Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing Job | modern trade marketing Professional in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Family values and shopping within the Hispanic community

The family that spends Thanksgiving dinner together goes Black Friday shopping together.

Recent findings of a study examining the Black Friday shopping habits of multicultural consumers show that non-white ethnicities, especially members of the Hispanic and Latino population, spend more money the day after Thanksgiving shopping for sales than Caucasian consumers and treat Black Friday as an extension of the holiday, shopping together on Thanksgiving day, as well as the day after.

The study from global shopper marketing agency Geometry revealed that multicultural shoppers, including Hispanic, Asian and African-Americans, spend 30% more money on Black Friday than Caucasians. In 2014, Hispanics and Asian Americans spent an average of $300; African-Americans, around $350; and Caucasians, just $250 on Black Friday, the study reported.

Multicultural shoppers, especially Hispanics and African-Americans, don’t plan their Black Friday purchases in advance. The study showed 41% of Caucasians made lists of items they wanted to purchase on Black Friday last year, compared to 32% of Hispanics and 28% of African-Americans.

Hispanics are more spontaneous shoppers than other cultural groups, explained John Burn, cross-cultural shopper marketing practice lead at Geometry Global, and are more “about living in the moment” when shopping. If they do plan, he said, at most it would be a day or two in advance, compared to Caucasians who could spend weeks planning their Black Friday purchases.

The multicultural consumer views Black Friday as an extension of the Thanksgiving holiday, the study found, with 50% of participants reporting that they go shopping on both Thanksgiving Day and Black Friday. The study, conducted two months ago, surveyed 606 people who have some responsibility over the household shopping to “understand how different ethnic groups shopped, where the commonalities and differences converged,” said Burn. The groups were nearly evenly represented, with 149 Hispanics, 156 African-Americans, 156 Asian-Americans, and 150 non-Hispanic white or Caucasians participating in the study.

Thanksgiving is a big celebration with friends and family, immediate and extended, and the Hispanic consumer’s desire to spend more time together during the holiday extends the family time to shopping on Black Friday, observed Burn and other multicultural marketing experts. Black Friday becomes an outing for the entire family, and they will spend the entire day shopping at big retailers like Toys “R” Us, Macy’s and Best Buy, said Daniel Ocner, director of strategic marketing and development at MediaMorphosis in Long Island City, N.Y.

“There’s no hesitation to go out shop on Black Friday because everyone just spent the entire day together,” added Manny Rodriguez, director of client services at CultureSpan Marketing in El Paso, Texas.”It’s not just a dinner thing, it’s a whole day family thing.”

Since they don’t make an exact list of items they want to buy on Black Friday, Hispanic customers tend to stay in shops longer to peruse other items they may want to purchase, Geometry Global’s Burn said. “Hispanics are more spontaneous in terms of planning, and once they’re in the store, they are more open to discovery, to browse the store and see what’s in there,” he said, so retailers should highlight their biggest deals with banners and posters in store.

The biggest items purchased on Black Friday by members the Hispanic community are electronics, especially tablets, smartphones, and televisions, the study found. They keep an eye out for the biggest discounts on items that would normally be too expensive for them to buy any other time of the year, Burn said.

Considering the increasing influence of the Hispanic population, brand marketers and retailers need to be savvy about how they market to Hispanics, stressed multicultural experts.”Brands should target them based on their culture and do something that would culturally resonate with them,” said Fernando Fernandez, partner and chief client officer at d expósito & Partners, New York. The Hispanic population, at about 55 million people, is the fastest-growing ethnic group in the U.S., making up about 17% of the population, according to the U.S. Census Bureau. The government agency projects that the Hispanic population will grow to nearly 130 million by 2060 and will represent 31% of the US population.