once printed and distributed, scratch cards can’t be changed so check, check and triple check the details.

Work with an agency that has the processes in place to ensure that you don’t go over budget by working out the prize and winners’ allocation at the outset.

Printing must be handled by professional scratch card printers only, ensuring the correct materials are used and the process regulated.

Positioning is key; think about how you’ll position them, where, by whom, visibility and accessibility whilst ensuring they remain secure.

Case Study

Eldorado

Russia’s largest chain of home appliances and electronics, Eldorado, wanted to celebrate their 10th birthday in style by giving their customers the chance to win life changing prizes.

Any customer spending 3,000 roubles or more would receive a scratch card from their cashier. If 4 out of the 16 panels matched, the cashier would seal it in to a tamper proof envelope and send it off for validation and redemption on the customers’ behalf.

Winners would receive a prize relative to the amount they spent in store on the day they scratched the card:

3,000 – 9,999 roubles spent = Eldorado Gift Card

3,000 – 9,999 roubles spent = Eldorado Gift Card

10,000 – 19,999 roubles spent = Cash Prize

20,000 – 49,999 roubles spent = Holiday

50,000+ roubles spent = Win a Car

Mando managed Eldorado’s budget, to cover the cost of all redemptions.

The appointment of a secure printing company

Facilitated the movement of winning scratch cards from Eldorado stores in tamper proof envelopes

Validations and verification of winning scratch cards

d2d selling agencies in Pune

d2d selling agencies in mumbai

corporate marketing , d2d Advertising, Business Parks promotional, representative offices,

Business to consumer Brand promotion, one to one Promotion, Job Posting

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Bavdhan

Advertising Techniques – 13 Most Common Techniques Used by the Advertisers

Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market value, and gain reputation and name in the industry. Every business spends lot of money for advertising their products but the money spent will lead to success only when the best techniques of advertising are used for the product. So here are some very common and most used techniques used by the advertisers to get desired results.

1. Emotional Appeal

This technique of advertising is done with help of two factors – needs of consumers and fear factor. Most common appeals under need are:

need for something new

need for getting acceptance

need for not being ignored

need for change of old things

need for security

need to become attractive, etc.

Most common appeals under fear are:

fear of accident

fear of death

fear of being avoided

fear of getting sick

fear of getting old, etc.

2. Promotional Advertising

This technique involves giving away samples of the product for free to the consumers. The items are offered in the trade fairs, promotional events, and ad campaigns in order to gain the attention of the customers.

3. Bandwagon Advertising

This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side. For e.g. recent Pantene shampoo ad which says “15crores women trusted Pantene, and you?”

4. Facts and Statistics

Here, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. “Lizol floor cleaner cleans 99.99% germs” or “Colgate is recommended by 70% of the dentists of the world” or Eno – just 6 seconds.

5. Unfinished Ads

The advertisers here just play with words by saying that their product works better but don’t answer how much more than the competitor. For e.g. Lays – no one can eat just one or Horlicks – more nutrition daily. The ads don’t say who can eat more or how much more nutrition.

6. Weasel Words

In this technique, the advertisers don’t say that they are the best from the rest, but don’t also deny. E.g. Sunsilk Hairfall Solution – reduces hairfall. The ad doesn’t say stops hairfall.

The advertisers use celebrities to advertise their products. The celebrities or star endorse the product by telling their own experiences with the product. Recently a diamond jewellery ad had superstar Amitabh Bacchan and his wife Jaya advertising the product. The ad showed how he impressed his wife by making a smart choice of buying this brand. Again, Sachin tendulkar, a cricket star, endorsed for a shoe brand.

8. Complementing the Customers

Here, the advertisers used punch lines which complement the consumers who buy their products. E.g. Revlon says “Because you are worth it.”

9. Ideal Family and Ideal Kids

The advertisers using this technique show that the families or kids using their product are a happy go lucky family. The ad always has a neat and well furnished home, well mannered kids and the family is a simple and sweet kind of family. E.g. a dettol soap ad shows everyone in the family using that soap and so is always protected from germs. They show a florescent color line covering whole body of each family member when compared to other people who don’t use this soap.

