Category: BTL Advertising

Husking Machine Product btl advertising | Husking Machine Product btl advertising enterprise

The advances in technology are closing the gap between small and large advertising firms and the geographic reach of the larger agencies is not as important as it used to be. Despite these advances, large agencies and Husking Machine Product btl advertising with higher bills to pay, are still charging much more money than their smaller rivals.

So, what does working with a boutique agency mean? It means working with an agency who consistently adapts their methodology to fit the needs for each specific project or client. It means working with an agency who works hard to stay ahead of innovation, who maximizes their resources and actually listens to what you need versus telling you what their time-tested methodologies have proven. It means to accept the new Darwinism, for the large agencies are no longer the fittest.

How Can We Help You Grow
A strategic marketing expressed through powerful advertising can do more than simply help you stand out from competitors. It can help you break away entirely. Increasingly, we see winning companies transforming their lead into a full speed of brand driven “mind share momentum” that leaves runner-up in the dust.

We work with you to understand your top line short and long term strategic objectives. The investment you make in creating or enhancing your brand and the creative ideas firing your marketing materials should help you to create value and achieve corporate goals.

Even The Sky Is No Limit
So you want to be noticed. You want to turn heads in your direction, you want the double take .

To do this you need to create a “nice surprise”, a way of getting attention and giving rewards to the attentive.

How can we help you get your message across?

Not by giving you what you want. But by giving you something you never expected. And, of course, it will be what you needed all along.

The Impact Of Engagement
We provide integrated marketing and advertising programs to clients worldwide. We are both, knowledgeable of and sensitive to the subtle cultural nuances required to work effectively in multiple or global markets.

Husking Machine Product btl advertising enterprise

We strategically employ our core strengths to build brand equity and identity, with help of our Husking Machine Product Brand promotion, BTl Marketing and BTL Activation Services, Product Brand promotion enterprise

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognizable and superior in quality and reliability. This form of marketing as well as the Fulcrum approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

Husking Machine Product btl advertising enterprise

Husking Machine

 

Husking process is achieved by gentle rubbing of grains or seeds between two rubber rolls rotating at different speeds. The grains or seeds are usually fed through the hopper in to the husking chamber where the rubber rolls are precisely controlled by ensuring gap requirements between the rollers and maintaining constant pressure between the them for uniform husking ratio. Employs air aspiration system for both cooling and husk separation. The discharge port is fitted with sieves for easy separation
Husking machine are capable of husking of rice, Areca nut, pepper, coffee (cherry), groundnut, any other dried pulses, sunflower, walnuts and hazelnuts

Different varieties of husking machines are available based on different grains or seed type,
Based on processing capacity, design and construction etc.

Advantages
• Faster and effective husking process
• Saves labor costs and increases productivity.
• Less broken grain percentage
• Good separation performance

Husking Machine Product btl advertising enterprise

Brand Strategy

Planning your brand strategy will involve the following:

Need Help Building and Promoting your Brand? Let’s meet and IMMEDIATELY create a positive impact on your brand.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Brand Promotions

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.

Brand Activation

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Sampling

Fulcrum implement local  Product Sampling Agency and demonstration Agency that get brands/products directly into people’s hands. We are skilled at delivering mass samples across multiple locations simultaneously.

Our skill is in developing clever creative concepts that emotionally engage shoppers and drive them into action.

1. We pre-promote our roadshows to ensure people seek us brands as part of their shopper journey.
2. We collect shopper data and start building a relationship with shoppers that emotionally connect them to your product/brand and inspire them to tell other people.
3. We ensure you reach the right customer segment by using customer profile mapping tools. This also gets crossed referenced against our extensive in-house database to ensure accurate profiling.

Society Activation

If you are searching for the best society activation agency, then you are in the right place. At Fulcrum Resources, we have with us some of the best BTL Activation Marketing ideas to help you reach your customers conveniently. With the advancement in technology now the customers have the facility to make purchases right from their couches. So with the help of Society Activation, we help your brand to reach to the end customers directly and grab the attention of the whole family.

Merchandising

Merchandising is essential to ensure your products and brand get the exposure that they deserve. At Fulcrum, we have vast experience when it comes to merchandising and placing Free Standing Display Unitss, shippers and POS into retail environments including shops and supermarkets. Merchandising can be the difference between your products being noticed and purchased or being ignored. As stores house so many different products, merchandising can give you the edge you require to make sure your products are never overlooked.

Fulcrum is a leading choice for companies seeking first-class merchandising solutions. We can ensure compliance and traction are not lost, setting up  and POS across various retail channels to make your product launch as successful as possible. We are able to provide ongoing support, all activities and stock and ensuring all your market is visible. We have provided merchandising services to a wide range of companies and can be counted on to ensure your products are priced correctly, positioned effectively and unmissable to customers.

 

in-store promotion

Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI).

Whether your goal is to do a revenue drive, launch a new product or to create a sustainable In–Store sales force,Fulcrum can provide you with an enthusiastic, professional and well trained team of up to 500 brand ambassadors / promoters with extensive sales experience. We train our ambassadors to compliment the customers shopping experience by providing detailed product information and assisting customers in making purchase decisions. We tailor your promotion to deliver the desired brand interaction.

 

Product Launches

About Us and Product Launch
Our aim is to be your outsourced Field Sales Partner of choice.

We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence.

We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

 

BTl Agency

As BTl Agency and btl marketing has evolved into a strategic, data-driven art form, our capabilities have grown to support not only the creation of impactful direct marketing, but its manufacturing and delivery into the hands of millions of consumers across the nation.

Our unmatched understanding of both btl agency and direct marketing strategy and modern marketing delivers scalable direct marketing campaigns and strong ROI for our clients.

