rural marketing agency Kondhwa Budruk Pune
marketing agency,
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic rural marketing agency Kondhwa Budruk Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
communication and rural marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the rural marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for rural marketing
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a rural marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , rural marketing agency Kondhwa Budruk Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
rural marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and rural marketing agency Kondhwa Budruk Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
rural marketing agency Kondhwa Budruk PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
rural marketing
rural marketing agency Kondhwa Budruk Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
rural marketing | rural marketing agency Kondhwa Budruk Pune
Kondhwa Budruk , Pune
Kondhwa Budruk is an upcoming residential and commercial locality in the fast developing city of Pune. The neatly subdivided streets and innumerable property establishments represent the growth and potential this locality holds. The neighbourhood is strategically located, as it is surrounded by the popular localities of Kondhwa, Dhankawadi, and Katraj. It is situated in the peripheral region, 9 km towards the south east of Pune. Hence, it enjoys the simultaneous benefit of real estate growth along with a serene environment, free from the hassles of a city life.
Kondhwa Budruk is an upcoming residential and commercial locality in the fast developing city of Pune. The neatly subdivided streets and innumerable property establishments represent the growth and potential this locality holds. The neighbourhood is strategically located, as it is surrounded by the popular localities of Kondhwa, Dhankawadi, and Katraj. It is situated in the peripheral region, 9 km towards the south east of Pune. Hence, it enjoys the simultaneous benefit of real estate growth along with a serene environment, free from the hassles of a city life.
Pune-Mumbai Highway, also known as Satara Road in this region, is located to the west of Kondhwa Budruk and offers easy access to other parts of the city. Not limited solely to the residential projects and commercial entities, the locality is also well endowed with lush green parks such as Rajiv Gandhi Zoological Park, located 10 minutes from here.
Kondhwa Budruk is an example as to why Pune has been referred to as a student city by many. The social infrastructure facilities present here are immense. Educational institutions such as Smt. Kashibai Navale Institute of Education, Sinhgad Academy of Engineering, and Sinhgad Institute of Business and Administration Research are the major growth drivers here. The prominent commercial and residential establishments here include, Property Journal and Salve Garden, respectively.
Connectivity and Transit Points
Kondhwa Budruk is connected to Pune-Bangalore Highway via Katraj Kondhwa Road, which is situated towards the south of the locality. Katraj Hadapsar Bypass Road is a radial road located towards the west of Kondhwa Budruk, connecting it to Pandharpur Road, which in turn links to Mumbai Highway towards the north.
Pune Junction Railway Station, the prominent railway station of the city, is located 11 km away, and can be accessed via Jawaharlal Nehru Road or Kondhwa Road. Ghorpuri Railway Station and Shivajinagar Railway Station are other stations situated within a 10-km radius of the area. Pune International Airport is situated 18 km away, and can be reached within 45 minutes via Airport Road and Prince of Wales Drive Road.
The locality has sufficient public transportation options as well. MSRTC buses ply passengers from Kondhwa Budruk to other parts of the city. Apart from this, more common methods of transport such as taxis and autos are also available here in plenty.
Major Landmarks
Property Journal
Rajiv Gandhi Zoological Park
Salve Garden
Iskcon NVCC Temple
Sinhgad Academy of Engineering
Factors for Growth in the Past
Kondhwa Budruk, until very recently used to be a village. Up to the mid 1970s, Pune used to only consist of Central and Inner Pune. Now, as Pune has started to expand and become a bigger city, a number of peripheral areas are being included in the limits of the municipality. Kondhwa Budruk, being one such suburb witnessed growth due to this inclusion.
As people started moving towards the extremes of the city to get away from the hustle and bustle of the city life, vacant areas like Kondhwa Budruk slowly started to gain prominence. The abundant available land enticed several developers and investors to invest and improve the real estate market of the area.
Residential & Commercial Market
Residential Market Trends
Maximum demand for property here is in the form of high-rise and multi-storey apartments. There are also a number of residential plots available for sale in Kondhwa Budruk . The residential market in Kondhwa Budruk has been witnessing an increase in the property values as it is being fuelled by rising demand.
At present, the average capital value is about Rs 4,495 per sq. ft. However, values for premium projects in Kondhwa Budruk is higher than the usual rate, and falls close to Rs 5,000 per sq. ft.
Commercial Market Trends
The average rate for offices is approximately Rs 6,935 per sq. ft. Shops are priced a bit higher, and sell at an average rate of Rs 9,880 per sq. ft. Commercial plots, on the other hand, sell at an average rate of Rs 1,420 per sq. ft. These rates are much more affordable when compared to other parts of Pune, and as a result, many companies are now setting up their businesses in Kondhwa and Kondhwa Budruk.
Major Challenges
The problem of garbage disposal is something that plagues the neighbourhood of Kondhwa Budruk. The municipal corporation has proposed to initiate a waste processing plant in this locality to tackle this problem. However, this project is seeing objections from residents, as they believe that this would require a lot of land space and might even cause odour pollution.
Kondhwa Budruk is also known to have uneven roads, laden with potholes and messy road work. It is believed that the contractors involved in this project are about to get blacklisted and the roads in the region will be sufficiently improved in the coming future.
Factors for Growth in the Future
There is a slew of upcoming residential apartment projects in Kondhwa Budruk such as Kumar Kul Utsav, Alcon Signare, Arihant Prathamesh, Notting Hill, and Anjani Amores, which once completed will proliferate growth of the residential market here.
Apart from this, the Pune Municipal Corporation plans to make things right by fixing their abysmal road repair work in Kondhwa Budruk and many other localities. PMC intends on finding a permanent solution to smoothen the roads to cover up all the potholes. Also, according to the civic authorities, open drains, manholes, and water-logged roads are to be repaired as well. The improvement of these civic facilities in the region would give it a facelift, and promote better growth in the future.
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