modern trade marketing Professional Balewadi Pune
marketing agency,
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic modern trade marketing Professional Balewadi Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
communication and modern trade marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the modern trade marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for modern trade marketing
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a modern trade marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , modern trade marketing Professional Balewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
modern trade marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and modern trade marketing Professional Balewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
modern trade marketing Professional Balewadi PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
modern trade marketing
modern trade marketing Professional Balewadi Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
modern trade marketing | modern trade marketing Professional Balewadi Pune
Balewadi , Pune
Overview
Overview
Balewadi is a popular locality in northwestern Pune. The area is famous for possessing the iconic Shiv Chhatrapati Sports Complex which has hosted innumerable sporting events.
Connectivity
The area is well connected to various destinations in Pune, including Pashan, Pimple Saudagar, Village, Pimple Nilakh, Vaspate and Dairy. The Mumbai Expressway runs near the locality and places like Baner and Aundh are also well connected to it. The Airport lies around 20 kms away from the locality and the railway station lies 10 kms from here. The Dehu Road Corridor is also accessible from the area.
The PMPML bus network is a major connectivity lifeline in the locality. There is a bridge that links Baner and Pimple Nilakh and this runs through Balewadi, connecting it to the Pimpri Chinchwad belt. The proposed DP Road will also boost connectivity in the area further.
Real estate
Balewadi is a highly desired residential destination in Pune, owing to quality infrastructure, good connectivity and rapidly developing social amenities. Multiple residential projects are being launched in this area by leading developers.
Social infrastructure
The area offers great connectivity to several educational institutions, including the Bharati Vidyapeeth English Medium School, Seamless Education Academy Pvt Ltd, Banyan Tree International School, Mitcon Institute of Management, PMC School, and more. Leading hospitals and medical care facilities near Balewadi include the Life Line Hospital, Pearly White Dental Clinic and the Apex Eye Care Clinic. The area is home to the Shiv Chhatrapati Sports Complex which has hosted innumerable premier sporting events, in addition to the seminar house-cum-art gallery, India House, which draws locals and tourists alike.
Under the hood
Located in the western part of Pune, the residents of Balewadi are known to be an active and energetic lot. Famous for the Shree Shiv Chhatrapati Sports Complex, where the 1994 National Games and the 2008 Commonwealth Games were held, Balewadi is theplace to be if youre a fitness lover. People looking to find a residential property in Balewadican heave a sigh of relief knowing that it is an upscale and popular area. Schools such as the Bharati Vidyapeeth and the C.m. international school are popular among families with children
a robust region in Pune
Bursting with the strength of physical activity, Balewadi is a health-freaks paradise! Be it hitting the gym, enjoying a swim or spending a day at the water-parks nearby, this area can cater to your every recreational need. Find the best Balewadi property that suits your need. You could choose from the host of Balewadi residential properties that are well-connected to the Hinjewadi info-tech Park and the Mumbai-Pune expressway
The Neighbours
A sports-loving, sophisticated set of people
What You Will Find
Fitness loving, happy community
Living It Up
Weekend water-park visits and places to eat till youre beat!
What You Will Not Find
A laidback and inactive community
The Locality Scape
Luxurious apartments and villas close to gyms and health clubs for an active lifestyle
Find Joy In
Being surrounded by a clean, upscale and healthy environment
A Young And Energetic Group
A complete mix of backgrounds, the people here are the picture of health
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