Marketing and Sales companies Feet On Street Marketing Job in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

What is ‘Brand Identity’

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand. BREAKING DOWN ‘Brand Identity’ Most miscommunication in daily life can be chalked up to an mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem. In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. A negative gap between brand identity and brand image means a company is out of touch with market sentiment, which can make offering services or products more difficult and can even result in a loss of value on the company’s books. Building Brand Identity The steps a company needs to take to build a strong, cohesive and consistent brand identity will vary, but a few points apply broadly to most: – Analyze itself and its market. A full SWOT analysis – a look at the company’s strength’s, weaknesses, opportunities and threats – that includes the entire company is a proven way to help a company’s managers understand where they’re at so they can better determine where they’d like to end up and how to get there. – Determine its key business goals. The brand identity should help fulfill them. – Identify its customers. Who is the company trying to reach with its products/services? – Determine the personality and message it wants to communicate. What does the company want its market to perceive? Building a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals. It can includes a company’s name, logo, design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence. It’s common for companies to hire a creative team to handle its branding. Real-World Examples of Brand Identity A well-built brand identity will effectively communicate a company’s personality and its product value to potential customers, helping build brand recognition, association and loyalty. If you asked people on the street what Bose Corporation sells, they’d most likely tell you headphones. And that is indeed one of the company’s major product lines. On its face, getting your market to know who you are and what you sell may seem a simple task, but it’s critical to gaining an advantage. While awareness can be critical to the success of a company, it’s important that the kind of awareness is associated with something positive. The messages companies try to communicate are rarely complicated, but making them effective requires ensuring that all the elements of a company’s brand identity work cohesively. Successful brands such as Coca-Cola Co., Nike Inc., Starbucks Corp. and Apple Inc. have achieved this difficult task. What may come to mind when you think of these brands are, respectively, “refreshing,” “fast,” “morning coffee” and “sleek.” Getting that kind of strong and positive brand association can help make a company and its product “top of mind” to its customers. Building brand loyalty can bring in consistent sales and make product roll-outs more successful. An example of the benefits of brand loyalty could be seen in the introduction of two new subscription-based music streaming services in 2015. Tidal and Apple Music had to make very different choices in the marketing and rollout of their services because of brand loyalty. Apple, an established brand with very loyal customers, didn’t have to invest in the type of celebrity-oriented marketing that Tidal used in order to promote its new service. Brand Value A company’s brand is usually considered one of the most valuable assets on a company’s balance sheet. Giving that brand a monetary value is, among other things, a metric that can help brand managers better understand their performance as stewards of the company’s name and the goodwill a positively associated brand can buy the company. There are various ways that a monetary value can be placed on a brand, including the cost it would take to build a similar brand, analyzing cost of royalties to use brand name, and cash flow of comparative unbranded businesses.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.