Working as one collaborative team significantly tightens lead-time, capitalizes on production efficiencies and, ultimately, helps you make the most out of your marketing budget.

 

brand promotion activities

Door-to-door leaflet distribution and brand promotion activities ideas has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.

BTL Activation

We strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services.

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Demonstration Activities

In an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales.
Fulcrum specialise in producing and implementing highly effective Demonstration Activities and  in-store sampling by creating a compelling customer experience that brings your brand and products to life.

Mall Marketing

Mall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers.

Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services.

Not only do we do promotions at malls, educating customers, but we also drive sales, providing a bigger return on investment for our clients. Malls are ideal for instant sales generation, as it provides a better quality customer with a higher spend. In this way we can achieve 2 results at the same time, creating brand awareness as well as generating income, at no extra cost to the client.

 

HUMAN BANNER

Human Billboards

Want to target high traffic areas and hubs where other sort of media might not be available? Human Billboards  or  human banner have a strong and immediate impact and avoid conventional methods of getting your message out there.

OVERVIEW

  • Face-to-Face Engagement with target audience
  • Energetic staff can hand out info and direct people to a location
  • Backlit for undercover or night use
  • Can go to high foot traffic areas, like transport hubs
  • Work well in pairs or a group of four
  • Work well solo or in a combo campaign for maximum impact

PROMOTIONAL STAFFING

As one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.

 

Brand Activation

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities

  • EXPERIENTIAL MARKETING EVENTS
  • BRAND ACTIVATIONS
  • STREET TEAM PROMOTIONS
  • RETAIL MARKETING EVENTS
  • FOOD AND BEVERAGE EVENTS
  • FLYERING EVENTS
  • PRODUCT SAMPLING EVENTS
  • LABOR STAFF (LOAD-IN/LOAD-OUT/SETUP)
  • BRAND AMBASSADORS
  • HOSTS AND HOSTESSES
  • BRAND AMBASSADORS
  • PROMO MODELS
  • TRADE SHOW STAFF
  • PRODUCT SPECIALISTS
  • EVENT MANAGERS
  • PRODUCT DEMONSTRATORS
  • STREET TEAM BRAND AMBASSADORS
  • DJS AND EMCEES
  • MASCOTS AND COSTUME CHARACTERS

d2d Marketing company in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing company , door-to-door sales technique and d2d Marketing company in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agent in Baramati

A conversation with Adam Birenbaum, sales enablement manager, at CUNA Mutual Group

Adam Birenbaum, sales enablement manager at CUNA Mutual Group, recently shared some insight with us into his upcoming presentation, Creating Insights: Turning Research, Facts and Stats into Provocative Messaging, for our annual Marketing & Sales Alignment Conference in September.

Q. How is your sales and marketing organization structured at CUNA Mutual Group?

We have a decentralized sales organization with about 200 sales folks in the field. We serve three credit union segments – small, medium and large – and have a disciplined and formalized sales process. Most importantly, we now have sales and marketing under one roof, but accomplishing that has definitely been a journey over the past few years.

Q. What does CUNA Mutual Group do well in terms of aligning your sales and marketing organizations, and what still needs some work?

Culturally we’re such a collaborative organization that our sales, sales ops and marketing leaders have a unified vision of what we need to accomplish. We’re all focused on becoming a customer-centric organization, and we’ve done a lot over the past six/seven years to get there. We use Salesforce.com, partnered with Corporate Visions both on the messaging and positioning side and invested in SAVO to help us house all of our information. We’re not where we want to be yet, but we’re on our way.

Q. As you look at the credit union industry today, what problems are you most concerned about?

The credit union industry is constantly shrinking due to consolidation, etc. There are three major things we need to accomplish in order to support this changing marketplace. First, we need to protect our core business. Credit unions are our lifeblood, and we need to bring value to credit unions. Second, we need to reach credit union members more effectively and in unique ways. Finally, we need to really know our customers. We need to make sure we bring the right insights to them to demonstrate that we understand the challenges they face.

Q. What will attendees learn from your presentation?

I was recently at a BMA conference, and there was so much talk about insights. But the truth is, developing insights is not easy. It has to be part of your overall strategy. My presentation will share the process that we’re using to build our insight development machine, including the criteria that defines an insight and the different roles that marketing, sales, sales ops, sales enablement, competitive intelligence, VOC and product people play in coming together in our insight jam sessions. It takes a tremendous commitment to move a company from data to insights, and I will share our experience, as well as our vision for long-term sustainability.

Q. What’s your advice to other organizations for evolving from data-focused to insight-focused?

To start praying. Seriously, a clear commitment and strategy from the top down. You need commitment from all areas of the company – product, sales, marketing, sales enablement, VOC and training. Management needs to coach to it every day with their staff. They need to model the way. To be successful, everyone needs to check their egos at the door, silos need to be eliminated, and everyone needs to be held accountable.

Q. What are you looking forward to most about our conference?

There are so many good people who attend Corporate Visions’ conference, and everyone is willing to share their ideas and thoughts. It’s a first-class conference and a great networking

 

 

 

 

 

d2d Marketing company in Pune

d2d Marketing company in mumbai

Local Marketing , BTL Advertising, B to C Activation, internet marketing consultant,

Business Parks Advertisement, multiplexes Brand promotion, HR Consultancy

 

door to door sales consultant in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door sales consultant , door-to-door sales technique and door to door sales consultant in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door sales consultant ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door sales consultant and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agencies in Hinjewadi

Committing to Executive Conversations

Business impact through business outcomes—that’s the core of the new, executive-level messaging Cisco Systems wanted to take to the market. To make that message resonate with executive buyers, they knew it needed to elevate the conversation and make their sales interactions CXO relevant. And that’s how the Sales Masters program became engraved in Cisco Systems’ culture.

