Retail and In-Store promotion Agency, railway Marketing | one to one marketing agencies JB Nagar
We help brands to connect with consumers at the point of purchase – driving incremental sales, railway Marketing & one to one marketing agencies creating new consumers and brand advocates.
At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.
If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.
Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.
We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.
With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.
Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.
Small Business Brand Marketing:railway Marketing | one to one marketing agencies JB Nagar
5 Tips For Taking Your Brand to Market
Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.
Tip 1: Get your messaging right
In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.
Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.
Tip 2: Choose the right channels
Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.
Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.
Tip 3: Provide clear calls to action – and incentives for following them
Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.
Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.
Tip 4: Go for the highest quality you can afford
While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.
Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.
Tip 5: Know your goals from the outset
Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.
When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.
While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.
Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.
We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…
railway Marketing | one to one marketing agencies JB Nagar
| railway Marketing Career JB Nagar
Marketing idea an tips , info , case study
WHY CREATE A MARKETING PLAN
Many businesses, both large and small, operate without a formal marketing plan in place. WHY CREATE A MARKETING PLAN- With so many businesses clearly doing well without a marketing plan in place, what’s the point?
Your business provides products and services to potential buyers. How effective you are in marketing your products and services hinges on how well you plan and implement a marketing strategy.
In order to effectively market your products and services, you must understand who you need to market to and how to do so. A marketing plan provides a clear path that can be followed, easily duplicated, and measured.
COMPONENTS OF A MARKETING PLAN
1. Research You likely know quite a bit about your target market already but research is your friend. Learn as much as you can by researching everything possible about how your buyers educate themselves and the criteria they use to make their buying decisions.
2. Buyer PersonasIdentifying your buyer personas will clear the path for how to attract and convert likely buyers into your customers.
3. PositioningDetermine what sets your business apart and how to clearly define your message. Develop and communicate this clear message of how you want your buyer personas to perceive your business.
4. Competitive Analysis Understand your competitors, how they position themselves, where their strengths and weaknesses lie, and what you can learn from them.
5. BudgetCreate a marketing calendar that outlines the amount of monetary resources that will be devoted toward implementing your marketing plan.
6. StrategyFormulate a mix of marketing tactics that will work together in attracting new buyers to your business, converting those potential buyers into leads, and nurturing those leads into your new customers.
7. Responsibilities and AccountabilityOutline the necessary tasks needed to implement your plan. Determine who will be responsible for each task and leverage an accountability system to make sure your plan is executed.
8. Metrics Measure your results and make necessary adjustments to realize maximum return on your marketing investment.
Good selling , railway Marketing &B To B marketing requires that you understand the product well and work to appreciate the customer’s requirement. But before and beyond all that, the secret of a good salesperson is about what goes on inside their head.
Above all, selling is an attitude. It’s how you think and feel. It’s about your whole approach to yourself, your company, your products and, of course, your customers. All of this can be condensed to three words: Confidence, pride and care.
Confidence The basis of all successful selling is confidence. This does not mean blind hope — it is more about how you think about yourself and the future.
Self-belief A confident person believes in themself and their abilities to sell. In order to create trust, the first thing that you sell is yourself. Whilst self-belief does not guarantee a sale, it always increases the probability of success.
If you go into a selling situation and you do not even believe in yourself, then you are doomed to failure. If you do not believe in yourself then the customer will not believe in you either, nor will they believe what you say. Your doubt will become their doubt and doubt does not lead to the sale.
Informed optimism Blind belief is not always a good thing. Being positive because you have studied the product and the customer is greater reason to be confident. Belief and optimism provide powerful support but they do not replace factual knowledge.
If you are ready to sell, with good information at your fingertips, them you have good reason to be optimistic. Even if you do not have complete information (and who does), a tendency to optimism also helps create a positive attitude.
Can-do Finally, self-belief and an optimistic approach lead to a ‘can-do’ attitude which means you will get out there and create the sale through your thoughts and actions. Belief is not enough: you’ve got to put in the work too.
Pride There are two forms of pride. As one of the seven deadly sins, it can be a very selfish thing. But pride placed outside yourself is an important attitude that communicates and transmits itself to your customers.
Pride in the company First, you should be proud to work at your company. Associating yourself with the brand and the brand values should make you feel good. You should be happy to tell others where you work.
Pride in the product Secondly, you should be proud of what you are selling. Just thinking that you have the privilege of selling such a fine product should make you very happy indeed.
