Tag: engagement marketing Staff

modern trade marketing consultant | engagement marketing Staff Babhai

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing consultant | engagement marketing Staff Babhai

Integrated Marketing Communications and the Changing Media Landscape

Chapter 11: Integrated Marketing Communications and the Changing Media Landscape

11.1 Integrated Marketing Communications (IMC)
11.2 The Promotion (Communication) Mix
11.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problems
11.4 Advertising and Direct Marketing
11.5 Message Strategies
11.6 The Promotion Budget
11.7 Sales Promotions
11.8 Discussion Questions and Activities

 

11.1 Integrated Marketing Communications (IMC)

Learning Objectives

  1. Understand what integrated marketing communications (IMC) are.
  2. Understand why organizations may change their promotional strategies to reach different audiences.

Once companies have developed products and services, they must communicate the value and benefits of the offerings to current and potential customers in both business-to-business (B2B) and business-to-consumer (B2C) markets. Integrated marketing communications (IMC)provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media. For example, Campbell’s Soup Company typically includes the “Mm, mm good” slogan in the print ads it places in newspapers and magazines, in ads on the Internet, and in commercials on television and radio. Delivering consistent information about a brand or an organization helps establish it in the minds of consumers and potential customers across target markets. Although the messages are very similar, Campbell’s uses two variations of commercials designed to target different consumers. Watch the following two YouTube videos. You’ll notice that the message Campbell’s gets across is consistent. But can you figure out who is in the two target audiences?

Video Clip

A Meal That’s Always Popular with the Group

(click to see video)

Campbell’s soup provides a good meal.

Video Clip

So Many Possibilities for Enjoying Soup

(click to see video)

Campbell’s soup pleases people of all ages.

Changes in communication technology and instant access to information through tools such as the Internet and social media (online communication among interdependent and interconnected networks of organizations, people, and communities) explain one of the reasons why integrated marketing communications have become so important. Consumers are also changing. With access to many sources of information and often an interest in interactive media, consumers may collect more product information on their own. Marketers must organize and assemble available information to build a consistent brand message and make it relevant. With IMC, organizations can coordinate their messages to build the brand and develop strong customer relationships while also helping customers satisfy their needs.

FedEx’s two recent campaigns, the “We Understand” tagline launched in 2009 and the “Solutions that Matter” tagline launched in 2011, illustrate examples of IMC campaigns they used to deliver a consistent message across all media channels including television commercials, e-mails, social media, mobile marketing, direct mail, and the FedEx channel on YouTube (Dilworth, 2010). Watch the following videos to see examples of commercials in the FedEx campaigns.

Video Clip

The “We Understand” at FedEx Shows Customers that They Understand and Can Satisfy Their Needs

(click to see video)

FedEx often uses a humorous appeal.

Video Clip

To Help Customers during a Weak Economy, FedEx Launched a New Campaign Called “Solutions that Matter”

(click to see video)

Changing Media

Many consumers and business professionals seek information and connect with other people and businesses from their computers and phones. The work and social environments are changing, with more people having virtual offices and texting on their cell phones or communicating through social media sites such as Facebook, LinkedIn, Pinterest, and Twitter. As the media landscape changes, the money that organizations spend on different types of communication will change as well. Some forecasts indicate that companies will spend almost 27 percent of their total promotional budgets, or $160 billion, on electronic or non-traditional media by 2012.

Figure 11.1

Man with a surprised face looking at his iPhone

Some consumers feel lost without their cell phones. Phones such as the one pictured provide a source of information for consumers and a new medium for advertisers to deliver information.

Yeray Hdez Guerra – iPhone – CC BY 2.0.

Many college students are part of the millennial generation, and it is consumers from this generation (people like you perhaps) who are driving the change toward new communication technologies. You might opt to get promotions via mobile marketing—say, from stores on your cell phone as you walk by them or via a mobile gaming device that allows you to connect to the Web. Likewise, advertisements on Facebook are popular as businesses continue to utilize more social media. For example, when Honda let people on Facebook use the Honda logo to give heart-shaped virtual gifts on Valentine’s Day, over one and a half million people participated in the event and viewed the Honda Fit online in the process. Imagine the brand awareness generated for the Honda Fit.

Figure 11.2

MSN, Yahoo!, AOL, and Google websites

Marketing based on the Internet and wireless technology is popular.

