At Brand Connections, innovation is the cornerstone of everything we do. It only makes sense that this would apply to our meeting strategy as well. One of our company pillars is Effectiveness and we strive to make procedures as effective as possible at every turn. Since instituting a policy to shorten meetings to fifteen minutes and maximize effectiveness, we’ve had some great results.

Studies show that one of the key things employees look at when evaluating their satisfaction at their job is the amount of time they have to complete projects, assignments, etc. Trimming the fat off meetings is a great way to maximize employee time, efficiency and, through those, satisfaction. We have a new policy in place to guarantee and regulate meetings, keeping them to 15 minutes (or ideally shorter). Here are a few procedures we’ve instituted to keep things on-focus and meeting minutes down to the most useful.

Go in with a Clear, Concise Plan (and STICK TO IT)

Innovation starts at the core. A company culture that embraces fast, to-the-point meetings breeds more time for thought-starting and creativity while also cutting down on those dull, sluggish minutes that can weigh down even the most proactive employee. Never start or agree to a meeting without a clear agenda. The reason you are meeting should be obvious from the get go. If someone invites you to or tries to start a meeting without an agenda, either decline or let them know you need them to send you a plan prior to the meeting’s start. This will help create habit and cut down on “nonsense time” in which colleagues gather and chat. Meetings shouldn’t be for socialization. That’s why we have water coolers.

Set a time for your meeting. The time limit should be in that all-important, handy-dandy agenda. Setting a time limit is simple. The hard part is actually adhering to it. Luckily, there is a simple, easy solution to make sure your meetings don’t run overtime. Bring a timer. Yes, a timer, preferably a very loud, very obnoxious one. The standard kitchen egg timer works phenomenally. Once the timer goes off the meeting is over. Period.

Employees will quickly find that innovation breeds innovation and, with the proper culture instilled, that they are firing on all cylinders.

Take Operational Steps 

Okay, so we’ve got our agenda and our time limit, great. But how do we get everyone to adhere to 15-minute meetings? The answer comes from an operational perspective. The best way to make and keep meetings short and on point is to make them the norm. There should be no laptops or cell phones allowed in meetings. Create a bin or some other receptacle at the door of meetings that people must drop their electronic devices in. The less distractions the better. We’ve found that focus forces focus and with a culture that embraces new ways of operating, the gears run smoothly and processes improve as planned.

Change Your Calendar Setting

If your company uses a calendar/scheduler like Microsoft Outlook, you can actually change your default meeting time from a half hour to 15 minutes. Making this change will cut down on accidental scheduling of 30-minute (or longer) meetings, while also reminding coworkers or employees of the importance of keeping meetings concise and efficient. Small, constant reminders are a key psychological stimulant in creating new habits.

Hold a Meeting

Now, for many, this may seem counterintuitive. Why hold a meeting about saving time in meetings? That’s because meetings are still the best and most effective way to inform your peers on the importance of using time efficiently and get them on the same page. As a kicker; you can hold your company’s first official 15-minute meeting. Use this meeting as a focused example of a way to run a meeting that is information-focused and effective.

But… but how do I hold a real, honest-to-goodness 15-minute meeting? I’m not ready! I’m NOT READY!

Have no fear! We have our own agenda, one proven to work, that you (yes you) can use as a template for setting up your own 15-minute meeting. Here’s a checklist you can adhere to:

1. Begin Meeting 1 min
   • Overview of agenda/format

2. Summary of Concern 2 min
   • Problem Identification (the What)
   • Problem Analysis (the Why)
   • Define Solution Measurement (the How)

3. Create Goal (Meeting owner defines prior to meeting) 1 min
   • Deliverables (the When)

4. Strategy and Solution Planning 8 min
   • Brainstorm solution
   • Judge
   • Refine

5. Assign Responsibilities 2 min
   • Who is responsible
   • Who is accountable
   • Who supports
   • Who is consulted
   • Who is informed

6. Decide on Follow-up Date 1 min
   • Define due dates for each deliverable

7. POST MEETING
   • Add tasks to a project tracker or personal calendars

But now, even with guidelines, ideas and regulations are you still, still doubting the 15-minute meeting and its possibility? There are a couple more ground-breaking procedures you can try.

Walking & Standing Meetings

Things still too casual? Take the chairs away. We don’t mean punish your peers by making them stand at their desks. Just for the meeting. The concept is that the more uncomfortable people get, the quicker the meeting will go, which makes sense. The standing meeting eliminates superfluous lounging and excess time being wasted. However, the only benefit of the standing meeting is not an issue of time. Scientific study shows that standing meetings produce more excitement about the creative process and better collaboration on ideas.

You can even take the standing meeting one step further and create a walking meeting. Studies show that the increased blood flow from movement during meetings increases creativity, volume of ideas and even passion about those concepts. The walking meeting is also popular around our halls. It’s always refreshing to have some planned time away from the desk or even outside. Take a quick walk with a colleague and a notepad to your nearest coffee shop. You’ll be amazed at what you produce in such a short time. Some have even been known to go ice skating on walking meetings, but we wouldn’t know anything about that…

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.