Industrial Mixer Product Auto Rickshaw Advertising | Industrial Mixer Product Auto Rickshaw Advertising agencies

The advances in technology are closing the gap between small and large advertising firms and the geographic reach of the larger agencies is not as important as it used to be. Despite these advances, large agencies and Industrial Mixer Product Auto Rickshaw Advertising with higher bills to pay, are still charging much more money than their smaller rivals.

So, what does working with a boutique agency mean? It means working with an agency who consistently adapts their methodology to fit the needs for each specific project or client. It means working with an agency who works hard to stay ahead of innovation, who maximizes their resources and actually listens to what you need versus telling you what their time-tested methodologies have proven. It means to accept the new Darwinism, for the large agencies are no longer the fittest.

How Can We Help You Grow
A strategic marketing expressed through powerful advertising can do more than simply help you stand out from competitors. It can help you break away entirely. Increasingly, we see winning companies transforming their lead into a full speed of brand driven “mind share momentum” that leaves runner-up in the dust.

We work with you to understand your top line short and long term strategic objectives. The investment you make in creating or enhancing your brand and the creative ideas firing your marketing materials should help you to create value and achieve corporate goals.

Even The Sky Is No Limit
So you want to be noticed. You want to turn heads in your direction, you want the double take .

To do this you need to create a “nice surprise”, a way of getting attention and giving rewards to the attentive.

How can we help you get your message across?

Not by giving you what you want. But by giving you something you never expected. And, of course, it will be what you needed all along.

The Impact Of Engagement
We provide integrated marketing and advertising programs to clients worldwide. We are both, knowledgeable of and sensitive to the subtle cultural nuances required to work effectively in multiple or global markets.

Industrial Mixer Product Auto Rickshaw Advertising agencies

We strategically employ our core strengths to build brand equity and identity, with help of our Industrial Mixer Product Mobile Van Branding, BTl Marketing and BTL Activation Services, Product Mobile Van Branding agencies

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognizable and superior in quality and reliability. This form of marketing as well as the Fulcrum approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

Industrial Mixer Product Auto Rickshaw Advertising agencies

Industrial Mixer

 

An industrial mixer refers to any of the mixing machines with various mechanisms such as paddle mixers, V-blenders, ribbon blenders, double cone blenders, high-shear granulators, drum blenders, planetary mixers etc. An industrial mixer is intended to produce a homogenous product by thoroughly combining two or more different materials. Mixing is done to produce few desirable properties like, dispersing and distribution of materials throughout the mixture, to get uniform weight and volumes, to achieve color, texture, uniform particle sizes, to distribute temperature evenly and to improve the efficiency of reaction between the chemicals.
Chemical industries uses mixers and blenders such as paddle mixers for mixing hazardous chemicals, explosives, fertilizers, dry powdered detergents, ceramics etc. These blenders are often equipped with cooling or heating mechanisms. The mixing surfaces are generally made up of special rubber coatings or linings to avoid corrosion. Mixers are driven by electric motors fitted with gearbox and often features a vibratory arrangement. These motors are flame proof motors specially designed to work in hazardous areas.

The mixers used in pharmaceuticals are made up of stainless steel 304 grade, which are manufactured as per sanitation standards. V blenders, conical blenders and octagonal blenders are used for mixing ingredients. Food industries use ribbon blenders which has double flight shafts in opposite direction and ensures gentle and thorough mixing of ingredients. These mixers are often equipped with a feeding and discharging conveyors for facilitating continuous operation

Industrial Mixer Product Auto Rickshaw Advertising agencies

Brand Strategy

Planning your brand strategy will involve the following:

Need Help Building and Promoting your Brand? Let’s meet and IMMEDIATELY create a positive impact on your brand.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Brand Promotions

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.

Brand Activation

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Sampling

Fulcrum implement local  Product Sampling Agency and demonstration Agency that get brands/products directly into people’s hands. We are skilled at delivering mass samples across multiple locations simultaneously.

Our skill is in developing clever creative concepts that emotionally engage shoppers and drive them into action.

1. We pre-promote our roadshows to ensure people seek us brands as part of their shopper journey.
2. We collect shopper data and start building a relationship with shoppers that emotionally connect them to your product/brand and inspire them to tell other people.
3. We ensure you reach the right customer segment by using customer profile mapping tools. This also gets crossed referenced against our extensive in-house database to ensure accurate profiling.