As with pride in the company, an intrinsic pride in the product is a powerful motivator, both for you and for your customer.
Care Finally, a selling attitude is a caring attitude. Rather than just dump products on customers, if you want them to ever come back again, you should care about them and their problems, and hence be proud of how your products will help.
Care for customers can include taking time out from the normal selling context to check up on them, that the product is working ok and that they are happy with it. It can even include sending them Christmas and birthday cards — to their partner too.
When others know that you care about them, personally, then they will be far more willing to trust you — and trust is the first doorway towards selling.
railway Marketing | B To B marketing firm Borivali
Seasonal Marketing Opportunities
Preparing your business for the upcoming seasonal events railway Marketing, B To B marketing ahead can be an exciting opportunity to connect with your audience, increase traffic and boost profits and revenue whether it’s Festival or Christmas. We have a few tips (and tricks) on how to plan your national holiday campaigns and apply them for your business through visual displays.
Tip #1: Make a statement Imagine you are creating a scene. The first step to creating your seasonal campaign is to identify the holiday and research your ideas accordingly. Think outside-of-the-box by brainstorming and using holiday keywords to build up your ideas and taking them to the next level. To avoid any generic ideas, you can combine your business services with the holiday of your choice for extra creativity. For example, if your store sells a certain product such as , you can create a humorous cardboard cutout of Santa wearing Christmas or a Santa mannequin as a prop and centralise your holiday decorations around that. It would draw attention to your store and therefore increase traffic for your business.
Tip #2: Consider the type of signage solutions and displays you want Banners and signages are the silent sales assistants that you’ll need for your store. They provide the quickest ways to inform your customers about your products, as well as giving them a glimpse on the offers and benefits of your store. They are great tools for any retail display and will go hand-in-hand with your seasonal campaign.
Tip #3: Choose the right colour schemes Colours make a world of difference when it comes to displays and the right colour schemes can either make or break your store presentation. Consider what certain colours remind you of that particular holiday and see if you can link your business brand colours together with that season. Try to aim for less than 3-4 colours in your palette with a primary colour as your main hero and a few complementary colours to balance it out so that your displays aren’t too overwhelming or contrasting.
Tip #4: Remember the importance of placement and positioning There is no point into creating a great holiday display if your customers are unable to find it. Have an idea of where your customers will see your displays and map out the direction you want them to follow by considering the placement and positioning of your props and decorations. If you have a storefront window, use mannequins, cardboard cutouts and props to create a scene. If your business is limited with space, consider displaying an interest piece at the front of your store to evoke curiosity and lure them inside with accompanying decorations.
Tip #5: Keep it fresh Recycling the same old displays every year can be a big no-no for your business. Bob Phibbs from Retail Doc advises that “when you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money. Make your decorated store fresh, make it fun and use more lights than you think you should.”
railway Marketing | B To B marketing firm Borivali
Marketing idea an tips , info , case study
Customer Satisfaction
How to Ensure Strong Customer Service and Customer Satisfaction
(Note that nonprofits might use the term “clients” rather than “customers”)
Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service. It may help the reader to notice the role of customer service in the overall context of product or service development and management. See Product and Service Development.
Also See The Library’s Blog Related To Customer Service and Satisfaction
In addition to the articles on this current page, also see the following blog that has posts related to Customer Service and Satisfaction. Scan down the blog’s page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog. The blog also links to numerous free related resources.
Servicing a customer is a part of every purchase and interaction with internal and external contacts. It can last a few seconds up to hours. So if we all do it and experience it everyday in almost everything we do, why isn’t good customer service the norm?
We all have stories about when we were treated exceptionally well or extremely poorly. We tend to share these extraordinary stories with others. We all know that word of mouth marketing can be the absolute best advantage, or the worst drawback for a company.
Warren Buffett said it best: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. “
A few basic rules about customer service:
Honesty is the Best Policy. Integrity – Be honest and own up to your mistakes. Communicate what you plan to do to change or prevent the same mistake from happening again. Don’t be fooled into believing that a regular ‘mea culpa’ will get you off the hook. At some point the plan to fix the problem must take effect!
Break Glass in Case of Fire. Response Time – The best tact is to quickly get on the phone with the customer to explain your company’s mistake. Don’t rely on email for this communication if it can be done quickly one on one. If you are communicating to a large customer base then email is certainly the fastest and most effective way to quickly notify your customers that you are aware of the problem. Frequent updates is there is a protracted issue and a brief overview of how you will prevent it from happening in the future will give your customers confidence that you are aware of the customer impact.