Each year, 2,400 salespeople go through the Sales Masters session, according to Rica Lieberman, director, sales acceleration at Cisco Systems. Engaging Corporate Visions’ to teach executive selling skills was a big part of making the Sales Masters program a training reality. Lieberman said Corporate Visions’ instructors understood Cisco culture and had a strong grasp of what was top of mind for them, particularly the company’s strategic initiatives.

Another factor that helped make Sales Masters a success: Continuity. Cisco took advantage of a standard set of Corporate Visions instructors, which helped build consistency and rigor into the company’s training initiatives.

 

 

 

 

 

door to door sales consultant in Pune

door to door sales consultant in mumbai

Neighbourhood Marketing , btl advertising, Branding, retail merchandising,

Airports selling, Corporate Retail Branding, Compensation

 

d2d Marketing company in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing company , door-to-door sales technique and d2d Marketing company in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing Companies in Katraj

The Art of Strategic Marketing: Market Learning, Sensing, and Intuiting

Market Learning

The first step in strategic marketing is to learn from the market about the changing consumer preferences and attitudes. Firms typically employ market research agencies to conduct surveys and research reports about how consumers and their preferences goods and services over others are changing with the times. In other words, firms attempt to understand the market by direct observation by surveying the consumers and finding out what they would buy. Apart from this, market learning also involves direct interaction with the consumers to try and understand why they prefer a certain brand to others. The strategies that the firm adopts after the market learning process are based on the feedback that they have received from the ground. This kind of strategizing is quite popular with marketers and practitioners of strategic marketing as it helps them fine tune their strategies based on market preferences.

Market Sensing

This approach deals with going a step ahead of market learning and combining data and experience to understand how the market moves. In other words, after the data collection is done, marketers who are experienced or talented put the data and the strategic models of marketing together and try and sense how the market moves. For those who follow the stock markets, the term “mood of the market” and “market sentiment” is terms that can be known as sensing how the market moves based on both data and the wisdom of accumulated experience.

Market Intuiting

We have discussed how firms try and understand consumer preferences by direct observation and by an indirect analytical method of “sensing” how the market would move. The third aspect in this sub-topic of strategic marketing takes the whole concept ever further by adopting what can be called as “Market Intuiting”. In other words, this approach involves to know the “mind and soul of the market” and to predict the future based on both data and an intuitive understanding of how the market would move. Lest one thinks that this approach is like Astrology or other such forms of prediction, there have been the cases of marketers like the late legendary Steve Jobs who could “feel it in his gut” about how consumers would either flock to the brands or abandon it altogether. The idea in this approach is to “preempt” the future by preparing for it and as the saying goes, chance favors the prepared mind. Hence, after studying the market through direct observation, sensing the mood of the market, this third approach is to get into the very essence of the consumer, which is to do with how he or she would behave in the future.

Closing Thoughts

The key aspect here is that in the fast changing business landscape of the 21st century, it is not merely enough to measure data and proceed accordingly. On the other hand, the consumer behavior, which is in a flux, cannot be sensed by experience alone. Hence, the combination of the strategies outlined here can be followed to beat the expectations of the consumers and by gaining insights into the mind of the consumer and getting inside their heads, marketers can hope to outclass the competition.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Creating Integrated Marketing Communication Plan

Creating Integrated Marketing Communication Plan

Integrated marketing communication integrates all aspects of marketing mix to promote products and services among the end-users at the right time and right place. You need to promote your products well for maximum awareness among the end-users. According to integrated marketing communication plan, various methods of promoting a brand are put together for maximum effectiveness and better results.

Let us understand the same with the help of an example:

Organization B deals in providing lucrative holiday packages to end-users. The first step would be to identify the target customers. It is crucial for the organizations to understand who would be the best buyers for their products and services (in this example). For honeymoon packages they need to target the newlyweds, for pilgrimage packages, it would be the senior citizens and so on. Organization B can promote its brand by simultaneously giving advertisement in the news paper (print media), promoting through social networking sites (Facebook, Twitter, Orkut), through company’s websites, banners, hoardings, press conferences and so on.

Integrated marketing communication increases the visibility of the brand and also enables customers to remember the brand whenever they go out for shopping. The impact of integrated marketing communication plan is obviously more as end-users see the brand simultaneously at multiple places.

How to create an integrated Marketing Communication Plan

An integrated marketing communication plan needs to keep in mind the available resources and time to promote a particular product or service. Budgeting and allocating right resources for promoting products and services through integrated marketing communication plan are of utmost importance. The objective of the marketing plan needs to be clear.

The second step is to gather as much information as you can about your company, brand, features and most importantly target audience. Understand who all would be the best buyers of your products and services and what they expect of you and your organization? A marketer needs to very clear of the vision, goals and objectives of his/her organization. Know what your product is offering and how would it benefit the customers?

Plan out how you would like to proceed with the integrated marketing communication plan. Always adopt a step by step approach. Do not forget to do your homework carefully before writing an integrated marketing communication plan. Thorough research is essential.

Integrated marketing communication plan needs to include:

  • Detailed summary of your marketing plan as to how it intends to promote products and services among target customers.
  • Background, history and vision of your organization.
  • Know your products well. Include features and essential components of your brand.
  • Target market needs to be described well. Plan out how your brand can meet and exceed customer expectations. Have clarity as to how your brand is better than your competitors and why should consumers only buy your product and not go anywhere else. It is essential to read customer’s mind and know their perceptions.
  • Compare your brand with the competitors. Write down how your brand is better than competitors? You need to keep a close watch on competitor’s activities.
  • Do a SWOT analysis which highlights the strengths, weaknesses, threats and opportunities of the marketing plan.
  • Specify the tools and methods which would help you create awareness of your brand.

