marketing company in mumbai

Fulcrum Marketing is a creative promotions marketing agency and  marketing company in mumbai with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.

We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.

We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.

MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER

Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.

We love thinking, learning and driving innovative campaigns for your brand.

We love a challenge.

MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER

Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At Fulcrum Marketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.

Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.

We offer Marketing solutions that work!

Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.

Fulcrum is a sales and marketing agency with a commitment to innovation, adding value and delivering great results. We deliver tailored field marketing solutions to support clients across a wide variety of business sectors, including food, retail and health.

We specialise in brand activation when and where our client’s need it most: – Tastings and demonstrations – Check and fix compliance campaigns – Audit reviews – Relays – Mystery shopping – Sales – car/van/in-store – EPOS sales analysis – ROI evaluation Fulcrum is committed to excellence. Our core and supporting values run through the heart of the business and shape all behaviours – with clients, business partners, field teams and each other. Our core and supporting values are: –

Delivering excellence: We will always strive for excellence in everything we do. This includes recruiting the best people, achieving the best results, providing value adds in our thinking and our actions, developing and utilising excellent systems to streamline our communication processes and ensuring they are user friendly for everyone. –

Reputation through integrity: We aim to achieve a reputation for greatness. We want to be known for our reliability, integrity, consistency and especially for providing creative solutions. –

Empowered teams: Energising our teams, developing our talent and motivating our stakeholders. By combining technological solutions with years of hands on experience from around the world, our account teams are able to respond quickly and passionately to deliver efficient campaigns on time and importantly, on budget. Fulcrum is a breath of fresh air, where service really matters!

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

marketing company in mumbai

4 P’s of Small Business Success

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feeling of rushing from one thing to the next. Starting a business can make you feel that way, particularly if you did not take enough time to plan from the beginning. It does feel chaotic at times. You might need to deal with customer requests, follow-up from networking events, there’s ongoing employee issues and responding to that last minute request for proposal, all in the same day. When you start a business without a plan there will be many days when you will feel like a chicken with you head cut off. Running a successful business has a long learning curve. It’s 7 course meal, not a fast-food experience.

Here are 4 P’s to starting and running a successful small business.

Passion — Determine your calling in life and make that your business. Determine what you would do for free and figure out a way to get paid for it. When you love what you do you are far less likely to burn out. Your #1 job is to be enthusiastic about your business. If you are not excited about your small business no one else will be.

Planning – Success doesn’t just happen by default – it’s something you plan for. You must understand what skills you have and what skills you need to make your business successful. Plan your life and your business. In the beginning you may feel like your business owns you, but make sure to take at least one day a week to recharge yourself. Plan your finances before you start your business. 98% of the time start-up businesses are self-funded.  Save your money and get your credit in order before you start your business. Read as much as you can about your business. It is important to know your market including the trends in your industry and make sure you have a niche focus. Once the business starts rolling, plan for growth and a rainy day.

Perseverance -If starting a business was easy, to everyone would be millionaire entrepreneurs and no one would have jobs. When you step out on faith with the determination to earn your own paycheck that is one of the bravest things you will ever do.  You will hear “No!” more than you will hear “Yes!”  Your ability to stay optimistic will be what separates your business from the competition. Take responsibility when you do not keep a promise to a customer, and then work to build a better relationship with them. Give them plenty of attention. You would be amazed how a mistake can build an even stronger relationship. Stay away from negative people, and if you are married to one try not to talk about the business at home. Surround yourself with other entrepreneurs -you will gain strength from each other.

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