Marketing and Sales companies B 2 B Marketing Professional in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Why Brands Use Storytelling to Create Human Connections with Consumers

Why Storytelling?

Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories can give your brand a powerful voice and something consumers can relate to. The most successful brands like Apple, Amazon, Facebook, and Google are masterful storytellers that connect with their users through authentic, human stories, suggesting that storytelling is a must for growing your brand and building a base of loyal brand advocates.

In the ever-changing marketing landscape, if brands want to be successful, they can no longer take the “all about me” position; consumers want the focus on them. Therefore, according to Jon Hamm’s Adweek article “Why Agencies and Brands Need to Embrace True Storytelling,” brands need to move away from thinking about branded content and embrace true storytelling. Stories allow the audience to develop their own imagery and detail, thereby co-creating. Whereas content is primarily created in the internal mind of the content originator, without being mindful of the context of the audience.

According to Daniel Newman’s “In the Age of Experience: The Best Brands Tell Better Stories and Make You a Part of Them,” consumers don’t want to be “sold at”—to have advertisement pushed in their faces. We are in the age of “me,” where the best content is:

Entertaining with heart and soul (not business stats).
Involves consumers, understands their needs, and makes them the main character of the story.
Makes consumers feel something about your brand but more importantly, feel something about themselves.

Truly great storytellers like Apple, which has been identified as the top storytelling brand in the UK for the fourth year in a row, according to creative agency Aesop’s 2016 research, recognize that the most powerful stories happen in the mind of the audience, making every story unique and personal for the individual. Apple’s brand story—technology can be beautiful and human as well as functional—is clear in its storytelling about what it looks like for customers to successfully use Apple products. Apple’s TV spots for the iPhone 6S put its customers at the center of the story: the spots don’t linger on close-up shots of the iPhone and how sleek and pretty it is. They show relatable people using the iPhone to do cool things that make their everyday life more productive, entertaining, and connected. An emotional connection is what drives Apple consumers to be loyal. It explains why people sleep on the street, waiting for the latest iPhone release—not because the camera has been improved from 8-to 12-megapixels.

The ROI of Brand Storytelling

Research from co:collective looked at the impact of brand storytelling on the financial performance of 42 publically traded companies. It found brand storytelling to have a significantly greater impact on brand engagement than traditional advertising. This higher level of engagement led to increased ROI:

In 2011, when comparing the number of social media mentions for traditional branding/advertising messages versus storytelling, the latter approach garnered 1900 percent more mentions.
Of those, storytelling prompted 10 percent more positive mentions
These companies spent almost two-thirds less on paid media per dollar of revenue.
From 2008-2013, these companies experienced almost double the number of social media mentions compared with traditional branding/advertising approaches.
Their annualized revenue growth rate from 2007-2011 was 70 percent
And their annualized share price growth was 227 percent

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.