Integrated marketing plan needs to be reviewed periodically. Measure the results of the plan and find out how is it helping your organization promote products successfully and earn higher profits and revenues?

 

Steve Jobs and Sales Success

 

If you are a professional sales manager or if you are a professional sales person, make sure you follow this link to an article written by Guy Kawasaki about Steve Jobs.  Guy indentified 12 lessons he learned from Steve while working at Apple.  I don’t know what your perception was of Steve, nor does it matter relative to this post or to Guy’s blog. What is important is that, if you look at these 12 lessons, many, if not all of them, will apply to improving your opportunity for success in sales or sales management.

Of the 12, here are my big three;

1.  Customers cannot tell you what they want.  Intellectually, you can say “duh”, but from a practical perspective what this means is that we have to be masterful at asking guiding questions to help prospective customers discover what they want and/or NEED.

2. Big challenges beget the best work.  Interesting that over the last 2 years, as many organizations struggle to meet budget, goal and forecast, the suggestion here is to raise the bar.

3.  Marketing boils down to providing unique value. This is done by having something, demonstrating something and doing something that is unique.  Telling people that you are unique when you call them on the phone, meet with them face to face or provide them written material, isn’t enough.  Additionally, you need to be marketing where there is a market.  If you have the newest and greatest mousetrap, you have to have someone that wants to buy it because they have mice to kill that cannot be killed any other way.

 

Tags: extraordinary people, keys to sales success, sales people, inspirational

 

 

d2d Marketing company in Pune

d2d Marketing company in mumbai

Local Marketing , BTL Advertising, B to C Activation, internet marketing consultant,

Business Parks Advertisement, multiplexes Brand promotion, HR Consultancy

 

door to door sales consultant in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door sales consultant , door-to-door sales technique and door to door sales consultant in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door sales consultant ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door sales consultant and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing sales training in pune

Sales Management

Definition: Sales Management

Sales management is a business discipline which is management of a firm’s sales operations and focused on practical applications of techniques used in sales. This is a crucial aspect of the business as net sales of products and services draw profit of the business. Sales manager is hired to look after the sales and to manage them.

It is attainment of sales in an efficient and effective manner and all the activities involved in sales are managed. Sales Management’s ultimate goal is to attain sales objectives of company.

Sales Management involves various activities like-

• Formulation of sales strategies like account management policies, sales force compensation policies, sales revenue forecasts, and sales plan

• Implementation of those strategies

• Sales Research, Price fixation, Establishing sales territories and co-ordination of sales

• Sales techniques required

• Hiring staff, setting goals, regular monitoring

 

Sales Management is the most crucial and determining factor in any business enterprise. It is important to meet competition and to make efficient and economic distribution system to reduce costs. It is also important when new product to be launched and when distribution costs to be reduced.

 

 

What is Brand Awareness ?

Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that brand or when they are shown that specific brand, i.e., the consumers can clearly differentiate the brand as having being earlier noticed or heard. While brand recall is the potential of customer to recover a brand from his memory when given the product class/category, needs satisfied by that category or buying scenario as a signal. In other words, it refers that consumers should correctly recover brand from the memory when given a clue or he can recall the specific brand when the product category is mentioned. It is generally easier to recognize a brand rather than recall it from the memory.

Brand awareness is improved to the extent to which brand names are selected that is simple and easy to pronounce or spell; known and expressive; and unique as well as distinct. For instance – Coca Cola has come to be known as Coke.

There are two types of brand awareness:

1. Aided awareness- This means that on mentioning the product category, the customers recognize your brand from the lists of brands shown.

2. Top of mind awareness (Immediate brand recall)- This means that on mentioning the product category, the first brand that customer recalls from his mind is your brand.

The relative importance of brand recall and recognition will rely on the degree to which consumers make product-related decisions with the brand present or not. For instance – In a store, brand recognition is more crucial as the brand will be physically present. In a scenario where brands are not physically present, brand recall is more significant (as in case of services and online brands).

Building brand awareness is essential for building brand equity. It includes use of various renowned channels of promotion such as advertising, word of mouth publicity, social media like blogs, sponsorships, launching events, etc. To create brand awareness, it is important to create reliable brand image, slogans and taglines. The brand message to be communicated should also be consistent. Strong brand awareness leads to high sales and high market share. Brand awareness can be regarded as a means through which consumers become acquainted and familiar with a brand and recognize that brand.

 

 

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Articales from http://www.managementstudyguide.com

 

 

A Friendly Reminder: Salespeople are Knowledge Workers?

 

Why do I bother you with a seemingly philosophical question at a time where things get tough and you need to stretch yourself more than ever to make your numbers? Because it is about your people. Your most valuable assets. It is through them that you will get the results. But in tough business conditions managers tend to focus on the results and put people second. I hope to make the case that your ability to improve the productivity of your sales teams depends a lot on how you see your people and treat them accordingly.

What is a knowledge Worker?

From “The Definitive Drucker” by Elizabeth Haas Edersheim we learn that the late Peter F. Drucker coined the term “Knowledge Worker” in the late 1950s. This was his term to describe white collar workers whose primary task is interpretation, translation and problem solving; so using gray matter, rather than muscles..

Does this definition apply to Sales People?

Are salespeople not interpreting a customer situation, translate this into a solution based on their offerings and thus solving customer problems? Do we not also recommend to sales people to work smarter by using gray matter, instead of working harder. If we can agree on this, then the next question to ask is:

How do you manage Knowledge Workers?

