16. The Marketing Plan
16.1 Marketing Planning Roles
16.2 Functions of the Marketing Plan
16.3 Forecasting
16.4 Ongoing Marketing Planning and Evaluation
16.5 Discussion Questions and Activities
16. The Marketing Plan
16.1 Marketing Planning Roles
16.2 Functions of the Marketing Plan
16.3 Forecasting
16.4 Ongoing Marketing Planning and Evaluation
16.5 Discussion Questions and Activities