Keeping it Real. Set a Realistic Expectation – Customers who have been promised something that isn’t delivered as promised are far more frustrated and disappointed than if they are notified at the outset they won’t have it sooner than later. In other words, under promise and over deliver is the best policy. This may take some arm wrestling with other departments who want to take a feature or product to market before it is ready. Set the expectations correctly internally as to what the fallout may be so everyone understands the impact to customer satisfaction and ultimately customer retention.
R-E-S-P-E-C-T. Everyone in your company should love your customers. Without them, you have no company. This doesn’t mean you won’t have difficult customers who will push the limits and try everyone’s patience. But if you don’t have a company philosophy to respect and appreciate your customers, the opposite tone will infect customer interactions from all departments. All departments, customer facing or not, should care about customer satisfaction.
From Gandhi, “We must become the change we want to see in the world.”
Use these 4 tenets as the foundation for your customer service mission. What do you do to ensure your customers are treated as your most important asset?
First question you should ask yourself…How do you measure customer satisfaction?
If you are measuring by the # of complaints you are or are not receiving, you are in trouble. Not everybody bothers to take the time to tell you about his/her horrible experience. If you are asking your customers if they are satisfied, you are telling them that their satisfaction matters.
There are many different ways to ask: post-purchase and post-support surveys, enclosures in the monthly invoice, follow-up phone calls and quarterly or annual surveys. The right method depends on your business and your customer base. Try different ways. Just do it.
Let’s be clear: if you’re not measuring any part of your service delivery, you are missing a huge opportunity to improve, grow or even save your business during these scrutinizing, tight economic times.
The challenge with specifying key indicators is that not all businesses will use the same metrics. For example, a retail or fulfillment organization will have decidedly different key performance indicators than a software-as-a-service company.
For the purposes of this discussion, I have highlighted relatively general metrics and incorporated a few varying perspectives for different use cases.
Service Level – For call centers, support, and service desks, first call resolution is the Holy Grail. For a shipping operation, product delivery and project implementation, on-time performance is the measuring stick. In a high transaction business, the first interaction with a customer will be a key determinant of whether the customer will return. Don’t underestimate the importance of timeliness and thoroughness.
Customer Retention – For SaaS businesses, Utilization is the best indicator of a customer’s dedication to your service. Use this metric to understand who is at risk at contract renewal time. Monitoring Repeat Business is going to help non-SaaS businesses understand how sticky their product or service is for their customer base. You should know which customers are using or buying different parts of your business. These customers who buy throughout your offerings are perhaps your most important customers to focus on for your retention strategies.
Response time – You’d be surprised how many customer surveys come back with comments such as “your service is great, you got back to me right away….” “I was surprised with how quickly you responded to my inquiry and it made all the difference even if I didn’t get the answer I was hoping for…” In today’s world of electronic relationship management, response time is one of the only ways we can communicate our sense of urgency and concern for our customers and their experience with our product or service. What is your Response goal – within X hours? Set one and achieve it. You should know what your competition is doing and beat their goal.
Want to really blow away a customer and cement your relationship? Pick up the phone and give them a personal call.
Time with the Customer – Are your customer-facing employees incentivized to keep calls short or to move too quickly from customer to customer? If so, you are sending the wrong message and subsequently affecting the quality of the customer interaction. There is a definite happy medium between the overly chatty service provider and the thorough and efficient provider. Set your benchmarks for call duration and general time with the customer in relation to the ultimate goal of first call resolution, NOT the other way around.
In other words, a completely satisfied customer not requiring a follow-up call or visit is much preferred over a quick, unresolved interaction.
Churn – Cancellations and returns are the equivalent to churn. If you don’t know how much business you are losing, you won’t be able to understand how much new business you will require to stay out of the red. As important as knowing how much, is understanding WHY you are losing customers. Take it to the next level and use follow-up surveys, phone calls, personalized ‘how can we get you back’ emails. This survey information is the real business insight for understanding your lost business.
By all means this is not a comprehensive list of key performance indicators. To expand further we would need to focus on a particular business model to provide a more granular perspective. Start measuring and start making changes. Continue to evolve your key metrics as your business evolves. Keep this process circular for continuous improvement.