You don’t; you lead them. According to Haas Edersheim, Peter Drucker was a strong advocate that Knowledge Workers should be given autonomy rather than control.They need to be given guidance and perspective. Then one best goes out of their way letting them to asses and direct their own efforts to take responsibility for their results, unless they ask for help. Getting out of the way does though not mean that the Knowledge Worker’s autonomous behavior does not needs to be closely monitored. Drucker also gives us some hints what to monitor. Knowledge Workers should not be measured on efficiency but on effectiveness. If we need a definition for those two terms: Efficiency is doing the things right, whereas effectiveness is doing the right things. How this relates to sales is well explained in “Sales Force Performance” by “Andris A Zoltners et al.

Is this the way salespeople are managed?

Chances are high that is not. Over the last years, CRM systems were introduced, forcing people to follow a rigid sales process. These systems are also more focused on measuring efficiency. Activity Management as an example is one of the core elements of CRM systems and it plays into the hands of those who believe that you can only manage what you can measure. I am an engineer by profession and I remember Einstein’s quote: “Not everything that can be counted counts and not everything that counts can be counted”. Now this is true for physics but I think it also applies to management.

Is your CRM systems hindering you to treat salespeople as Knowledge Workers?

Not really, if you understand it as an instrument helping you to inspect what you expect. You don’t even have to initiate a major technology overhaul for your system to support this philosophy. Some tweaking by a system administrator and some new rules on how to handle the sales process will do the job with most systems.

Sales Management needs an overhaul?

I probably have angered many result oriented command and control managers with what I said. The facts though seem to speak against keeping status quo. If you follow CSO Insights work over the years, not much progress has been made in sales effectiveness. Maybe we should therefore accept that expecting different results from continuing doing the same thing is irrational to put it mildly.

Especially in harsh times with dried up pipelines it is probably better to accept that there are momentarily fewer buyers and to find ways to get more out of what you have. This means focusing on effectiveness instead of thinking about efficiency measures how your people can get more actions into a day. Look at your stars or eagles or whatever else you call your best sales people. Aren’t they usually exceeding their quota with fewer opportunities in the pipeline than your average performers.

In his research carried out in the late 1980s, observing sales people involved in major sales, Neil Rackham also did not find a strong correlation between activity and results. . The focus on effectiveness is thus nothing particularly new. So why are we still struggling to accept this? In “Managing Major Sales” Rackham is telling about the harsh reaction he caused by his findings with the sales trainers of the time. Given the number of managers still focusing on measuring activities and other efficiency metrics, I cannot help to think that opponents to Rackham must still be numerous and active spreading the opinion hat “Selling is Selling” irregardless of the context.

To conclude, I would like to recommend to you to consult the post ‘The “Blue Collar” Sales Person’ by Will Fultz, a fellow Blogger I appreciate very much for his effort giving us first hand views directly from the front line.

 

 

door to door sales consultant in Pune

door to door sales consultant in mumbai

Neighbourhood Marketing , btl advertising, Branding, retail merchandising,

Airports selling, Corporate Retail Branding, Compensation

 

d2d Marketing company in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agent in Baramati

A conversation with Adam Birenbaum, sales enablement manager, at CUNA Mutual Group

Adam Birenbaum, sales enablement manager at CUNA Mutual Group, recently shared some insight with us into his upcoming presentation, Creating Insights: Turning Research, Facts and Stats into Provocative Messaging, for our annual Marketing & Sales Alignment Conference in September.

Q. How is your sales and marketing organization structured at CUNA Mutual Group?

We have a decentralized sales organization with about 200 sales folks in the field. We serve three credit union segments – small, medium and large – and have a disciplined and formalized sales process. Most importantly, we now have sales and marketing under one roof, but accomplishing that has definitely been a journey over the past few years.

Q. What does CUNA Mutual Group do well in terms of aligning your sales and marketing organizations, and what still needs some work?

Culturally we’re such a collaborative organization that our sales, sales ops and marketing leaders have a unified vision of what we need to accomplish. We’re all focused on becoming a customer-centric organization, and we’ve done a lot over the past six/seven years to get there. We use Salesforce.com, partnered with Corporate Visions both on the messaging and positioning side and invested in SAVO to help us house all of our information. We’re not where we want to be yet, but we’re on our way.

Q. As you look at the credit union industry today, what problems are you most concerned about?

The credit union industry is constantly shrinking due to consolidation, etc. There are three major things we need to accomplish in order to support this changing marketplace. First, we need to protect our core business. Credit unions are our lifeblood, and we need to bring value to credit unions. Second, we need to reach credit union members more effectively and in unique ways. Finally, we need to really know our customers. We need to make sure we bring the right insights to them to demonstrate that we understand the challenges they face.

Q. What will attendees learn from your presentation?

I was recently at a BMA conference, and there was so much talk about insights. But the truth is, developing insights is not easy. It has to be part of your overall strategy. My presentation will share the process that we’re using to build our insight development machine, including the criteria that defines an insight and the different roles that marketing, sales, sales ops, sales enablement, competitive intelligence, VOC and product people play in coming together in our insight jam sessions. It takes a tremendous commitment to move a company from data to insights, and I will share our experience, as well as our vision for long-term sustainability.

Q. What’s your advice to other organizations for evolving from data-focused to insight-focused?

To start praying. Seriously, a clear commitment and strategy from the top down. You need commitment from all areas of the company – product, sales, marketing, sales enablement, VOC and training. Management needs to coach to it every day with their staff. They need to model the way. To be successful, everyone needs to check their egos at the door, silos need to be eliminated, and everyone needs to be held accountable.

