Marketing Terms Definitions

Fulcrum Marketing is a creative promotions marketing agency and  marketing outsourcing firm in nawanshahar with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.

We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.

We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.

MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER

Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.

We love thinking, learning and driving innovative campaigns for your brand.

We love a challenge.

MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER

Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At Fulcrum Marketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.

Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.

We offer Marketing solutions that work!

Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

 

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Ad visibility

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advertiser

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ad viewability

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ad exchange

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acceptable ads

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above the line

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a b testing

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after sales marketing

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affinity marketing

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affiliate marketing network

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communication audit

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cold calling

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co op advertising

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call to action cta

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buzz marketing

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business model canvas

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business meeting

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broadcast media

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digital marketing strategy 

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consumer decision journey

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communication plan

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direct marketing 3

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direct mail marketing

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digital marketing strategy

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digital marketing 

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digital marketing 3

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display advertising display ads

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direct response marketing 

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lead nurturing

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lead generation marketing

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lead

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influencer marketing 

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inbound marketing

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image advertising

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location based marketing 

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local seo 

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multichannel marketing

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mobile app advertising

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mobile advertising

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material handling equipment market

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marketing research

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real time advertising rta

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quantitative research

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qualitative research

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promotion

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upselling

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unique selling proposition usp

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targeting definiton

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targeting definiton 

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target market

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target audience

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target audience 

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what is a b testing

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viral advertising

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word of mouth marketing

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marketing pitch

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marketing message

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marketing communications

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marketing communications 

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marketing channels

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marketing campaign

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marketing automation

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market research 3

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guerilla marketing

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go to market strategy

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google adwords

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geomarketing

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market research 

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location based marketing

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selling guide

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selling guide 

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sales marketing

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sales funnel

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branding 3

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brand monitoring

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brand marketing

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customer empowerment

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corporate media

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native advertising

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product launch

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product distribution

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permission marketing

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performance marketing

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partnership marketing

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brand bidding

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brand awareness

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behavioral targeting

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behavioral advertising

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banner

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b b marketing

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brand management

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brand identity

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brand

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brand commitment

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outdoor advertising

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how to brand yourself

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local seo

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lean management

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customer relationship management

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customer experience

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facebook advertising

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email marketing

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email marketer

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ecommerce business

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e business

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outbound marketing

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online marketing

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online marketing 

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online customer loyalty

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online advertising

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one to one marketing

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omnichannel retail marketing

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outsourcing

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