Post these key performance indicators in your facility or on your intranet and regularly communicate them to your employee base to give everyone in your Company sensitivity to how you are performing for your most important asset: your Customers.
In our world of customer service, it is our mission to keep customers.
“It is a privilege to serve you”, that is what the Banker told me today when I called for information regarding refinancing. Do your employees believe that serving your clients is a privilege? Do your clients feel like they are appreciated?
Nowadays a lot of consumer product and service companies are asking for feedback. Some companies incorporate the ‘how are we doing’ insight as a deep part of their company culture. Salesforce.com has a place for employees and customers alike to log their feedback. In “Behind the Cloud”, Salesforce.com CEO Marc Benioff explains how and why they spent money to build their IdeaExchange forum. Many e-commerce sites ask at the end of a sale for feedback about the shopping experience. Brick and Mortar stores are now enticing shoppers to log in and provide feedback on their shopping experience in exchange for a ‘prize’.
What about the business-to-business companies? With customers locked into contracts, the same drive to listen and improve is not always as entrenched into the company culture. We can change that. Start by listening.
Customer Surveys
There are several easy-to-use, cost-effective online survey solutions now to help you launch a Listening Campaign. Polaris Marketing provides you with some sample questions if you are new at this. Survey Monkey, Question Pro, and Zoomerang are just a few online resources that will not only help you with the logistics of doing a survey but also help you formulate a strategy so you get the answers you need.
Online Surveys are not the only option. Make calls to a % of your client base every quarter or send out a brief survey with your monthly invoice. Depending on your product or service, this simple effort may be a huge differentiation for you.
Make sure your survey will give you actionable feedback. In other words, ask questions that will give you answers about specific experiences as your customer so you will know what to fix. General questions like “ Are you happy with your experience in working with us” give you a good indication of how your customers are feeling, but if they answer in a negative way you won’t know what part of the experience needs fixing.
Action Plans
Once you are ready to rollout a survey, you still have much more work to do. The most important element in asking for feedback is deciding what you are going to do about what the surveys say. Don’t bother asking if you don’t intend to allocate the time, resources or money to making changes.
Now it is time to put the feedback into actionable – who, by when and how – plans to make changes. You won’t be able to fix everything at once, but it is important for both your employees and your customers to see real change as a result of the surveys. Be realistic about what you can accomplish and set both short-term and long-term goals.
And Repeat
Now that you have launched your Listening Campaign, you will have the process for next time all mapped out. Quarterly? Semi-Annually? Annually? Whatever timeline works best for you and your business to ensure the feedback is put to use.
We power the mechanics behind your promotional marketing. Providing fully integrated fulfilment services that are intelligent and flexible enough to manage your ideas, growth and promotional objectives. Our multi-channel solutions provide a solid infrastructure for your project, whilst our history and experience allows you to benefit from what we have learnt over the last 10 years. railway Marketing | Field marketing Solutions Andheri
Consumers have changed, media has evolved and so have our solutions.
Our solutions to your activity include: Ecommerce On-pack promotions & competitions Loyalty & Reward programmes Customer helplines POS – Collation & Distribution Product Sampling Contract packing Database Management Kitting & relabeling Digital services
About Us
At Fulcrum, we consider ourselves the home of marketing logistics solutions, and have done so since we were established back in the ’s. As specialists in promotional marketing, large volume contract packing and customer service, we pride ourselves on our ability to help brands connect with their customers.
we are able to deliver agile, flexible and dynamic solutions for our clients. It’s for these reasons that we have maintained long-standing relationships with some of the mumbai’s leading brands. Our clients come in all different shapes, sizes and sectors which include retail, public sector, cosmetics & personal care, beverage, financial services and travel to name just a few. However, it’s our culture and values that set us apart from the rest, as working with Fulcrum means you are doing business with a trusted partner who puts your brand integrity at the forefront of everything we do.
At Fulcrum, we truly believe that having an empowered workforce helps us to deliver the best possible service for our clients, which is why we set up the Fulcrum Academy. The academy supports our employees in their quest for personal and professional development, it gives individuals who are ambitious and want to further their own skills and careers the opportunity to gain further qualifications. We offer a wide range of learning opportunities f to professional body qualifications, as we believe our staff are at the heart of the business and its success.
We’re more than just a marketing logistics partner, we’re your brand ambassadors. Working with you to ensure you deliver a customer experience to be proud of.