Q. What are you looking forward to most about our conference?

There are so many good people who attend Corporate Visions’ conference, and everyone is willing to share their ideas and thoughts. It’s a first-class conference and a great networking

 

 

 

 

 

d2d Marketing company in Pune

d2d Marketing company in mumbai

Local Marketing , BTL Advertising, B to C Activation, internet marketing consultant,

Business Parks Advertisement, multiplexes Brand promotion, HR Consultancy

 

door to door sales consultant in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agencies in Hinjewadi

Committing to Executive Conversations

Business impact through business outcomes—that’s the core of the new, executive-level messaging Cisco Systems wanted to take to the market. To make that message resonate with executive buyers, they knew it needed to elevate the conversation and make their sales interactions CXO relevant. And that’s how the Sales Masters program became engraved in Cisco Systems’ culture.

Each year, 2,400 salespeople go through the Sales Masters session, according to Rica Lieberman, director, sales acceleration at Cisco Systems. Engaging Corporate Visions’ to teach executive selling skills was a big part of making the Sales Masters program a training reality. Lieberman said Corporate Visions’ instructors understood Cisco culture and had a strong grasp of what was top of mind for them, particularly the company’s strategic initiatives.

Another factor that helped make Sales Masters a success: Continuity. Cisco took advantage of a standard set of Corporate Visions instructors, which helped build consistency and rigor into the company’s training initiatives.

 

 

 

 

 

door to door sales consultant in Pune

door to door sales consultant in mumbai

Neighbourhood Marketing , btl advertising, Branding, retail merchandising,

Airports selling, Corporate Retail Branding, Compensation

 

d2d Marketing company in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing Companies in Katraj

The Art of Strategic Marketing: Market Learning, Sensing, and Intuiting

Market Learning

The first step in strategic marketing is to learn from the market about the changing consumer preferences and attitudes. Firms typically employ market research agencies to conduct surveys and research reports about how consumers and their preferences goods and services over others are changing with the times. In other words, firms attempt to understand the market by direct observation by surveying the consumers and finding out what they would buy. Apart from this, market learning also involves direct interaction with the consumers to try and understand why they prefer a certain brand to others. The strategies that the firm adopts after the market learning process are based on the feedback that they have received from the ground. This kind of strategizing is quite popular with marketers and practitioners of strategic marketing as it helps them fine tune their strategies based on market preferences.

Market Sensing

This approach deals with going a step ahead of market learning and combining data and experience to understand how the market moves. In other words, after the data collection is done, marketers who are experienced or talented put the data and the strategic models of marketing together and try and sense how the market moves. For those who follow the stock markets, the term “mood of the market” and “market sentiment” is terms that can be known as sensing how the market moves based on both data and the wisdom of accumulated experience.

Market Intuiting

We have discussed how firms try and understand consumer preferences by direct observation and by an indirect analytical method of “sensing” how the market would move. The third aspect in this sub-topic of strategic marketing takes the whole concept ever further by adopting what can be called as “Market Intuiting”. In other words, this approach involves to know the “mind and soul of the market” and to predict the future based on both data and an intuitive understanding of how the market would move. Lest one thinks that this approach is like Astrology or other such forms of prediction, there have been the cases of marketers like the late legendary Steve Jobs who could “feel it in his gut” about how consumers would either flock to the brands or abandon it altogether. The idea in this approach is to “preempt” the future by preparing for it and as the saying goes, chance favors the prepared mind. Hence, after studying the market through direct observation, sensing the mood of the market, this third approach is to get into the very essence of the consumer, which is to do with how he or she would behave in the future.

Closing Thoughts

The key aspect here is that in the fast changing business landscape of the 21st century, it is not merely enough to measure data and proceed accordingly. On the other hand, the consumer behavior, which is in a flux, cannot be sensed by experience alone. Hence, the combination of the strategies outlined here can be followed to beat the expectations of the consumers and by gaining insights into the mind of the consumer and getting inside their heads, marketers can hope to outclass the competition.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Creating Integrated Marketing Communication Plan

Creating Integrated Marketing Communication Plan

Integrated marketing communication integrates all aspects of marketing mix to promote products and services among the end-users at the right time and right place. You need to promote your products well for maximum awareness among the end-users. According to integrated marketing communication plan, various methods of promoting a brand are put together for maximum effectiveness and better results.

Let us understand the same with the help of an example:

Organization B deals in providing lucrative holiday packages to end-users. The first step would be to identify the target customers. It is crucial for the organizations to understand who would be the best buyers for their products and services (in this example). For honeymoon packages they need to target the newlyweds, for pilgrimage packages, it would be the senior citizens and so on. Organization B can promote its brand by simultaneously giving advertisement in the news paper (print media), promoting through social networking sites (Facebook, Twitter, Orkut), through company’s websites, banners, hoardings, press conferences and so on.

Integrated marketing communication increases the visibility of the brand and also enables customers to remember the brand whenever they go out for shopping. The impact of integrated marketing communication plan is obviously more as end-users see the brand simultaneously at multiple places.

How to create an integrated Marketing Communication Plan

An integrated marketing communication plan needs to keep in mind the available resources and time to promote a particular product or service. Budgeting and allocating right resources for promoting products and services through integrated marketing communication plan are of utmost importance. The objective of the marketing plan needs to be clear.

The second step is to gather as much information as you can about your company, brand, features and most importantly target audience. Understand who all would be the best buyers of your products and services and what they expect of you and your organization? A marketer needs to very clear of the vision, goals and objectives of his/her organization. Know what your product is offering and how would it benefit the customers?

