The Fulcrum Agency is the Mumbai marketing company and Brand Marketing Solutions in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
Brand Marketing Solutions in mumbai
3 Fundamental Elements of an Event Marketing Experience
As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.
Stimulation
Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer. You actually get to physically interact with your consumers, and that opens the doors to stimulation. From kiosks with buttons, sounds and lights, to big, bold and beautiful sculptures, there are a million creative ways to bring your message to life and draw consumers in and engage their senses. The interaction will provide greater impact on the information they retain and potentially a more positive influence on the experience. The key here is to understand the unique audience and what will resonate best.
Environment
Create an environment conducive to your event marketing goals. This goes hand in hand with stimulation. You can engage consumers’ senses with anything you put in front of them, but if the environment doesn’t match the message you are trying to communicate, the experience will not be effective. The environment sets the scene and if what they see and hear feels inauthentic, you may not even get the opportunity to engage them. Your consumers should be encouraged to explore and feel comfortable in the environment. In addition to layout and signage, music is a subtle way to support the overall brand message and set the tone for the experience.
Dialogue
Put a face to your brand. Conversation is absolutely vital when communicating any complex message. Likely the second line of interaction with you consumer, it is imperative to employ the right team of people to represent your brand. Your time is so limited with consumers, coupled with shorten attention spans, ambassadors who are knowledgeable on your brand and can answer questions is essential. Additionally, watching an individual demonstrate a product builds trust particularly among more reserved consumers who prefer to follow someone’s lead.
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