Marketing and Sales companies house2house Marketing service in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
Marketing
Door to Door Marketing
Face to Face Marketing
B 2 B Marketing
Field Marketing
Effective Sponsorship Activation
So what are the different types of bang for buck that large brands seek when their CMO signs off on the, almost certainly, enormous cheque to become an official sponsor or partner of the world’s largest sporting events?
1 / Pure and simple, brand awareness. Did any of us, 20 years ago, really know of Emirates airline? Emirates have probably been the pre-eminent sponsor of major sporting events in the last 15 years and doesn’t it show; we all know their brand, quality and service now.
2 / Business to Business (B2B) Did Castrol’s sponsorship of football make us all dash out and buy Castrol oil? Only for the real petrol heads maybe. In my experience, Castrol largely used their sponsorship campaign to bring their most valued clients and producers together to educate them on the performance benefits of their oil and to offer them some light entertainment too. Business guests here would be large OEMs, VW and the like, who put Castrol oil in every car they manufacture.
3 / Business to Consumer (B2C) Think beer! Heineken have the UEFA Champions League, Carlsberg the UEFA European Championships and AB InBev the FIFA World Cup. Clearly football hits their absolute sweet spot when it comes to a target market of consumers; men in their 20s and 30s. The event marketing hit here is many fold: the monopoly on in stadia beer product, the constant reinforcement of their brand messaging on TV screens, and the association the sponsorship delivers i.e. Castle Lager is inextricably linked to South African rugby.
4 / It’s your brand versus your competitors warfare! You will notice brands that produce comparable goods often sponsor similar events. Continental tyres have UEFA Euros, MDF took the cricket, Bridgestone the Golf and Olympics. I tend to feel there’s an element of ‘We’ll take it so they can’t” in corporate sponsorship.
5 / Brand alignment with mutual values of the sport. Take Vitality Health Insurance here as an example. When you think of Vitality Health, the clue is in the brand name. They seek to support and promote health and vitality and what better way to do that than aligning themselves to sport, encapsulated by their outstanding choices of Mr Wilkinson and Mrs Ennis-Hill as brand ambassadors.
With the diversity of reasons for electing to sponsor an event comes a need for diversity in sponsorship activation execution. Understanding the brand goals by delivering sponsorship campaigns against objectives is key for event management agencies so we can define, design and deliver a truly immersive brand experience that meets all strategic goals and, ultimately, brings the bang for buck that was sought from the investment.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.