PPC Optimisation Agency in Thane

PPC Optimisation

PPC Optimisation

ExcelForce research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website.

Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.

Why PPC is Important to Your Business

PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine a world where ads placed in newspapers that are never read are free- that’s the world you’re stepping into with PPC. It’s a key marketing model, and is used by hundreds of thousands of websites to drive traffic while an organic visitor base is built up. (Learn more about building organic traffic through our SEO offering.

Continued PPC Optimisation

The key to the ongoing success of your pay-per-click efforts is continued optimisation. At ExcelForce, we’ve built our reputation around constantly increasing the effectiveness of our clients’ marketing campaigns.

 

Why does PPC Optimisation Matter?

When you add pay-per-click to your marketing strategy, you’re stepping into the ring with your competitors to fight for visibility and traffic on very direct terms. When we develop a PPC strategy, we account for market conditions, user behaviour, and competitive landscape. All of those things change over time, and your strategy has to change with it. Otherwise, the competition will out-bid, out-focus, and out-earn you.

  • Bid/ROI Management: We drive towards a maximum return on your investment by constantly reviewing and adjusting your cost per click on high and low performing keywords. This allows us to reduce wastage and improve conversion rates by allocating your budget towards those keywords that are performing best for you.

  • Keyword Optimisation: We review keyword performance and use the information we gather to remove or add keywords to your pay-per-click campaign on a regular basis. This process allows us to keep your campaign focused on keywords that your target audience are using regularly.

  • Ad Copy Creation & A/B Split Testing: We constantly review the performance of our clients’ ads and develop new ones based on performance. By constantly testing new copy we can increase click-through and drive revenue increases for our clients.

  • Geographical Targeting: By focusing on a targeted geographic area, you can create a highly specialised campaign that boosts your ROI through extremely targeted keywords and limited competition. We use geographic targeting to keep you in front of your local audience on a regular basis.

  • Landing Page Optimisation: Over time, your best performing designs can lose their edge against competitors desperate for your business. We constantly track how visitors interact with your landing pages, test new designs, and shift your traffic to lead page designs that drive conversions.

Since 2006, ExcelForce has worked with clients around the world to develop leading pay-per-click campaigns. Our clients have successfully leveraged PPC as part of a larger marketing strategy with the support of ExcelForce specialised team. When you go up against the competition, you need a partner with experience, expertise, and dedication. You need ExcelForce.

PPC Optimisation Agency in Thane

About Thane

Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.
Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.
Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.

Stats And Facts

The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,288
The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
The average literacy rate in Thane is quite impressive, at 91.36%
Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
Until the year 1739, when Marathas captured it, Thane was an important trading center
The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent

Manufacturing Sector

Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica

Connectivity

The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)

Thane Civic Administration

Thane is one among the 15 tehsils in the Thane district. It’s also one of the 5 sub-divisions in the district, formed for administrative purposes
The Collector, who is an IAS officer, heads the entire Thane district, and is therefore responsible for the city as well
The municipal body in Thane is called Thane Municipal Corporation (TMC). The area under TMC has 65 electoral wards. The corporation has 130 elected representatives plus 5 nominated representatives
The corporation also has 9 administrative wards called Prabhag Samittees

Thane Infrastructure

The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.

Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.

When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.

All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.

 

All Localities in About Thane

JK Gram
Kapur Bawdi
Manpada
Mumbra
Uthalsar
Wagle Industrial Estate
Ghodbandar
Shree Nagar
Vasind
Anu Nagar
Majiwada
Lal Bahadur Shastri Road
Ghodbunder Road
Kasarvadavali
Kolshet Road
Panch Pakhadi
Pokhran Road No. 1
Vartak Nagar
Eastern Express Highway
LOCALITY
Charai
Waghbil
Savarkar Nagar
Balkum
Diva
Kalwa
Naupada
Thane West
Patlipada
Thane East
Brahmand
Azad Nagar
Vishnu Nagar
Vasant Vihar
Teen Hath Naka
Hiranandani Estate
Owale
Bhayanderpada
Kopri
LOCALITY
Khopat
Dhokali
Shilphata
Jambli Naka
Pokhran Road No. 2
Louis Wadi
Daighar Gaon
Khidkali
Usarghar Gaon
Desai Village
anand nagar
Kasheli
Khardipada
Mogarpada
Talav Pali
Padle Gaon
Runwal Nagar
Kolbad Road
Samata Nagar
LOCALITY
Parsik Nagar
Kharegaon
Manisha Nagar
Ram Maruti Road
Ghantali
Gokul Nagar
Vrindavan Society
Shreerang Society
Oswal Park
Badlapur
Bhiwandi
Dahisar
Agasan
Pale Gaon
Ambivli
Kalyan Shilphata Road
Shahapur

 

 

 

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