Fulcrum Marketing is a strategic Sales Operations agencies Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agencies Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agencies Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
agencies
Bhukum Pune,
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Fulcrum Marketing is a strategic retail shop selling agent Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agent Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agent Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
agent
Bhukum Pune,
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Fulcrum Marketing is a strategic house to house selling Services Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Services Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Services Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
Services
Bhukum Pune,
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Developing an Annual Marketing Plan and Marketing Strategy
local marketing consultant Bhukum Pune
Fulcrum Marketing is a strategic local marketing consultant Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and local marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and local marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a local marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , local marketing consultant Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
local marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and local marketing consultant Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
local marketing | local marketing consultant Bhukum Pune
Bhukum , Pune
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road. It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Developing an Annual Marketing Plan and Marketing Strategy
one2one marketing Services Bhukum Pune
Fulcrum Marketing is a strategic one2one marketing Services Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and one2one marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and one2one marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a one2one marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , one2one marketing Services Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
one2one marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and one2one marketing Services Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
one2one marketing | one2one marketing Services Bhukum Pune
Bhukum , Pune
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road. It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Developing an Annual Marketing Plan and Marketing Strategy
door2door marketing agencies Bhukum Pune
Fulcrum Marketing is a strategic door2door marketing agencies Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and door2door marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and door2door marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door2door marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door marketing agencies Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door2door marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door marketing agencies Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
door2door marketing | door2door marketing agencies Bhukum Pune
Bhukum , Pune
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road. It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Fulcrum Marketing is a strategic house to house selling Services Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and house to house selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and house to house selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as guerrilla marketing, shopper marketing, direct Response marketing , house to house selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and house to house selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the house to house selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a house to house selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house to house selling Services Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
house to house selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house to house selling Services Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
house to house selling | house to house selling Services Bhukum Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Bhukum , Pune
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
house to house selling, house to house selling Services, house to house selling Services Bhukum, house to house selling Services Bhukum Pune, Bhukum, Pune
Fulcrum Marketing is a strategic retail shop selling agent Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and retail shop selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail shop selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Retail Marketing, local marketing, Direct selling , retail shop selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail shop selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail shop selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop selling agent Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop selling agent Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail shop selling | retail shop selling agent Bhukum Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Bhukum , Pune
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Fulcrum Marketing is a strategic Sales Operations agencies Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as general trade marketing, f2f marketing, multiplexes Marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and Sales Operations management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Sales Operations Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations agencies Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Sales Operations Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations agencies Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Sales Operations | Sales Operations agencies Bhukum Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Bhukum , Pune
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
Fulcrum Marketing is a strategic In-shop selling consultant Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and In-shop selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and In-shop selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as engagement marketing, corporate Marketing, Feet On Street marketing , In-shop selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and In-shop selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the In-shop selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a In-shop selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , In-shop selling consultant Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
In-shop selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and In-shop selling consultant Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
In-shop selling | In-shop selling consultant Bhukum Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Bhukum , Pune
Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.
Connectivity
It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.
Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road. Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.
Factors for past growth Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.
Factors for future growth Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.
Infra Development (Social & Physical) Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc. Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum. Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.
