About Us
Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.
People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.
To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.
Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.
Brand Marketing operation | Marketing Career Shirur
Best Practices in College and University Branding
Best Practices in College and University Branding- After serving 100 colleges over 25 years, we have learned that the college and university brands that have become schools of consequence embody these best practices:
1. Set a far horizon. They know that it’s about a quiet, steadfast and ongoing commitment to staff development. It’s about cultivating new and better habits. They are running a marathon, not a sprint.
2. Infuse brand essence into every aspect of the institution. Enrollment, student affairs, career placement, advancement, alumni relations, and community relations.
3. Bring the campus community along, ensuring a buy-in at every step. They don’t take short cuts and they don’t impose.
4. Invest in first impressions. Tours, website, viewbooks, social media, classrooms, housing – every touchpoint.
5. Tell a better story. Smart, authentic, real, honest, surprising, and delightful stories — with students, faculty and alumni as heroes.
6. Go long on proofs, short on claims. They put their energy and effort into creating indisputable truths instead of empty sloganeering.
7. Track the essential metrics. Student quality measures, melt rates, graduation rates, placement rates, giving rates, and reputation metrics.
The most successful college brands not only live these best practices, but they have turned them into living habit
Marketing Career Shirur
Brand Marketing operation, Marketing activation Service Provider Agency , Fieldwork marketing Activity , retail marketing Career
Fieldwork marketing Activity , retail marketing Career, door to door marketing Career , local marketing Career , Feet On Street marketing Career , school Marketing Career , Theater Marketing Career, B To B marketing Career