Social marketing is the systematic application of marketing to achieve specific behavioral goals for a social good.
LEARNING OBJECTIVES
Define the concept of social marketing, its application and impact on society
KEY TAKEAWAYS
Key Points
Social marketing can be applied to promote merit goods – or to make a society avoid demerit goods – and thus to promote society’s well being as a whole.
The primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial.
Social marketing has matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.
Green marketing concentrates on the marketing of products that are presumed to be environmentally safe.
Key Terms
demerit: A quality of being inadequate; a fault; a disadvantage
proviso: A conditional provision to an agreement
Social Marketing
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing has similar characteristics to marketing orientation but with the added proviso that there will be a curtailment of any harmful activities to society, in either product, production, or selling methods. Social marketing can be applied to promote merit goods – or to make a society avoid demerit goods – and thus to promote society’s well-being as a whole.
For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting them to make them follow speed limits. Social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals. This is an oversimplification, as the primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial. Increasingly, social marketing is being described as having “two parents” – a “social parent,” i.e., social sciences and social policy; and a “marketing parent,” i.e., commercial and public sector marketing approaches. Social marketing has, in the last two decades, matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.
Applications
Health promotion campaigns in the late 1980s began applying social marketing in practice. Notable early developments took place in Australia. These included the Victoria Cancer Council developing its anti-tobacco campaign “Quit” (1988), and “SunSmart” (1988), its campaign against skin cancer. WorkSafe Victoria, a state-run Occupational Health and Safety organization in Australia, has used social marketing as a driver in its attempts to reduce the social and human impact of workplace safety failings. Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key Government policy papers have adopted a strategic social marketing approach.
Green Marketing: Marketing sustainable ideals has come to the forefront of social marketing in recent years.
A variation of social marketing has emerged as a systematic way to foster more sustainable behavior. Referred to as Green Marketing, it concentrates on the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. It is a part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective.
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing business | Local Marketing organizations in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Door to door Sales Tips
Door-to-door Sales Tips
Door-to-door sales tips can be found a dime a dozen. Some work, some don’t. The selling can be an enjoyable task for some and an unpleasant one for many, one needs to be a bit of an extrovert to pull this sales technique off with repeated successes. Work on you personality, your sales pitch and delivery techniques, optimize your cold-call rates and positive results will follow suit.
So, you are planning to get into the first step of sales – Door-to-door sales. Well, as rewarding as the incentives seem, closing the deal is not that easy. No matter how charming, good-looking or suave you may be, facing problems with this technique, is inevitable. However, door-to-door sales can be a fun way to make money and gain valuable experience once you master the art of direct selling.
Door-to-door sales is not that tough, most people are friendly and accommodating, some are rude and then there are others who are too tired or busy to give you a second glance. It is part of the job to identify potential customers, the target group for the product you have and the best time to approach them. Before starting door-to-door sales, one must have a clear strategy for sales, the opening, the pitch, the negotiation and the closure must all be rehearsed before going to the door.
A successful sales in door-to-door depends upon the attitude of the salesperson, his approach toward the customer and the product itself. A good quality product sometimes sells itself, that does not mean that the marketing and sales efforts for it are any different.
Product Knowledge A successful sale is a function of belief and convincing ability. A prospect must first believe that the product and its specific use will benefit him in some manner. Then it is up to the salesperson to convince him for making a purchase. Before everything, the sales rep must believe in the product himself along with the extensive knowledge of it. Product knowledge comes from both practical demonstration and research, and be up-to-date with the latest developments in your field.
Be Presentable When trying to make a door-to-door sale, seem presentable to the potential customer. For that you need to make sure that you maintain a good personality. Your clothes should be clean and ironed, hair in place and absolutely no signs of body odor. This helps you in getting a smile instead of a frown from the other side. Despite all frustrations, a pleasing personality often receives a better response. So, always greet the customer with a warm smile. Do not seem creepy, just genuine.
