rural marketing Program | Interactive marketing Team Mahim

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

rural marketing Program | Interactive marketing Team Mahim

Book Guide to Online Marketing

Table of Contents

  • Chapter 3: Online Advertising

    • Introduction
    • How It Works
    • How to Show Your Message
    • How to Pay
    • Ad Servers and Advertising Networks
    • Putting It All Together
    • The Advantages of Online Advertising
    • Disadvantages of Online Advertising
    • Case Study: BMW South Africa
    • References
  • Chapter 4: Affiliate Marketing

    • Introduction
    • How It Works
    • Tracking: The Lifeline of Affiliate Marketing
    • When Things Go Wrong
    • How Do Affiliates Promote Merchants?
    • Affiliate Networks
    • Tools of the Trade
    • Setting Up a Campaign
    • Pros and Cons
    • Case Study: Prezzybox.com
    • References
  • Chapter 6: Search Engine Optimization

    • Introduction
    • How It Works
    • Well-Researched Key Phrases
    • Optimizing Content for Key Phrases
    • Link Popularity
    • Emerging Trends
    • Case Study: Yachting Partners International
    • References
  • Chapter 7: Pay per Click Advertising

    • Introduction
    • How It Works
    • Keywords and Match Types
    • Planning and Setting Up a Campaign
    • Online Comparison Engines
    • Pros and Cons
    • Case Study: Southern Sun
    • References
  • Chapter 8: Social Media

    • Introduction
    • How It Works
    • Content Sharing: Create and Share
    • Crowdsourcing: Unleashing the Power of the Online Community
    • Creating Content and Opinion: Blogging and Podcasting
    • Social Media and Marketing: Rules of Engagement
    • Case Study: FNB and Idea Bounty
    • References
  • Chapter 11: Online Reputation Management

    • Introduction
    • The First Step: Monitor the Conversation
    • The Second Step: Measure What’s Being Said by Whom
    • The Third Step: Manage—Engaging In and Leading the Conversation
    • The Fourth Step: Maximize—Evolve Your Strategy
    • Ten Rules to Recover from an Online Brand Attack
    • Case Study: Four South African Banks
    • References
  • Chapter 11: Online Reputation Management

    • Introduction
    • The First Step: Monitor the Conversation
    • The Second Step: Measure What’s Being Said by Whom
    • The Third Step: Manage—Engaging In and Leading the Conversation
    • The Fourth Step: Maximize—Evolve Your Strategy
    • Ten Rules to Recover from an Online Brand Attack
    • Case Study: Four South African Banks
    • References
  • Chapter 12: Web Public Relations

    • Introduction
    • How It Works
    • WebPR Tactics
    • Press Releases: Optimized for Search and for Social Media
    • Online Press Room
    • Case Study: Pilkington Self-Cleaning Glass
    • Reference
  • Chapter 16: Mobile Marketing

    • Introduction
    • Why the Mobile Phone?
    • Mobile Phones: More than Phone Calls
    • Short Message Service (SMS)
    • Multimedia Message Service
    • Mobile Web
    • Case Study: Peugeot 107’s Break Free Campaign
    • References
  • Chapter 17: Customer Relationship Management

    • Introduction
    • Why Electronic Customer Relationship Management?
    • Putting a Value on Customer Relationship Management
    • Using Customer Relationship Management to Inform Your eMarketing Tactics
    • Technology and Customer Relationship Management
    • Case Study: Virtual Works and PG Glass
    • References
  • Chapter 18: Market Research

    • Introduction
    • Quantitative and Qualitative Research
    • Primary and Secondary Research
    • Online Surveys: Gathering Data
    • Case Study: BrandsEye
    • References

      Chapter 19: eMarketing Strategy

      • Introduction
      • The Internet and the Marketing Mix
      • Developing a Marketing Plan
      • eMarketing and Marketing
      • Case Study: Barack Obama’s Strategic Use of the Internet

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