Society Activation

If you are searching for the best society activation agency, then you are in the right place. At Fulcrum Resources, we have with us some of the best BTL Activation Marketing ideas to help you reach your customers conveniently. With the advancement in technology now the customers have the facility to make purchases right from their couches. So with the help of Society Activation, we help your brand to reach to the end customers directly and grab the attention of the whole family.

Merchandising

Merchandising is essential to ensure your products and brand get the exposure that they deserve. At Fulcrum, we have vast experience when it comes to merchandising and placing Free Standing Display Unitss, shippers and POS into retail environments including shops and supermarkets. Merchandising can be the difference between your products being noticed and purchased or being ignored. As stores house so many different products, merchandising can give you the edge you require to make sure your products are never overlooked.

Fulcrum is a leading choice for companies seeking first-class merchandising solutions. We can ensure compliance and traction are not lost, setting up  and POS across various retail channels to make your product launch as successful as possible. We are able to provide ongoing support, all activities and stock and ensuring all your market is visible. We have provided merchandising services to a wide range of companies and can be counted on to ensure your products are priced correctly, positioned effectively and unmissable to customers.

 

in-store promotion

Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI).

Whether your goal is to do a revenue drive, launch a new product or to create a sustainable In–Store sales force,Fulcrum can provide you with an enthusiastic, professional and well trained team of up to 500 brand ambassadors / promoters with extensive sales experience. We train our ambassadors to compliment the customers shopping experience by providing detailed product information and assisting customers in making purchase decisions. We tailor your promotion to deliver the desired brand interaction.

 

Product Launches

About Us and Product Launch
Our aim is to be your outsourced Field Sales Partner of choice.

We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence.

We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

 

BTl Agency

As BTl Agency and btl marketing has evolved into a strategic, data-driven art form, our capabilities have grown to support not only the creation of impactful direct marketing, but its manufacturing and delivery into the hands of millions of consumers across the nation.

Our unmatched understanding of both btl agency and direct marketing strategy and modern marketing delivers scalable direct marketing campaigns and strong ROI for our clients.

Working as one collaborative team significantly tightens lead-time, capitalizes on production efficiencies and, ultimately, helps you make the most out of your marketing budget.

 

brand promotion activities

Door-to-door leaflet distribution and brand promotion activities ideas has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.

BTL Activation

We strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services.

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Demonstration Activities

In an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales.
Fulcrum specialise in producing and implementing highly effective Demonstration Activities and  in-store sampling by creating a compelling customer experience that brings your brand and products to life.

Mall Marketing

Mall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers.

Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services.

Not only do we do promotions at malls, educating customers, but we also drive sales, providing a bigger return on investment for our clients. Malls are ideal for instant sales generation, as it provides a better quality customer with a higher spend. In this way we can achieve 2 results at the same time, creating brand awareness as well as generating income, at no extra cost to the client.

 

HUMAN BANNER

Human Billboards

Want to target high traffic areas and hubs where other sort of media might not be available? Human Billboards  or  human banner have a strong and immediate impact and avoid conventional methods of getting your message out there.

OVERVIEW

  • Face-to-Face Engagement with target audience
  • Energetic staff can hand out info and direct people to a location
  • Backlit for undercover or night use
  • Can go to high foot traffic areas, like transport hubs
  • Work well in pairs or a group of four
  • Work well solo or in a combo campaign for maximum impact

PROMOTIONAL STAFFING

As one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.

 

Brand Activation

  • EXPERIENTIAL MARKETING EVENTS
  • BRAND ACTIVATIONS
  • STREET TEAM PROMOTIONS
  • RETAIL MARKETING EVENTS
  • FOOD AND BEVERAGE EVENTS
  • FLYERING EVENTS
  • PRODUCT SAMPLING EVENTS
  • LABOR STAFF (LOAD-IN/LOAD-OUT/SETUP)
  • BRAND AMBASSADORS
  • HOSTS AND HOSTESSES
  • BRAND AMBASSADORS
  • PROMO MODELS
  • TRADE SHOW STAFF
  • PRODUCT SPECIALISTS
  • EVENT MANAGERS
  • PRODUCT DEMONSTRATORS
  • STREET TEAM BRAND AMBASSADORS
  • DJS AND EMCEES
  • MASCOTS AND COSTUME CHARACTERS

door2door sales Professional in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door sales Professional , door-to-door sales technique and door2door sales Professional in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door sales Professional ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door sales Professional and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agent in Bavdhan

Conversations That Win the Complex Sale

A groundbreaking twist on a proven technique that guarantees more sales.