Plan out how you would like to proceed with the integrated marketing communication plan. Always adopt a step by step approach. Do not forget to do your homework carefully before writing an integrated marketing communication plan. Thorough research is essential.

Integrated marketing communication plan needs to include:

  • Detailed summary of your marketing plan as to how it intends to promote products and services among target customers.
  • Background, history and vision of your organization.
  • Know your products well. Include features and essential components of your brand.
  • Target market needs to be described well. Plan out how your brand can meet and exceed customer expectations. Have clarity as to how your brand is better than your competitors and why should consumers only buy your product and not go anywhere else. It is essential to read customer’s mind and know their perceptions.
  • Compare your brand with the competitors. Write down how your brand is better than competitors? You need to keep a close watch on competitor’s activities.
  • Do a SWOT analysis which highlights the strengths, weaknesses, threats and opportunities of the marketing plan.
  • Specify the tools and methods which would help you create awareness of your brand.

Integrated marketing plan needs to be reviewed periodically. Measure the results of the plan and find out how is it helping your organization promote products successfully and earn higher profits and revenues?

 

Steve Jobs and Sales Success

 

If you are a professional sales manager or if you are a professional sales person, make sure you follow this link to an article written by Guy Kawasaki about Steve Jobs.  Guy indentified 12 lessons he learned from Steve while working at Apple.  I don’t know what your perception was of Steve, nor does it matter relative to this post or to Guy’s blog. What is important is that, if you look at these 12 lessons, many, if not all of them, will apply to improving your opportunity for success in sales or sales management.

Of the 12, here are my big three;

1.  Customers cannot tell you what they want.  Intellectually, you can say “duh”, but from a practical perspective what this means is that we have to be masterful at asking guiding questions to help prospective customers discover what they want and/or NEED.

2. Big challenges beget the best work.  Interesting that over the last 2 years, as many organizations struggle to meet budget, goal and forecast, the suggestion here is to raise the bar.

3.  Marketing boils down to providing unique value. This is done by having something, demonstrating something and doing something that is unique.  Telling people that you are unique when you call them on the phone, meet with them face to face or provide them written material, isn’t enough.  Additionally, you need to be marketing where there is a market.  If you have the newest and greatest mousetrap, you have to have someone that wants to buy it because they have mice to kill that cannot be killed any other way.

 

Tags: extraordinary people, keys to sales success, sales people, inspirational

 

 

d2d Marketing company in Pune

d2d Marketing company in mumbai

Local Marketing , BTL Advertising, B to C Activation, internet marketing consultant,

Business Parks Advertisement, multiplexes Brand promotion, HR Consultancy

 

door to door sales consultant in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing sales training in pune

Sales Management

Definition: Sales Management

Sales management is a business discipline which is management of a firm’s sales operations and focused on practical applications of techniques used in sales. This is a crucial aspect of the business as net sales of products and services draw profit of the business. Sales manager is hired to look after the sales and to manage them.

It is attainment of sales in an efficient and effective manner and all the activities involved in sales are managed. Sales Management’s ultimate goal is to attain sales objectives of company.

Sales Management involves various activities like-

• Formulation of sales strategies like account management policies, sales force compensation policies, sales revenue forecasts, and sales plan

• Implementation of those strategies

• Sales Research, Price fixation, Establishing sales territories and co-ordination of sales

• Sales techniques required

• Hiring staff, setting goals, regular monitoring

 

Sales Management is the most crucial and determining factor in any business enterprise. It is important to meet competition and to make efficient and economic distribution system to reduce costs. It is also important when new product to be launched and when distribution costs to be reduced.

 

 

What is Brand Awareness ?

Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that brand or when they are shown that specific brand, i.e., the consumers can clearly differentiate the brand as having being earlier noticed or heard. While brand recall is the potential of customer to recover a brand from his memory when given the product class/category, needs satisfied by that category or buying scenario as a signal. In other words, it refers that consumers should correctly recover brand from the memory when given a clue or he can recall the specific brand when the product category is mentioned. It is generally easier to recognize a brand rather than recall it from the memory.

Brand awareness is improved to the extent to which brand names are selected that is simple and easy to pronounce or spell; known and expressive; and unique as well as distinct. For instance – Coca Cola has come to be known as Coke.

There are two types of brand awareness:

1. Aided awareness- This means that on mentioning the product category, the customers recognize your brand from the lists of brands shown.

2. Top of mind awareness (Immediate brand recall)- This means that on mentioning the product category, the first brand that customer recalls from his mind is your brand.

The relative importance of brand recall and recognition will rely on the degree to which consumers make product-related decisions with the brand present or not. For instance – In a store, brand recognition is more crucial as the brand will be physically present. In a scenario where brands are not physically present, brand recall is more significant (as in case of services and online brands).

Building brand awareness is essential for building brand equity. It includes use of various renowned channels of promotion such as advertising, word of mouth publicity, social media like blogs, sponsorships, launching events, etc. To create brand awareness, it is important to create reliable brand image, slogans and taglines. The brand message to be communicated should also be consistent. Strong brand awareness leads to high sales and high market share. Brand awareness can be regarded as a means through which consumers become acquainted and familiar with a brand and recognize that brand.

 

 

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Articales from http://www.managementstudyguide.com

 

 

A Friendly Reminder: Salespeople are Knowledge Workers?

 

Why do I bother you with a seemingly philosophical question at a time where things get tough and you need to stretch yourself more than ever to make your numbers? Because it is about your people. Your most valuable assets. It is through them that you will get the results. But in tough business conditions managers tend to focus on the results and put people second. I hope to make the case that your ability to improve the productivity of your sales teams depends a lot on how you see your people and treat them accordingly.

