When it comes to Promotional Marketing and its associated services In-shop marketing Outsourcing firm | d2d marketing operation raigarh(mh), we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!
As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.
Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes
For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.
We do the research on new trends, Marketing and Btl solutions and effective ways of working
we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…
RETAILER OFFERS – loyalty vouchers, coupons & points, complex & personalised targeted promotions, trigger offers
STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards
MANUFACTURER COUPONS – including 3rd party and affinity partner programmes
…whether physical or digital, for customer present and online transactions.
Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).
Who are we?
Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.
How can we help?
Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.
We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.
Marketing | Brand Activation |
Marketing idea an tips , info , case study
Understanding Apps in a Marketing Context
Understanding Apps in a Marketing Context
Marketing campaigns can be enhanced through the use of mobile apps, designed to run exclusively on smartphones and tablets.
LEARNING OBJECTIVES
Describe how mobile applications are used to increase customer purchases and brand awareness
KEY TAKEAWAYS
Key Points
- Allowing your marketing campaign to appear on third party apps is a useful technique. Using existing apps (shown here with target audiences is a good way to get a message out, especially if the target audiences are the same.
- A company can create its own app to promote their own marketing campaigns. Certain features make apps more favorable, such as GPS and mobile coupons. Providing convenience and making the app as user-friendly as possible is the best way to attract consumers.
- Viral marketing refers to a marketing technique that uses pre-existing social networks and other technologies to produce increases in brand awareness. Using apps is a great media to create viral awareness for brands.
Key Terms
- Mobile application: a software application designed to run on smartphones, tablet computers and other mobile devices. They are available through application distribution platforms, which are typically operated by the owner of the mobile operating system.
Mobile Apps
A mobile application (or mobile app) is a software application designed to run smartphones, tablet computers, and other mobile devices. They are available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store and BlackBerry App World. Some apps are free, while others have a minimal price. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone, or Windows Phone. Sometimes they can be downloaded to less mobile computers, such as laptops or desktops.
Mobile apps were originally offered for general productivity and information retrieval, including email, calendar, contacts, stock market, and weather information. However, public demand and the availability of developer tools drove rapid expansion into other categories, such as mobile games, factory automation, GPS and location-based services, banking, order-tracking, and ticket purchases. The explosion in number and variety of apps made discovery a challenge, which in turn led to the creation of a wide range of review, recommendation, and curation sources. These include blogs, magazines, and dedicated online app-discovery services. The popularity of mobile applications has continued to rise, as their usage has become increasingly prevalent across mobile phone users. A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively.
Smartphone Apps: Apps on smartphones such as this one can be used as marketing tools.
Apps and Viral Marketing
Viral marketing is possible through the creation of apps. Viral marketing refers to a marketing technique that uses pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, ebooks, brandable software, images, text messages, email messages, or web pages.
When a celebrity Tweets about the latest and hottest nightclub (which can be viewed by all the followers on an app), many people will see this and re-tweet to their own followers. This creates a viral message. It’s a powerful marketing tool that requires very little effort. All it takes is one person to set the chain and the “virus” is able to spread. This can be replicated for many other products and services. Viral marketing is also possible through marketing on third party apps. Using existing apps with target audiences is a good way to get a message out, especially if the target audiences are the same. Alternatively, a company can create its own app to promote their own marketing campaigns. Certain features make apps more favorable, such as GPS and mobile coupons.