In Conversations That Win The Complex Sale, you will learn a proven methodology for engaging your client through compelling storytelling that ensures you stand out at every touch point in the

sales process.

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.

ORDER NOW

Praise for Conversations That Win the Complex Sale

Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.”

–Karen Quintos, CMO & SVP, Dell Inc.

Power Messaging sticks with you, and it works.”

– David Bonnette, Group Vice President, North America Sales, Oracle

The concepts outlined in this book are critical skills to building a world-class presales organization.”

– Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP

Our new messaging, using the approaches presented in this book, is great, and is being widely used by our sales team. We’ve never had a year-end sales meeting with content that was met with such widespread acceptance and enthusiasm.”

– Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company

The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success”

– Ken Powell, Vice President, Worldwide Sales Enablement, ADP

 

 

 

 

 

door2door sales Professional in Pune

door2door sales Professional in mumbai

Neighbourhood Marketing , Auto Rickshaw Advertising, auto show promotional, social media marketing,

B2B Advertising, btl advertising, Employee Relationship Management

 

door2door sales Professional in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door sales Professional , door-to-door sales technique and door2door sales Professional in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door sales Professional ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door sales Professional and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agency in bhosari

Competition Strategy – Dealing with the Competition

Consumer and business markets have distinct characteristics by which they function. Earlier, importance was given mainly in understanding customer and their business. But in this age of technology and globalization companies cannot afford to ignore competition.

Many companies are lowering their cost by outsourcing production to Asian countries. Companies must keep an eye on strategies and marketing program undertaken by competitors, to remain successful.

Michael Porter’s five force model is appropriate in identifying competitive forces, which affect business in any given environment. These five forces are the threat of companies from same segment, threat of new entrants in the segment, threat from substitute products, threat from the increase in consumer’s bargaining power and threat from supplier’s bargaining power. If in the same segment there are too many players, if the segment is reaching saturation, if no further scope of expansion than to continue operation is difficult for the company. If the entry barrier are few and far than it makes easy for companies to enter, making segment un-attractive but if the entry barriers are tough than the company is better off in entering the segment.

Substitute products are big threat and limit scope of a price increase. If consumers are better organized, have a choice in terms of product available and can create pressure on profits, making segment un-attractive. Similarly, if suppliers are better organized, less in number and supply is a key raw material for final output than also segment is unattractive.

Dealing with threats is one thing but if companies are not able to identify their competition than it can cause serious consequences. In recent years technology and internet have change the way business is conducted. Many companies were caught napping with respect to competition coming from the internet. Retailers like Wal-Mart and Target are facing competition from online retailer Amazon.com. Companies see competition in a direct format. This direct format consists of industry structure, number of players, entry-exit barriers, business model and ability to globalize. Market looks at competition in much more holistic manner where different products can satisfy a similar need. For example, for teens fashion can be explained by apparel to a music player, so with limited budget choice can only be one. Market approach increases the number of competitor in a real and abstract manner.

Companies after going through the process of identifying competition, also need to do in-depth analyze in terms of nature, strategy, strength, weakness and operation pattern. Companies following similar strategy need to group existing player in a matrix of product offering. For example, in the laptop market, apple is on the high end where as Dell offers low end models.

Companies need to understand competitor’s motive and goal to be in the market. US companies believe in shareholder value where as Japanese companies believe in market share. Next companies need to understand competitor’s strength and weakness. For example, GM has good reach in USA but its weakness is quality where as Toyota does not have extensive dealer network but offers quality. Competitor’s operating pattern also need careful study like competitor’s action in the face of challenge to their position in the market.

To deal with competition companies need to design an intelligence system. Companies need to identify parameters which will help in analyzing the competition. It is then followed by gathering information for which source and methodology have to be finalized. Once the information is collected it has to be analyzed and sent to appropriate decision makers to act upon. As there are cost involved in design and maintaining such system, some companies give out contracts to companies which specialize in intelligence gathering activity.

The information from system is helpful in designing marketing strategies. Marketing strategy evolve depending on company position in the market. Market leaders, market challenger, market follower and niche players are four types of position strategy companies follow.

Dealing with competition is not an easy task and it requires dedicated resources of manpower, system and budget. Any lapse from company would result in decrease of market share and profit.