Sales Pitch ● In door-to-door sales, try not to pressure the customer into buying your product. Surveys have proved that 9 out of 10 times a customer will not purchase a product if he feels he has been pressured by the sales rep. Don’t start off with product details the moment the door opens. In fact, don’t try to make a sale at the door. Not only is it an insult to the product you are selling, but for you as well. ● As a salesperson introduce yourself, the company that you are from and the product that you want to show the customer. Apologize for disturbing them and try to see if you can secure an appointment. It is ideal to meet the customer on the first call itself, as door-to-door selling does not allow for repeated visits unless the product is really amazing. Try closing the sale in the first meeting itself. ● While you are trying to make your customers buy your product, use some suggestive selling techniques, but do not come across as impatient or flustered if prospects do not respond the way you expect them to. Another good way to make an opening is to inform them of a sale you made in the neighborhood, the name of the customer and how it has helped them and in what way. This often acts as an assurance for the prospect and gives him the chance to refer to the neighbor, if they are acquainted.
Setting Targets A careful analysis of the relevant sales process will enable you to know how many calls you can make in the day, and how many you should, to be successful. Make sure that you have calculated all the numbers right. ● Door-to-door sales is very often a hit-n-trial technique of sales, unless you can find the pulse of the prospective customer immediately and say just the right things, a task which is by no means an easy one. Try not being demotivated. It will show in your personality and in turn, will have a negative impact on the potential buyers. The best is to stay focused and positive all along. ● Try and maximize the number of prospects you can cover in a working day, it will increase your chances of making a sale. Schedule appointments according to your daily average cold-calling rate, remember, a missed appointment is a missed opportunity.
Time Management Time management is the key here. Many newcomers to the joys of sales fall prey to the insidious habit of procrastination and end up making fewer sales than they could have, had they managed their time properly. Often fear of rejection or bad experiences delay decision-making in door-to-door sales and result in depleted confidence levels, impacting the whole process.
How long does it take you to make one pitch? Keep a buffer for unavoidable delays such as traffic and food stops. ● Keep a planner with you when you approach a customer. A planner will be helpful in scheduling appointments and save you a lot of travel time. ● Make sure to note down details of the cold call, and the timing and date of the next appointment. ● To manage time, keep time aside for cold calling and different times for call backs. This will help you keep your cool and organize your presentations better. Further, you can schedule a common presentation for people living in a certain neighborhood. This way, reach to more people in a single pitch.
Presentation skills People don’t like to be bored, especially by a sales rep. Try to make your product presentation as interactive as possible. If you are selling a complex product like insurance or a technical one like a motor engine, you can create a portfolio of the various features and advantages it offers the client. As the customer goes through the document you can highlight the salient points of the product and how it may be of help to them.
While presenting the product, do not fear to ask questions, knowing the customer’s business will give you an edge when it comes to convincing them to buy from you. Similarly, don’t shy away from questions the customer may have, answer them as clearly and precisely as possible but be honest when you don’t know the answer, there is no point pretending to know better when the customer can just Google the whole mess and know the truth.
Convincing Skills It is very important to be eloquent. This sets you apart from the rest of the direct sales crowd who merely push products on their relative merits. Convincing works only when your command over the language is impeccable and authoritative. ● To improve convincing skills, watch videos of great men and women making famous speeches, read their body language, facial expressions and listen to their tone of voice. ● While convincing the customer, keep in mind not to disagree outright with your customers, but make sure they hear you out and understand your pitch. Never be louder than the customer, be calm and modulate your voice according to the drift of the conversation. ● While you try to convince, do not try to intimidate the buyer, and don’t get walked over either. Make sure that you are on the same level as them, it works. The incentives from a direct sales job depend solely on the number of successful sale closures you make, and as such require a high rate of door knock-to-sales conversion ratio to be profitable.
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing business | Local Marketing organizations in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
PROMOTIONAL STAFFING
Create unforgettable events and promote your brand with Fulcrum’s Passionate and Talented promotional staff.
As one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.
Our passionate and talented promotional staff has helped make client events successful and rewarding for more than 10 years, and we love making that happen
Fulcrum provides promotional staffing services for various types of marketing events including:.
EXPERIENTIAL MARKETING EVENTS
BRAND ACTIVATIONS
STREET TEAM PROMOTIONS
RETAIL MARKETING EVENTS
FOOD AND BEVERAGE EVENTS
FLYERING EVENTS
PRODUCT SAMPLING EVENTS
LABOR STAFF (LOAD-IN/LOAD-OUT/SETUP)
BILINGUAL BRAND AMBASSADORS
HOSTS AND HOSTESSES
AND MORE!
