The advances in technology are closing the gap between small and large advertising firms and the geographic reach of the larger agencies is not as important as it used to be. Despite these advances, large agencies and Pasta Machine Product Bus branding with higher bills to pay, are still charging much more money than their smaller rivals.
So, what does working with a boutique agency mean? It means working with an agency who consistently adapts their methodology to fit the needs for each specific project or client. It means working with an agency who works hard to stay ahead of innovation, who maximizes their resources and actually listens to what you need versus telling you what their time-tested methodologies have proven. It means to accept the new Darwinism, for the large agencies are no longer the fittest.
How Can We Help You Grow
A strategic marketing expressed through powerful advertising can do more than simply help you stand out from competitors. It can help you break away entirely. Increasingly, we see winning companies transforming their lead into a full speed of brand driven “mind share momentum” that leaves runner-up in the dust.
We work with you to understand your top line short and long term strategic objectives. The investment you make in creating or enhancing your brand and the creative ideas firing your marketing materials should help you to create value and achieve corporate goals.
Even The Sky Is No Limit
So you want to be noticed. You want to turn heads in your direction, you want the double take .
To do this you need to create a “nice surprise”, a way of getting attention and giving rewards to the attentive.
How can we help you get your message across?
Not by giving you what you want. But by giving you something you never expected. And, of course, it will be what you needed all along.
The Impact Of Engagement
We provide integrated marketing and advertising programs to clients worldwide. We are both, knowledgeable of and sensitive to the subtle cultural nuances required to work effectively in multiple or global markets.
Pasta Machine Product Bus branding Solutions
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Pasta Machine
Various processes are involved in pasta production line in sequence such as production of semolina, mixing and kneading of flour, flavoring and coloring, rolling, pasteurization, cutting, drying and packaging. First step is to produce the raw materials and wheat milling is the foremost. The durum wheat is milled into semolina with the help of roll mills and the fine flour is obtained.
In mixing and kneading stage, the semolina is transferred to a giant silos and are conveyed to a flour mixing machine. Where the flour is added with water and mixed with the help of the rotating blades and kneaded to a dough form. Next the dough formed is flavored and colored as per requirement. In this stage, variety of flavoring substances are added such as, eggs for egg noodle, vegetable juices, tomato and beetroot juices for red pasta, spinach, carrot and other optional ingredients like herbs and spices are added.
In rolling stage, the excess water content and infused air molecules are removed from the dough by pressing it with large cylinders and it is passed on to a laminator, where the dough is converted into sheets with an optimum water content of about 12%. The rolled and flattened dough is moved to the pasteurization stage, where it is treated under a steamer and exposed to steam at temperature range of about 220°F to kill any bacteria and fungus. Pasteurization is done to stop self-degradation of the product and to increase the shelf life.
In cutting stage, the dough is either cut or extruded through dies to form various shapes of pasta. Ribbon or string style pasta such as fettucine, spaghetti, angel hair shapes are produced by rotating blades. Tubular hollow pastas such as ziti, elbow macaroni, fusilli are produced by extruded by passing through dies. To form vermicelli and capellini, pasta is extruded through a perforated die. Then a cutting machine cuts and twists to make curls. Tortellini is formed by mixing the cheese in measured quantities in regular intervals the dough is folded and the ends are joined to form the circle. Cheese filled pasta such as ravioli are made by dropping the cheese fillings at intervals over a pasta sheet, then covered and closed by another sheet of pasta. Then the cheese filled sheets passed under a cutting roller to get separated into even shaped squares.
These various shapes of pasta are dried under controlled environment by regulating the process parameters like oxygen, heat, moisture and drying time etc. Convection heat exchangers are involved in drying process. Drying temperature is monitored and controlled by closed loop digital temperature controllers. The drying time varies for different pasta varieties ranging from three hours and extend up to 12 hours. The drying time greatly influences the pasta quality as quick drying makes it brittle and slow drying leads to spoilage. The dry pastas are sent for packing, where the measured quantities of pasta are filled with nitrogen gas to extend the shelf life of the product
Pasta Machine Product Bus branding Solutions
Brand StrategyPlanning your brand strategy will involve the following: |  |
Brand PromotionsFulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years. We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI. |
 | Brand Activation while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning. We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits of your product. |
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| Society Activation If you are searching for the best society activation agency, then you are in the right place. At Fulcrum Resources, we have with us some of the best BTL Activation Marketing ideas to help you reach your customers conveniently. With the advancement in technology now the customers have the facility to make purchases right from their couches. So with the help of Society Activation, we help your brand to reach to the end customers directly and grab the attention of the whole family. |
| Merchandising Merchandising is essential to ensure your products and brand get the exposure that they deserve. At Fulcrum, we have vast experience when it comes to merchandising and placing Free Standing Display Unitss, shippers and POS into retail environments including shops and supermarkets. Merchandising can be the difference between your products being noticed and purchased or being ignored. As stores house so many different products, merchandising can give you the edge you require to make sure your products are never overlooked. Fulcrum is a leading choice for companies seeking first-class merchandising solutions. We can ensure compliance and traction are not lost, setting up and POS across various retail channels to make your product launch as successful as possible. We are able to provide ongoing support, all activities and stock and ensuring all your market is visible. We have provided merchandising services to a wide range of companies and can be counted on to ensure your products are priced correctly, positioned effectively and unmissable to customers.
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 | in-store promotionCurrently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI). Whether your goal is to do a revenue drive, launch a new product or to create a sustainable In–Store sales force,Fulcrum can provide you with an enthusiastic, professional and well trained team of up to 500 brand ambassadors / promoters with extensive sales experience. We train our ambassadors to compliment the customers shopping experience by providing detailed product information and assisting customers in making purchase decisions. We tailor your promotion to deliver the desired brand interaction.
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Product LaunchesAbout Us and Product Launch We work in partnership with our clients to Product Launch and activate sales and deliver retail excellence. We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment. We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
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| BTl AgencyAs BTl Agency and btl marketing has evolved into a strategic, data-driven art form, our capabilities have grown to support not only the creation of impactful direct marketing, but its manufacturing and delivery into the hands of millions of consumers across the nation. Our unmatched understanding of both btl agency and direct marketing strategy and modern marketing delivers scalable direct marketing campaigns and strong ROI for our clients. Working as one collaborative team significantly tightens lead-time, capitalizes on production efficiencies and, ultimately, helps you make the most out of your marketing budget.
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brand promotion activitiesDoor-to-door leaflet distribution and brand promotion activities ideas has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond. |
BTL ActivationWe strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services. We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits of your product. |
Demonstration ActivitiesIn an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales. |
 | Mall MarketingMall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers. Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services. Not only do we do promotions at malls, educating customers, but we also drive sales, providing a bigger return on investment for our clients. Malls are ideal for instant sales generation, as it provides a better quality customer with a higher spend. In this way we can achieve 2 results at the same time, creating brand awareness as well as generating income, at no extra cost to the client.
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HUMAN BANNERHuman Billboards |  |
PROMOTIONAL STAFFINGAs one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.
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