 

 

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Articales from http://www.managementstudyguide.com

 

 

Understanding Retail – What is Retail

Understanding Retail – What is Retail ?

Before understanding the concept of retail, let us first go through few terminologies.

  • Market – Any system or place where parties are engaged in exchange of either goods or services is called as market. The parties are often called as buyers and sellers. The seller offers his goods or services to the buyer who in return purchases it in exchange of money.
  • Goods – Tangible (things which can be seen and touched) physical products which are transferred from a seller to the buyer (consumer) to fulfill the latter’s need are called as goods.

Jack owned two laptops which he sold to Mike. In this case Jack is the seller while Mike is the buyer. Laptops are the goods which were earlier in Jack’s custody and now belong to Mike.

What is Retail ?

Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use. In a layman’s language, retailing is nothing but transaction of goods between the seller and the end user as a single unit (piece) or in small quantities to satisfy the needs of the individual and for his direct consumption.

Let us understand the concept with the help of an example.

Tim wanted to purchase a mobile handset. He went to the nearby store and purchased one for himself.

In the above case, Tim is the buyer who went to a fixed location (in this case the nearby store). He purchased a mobile handset (Quantity – One) to be used by him. An example of retail.

The store from where Tim purchased the handset must have shown him several options for him to select one according to his budget and need.

From where do you think the store owner (also called the retailer) purchased all the handsets?

Here the manufacturers and the wholesalers come into the picture.

The retailers purchase goods in bulk quantities (huge numbers) to be sold to the end-users either directly from the manufacturers or through a wholesaler.

The Supply chain

 

Manufacturers……………………Retailers…………….End User (Consumer)
Wholesalers
  • Manufacturers – Manufacturers are the ones who are involved in production of goods with the help of machines, labour and raw materials.
  • Wholesaler – The wholesaler is the one who purchases the goods from the manufacturers and sells to the retailers in large numbers but at a lower price. A wholesaler never sells goods directly to the end users.
  • Retailer – A retailer comes at the end of the supply chain who sells the products in small quantities to the end users as per their requirement and need.The end user goes to the retailer to buy the goods (products) in small quantities to satisfy his needs and demands. The complete process is also called as Shopping.
  • Shopping – The process of purchasing products by the consumer is called as shopping. However there are certain cases where shopping does not always end in buying of products. Sometimes individuals do go for shopping but return home empty handed. Such a shopping is merely for fun and is called window shopping. In window shopping, individuals generally go to the market, check out various options and their prices but do not buy anything. This kind of shopping helps to break the monotony.

 

Have To’ Strategies for Closing Sales

 

Most, if not all, sales people would like to close more business, more quickly, at higher margins.  Most, if not all, sales people attempt to do that at the closing presentation or proposal meeting.  That is the wrong end of the problem if you find that you are getting put offs and ‘think it overs’ after you’ve presented.

In our sales training classes, we discuss two very important concepts that, when executed, create more sales, more quickly at higher margins.  The one concept covered today is the ‘pre-call’ strategy session.  The pre-call strategy session consists of the following 4 mini-strategies:

  1. Know what questions you will ask and the expected response.  Make sure that you’ve done some research (don’t spend more than 5 to 10 minutes on the internet or searching resources for your research}.  These questions must be designed to get the prospect to say or verbalize exactly what you want to hear relative to severe mental anguish.
  2. Anticipate what questions the prospect will ask and practice your ‘counter questions’.  Remember sales 101?  Answer questions with a question.  Your response isn’t always a direct question but certainly you need to find out the question behind the question.
  3. Anticipate the curve balls that the prospect may throw you.  This is especially true if you are getting ready for your closing presentation and when you get there, the decision maker is not going to be attending.  What will you do?
  4. Role play.  You should decide well in advance that any sales opportunity that exceeds a certain dollar amount will be subject to intense role play and strategy development prior to you presenting.

Usually newer people to sales don’t have a problem with this sequence. They are new, they know they don’t know it all and so they accept this direction like a sponge.  It is the ‘veterans’ of selling that typically feel like they are beyond this type of process because ‘they’ve been doing this for so many years and know what they are doing’.  Try telling that to Tiger as he’s going through his practice rounds prior to any tournament.