Danard Vincente – Search-Engine-Marketing – CC BY 2.0.

Traditional media (magazines, newspapers, television) compete with media such as the Internet, texting, mobile phones, social media, user-generated content such as blogs, and YouTube as well as out-of-home advertising such as billboards and movable promotions. You might have noticed that the tray tables on airplanes sometimes have ads on them. You have probably also seen ads on the inside of subway cars, in trains and buses, and even in bathroom stalls. These, too, are examples of out-of-home advertising.

Figure 11.3

Inside of a vintage New York City subway train

The inside walls of many subways provide an opportunity for advertisers to reach commuters with their messages.

emilydickinsonridesabmx – Vintage NYC Subway Trains – CC BY 2.0.

Key Takeaway

As the media landscape changes, marketers may change the type of promotions they use in order to reach their target markets. With changing technology and social media (e.g., Facebook), less money is being budgeted for traditional media such as magazines and more money is budgeted for “non-traditional media.” Regardless of the type of media used, marketers use integrated marketing communications (IMC) to deliver one consistent message to buyers.

Review Questions

  1. Explain the concept of integrated marketing communications.
  2. How is the media used by organizations changing? What age group is driving the change?
  3. What factors are causing the media landscape to change?
  4. What are some different types of online media? Which types are most popular with college students?

References

Dilworth, D., “FedEx Launches Fully Integrated Campaign, Featuring E-mail, Direct Mail,” Direct Marketing News, January 7, 2010, http://www.dmnews.com/fedex-launches-fully-integrated-campaign-featuring-e-mail-direct-mail/article/160829/

shop To shop marketing
 modern trade marketing consultant, engagement marketing Staff, B To B marketing Work ,
Residential Society Marketing agencies, retail Store marketing consultant, house2house marketing operation,
direct marketing operation , Street marketing operation, Business Parks Marketing operation ,
hotel Marketing operation , corporate park Marketing operation ,
B 2 C marketing operation , f2f marketing operation

Retail Marketing Strategy | engagement marketing Solutions Erandwana

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

Retail Marketing Strategy | engagement marketing Solutions Erandwana

Managing the Consumer Offering

6.5 Managing the Offering

Learning Objectives

  1. Understand the people involved in creating and managing offerings.
  2. Recognize the differences in organizing product marketing for consumer versus B2B companies.

Managing all of a company’s offerings presents a number of challenges. Depending on the size of the company and the breadth of the company’s offerings, several positions may be needed.

A brand manager is one such position. A brand manager is the person responsible for all business decisions regarding offerings within one brand. By business decisions, we mean making decisions that affect profit and loss, which include such decisions as which offerings to include in the brand, how to position the brand in the market, pricing options, and so forth. Indeed, a brand manager is often charged with running the brand as if it were its own separate business.

A brand manager is much more likely to be found in consumer marketing companies. Typically, B2B companies do not have multiple brands so the position is not common in the B2B environment. What you often find in a B2B company is a product manager, someone with business responsibility for a particular product or product line. Like the brand manager, the product manager must make many business decisions, such as which offerings to include, advertising selection, and so on. Companies with brand managers include Microsoft, Procter & Gamble, SC Johnson, Kraft, Target, General Mills, and ConAgra Foods. Product managers are found at Xerox, IBM, Konica-Minolta Business Solutions, Rockwell International, and many others.

The University of Georgia was the first to launch a graduate program in brand management, but the only major program now being taught in the United States is at the University of Wisconsin. The program is managed through the university’s Center for Brand and Product Management. Most brand managers simply have an undergraduate degree in marketing, but it helps to have a strong background in either finance or accounting because of the profitability and volume decisions brand managers have to make. In the United Kingdom, a number of school have undergraduate degree programs specializing in brand management, as does Seneca College in Toronto, Canada.

In some companies, a category manager has responsibility for business decisions within a broad grouping of offerings. For example, a category manager at SC Johnson may have all home cleaning products, which would mean that brands such as Pledge, Vanish, Drano, Fantastik, Windex, Scrubbing Bubbles, and Shout would be that person’s responsibility. Each of those brands may be managed by brand manager who then reports directly to the category manager.

At the retail level, a category manager at each store is responsible for more than just one manufacturer’s products. The home cleaning category manager would have responsibility for offerings from SC Johnson, as well as Procter & Gamble, Colgate-Palmolive, and many other producers.

Another option is to create a market manager, who is responsible for business decisions within a market. In this case, a market can be defined as a geographic market or region; a market segment, such as a type of business; or a channel of distribution. For example, SC Johnson could have regional insect control managers. Regional market managers would make sense for insect control because weather has an influence on which bugs are pests at any given time. For example, a southern regional manager would want more inventory of the repellent Off! in March because it is already warm and the mosquitoes are already breeding and biting in the southern United States.

In B2B markets, a market manager is more likely to be given responsibility for a particular market segment, such as all hospital health care professionals or doctor’s offices. All customers such as these (retail, wholesale, and so forth) in a particular industry compose what’s called a vertical market, and the managers of these markets are called vertical market managers. B2B companies organize in this way because

  • buying needs and processes are likely to be similar within an industry,
  • channels of communication are likely to be the same within an industry but different across industries.

Because magazines, Web sites, and trade shows are organized to serve specific industries or even specific positions within industries, B2B marketers find vertical market structures for marketing departments to be more efficient than organizing by geography.

Market managers sometimes report to brand managers or are a part of their firms’ sales organizations and report to sales executives. Market managers are less likely to have as much flexibility in terms of pricing and product decisions and have no control over the communication content of marketing campaigns or marketing strategies. These managers are more likely to be tasked with implementing a product or brand manager’s strategy and be responsible for their markets. Some companies have market managers but no brand managers. Instead, marketing vice presidents or other executives are responsible for the brands.

Key Takeaway

Brand managers decide what products are to be marketed and how. Other important positions include category managers, market managers, and vertical market managers. Category managers are found in consumer markets, usually in retail. Market managers can be found in both consumer markets and B2B markets. However, vertical market managers are found only in B2B markets. Some companies have market managers but no brand managers. Instead, a vice president of marketing or other executive is responsible for the brands.

Review Questions

  1. What is a brand manager?
  2. How do brand managers differ from category managers?
  3. What is a market manager?
  4. Which type of manager has the most marketing responsibility?

Corporate Marketing
 Retail Marketing Strategy, engagement marketing Solutions, B To B marketing Companies ,
RWA Marketing Team, Store marketing Strategy, home to home marketing Staff,
engagement marketing Staff , onground marketing Staff, IT Parks Marketing Staff ,
Restaurant Marketing Staff , college Marketing Staff ,
B to C marketing Staff , f to f marketing Staff

Residential Society Marketing agencies | retail Store marketing consultant Babhai

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

How Healthy is Your Event? ROI and the Science of Success

A three-step wellness checklist to keep your finger on the pulse of your event

Whether you’re closing down this year’s conference or creating the strategy for the next big meeting, measurement is an important part of any event plan. Collecting data is a big task on its own, but once you have all the metrics, how do you extract the meaningful insights that help you make decisions for the future and prove the ROI of your event? There’s no one-size-fits-all approach to event ROI, but with our simple, three-step framework, you can find the right balance between your attendees, your exhibitors, and your organization.

Download this insights paper to discover:

  • How to understand your event stakeholders
  • What drives value in stakeholder relationships
  • Why a holistic view of data leads to the most constructive conclusions​

 

 

 

shop To shop marketing , modern trade marketing consultant , engagement marketing Staff , B To B marketing Work,

Residential Society Marketing agencies , retail Store marketing consultant , house2house marketing operation , direct marketing operation , Street marketing operation , Business Parks Marketing operation , corporate park Marketing operation , B 2 C marketing operation , f2f marketing operation

 

RWA Marketing Team | Store marketing Strategy Erandwana

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

5 tips for hiring the best brand ambassadors

1. Those who fit your target demographic

Ensuring your target demographic is mirrored in your BAs is essential. The consumer will feel comfortable to speak with the BA right away, and will be more likely to take the time to consider what they have to say because people connect with similar people.

2. The social butterflies

People connect with people, especially when they are authentic, genuine, and relatable. Find BAs that spark conversation with ease and can charm just about anyone. Friendly, kind, and charismatic are qualities that are mandatory to have when it comes to representation. People trust recommendations and opinions of people that they connect with.

3. People with reach and resonance

People with a natural ability to influence their peers are the kind of people you’ll want to hire. Social media influencers are often good options to reach out to if you desire more digital traffic. Otherwise, people that have held leadership positions elsewhere, had marketing or advertising related work, or simply persuasive personalities are traits that are important to look for in a potential BA.

4. Quick learners with deep understanding

Your BAs need to know the product or service like the back of their hand. BAs are providing potential customers a valuable experience by allowing them to connect with someone that can answer all questions that may arise, thus creating a greater chance to turn a potential customer into a lifelong customer. Make sure your BAs are armed with as much information as possible, then some, so they are ready to educate your new customers.

5. People with a passion for your brand

The best brand ambassador you can have is someone that already has a passion for your brand. It’s hard to fake excitement, so having someone with true and genuine passion for your product will only benefit your company’s sales. Plus, the brand ambassador will be more likely to talk up your products because of their excitement about being a part of your team.

Our Senior Vice President, Drew McCartt says “Brand ambassadors are imperative to bringing a brand to life and creating a dialogue in a way no other type of marketing can achieve in an honest and authentic way. Nothing compares to one-on-one, face-to-face engagement to drive results.” For more information about how to create a dialogue about your company using brand ambassadors, check out Drew’s interview with Smart Business.

 

 

 

Corporate Marketing , Retail Marketing Strategy , engagement marketing Solutions , B To B marketing Companies,

RWA Marketing Team , Store marketing Strategy , home to home marketing Staff , engagement marketing Staff , onground marketing Staff , IT Parks Marketing Staff , college Marketing Staff , B to C marketing Staff , f to f marketing Staff

 

house2house marketing operation | modern trade marketing consultant in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing operation | modern trade marketing consultant in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

A Global Approach to Relationships

In today’s global economy, customer activations can take place anywhere in the world. Where companies used to carve themselves up by geography, today, these geographic boundaries no longer exist. A recent report from McKinsey Quarterly noted that the global flows of goods, services, and finance reached nearly $26 trillion in 2012 and could triple within the next decade. Also by 2025, trade in developing markets will swell to 47 percent of global consumption. Markets and audiences have grown to seamlessly span the globe.

Because this world is so small – and yet remains so enormous – we recognize that our reach into this world must grow exponentially if we are to respond to our clients’ needs and deliver the consistent, quality experiences they expect and deserve. We have therefore eliminated our own geographic boundaries and aligned how we deliver our services on a worldwide stage.

At the enterprise level, Freeman has accomplished this by developing a carefully designed, fully vetted global partner network. It is a deliberate strategy to connect like-minded organizations through a structured network of proven partners whose cultures, services, and values align all the way through to the levels of engagement. Different relationships may lead to different types of activations, but always with the same level of commitment throughout the organization.

We’ve approached the development of our global certified partner network with three key thoughts in mind:

Global events need to tie to global business objectives: We’ve said this time and time again. Events do not exist separate from the rest of your marketing strategy or business objectives. Even more so when we look at a global strategy, events need to be, at minimum, complementary to your marketing efforts and, at best, the driving force that moves your business forward. We get that, and so does our global partner network.

Experience is enhanced by digital: We are on the precipice of massive change. Technology is driving that change. We know that nothing can replace high-touch, face-to-face interaction. But we also know that we can no longer expect to have our attendees’ undivided attention – not when they are walking around with access to the entire world in their pocket. Digital integration is absolutely pivotal to engaging global audiences today, and our global partner network is ready to deploy the most cutting-edge technologies to enhance your brand experience.

A values-based approach: As Freeman is a values-driven organization, it was extremely important to us that we build a network of partners worldwide who not only “get” our values but also live and breathe them as well. We truly believe that it’s our people, and the values they believe in, that make the difference for our customers – so that needs to extend to the work we do around the world.

By doing the heavy lifting up front in meticulously assembling this network, it becomes possible to effortlessly deliver the precise scale and scope of services clients may need, anywhere in the world. Go-to market strategies may vary, cultural nuances may exist, and activations may look different. But today those differences no longer drive the experience – the brand does. The experience remains the experience.

Our collective appetite to ensure we are all speaking the same language is just as strong no matter where we are in the world. Freeman has assembled the resources ready to make this happen, giving our clients the confidence to approach diverse markets in countless ways, always knowing that they are delivering their brand messages effectively, reliably, and accurately, everywhere they want to go.

 

house2house marketing operation | modern trade marketing consultant in pune

 

modern trade marketing consultant, shop To shop marketing, engagement marketing Staff, B To B marketing Work, Residential Society Marketing agencies, retail Store marketing consultant, house2house marketing operation, direct marketing operation, Street marketing operation, Business Parks Marketing operation, hotel Marketing operation, corporate park Marketing operation , B 2 C marketing operation , f2f marketing operation, pune , mumbai

home to home marketing Staff | Retail Marketing Strategy in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home to home marketing Staff | Retail Marketing Strategy in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

How to Choose A Pop-Up Shop Location

A pop-up shop is an experiential space that is open for a short period of time. Pop-up shops give brands an opportunity to engage with their customers in a unique environment, which is why they are often incorporated into experiential marketing strategies.

There are many different factors that impact the success of a pop-up shop. But, one of the most important factors is the location of the shop. Choosing the wrong location can doom the event from the very beginning, so this decision should not be taken lightly. Here’s how to choose the perfect pop-up shop location:

Set A Budget

The first step to finding the perfect pop-up shop location is setting a budget. Many brands choose to host their event within an existing retail store, gallery, or vacant space. Some of these venues are far more expensive than others, so it’s important to know what is within your budget before you start searching. If you don’t know your budget, you could waste a lot of time looking at venues that are way out of your price range.

Browse Through Pop-Up Marketplaces

Marketers often don’t have a lot of time to get out in the city and find the perfect spot. If your schedule is packed, browse through potential pop-up locations using one of the many pop-up marketplace websites. This Open Space features various venues in major North American cities. Marketers can see photos, square footage, and pricing for local venues so they can find the perfect pop-up location without ever leaving their office. Although it’s possible to book these venues from the convenience of your computer chair, it’s best to make appointments to see your top picks in person before signing a contract.

If you don’t want to use one of these websites, consider working with a real estate agent instead. Real estate agents are familiar with the area and may even have personal relationships with property owners in the community.

Explore the Neighborhood

Even if a space seems perfect for your event, it’s important to explore the area around it before making a commitment. Find out what other stores are located nearby so you can get a better idea of what kind of customers frequent the area. Ideally, you should look for a venue that is located by stores that target the same customers you do.

You should also research whether there are any upcoming events in the area. There will be a lot more foot traffic on days where there are other events going on in the neighborhood. Therefore, it would be wise to host a pop-up shop when something else is happening nearby. However, this would only be effective if the event is marketed towards people in your brand’s target demographic. If the event is catered towards older adults, but you are targeting college students, hosting the pop-up shop at the same time as the event is not a good idea.

Finally, take a look around the area to determine if parking will be an issue. Customers should not have to spend a lot of time finding parking. They also shouldn’t have to walk miles to get to the pop-up shop. To avoid these common frustrations, choose a location with plenty of parking conveniently located nearby. If this isn’t an option, look for a location that is easily accessible using public transportation.

Consider How the Interior Can Be Modified

It’s rare for a brand to find a venue that does not need to be modified in some way prior to the event. For this reason, every marketer should consider how the interior can be modified when choosing a location for a pop-up shop. At this stage in the planning process, you may not have many details of the event planned out. But, you should have a general idea of what kind of space you will need to pull off the event. Be sure to go over what can and cannot be done to the interior with the property manager prior to making a commitment.

Think of the Visual Impact

Marketers should also consider the way a venue looks before signing any paperwork. Some aspects of the venue’s visual appearance can be changed, but others cannot. If one of the permanent features does not match your brand’s aesthetic, this may not be the best place to host an event. For example, a brand with a modern and sleek aesthetic should choose a venue that is designed with clean lines and large windows. Choosing an older, stuffier venue would not match the brand’s aesthetic and would confuse loyal customers who are familiar with the branding.

Check For Necessities

Make a list of must-haves prior to starting your search for a pop-up location. This list should include necessities such as public bathrooms, storage space, Wi-Fi, and decent lighting. Some brands may also want to add security cameras to this list if they are worried about products being stolen while the pop-up shop is being constructed. Keep these must-haves in mind whenever you look at a venue and don’t settle for one that doesn’t contain every item on the list. It can be very hard to pull off a successful event without all of these necessities, so this is an important step in the process of finding the perfect venue.

 

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