Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active home to home Marketing Services in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

home to home Marketing Services in navi mumbai

Family values and shopping within the Hispanic community

The family that spends Thanksgiving dinner together goes Black Friday shopping together.

Recent findings of a study examining the Black Friday shopping habits of multicultural consumers show that non-white ethnicities, especially members of the Hispanic and Latino population, spend more money the day after Thanksgiving shopping for sales than Caucasian consumers and treat Black Friday as an extension of the holiday, shopping together on Thanksgiving day, as well as the day after.

The study from global shopper marketing agency Geometry revealed that multicultural shoppers, including Hispanic, Asian and African-Americans, spend 30% more money on Black Friday than Caucasians. In 2014, Hispanics and Asian Americans spent an average of $300; African-Americans, around $350; and Caucasians, just $250 on Black Friday, the study reported.

Multicultural shoppers, especially Hispanics and African-Americans, don’t plan their Black Friday purchases in advance. The study showed 41% of Caucasians made lists of items they wanted to purchase on Black Friday last year, compared to 32% of Hispanics and 28% of African-Americans.

Hispanics are more spontaneous shoppers than other cultural groups, explained John Burn, cross-cultural shopper marketing practice lead at Geometry Global, and are more “about living in the moment” when shopping. If they do plan, he said, at most it would be a day or two in advance, compared to Caucasians who could spend weeks planning their Black Friday purchases.

The multicultural consumer views Black Friday as an extension of the Thanksgiving holiday, the study found, with 50% of participants reporting that they go shopping on both Thanksgiving Day and Black Friday. The study, conducted two months ago, surveyed 606 people who have some responsibility over the household shopping to “understand how different ethnic groups shopped, where the commonalities and differences converged,” said Burn. The groups were nearly evenly represented, with 149 Hispanics, 156 African-Americans, 156 Asian-Americans, and 150 non-Hispanic white or Caucasians participating in the study.

Thanksgiving is a big celebration with friends and family, immediate and extended, and the Hispanic consumer’s desire to spend more time together during the holiday extends the family time to shopping on Black Friday, observed Burn and other multicultural marketing experts. Black Friday becomes an outing for the entire family, and they will spend the entire day shopping at big retailers like Toys “R” Us, Macy’s and Best Buy, said Daniel Ocner, director of strategic marketing and development at MediaMorphosis in Long Island City, N.Y.

“There’s no hesitation to go out shop on Black Friday because everyone just spent the entire day together,” added Manny Rodriguez, director of client services at CultureSpan Marketing in El Paso, Texas.”It’s not just a dinner thing, it’s a whole day family thing.”

Since they don’t make an exact list of items they want to buy on Black Friday, Hispanic customers tend to stay in shops longer to peruse other items they may want to purchase, Geometry Global’s Burn said. “Hispanics are more spontaneous in terms of planning, and once they’re in the store, they are more open to discovery, to browse the store and see what’s in there,” he said, so retailers should highlight their biggest deals with banners and posters in store.

The biggest items purchased on Black Friday by members the Hispanic community are electronics, especially tablets, smartphones, and televisions, the study found. They keep an eye out for the biggest discounts on items that would normally be too expensive for them to buy any other time of the year, Burn said.

Considering the increasing influence of the Hispanic population, brand marketers and retailers need to be savvy about how they market to Hispanics, stressed multicultural experts.”Brands should target them based on their culture and do something that would culturally resonate with them,” said Fernando Fernandez, partner and chief client officer at d expósito & Partners, New York. The Hispanic population, at about 55 million people, is the fastest-growing ethnic group in the U.S., making up about 17% of the population, according to the U.S. Census Bureau. The government agency projects that the Hispanic population will grow to nearly 130 million by 2060 and will represent 31% of the US population.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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home to home Marketing Services in navi mumbai