BRAND AMBASSADORS
PROMO MODELS
TRADE SHOW STAFF
PRODUCT SPECIALISTS
EVENT MANAGERS
PRODUCT DEMONSTRATORS
STREET TEAM BRAND AMBASSADORS
DJS AND EMCEES
MASCOTS AND COSTUME CHARACTERS
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, h2h marketing Supplier | one to one marketing agencies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Digital Marketing Requires Planning
Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for execution, decide who the responsible parties will be and then follow through. It’s expensive when these steps are not taken.
Some marketing campaigns take more lead time than others. If a lot of different tasks performed by different specialists are involved, the requirements for planning expand. Fewer moving parts are less cumbersome to implement.
Websites
In most cases, marketing begins with the website. New web pages are relatively easy to add. Using a content management system, web pages only require a facilitator.
Email
Despite the emphasis on other channels, email marketing continues to be a staple for most businesses. Three quarters of all companies surveyed in 2011 said that email provides an excellent or good return on their investment. And email marketing programs like MailChimp, Constant Contact and others help you create professional looking emails and also determine your effectiveness through analytics.
Direct Mail
Direct mail marketing can be extremely effective for retail stores and local service providers because it is memorable and can be well targeted. New programs and processes have made direct mail quite valuable in converting prospects but a good campaign requires a month or more before delivery. Before a piece can be in the recipient’s hands copywriting, images, design, research and mailing are all required. You can learn more about direct mail on a previous post .
Social Media
Assisting connections between people and collective sharing of information, social media includes short posts, blogs, video, and interactive forums. Social media requires knowledge of the technologies required and the time to maintain the campaign. Unfortunately, what started out looking like a magic bullet requires some lead time after all. It is most effective with an editorial calendar and whenever a campaign is established it must be sustained.
Pay-Per-Click
To use the online advertising channel called PPC, you need to determine the keywords that your best prospects will use to search for you. With PPC, when the potential client uses that search term they will see an ad for you. If your ad is enticing they will be drawn to click through to your website and hopefully will decide to buy.
The best news is that you only pay for the advertisement when someone chooses to click on it and you can establish a budget before you start. Once you have spent your limit, your ads are no longer available.
Planning? You must determine what the relevant keywords are and what content you need in your ad. For some businesses, PPC is a great marketing channel.
Banner Advertising
Banners include images but work like Pay-Per-Click. Well done, adding images will increase their effectiveness, but it also adds to the time and costs.
Radio
In some industries, radio is spectacularly successful as a marketing channel. Having more spots is most effective . The lead time required is minimal, especially with a smaller or more tightly targeted market. Make sure which format that will attract your best prospects by checking the demographics and then write the copy carefully.
Television
TV has the advantage of being both visual and auditory, but it is also more expensive than radio. The reach is even more fragmented and the costs are usually higher than radio because it requires sound and video. Writing, presentation, and talent all count so production takes time. In some industries and markets it is very effective, however.
Events and Sponsorships
It seems obvious that there are a lot of moving parts in producing an event. The easiest way to do an event is to let someone else manage all the production aspects and be the provider of the branding and hosting. Since the venue, decorations, advertising, registrations, financial management, traffic flow, refreshments, lighting, entertainment, parking, communications, staffing, etc. will all need to be handled, putting on an event always takes time.
Sponsoring an event is much less difficult. Finding the right relationships to leverage and then using them to improve your visibility and sales can be done reasonably quickly.
In Short
The key to successful marketing is planning ahead. Start your marketing campaigns in advance to put all the pieces together.
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing Services | rural marketing agency in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Brand Small Business 2018
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar. For more information: www.tailorbrands.com.
SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?
Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.
SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?
Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.
This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.
SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?
Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.
SmallBizLady: HOW DOES THIS WORK FOR THE USER?
Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design. After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.
SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?
Yali Saar: The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.
SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?
Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.
SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?
Yali Saar: Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.
SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?
Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.
SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?
Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.
SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED?
Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.
SmallBizLady: When should small businesses begin to grow their presence online?
Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless
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1. Research
2. Buyer PersonasIdentifying your buyer personas will clear the path for how to attract and convert likely buyers into your customers.
3. PositioningDetermine what sets your business apart and how to clearly define your message. Develop and communicate this clear message of how you want your buyer personas to perceive your business.
4. Competitive Analysis
5. BudgetCreate a marketing calendar that outlines the amount of monetary resources that will be devoted toward implementing your marketing plan.
6. StrategyFormulate a mix of marketing tactics that will work together in attracting new buyers to your business, converting those potential buyers into leads, and nurturing those leads into your new customers.
8. Metrics
