Business Parks Marketing business Kopri | Business Parks Marketing business Thane

Business Parks Marketing business Kopri

Fulcrum Marketing is a strategic Business Parks Marketing business Kopri. Our team of marketing consultants also specialise in marketing planning and Business Parks Marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Business Parks Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Business Parks Marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Business Parks Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Business Parks Marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Business Parks Marketing,Business Parks Marketing business Kopri

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kopri

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kopri, Thane

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Business Parks Marketing 

Business Parks Marketing business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Business Parks Marketing Plan and Business Parks Marketing Strategy

Business Parks Marketing business Thane

Kopri, Thane

Kopri, primarily a residential Colony, is situated on the east side of Thane. Eastern Express Highway shares its route with Copri and connects the other major localities such as Mulund East and Thane. It comes under the supervision of Thane Municipal Corporation (TMC) who takes care of the civic work in the area. It has a strong and large industrial base and is a hub for all kind of industries such as chemical, textile and electrical etc. Kopri Road is the major road for Kopri which further links the locality with Eastern Express Highway. Naupada, Thane East, Gawate Wadi, Vitawa, Jeevan Nagar, Neelam Nagar, Durgawadi, Mulund West, Moti Nagar, Bhandup West are its neighbouring localities. Kopri is merely 5.3 km away from Thane while Mumbai is situated at a distance of 18.4 km. It is considered as one of the cleanest city of Thane. This locality is a hub for many educational centres, malls, cinemas, temples, hospitals, banks and ATM’s. It has lots of land parcel available at cheap rates and is becoming a home for many business companies. TMT is the major bus service provider in Thane. TMT has all its bus depots in Thane and numerous bus stops. The biggest depot is at Wagle Estate. Some of the key residential projects in Kopri are New Royal Heights, Puranik Damodar Sahaniwas, Nandivardhan Parsiwadi, Pushparekha Sahaniwas, Gokuldham Apartment, and Viraj Heights among others.

Connectivity:

Kopri is very easily accessible via bus and road. Thane Municipal Transport serves the entire Thane City. It also has operation outside city limits into neighbouring Mumbai, Bhiwandi, Navi Mumbai, Kalyan Dombivali, Mira-Bhayandar and Vasai Virar.

Swami Vivekanand Chowk, Dnyanasadhana College, Shaskiya Niwas, and Anand Nagar Police Chowki are the nearest bus stops for Kopri.

It enjoys excellent connectivity to Chhatrapati Shivaji International Airport which is about 19 km away from Kopri via Eastern Express Highway.
Thane and Mulund are its nearby railway stations. However, Thane is the major railway station from where one can get the train for interstate.

Major Landmarks:

Talao Pali Lake
Ovalekar Wadi Butterfly Garden
St.John the Baptist Church
Yeoor Hills
Chandika Devi Temple
Shivaji Park
Gateway of India

Employment Hubs near Kopri:

TTC Industrial Area (7.6 km)
Odyssey IT Park (2.5 km)
Ashar IT Park (4 km)
ThaneOne Corporate Business IT Park (6 km)
Amfotech IT Park (4 km)

Proposed & Planned Infra:

There is a plan for an underground metro route to link old & new Thane.
Proposal for a new creek bridge, which will connect Navi Mumbai to Thane.

Planned for the new Kopri railway station between Mulund and Thane.

Factors for past growth:

Its proximity to Chhatrapati Shivaji International Airport, Thane junction along with major industrial and IT Hubs of Thane such as TTC Industrial Area, Odyssey IT Park, Ashar IT Park, ThaneOne Corporate Business IT Park, etc have been a plus point for Copri residents. A large number of workforce, working in those industries and IT Parks want to have their residence close to their workplace. As a result, property for rent in Kopri gets its proposed tenants.

Factors for future growth:

Kopri offers huge options for real estate investors with all facilities like smooth transit system, magnificent visiting spots, various infrastructures like schools, colleges, malls, banks, hospitals etc. under one roof. Thus, making it a potential real estate destination in Thane.

Infra Development (Social & Physical):

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Thane East are Spandan Hospital, Thane Health Care Hospital, Platinum Hospital Mulund, Hira Mongi Navneet Hospital, Bethany Hospital, Jupiter Hospital to name a few.
Management School, Nanik English High School, Bright Minds Preschool Thane, Vidyasagar High School, Bharat English High School and Junior College etc. The area has some famous colleges like Swami Vivekanand College, KC College Ground, N.G. Bedekar College of Commerce, Datta Meghe College of Engineering, KB College of Arts & Commerce, TMC Law College among few.

Shopping needs of the people cater to by nearby malls. It includes R Mall, Korum Mall, Kappeesh Mall, Eternity Mall, and R City Mall are the four major malls located in and around Kopri which house a number of international and national brands like Cottons By Century, Century Mill Retail Outlet, Fossil Retail Store, Pantaloons Women etc.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan