Tag: general trade marketing Activity

Retail and In-Store promotion Agency, Theater Marketing | general trade marketing Activity Gorai

We help brands to connect with consumers at the point of purchase – driving incremental sales, Theater Marketing & general trade marketing Activity creating new consumers and brand advocates.

At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.

If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.

Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.

We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.

With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.

Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.

Small Business Brand Marketing:Theater Marketing | general trade marketing Activity Gorai

5 Tips For Taking Your Brand to Market

Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.

Tip 1: Get your messaging right

In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.

Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.

Tip 2: Choose the right channels

Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.

Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.

Tip 3: Provide clear calls to action – and incentives for following them

Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.

Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.

Tip 4: Go for the highest quality you can afford

While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.

Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.

Tip 5: Know your goals from the outset

Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.

When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.

While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.

Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.

We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…

Theater Marketing | general trade marketing Activity Gorai

| Theater Marketing operation Gorai

Marketing idea an tips , info , case study

SCRATCH CARD PROMOTIONS- WHAT MAKES A WINNING COMBINATION?

Scratch cards are the oldest & highly popular mechanic used within the world of sales promotions; scratch off a plastic coating to reveal a picture, code, symbol or number to find out if you’ve won a prize. Scratch cards provide instant gratification to aid consumer attraction, engagement and retention.

What makes scratch cards so appealing?

The process of scratching off the plastic panel adds a little drama and anticipation to your consumers

Scratch cards allow you to control your budget easily, through setting the number of winning and losing cards at the outset.

Scratch cards are understood and accessible to all audience types, from young children to mature adults.

The gratification of being a winner is felt straight away. For those winning an offer, such as BOGOF, ‘try me free’ or the ability to swap the winning card for low-value products, the instant gratification is huge as the winners get to receive their prize straight away!

Scratch cards are relatively low in cost to deploy, requiring only print and design costs to be either incorporated into your packaging or made into a card to be handed out at point of purchase.

Scratch card spin offs include ‘scratch and collect, ‘scratch and match’ or ‘gift with purchase’ promotions, and make the proposition even more interesting.

Easily adaptable to create an online & mobile version, to appeal to a broader generational market, whilst allowing you to collect additional customer information along the way.

Things to consider when using scratch cards

If your budget is split into several prizes, be clear to state that the total value of your promotion is based on x number of individual prizes.

Ensure winners don’t incur costs to claim their prizes.

Once printed and distributed, scratch cards can’t be changed so check, check and triple check the details.

Work with an agency that has the processes in place to ensure that you don’t go over budget by working out the prize and winners’ allocation at the outset.

Printing must be handled by professional scratch card printers only, ensuring the correct materials are used and the process regulated.

Positioning is key; think about how you’ll position them, where, by whom, visibility and accessibility whilst ensuring they remain secure.

Case Study

Eldorado

Russia’s largest chain of home appliances and electronics, Eldorado, wanted to celebrate their 10th birthday in style by giving their customers the chance to win life changing prizes.

Any customer spending 3,000 roubles or more would receive a scratch card from their cashier. If 4 out of the 16 panels matched, the cashier would seal it in to a tamper proof envelope and send it off for validation and redemption on the customers’ behalf.

Winners would receive a prize relative to the amount they spent in store on the day they scratched the card:

3,000 – 9,999 roubles spent = Eldorado Gift Card

3,000 – 9,999 roubles spent = Eldorado Gift Card

10,000 – 19,999 roubles spent = Cash Prize

20,000 – 49,999 roubles spent = Holiday

50,000+ roubles spent = Win a Car

Mando managed Eldorado’s budget, to cover the cost of all redemptions.

The appointment of a secure printing company

Facilitated the movement of winning scratch cards from Eldorado stores in tamper proof envelopes

Validations and verification of winning scratch cards

Theater Marketing | general trade marketing Activity Gorai

direct Response marketing Staff operation Gorai , guerrilla marketing Staff operation Gorai

Theater Marketing operation Gorai, general trade marketing Activity Gorai