Retail and In-Store promotion Agency, Brand Marketing | face to face marketing business Bhosari
We help brands to connect with consumers at the point of purchase – driving incremental sales, Brand Marketing & face to face marketing business creating new consumers and brand advocates.
At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.
If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.
Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.
We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.
With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.
Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.
Small Business Brand Marketing:Brand Marketing | face to face marketing business Bhosari
5 Tips For Taking Your Brand to Market
Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.
Tip 1: Get your messaging right
In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.
Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.
Tip 2: Choose the right channels
Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.
Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.
Tip 3: Provide clear calls to action – and incentives for following them
Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.
Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.
Tip 4: Go for the highest quality you can afford
While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.
Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.
Tip 5: Know your goals from the outset
Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.
When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.
While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.
Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.
We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…
Marketing | Sales & merchandising |
|
Brand Marketing | face to face marketing business Bhosari
| Brand Marketing agent Bhosari
Marketing idea an tips , info , case study
TARGET THE RIGHT PEOPLE IN AN ORGANISATION
TARGET THE RIGHT PEOPLE IN AN ORGANISATION–When you’re selling to other businesses, you need to pinpoint and then target the key decision makers, i.e. there is no point selling to someone who doesn’t have the power to buy your product or service.
The main decision maker is often the individual who signs the cheque – but this won’t always be the only person you need to convince. Others may also play an important role in the buying process.
This guide will tell you how to identify and make contact with the key decision makers you need to sell your goods or services to.
- People involved in the buying process
- Find out who to talk to
- Make that crucial first contact
- Get the appointment
- Deal with common brush-offs
PEOPLE INVOLVED IN THE BUYING PROCESS
The size of a business will usually dictate who you need to address your sales pitch to for your product or service. Purchasing decisions in smaller businesses are often made by the owner or a managing director. In larger companies, you may need to target the head of a particular department, as well as the budget holder, if these are different people.
So when you’re selling to other businesses, you need to identify these people and target them accordingly. It is worth carrying out some research to ensure you know who to approach before you plan your pitch. See the page in this guide on how to find out who to talk to.
It’s generally best to aim as high up the chain as you can. So if you’ve discovered that it’s the managing director who’ll sign the cheque for your product, that’s who you need to get in touch with first.
The person at the top of the chain may put you through to the manager of a relevant department or ask you to send them an email or letter. But at least the ultimate decision-maker will be aware of your presence.
FIND OUT WHO TO TALK TO
There are a number of methods you can use to find out who the decision makers in your target business are.
- Use the Internet – organisations often give biographies and contact details for key members of staff on their websites. If you don’t know their website address you can usually find it using a search engine.
- Telephone the business to ask who’s responsible for purchasing your particular product or service. It is a good idea to have your sales pitch ready before you do this, in case the relevant person answers the phone when you call and wants to know why you are calling.
- Keep an eye on the trade press – articles on potential customers will often include a quote from a senior manager.
- Get hold of marketing literature – it can be a useful source of contact information.
- Attend trade fairs and exhibitions and chat to staff on the stands of your target customers. If you’re lucky you may meet a decision maker – and even if you don’t, the people there should be able to point you in the right direction.
- If they are a business corporation, you may be able to find details of the directors on their company stationery or through the Registraire des entreprises.
MAKE THAT CRUCIAL FIRST CONTACT
Once you have the information on the key decision makers, it’s almost time to make contact with them. Before you do this, make sure you know what you are going to say.
See the page in this guide on how to get the appointment.
In larger companies, receptionists, personal assistants and other employees may be asked to shield their managers from unwanted sales calls, especially if they get lots of calls every day.
Therefore you’ll need to convince them to put you through to the decision maker. Be polite but assertive – you have a valuable product or service and you don’t want them to miss out.
This will involve:
- showing some knowledge of their business
- explaining briefly how the decision maker would benefit from taking your call
- being persistent and dealing with brush-offs – see the page in this guide on how to deal with common brush-offs
If the decision maker is not available or you are put through to their voicemail, you should explain who you are and your company name. Advise them that you will call back at a more suitable time, rather than leave a message. Don’t try to sell your product or service to the call taker. Even if they pass on your message accurately, they will not have sufficient interest in your product or service to convince the decision maker to respond to your call. In smaller firms, the owner or other decision maker may answer the phone so be prepared to launch into your sales pitch straight away.
GET THE APPOINTMENT
The main purpose of many sales calls is to get an appointment with a potential customer. Once you get through to the person you’re targeting, you need to persuade them why it’s worth meeting you.
You should plan what you’re going to say in advance. You may have as little as ten to 20 seconds to get the customer’s attention before they lose interest – so you’ve got to say something that will make them listen. Be ready for brush-offs – see the page in this guide on how to deal with common brush-offs.
Most business people are busy and won’t have time to see everyone who calls them, so make sure you quickly establish why they cannot afford to miss out. Pick one key benefit of your product or service and tailor the way you present it to fit the particular customer’s needs.
If the customer sounds interested in what you’ve got to offer, ask for a meeting to discuss things further. Propose a time that’s convenient for you and let the customer come back with an alternative if they wish. Always offer to visit customers at their own premises – they will be less likely to cancel the appointment.
Ask them who will be attending so that you can bring duplicates of any documents or handouts. Make sure you note down all the details of the appointment and plan in some time beforehand to collect information on the company and prepare your presentation.
DEAL WITH COMMON BRUSH-OFFS
Getting the brush-off is a fact of life for any sales person. The key to success is learning the most common brush-offs and planning in advance how you will handle them.
Always aim to keep developing the relationship with the customer. The longer you can keep the conversation going, the more chance you have of getting them interested.
“Put something in the mail to me/send me an email.”
- “No problem. What is it that you’re particularly interested in?”
- “OK. I’ll send you some basic information and then I can call you next week to discuss it.”
“I’ll need to think about it.”
- “Of course. What are your particular concerns?”
“I’m afraid I haven’t got time to speak now.”
- “That’s fine. I’ll send you an email following up on our discussion.”
- “OK. When would be a good time to talk instead?”
Sometimes you will get an outright brush-off – the customer will make it clear they are not interested at all. If this happens, try to find out why. It may be that a follow-up call in a few months’ time may be better received. If not, at least you may find out whether you need to change or improve your sales techniques. And don’t let a refusal get you down – the next customer you speak to may pick up on any negativity in your voice.
Always make a list of potential clients that you have contacted and the outcome. This will help you to avoid contacting the same company twice by mistake. In time, you can revisit the list and try again as their situation may have changed or you may have a new product or service to offer.
Brand Marketing | face to face marketing business Bhosari
| Account based marketing organizations Bhosari | face to face marketing business agent Bhosari | Street marketing agent Bhosari |
Feet On Street marketing Strategy Bhosari | Account based marketing organizations agent Bhosari | modern trade marketing business agent Bhosari |
Street marketing agent Bhosari | Feet On Street marketing Strategy agent Bhosari | out of home marketing Career agent Bhosari |
shopper marketing Career agent Bhosari , school Marketing Career agent Bhosari
Brand Marketing agent Bhosari, face to face marketing business Bhosari