 

 

door2door sales Professional in Pune

door2door sales Professional in mumbai

Neighbourhood Marketing , Auto Rickshaw Advertising, auto show promotional, social media marketing,

B2B Advertising, btl advertising, Employee Relationship Management

 

door2door sales Professional in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agent in Bavdhan

Conversations That Win the Complex Sale

A groundbreaking twist on a proven technique that guarantees more sales.

In Conversations That Win The Complex Sale, you will learn a proven methodology for engaging your client through compelling storytelling that ensures you stand out at every touch point in the

sales process.

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.

ORDER NOW

Praise for Conversations That Win the Complex Sale

Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.”

–Karen Quintos, CMO & SVP, Dell Inc.

Power Messaging sticks with you, and it works.”

– David Bonnette, Group Vice President, North America Sales, Oracle

The concepts outlined in this book are critical skills to building a world-class presales organization.”

– Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP

Our new messaging, using the approaches presented in this book, is great, and is being widely used by our sales team. We’ve never had a year-end sales meeting with content that was met with such widespread acceptance and enthusiasm.”

– Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company

The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success”

– Ken Powell, Vice President, Worldwide Sales Enablement, ADP

 

 

 

 

 

door2door sales Professional in Pune

door2door sales Professional in mumbai

Neighbourhood Marketing , Auto Rickshaw Advertising, auto show promotional, social media marketing,

B2B Advertising, btl advertising, Employee Relationship Management

 

door2door sales Professional in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agency in bhosari

Competition Strategy – Dealing with the Competition

Consumer and business markets have distinct characteristics by which they function. Earlier, importance was given mainly in understanding customer and their business. But in this age of technology and globalization companies cannot afford to ignore competition.

Many companies are lowering their cost by outsourcing production to Asian countries. Companies must keep an eye on strategies and marketing program undertaken by competitors, to remain successful.

Michael Porter’s five force model is appropriate in identifying competitive forces, which affect business in any given environment. These five forces are the threat of companies from same segment, threat of new entrants in the segment, threat from substitute products, threat from the increase in consumer’s bargaining power and threat from supplier’s bargaining power. If in the same segment there are too many players, if the segment is reaching saturation, if no further scope of expansion than to continue operation is difficult for the company. If the entry barrier are few and far than it makes easy for companies to enter, making segment un-attractive but if the entry barriers are tough than the company is better off in entering the segment.

Substitute products are big threat and limit scope of a price increase. If consumers are better organized, have a choice in terms of product available and can create pressure on profits, making segment un-attractive. Similarly, if suppliers are better organized, less in number and supply is a key raw material for final output than also segment is unattractive.

Dealing with threats is one thing but if companies are not able to identify their competition than it can cause serious consequences. In recent years technology and internet have change the way business is conducted. Many companies were caught napping with respect to competition coming from the internet. Retailers like Wal-Mart and Target are facing competition from online retailer Amazon.com. Companies see competition in a direct format. This direct format consists of industry structure, number of players, entry-exit barriers, business model and ability to globalize. Market looks at competition in much more holistic manner where different products can satisfy a similar need. For example, for teens fashion can be explained by apparel to a music player, so with limited budget choice can only be one. Market approach increases the number of competitor in a real and abstract manner.

Companies after going through the process of identifying competition, also need to do in-depth analyze in terms of nature, strategy, strength, weakness and operation pattern. Companies following similar strategy need to group existing player in a matrix of product offering. For example, in the laptop market, apple is on the high end where as Dell offers low end models.

Companies need to understand competitor’s motive and goal to be in the market. US companies believe in shareholder value where as Japanese companies believe in market share. Next companies need to understand competitor’s strength and weakness. For example, GM has good reach in USA but its weakness is quality where as Toyota does not have extensive dealer network but offers quality. Competitor’s operating pattern also need careful study like competitor’s action in the face of challenge to their position in the market.

To deal with competition companies need to design an intelligence system. Companies need to identify parameters which will help in analyzing the competition. It is then followed by gathering information for which source and methodology have to be finalized. Once the information is collected it has to be analyzed and sent to appropriate decision makers to act upon. As there are cost involved in design and maintaining such system, some companies give out contracts to companies which specialize in intelligence gathering activity.

The information from system is helpful in designing marketing strategies. Marketing strategy evolve depending on company position in the market. Market leaders, market challenger, market follower and niche players are four types of position strategy companies follow.

Dealing with competition is not an easy task and it requires dedicated resources of manpower, system and budget. Any lapse from company would result in decrease of market share and profit.