What is a knowledge Worker?

From “The Definitive Drucker” by Elizabeth Haas Edersheim we learn that the late Peter F. Drucker coined the term “Knowledge Worker” in the late 1950s. This was his term to describe white collar workers whose primary task is interpretation, translation and problem solving; so using gray matter, rather than muscles..

Does this definition apply to Sales People?

Are salespeople not interpreting a customer situation, translate this into a solution based on their offerings and thus solving customer problems? Do we not also recommend to sales people to work smarter by using gray matter, instead of working harder. If we can agree on this, then the next question to ask is:

How do you manage Knowledge Workers?

You don’t; you lead them. According to Haas Edersheim, Peter Drucker was a strong advocate that Knowledge Workers should be given autonomy rather than control.They need to be given guidance and perspective. Then one best goes out of their way letting them to asses and direct their own efforts to take responsibility for their results, unless they ask for help. Getting out of the way does though not mean that the Knowledge Worker’s autonomous behavior does not needs to be closely monitored. Drucker also gives us some hints what to monitor. Knowledge Workers should not be measured on efficiency but on effectiveness. If we need a definition for those two terms: Efficiency is doing the things right, whereas effectiveness is doing the right things. How this relates to sales is well explained in “Sales Force Performance” by “Andris A Zoltners et al.

Is this the way salespeople are managed?

Chances are high that is not. Over the last years, CRM systems were introduced, forcing people to follow a rigid sales process. These systems are also more focused on measuring efficiency. Activity Management as an example is one of the core elements of CRM systems and it plays into the hands of those who believe that you can only manage what you can measure. I am an engineer by profession and I remember Einstein’s quote: “Not everything that can be counted counts and not everything that counts can be counted”. Now this is true for physics but I think it also applies to management.

Is your CRM systems hindering you to treat salespeople as Knowledge Workers?

Not really, if you understand it as an instrument helping you to inspect what you expect. You don’t even have to initiate a major technology overhaul for your system to support this philosophy. Some tweaking by a system administrator and some new rules on how to handle the sales process will do the job with most systems.

Sales Management needs an overhaul?

I probably have angered many result oriented command and control managers with what I said. The facts though seem to speak against keeping status quo. If you follow CSO Insights work over the years, not much progress has been made in sales effectiveness. Maybe we should therefore accept that expecting different results from continuing doing the same thing is irrational to put it mildly.

Especially in harsh times with dried up pipelines it is probably better to accept that there are momentarily fewer buyers and to find ways to get more out of what you have. This means focusing on effectiveness instead of thinking about efficiency measures how your people can get more actions into a day. Look at your stars or eagles or whatever else you call your best sales people. Aren’t they usually exceeding their quota with fewer opportunities in the pipeline than your average performers.

In his research carried out in the late 1980s, observing sales people involved in major sales, Neil Rackham also did not find a strong correlation between activity and results. . The focus on effectiveness is thus nothing particularly new. So why are we still struggling to accept this? In “Managing Major Sales” Rackham is telling about the harsh reaction he caused by his findings with the sales trainers of the time. Given the number of managers still focusing on measuring activities and other efficiency metrics, I cannot help to think that opponents to Rackham must still be numerous and active spreading the opinion hat “Selling is Selling” irregardless of the context.

To conclude, I would like to recommend to you to consult the post ‘The “Blue Collar” Sales Person’ by Will Fultz, a fellow Blogger I appreciate very much for his effort giving us first hand views directly from the front line.

 

 

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Neighbourhood Marketing , btl advertising, Branding, retail merchandising,

Airports selling, Corporate Retail Branding, Compensation

 

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ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Sukurwadi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Service Provider Agency in Sukurwadi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

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7 Steps to refresh your brand message

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For a memorable example, look no further than men’s grooming brand Old Spice. In 2006, the 80-year-old company saw upstart Axe beginning to steal market share. Confident in its product, Old Spice quickly identified its message as the problem. Within months, Old Spice had retooled its message on the back of hilariously memorable ads and YouTube videos. The company’s blunt message and creative delivery resonated with consumers, who increased purchases of a product they’d previously overlooked.

Turning back to B2B, we believe the same lesson applies: taking creative risks for a stronger message can pay off. Let’s take a page from the Old Spice playbook and better connect with our prospects and customers.

Don’t reinvent the wheel… just what you call it

Many of us enter our office doors each day confident in our product or service. But there’s always the risk of losing market share – even to an inferior product. A new message allows you to retool your marketing arsenal while keeping your product intact.

A good message must explain what you do and why you do it better than anyone else; ideally it will also build an emotional connection with your target market. The message communicates who you are and what your values are, which becomes even more important when you consider this: according to Harvard Business Review, 64 percent of people cite shared values as the main reason they have a relationship with a brand.

A new message can help you build that emotional connection without pressing the reset button on product initiatives. But before you pick up the pen, research is called for.

Look at your message from the outside-in

Market research and persona analysis go a long way in ensuring you’re on the right track with your message. Even then, you have to be sure your message works. Take the draft and ask some current customers, and a few key prospects, what they think of it. It’s tempting to skip this step – especially if time and budget are limited – but there are ways to make the testing process quick and efficient.

For a message to truly resonate, it needs to be authentic and it needs to connect. And there’s no way to know this without testing it with prospects. Even if you love it, if your prospects don’t, it’s back to the drawing board.

Take back the monopoly on creativity

As a B2B marketer, it’s easy to latch onto the same buzzwords time and again. Agility… security… flexibility, and so on. All too often the result is a safe, predictable, stale message that falls flat – especially compared to the creativity we see in B2C.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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