Fulcrum are a leading recognition and incentive business based in the mumbai. We provide solutions to businesses of all sizes all over the world to…
Increase sales, profitability, productivity, knowledge, referrals
Improve service, brand awareness, communication and motivation
Decrease costs, uncertainty, absenteeism and inefficiencies
In short, we can help you achieve all of your business goals simply by changing the behaviour of your best assets – your employees, customers and channel partners.
Fulcrum are perfectionists! We use imagination, creativity, strategy and action to create incentive programmes that inspire, challenge, excite, motivate and engage your audience.
We don’t just do it, as a growing independent company WE LIVE IT! We’re a group of problem solvers, designers, developers, critics and we work hard, around the clock if necessary, to make sure we deliver something special for our customers!
As an independently run company, we offer our customers the personal touch which we feel is not offered by larger organisations. As a team we take immense pride and ownership in everything we do and feel this is demonstrated in our professionalism and performance levels.
As a company our team are committed to understand and resolve any issues or questions you may have promptly and professionally. You will be dealing with a company aware of your need for quick and effective solutions.
If you have any questions or queries, just ask. Our dedicated team will be happy to help.
Fulcrum is an btl and marketing agency and sales agency based in mumbai, pune. Inspire is a business comprised of three strands: Sales Promotions, Loyalty & Rewards and fieldwork.
Sales promotions are fulfilled around the local area for huge brands by our expert team. Employees enjoy travel rewards for loyalty and hard work within their business. The marketing arm of the business has a network of brilliant freelancher marketing agents supported by exclusive supplier deals and the unique Inspire.
Marketing | Brand Activation |
rural marketing Agent | Interactive marketing Supplier mumbai
Marketing idea an tips , info , case study
Marketing Plan Advantages
Creates Alignment
The biggest advantage of a marketing plan is building a bridge between the vision of the organization and the marketing and sales of products and services. At the strategic (upper management) level, organizations have a mission and vision. This mission and vision must translate from the executive team to all internal and external stakeholders. This is called alignment, or having all stakeholders (along with the organization) on the same page. Marketing plans are particularly useful in aligning the vision with the brand, and ensuring that what is communicated to potential customers is accurate and meaningful to the core target market.
Provides Market Data
Marketing plans are largely research based, at least in the earlier stages of development. In order to build a marketing plan that matches the needs of the market, the organization will invest in accumulating research and data on the behaviors, needs, opportunities, and threats of the external market environment. Useful frameworks to look into for this are the PESTEL framework, SWOT analysis, and Porter’s Five Forces. It is also critical to conduct a competitive analysis in order to understand the organization’s position relative to key competitors.
This requires investment in market research. Market research should be both quantitative and qualitative, matching the capabilities of the organization with the opportunities offered in the market. Building a ‘fit’ between the organization and the market requires understanding both through research.
Helps Brand Building
With a strong research-oriented understanding of the market, and alignment across the organization in terms of vision and mission, the organization can now build a brand that represents the vision while addressing core needs in the market. Through associating the organization’s competitive advantages with a given need in the marketplace, the organization can begin building a brand within a target market(s).
Mitigates Risk
In nearly all contexts, planning is a great tool for avoiding risks. The simplest way to avoid making a mistake is considering all potential options, weighing the opportunity costs, and selecting the option with the lowest risk and/or the highest return (the optimal risk/return ratio). Marketing plans enable the research required to consider the risks and returns of various segments, equipping the organization with the knowledge to mitigate risk and capture opportunities.
Marketing Plans: A diagram of the inputs and advantages of a strong marketing plan, with a focus on marketing communications.