 

 

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Articales from http://www.managementstudyguide.com

 

 

Understanding Retail – What is Retail

Understanding Retail – What is Retail ?

Before understanding the concept of retail, let us first go through few terminologies.

  • Market – Any system or place where parties are engaged in exchange of either goods or services is called as market. The parties are often called as buyers and sellers. The seller offers his goods or services to the buyer who in return purchases it in exchange of money.
  • Goods – Tangible (things which can be seen and touched) physical products which are transferred from a seller to the buyer (consumer) to fulfill the latter’s need are called as goods.

Jack owned two laptops which he sold to Mike. In this case Jack is the seller while Mike is the buyer. Laptops are the goods which were earlier in Jack’s custody and now belong to Mike.

What is Retail ?

Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use. In a layman’s language, retailing is nothing but transaction of goods between the seller and the end user as a single unit (piece) or in small quantities to satisfy the needs of the individual and for his direct consumption.

Let us understand the concept with the help of an example.

Tim wanted to purchase a mobile handset. He went to the nearby store and purchased one for himself.

In the above case, Tim is the buyer who went to a fixed location (in this case the nearby store). He purchased a mobile handset (Quantity – One) to be used by him. An example of retail.

The store from where Tim purchased the handset must have shown him several options for him to select one according to his budget and need.

From where do you think the store owner (also called the retailer) purchased all the handsets?

Here the manufacturers and the wholesalers come into the picture.

The retailers purchase goods in bulk quantities (huge numbers) to be sold to the end-users either directly from the manufacturers or through a wholesaler.

The Supply chain

 

Manufacturers……………………Retailers…………….End User (Consumer)
Wholesalers
  • Manufacturers – Manufacturers are the ones who are involved in production of goods with the help of machines, labour and raw materials.
  • Wholesaler – The wholesaler is the one who purchases the goods from the manufacturers and sells to the retailers in large numbers but at a lower price. A wholesaler never sells goods directly to the end users.
  • Retailer – A retailer comes at the end of the supply chain who sells the products in small quantities to the end users as per their requirement and need.The end user goes to the retailer to buy the goods (products) in small quantities to satisfy his needs and demands. The complete process is also called as Shopping.
  • Shopping – The process of purchasing products by the consumer is called as shopping. However there are certain cases where shopping does not always end in buying of products. Sometimes individuals do go for shopping but return home empty handed. Such a shopping is merely for fun and is called window shopping. In window shopping, individuals generally go to the market, check out various options and their prices but do not buy anything. This kind of shopping helps to break the monotony.

 

Have To’ Strategies for Closing Sales

 

Most, if not all, sales people would like to close more business, more quickly, at higher margins.  Most, if not all, sales people attempt to do that at the closing presentation or proposal meeting.  That is the wrong end of the problem if you find that you are getting put offs and ‘think it overs’ after you’ve presented.

In our sales training classes, we discuss two very important concepts that, when executed, create more sales, more quickly at higher margins.  The one concept covered today is the ‘pre-call’ strategy session.  The pre-call strategy session consists of the following 4 mini-strategies:

  1. Know what questions you will ask and the expected response.  Make sure that you’ve done some research (don’t spend more than 5 to 10 minutes on the internet or searching resources for your research}.  These questions must be designed to get the prospect to say or verbalize exactly what you want to hear relative to severe mental anguish.
  2. Anticipate what questions the prospect will ask and practice your ‘counter questions’.  Remember sales 101?  Answer questions with a question.  Your response isn’t always a direct question but certainly you need to find out the question behind the question.
  3. Anticipate the curve balls that the prospect may throw you.  This is especially true if you are getting ready for your closing presentation and when you get there, the decision maker is not going to be attending.  What will you do?
  4. Role play.  You should decide well in advance that any sales opportunity that exceeds a certain dollar amount will be subject to intense role play and strategy development prior to you presenting.

Usually newer people to sales don’t have a problem with this sequence. They are new, they know they don’t know it all and so they accept this direction like a sponge.  It is the ‘veterans’ of selling that typically feel like they are beyond this type of process because ‘they’ve been doing this for so many years and know what they are doing’.  Try telling that to Tiger as he’s going through his practice rounds prior to any tournament.

 

 

door2door sales Professional in Pune

door2door sales Professional in mumbai

Neighbourhood Marketing , Auto Rickshaw Advertising, auto show promotional, social media marketing,

B2B Advertising, btl advertising, Employee Relationship Management