10. Patriotic Advertisements

These ads show how one can support their country while he uses their product or service. For e. g some products together formed a union and claimed in their ad that if you buy any one of these products, you are going to help a child to go to school. One more cellular company ad had a celebrity showing that if the customers use this company’s sim card, then they can help control population of the country.

11. Questioning the Customers

The advertisers using this technique ask questions to the consumers to get response for their products. E.g. Amway advertisement keeps on asking questions like who has so many farms completely organic in nature, who gives the strength to climb up the stairs at the age of 70, who makes the kids grow in a proper and nutritious ways, is there anyone who is listening to these entire questions. And then at last the answer comes – “Amway : We are Listening.”

12. Bribe

This technique is used to bribe the customers with some thing extra if they buy the product using lines like “buy one shirt and get one free”, or “be the member for the club for two years and get 20% off on all services.”

13. Surrogate Advertising

These are the major techniques used by the advertisers to advertise their product. There are some different techniques used for online advertising such as web banner advertising in which a banner is placed on web pages, content advertising using content to advertise the product online, link advertising giving links on different sites to directly visit the product website,

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Articales from http://www.managementstudyguide.com

Field Sales Activation

Not All Insights Are Created Equal—Here’s Why

Insights. It’s one of those rare industry buzzwords that may actually be worthy of the enormous hype it’s generated.There’s no question we’re seeing a wave of companies embrace the provocative selling principles of an insights-based approach. Corporate Visions recently polled more than 400 business-to-business marketers and sales professionals and found that 81 percent of respondents believe they’re using an insights-based approach as part of their marketing and sales strategy.

But for all the buzz it’s created, insights remains something of a murky term, with a range of meanings and understandings often attached to it. This lack of precision around the term raises some questions: What actually constitutes a powerful insight? How do you know what types of insights are most effective at differentiating your solution and defeating a prospect’s status quo?

What’s more, how do you know if you’re actually creating action or just recycling someone else’s facts and data?

Not All Insights Are Created Equal

The best insights occur when you can show an inconsistency or uncertainty in the way somebody is thinking about doing something today. Some types of insights do this better than others. So to arrive at a more precise definition of which types of insights are most effective, I’ve identified four types of insights that companies can create and deliver:

Anecdotal Insights: Typically created in-house, these insights focus on more tactical, day-to-day issues like best practices or lessons learned.

Authoritative Insights: Content based on this insight category incorporates the work of credible third-party sources like industry analysts.

Current Insights: This content is centered on original, company-generated research and surveys.

Visionary Insights: These insights leverage in-house expertise and look to the future of the industry to define what’s next.

While all these insight types can play a role in your campaign and sales enablement content, not all of them are equally effective at converting demand generation excitement into qualified pipeline. Our survey found that anecdotal insights—typically the easiest to develop—are delivered the most often, but are considered the least effective for positive selling outcomes. Ironically enough, visionary insights, which are used the least, are viewed as the most effective insights category.

As you can see, a kind of inverse logic is taking place, causing companies to rely most heavily on the types of insights that have the least impact. When it comes to creating the urgency needed to compel prospects to leave their status quo, your messaging should aim to deliver insights that belong to the more effective but less delivered categories—in other words, insights that lean toward the visionary end of the spectrum.

In my mind, visionary insights are defined by three key components:

Original: Primary research that you conduct, which is statistically relevant and sound.

Exclusive: Unique data points you glean from your research that present potentially counter-intuitive conclusions to common perceptions.

A forward-looking point of view or campaign story based on that research: In other words, a content-driven narrative that confronts the future implications of your data, while broaching some of the emerging issues, challenges, and trends that your findings support.

By delivering visionary insights in your campaigns and sales enablement tools, you’ll ensure that your messaging stays on the right side of the divide between creating provocative insights instead of simply passing along information. If you’re just relying on information that’s already out there, or—worse—that corroborates someone else’s current position, you’re further entrenching your prospects’ status quo situations and limiting how open they are to making a change. You also are taking a commoditized position and presenting no potential for differentiation.

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