WE AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.
We Promote your App
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Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our android mobile application Campaign Planning agent and android Consumer Acquisition Bus Back Panel Advertising agent in Andheri East, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.
On Ground Marketing
On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.
The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.
Our quality of service can be dimensionalized in the following ways:
FASTThe more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations | CREATIVEInnovation is the key proposition we imbue in every atom of our marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you |
TARGETEDOur specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity | SUPPORTIVEAs Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint |
Mobile Start-UpsAs a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.
| EnterprisesBeing a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app. With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.
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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD Increasing Download Numbers With Our Marketing Plan Enhance User Acquisition Right Channels to Communicate With Local Consumers User Engagement Merchant Training and Engagement Activities Identifying The Need of the Application Loyal Target Audience. Sales Campaigns that Drive Conversions Awareness Campaigns to Maximize Brand Exposure Free : Consumers Love |
Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements. Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models. Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app. App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign. Public Relations — establishes public relations for your app which is certain to increase your app downloads. Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews. Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization. App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas |
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money. |
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user acquisition On ground marketing
We are not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly.
IT ParkCampus Marketing | Residential SocietyShopper | Door To Door MarketingB To B Marketing | Merchant AcquiringCustomer Acquisition |
App Install Campaigns
We have accumulated vast experience with App Install Campaigns over the years.
APP DOWNLOADSGet more installs for your app | APP LAUNCH CAMPAIGNLaunch app startegy | USER ACQUISITIONWe provide User Acquisition services to startups and small & medium enterprises. | MERCHANT ACQUIRING When you makes apps to a merchant, |
We offer the following services at extremely reasonable pricesApp Pre-Launch ServicesApp Launch ServicesApp DownloadsApp install CampaignsUser OR Merchant AcquisitionUser OR Merchant KYC
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- App store optimization so the app gets in front of people who are looking for its features
- Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
- Ongoing customer marketing to ensure that buyers are actively using the app.
- Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.
The anatomy of a marketing campaignMarketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
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ARE YOU STRUGGLING WITH YOUR MARKETING?We Want to Hear About itWith the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you! Contact Us : |
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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
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We give you rich fieldwork team, data about your customers, the intelligence and execution fieldwork team to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.
The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:
- Communication >
- Reliability
- Results
To guarantee local marketing effectiveness, top corporate marketing teams practice the following:
- They know how local marketing campaigns align with the brand’s overall marketing plan
- They have defined local marketing campaign goals and objectives
- They select the right channels to communicate with local consumers
- They create an actionable plan and empower local affiliates to work independently
- They monitor local campaign effectiveness and learn from the results
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All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.
A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.
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We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.
Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.
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Never underestimate the power of traditional promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.
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If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.
We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.
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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.
Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.
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Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.
Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.
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For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?
Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.
android mobile application Campaign Planning
We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.
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An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.
Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.
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Andheri East , mumbai
The largest and most densely populated suburb of Mumbai, Andheri started developing as early as 1915. This locality, situated on the west of Mumbai, on the Salsette Island, has the busiest railway station in the country. Andheris contribution to the country as a major industrial hub cannot be denied. Both the sections Andheri East and Andheri West have a number of industrial and commercial centres.
Andheri East is mostly known for being an industrial and commercial hub. Despite that, there are plenty of residential colonies here. The people settling down here are mostly from middle-class background and the residential areas are cheaper than those in the more upscale western neighbourhood. Andheri West is almost entirely residential, with most of the communities here being dominated by Parsi households and luxury apartments and villas. It is more posh than Andheri East, and the property prices are higher.
The Andheri skyline is dotted with skyscrapers and high-rises. The most common property type is multi-storeyed apartments, with a few bungalows scattered here and there as remnants of Andheris rich Parsi heritage. The road network in Andheri is extensive, with broad roads, connecting it to every part of the city. Like the rest of Mumbai, life in Andheri is fast paced. The heavy flow of traffic and the number of malls and shopping centres in Andheri, makes it the first choice of many young Indians, who want to experience a happening city life.
Key Projects in Andheri East :
Kanakia Rainforest
Connectivity and transit points
Being a part of MMR, Andheri enjoys excellent rail connectivity. The Andheri railway station lies on the Mumbai Suburban Railway. The residents of Andheri mostly use the western line of the Mumbai Suburban Rail network for daily commutation. The harbour line, which is a part of the central line, connects Andheri station with Panvel and the Chhatrapati Shivaji Airport Terminus.
The road network in Andheri is excellent. The Versova Causeway or the Versova Road connects Andheri with Versova. The two major arterial roads that run through Andheri are the Madhavdas Amarsey Road (M.A. Road) and the S.V. Road. Andheri is connected to further off areas like Borivali via the new link road.
Major Landmarks
The major landmarks in Andheri that sets it apart are
Zoroastrian Parsi Fire Temple
Santacruz Electronics and Export Promotion Zone (SEEPZ)
Andheri Sports Complex
Gilbert Hill
Mahakali Caves
Factors for growth in the past
Being located in the business capital of India, Andheri definitely enjoys the advantage of being home to a number of commercial and industrial hubs. The best example of these would be Saki Naka and MIDC-SEEPZ. The easy connectivity with the Chhatrapati Shivaji International Airport is another added advantage that Andheri enjoys.
Developments in Andheri go back to the early nineties, when people from other states and colonies started migrating to Bombay. Andheri, which was previously dominated by the Parsi colonies, started to see rapid urbanisation under the influence of the subsequent colonisation.
But the real development in Andheri started when a number of film studios and companies were set up in Andheri. This period started from 1935 and lasted till 1980, during which Andheri was the hub of the Bollywood film industry.
One important infrastructure project, the Western Express Highway, which passes through east Andheri, connects this locality with suburbs like Bandra, Goregaon, Kandivili, Borivali and Dahisar. It then continues on to be the Delhi-Mumbai National Highway. Being located on such an important route, Andheri real estate continues to flourish under the constant traffic along this road.
Another project improving the connectivity in Andheri is the recently completed Ghatkopar Andheri Versova corridor of the Mumbai Metro. This has proven to be a boon for commuters, as it reduces their traveling time from one and a half hours to less than thirty minutes.
Residential and Commercial Market
Although both parts of Andheri have thriving real estate markets, there are some differences between these two markets.
The real estate market in Andheri East is distributed equally between residential and commercial properties. This locality claims a lower price rate than its western counterpart. Generally the properties in Andheri East are for middle class and upper class homebuyers. The properties favoured by these buyers are smaller, more compact apartment types, generally 1 or 2 BHKs, whose price range is Rs 10,400 Rs 14,100 per sq. ft.
The locality of Andheri West can be identified as a posh and upscale neighbourhood, with the residents comprising of all the elites of the film and TV industry, and globally successful business personalities. They prefer larger apartments or villas (3 or 4 BHKs). There are no industrial areas here; strictly residential locality, and the price range lies between Rs 16,550 Rs 25,100 per sq. ft.
Major Challenges
Traffic Problems: The areas that are most affected by traffic problems are the Andheri-Kurla road and the Andheri station. The Andheri station has a footfall of more than 6 lakhs, which has increased since the completion of the Versova-Andheri-Ghatkopar metro corridor. This has caused congestion and traffic comes to a standstill on a daily basis.
Garbage Disposal Problems: Parts of Andheri, especially Andheri West suffer from garbage disposal problems now and then. The agency responsible for the disposal and treatment of waste sometimes fails to pick up the garbage for some days at a stretch, creating extremely unhygienic conditions, especially in localities like Versova, J.P. Road and Lokhandwala.
Factors for Growth in the Future
Phase III of the Mumbai Metro project will consist of an elevated metro line corridor from Andheri East till Dahisar East. The project is scheduled to start in 2016 and it is predicted to be completed by 2021. Once operational, this will improve connectivity in the locality, which will be a big impetus to the real estate market in Andheri.
Among other smaller upcoming infrastructure projects, is the widening of the Gopal Krishna Gokhale flyover in Andheri West and the construction of another flyover from SV Road to the Western Express Highway. Both these projects will decongest the traffic near Telligalli in Andheri West, and have a positive effect on real estate around this area.
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