Tag: Business Parks Brand promotion

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling organizations , door-to-door sales technique and d2d selling organizations in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling organizations ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling organizations and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Baramati

The Do’s & Don’ts of Sales Promotions

Sales promotions are the lifeblood of brands around the globe – driving excitement around product launches, raising awareness of products USPs, and providing an edge over competitor brands.

Whilst they aren’t to be shied away from, it is worth noting that a badly thought out promotion can cause as many issues as they are designed to solve.

Take the Hoover free flights fiasco for example – a catastrophe that saw customers buying £120 machines to receive two free flights to America or Europe. It doesn’t take a genius to work out this would be a popular promotion. It was simple, the reward value was high, and the product was accessible. What the top bods at Hoover didn’t take in to account was ensuring the promotion also worked in their favour. By the time the promotion came to a close, they had racked up costs of over £50million, much higher than the product sales of £30million.

So what does it take to create a well thought out promotion? Let’s look at a few do’s and don’ts to get you going.

Do… make it attractive

This is the obvious one – make the offer something worth having as well as something worth taking about. Remember, the promotion and its associated prize will be seen as an extension of your brand. If consumers receive something poor quality, word will spread quickly and it will not be worthwhile for either you or the consumer. If you provide something cutting-edge, ‘cool’, useful or high quality, however, you will soon discover the positive power of secondary word-of-mouth marketing.

The offer should reflect you and your brand identity, whether that is to do with luxury, health, sustainability, education, or just being fun!

Do… get the value right

Without the offer having a perceived value, consumers will not see the need in following the redemption process.

Whilst this may sound attractive – no redemptions = lower cost, right? – remember that you’ve invested both time and money in setting up your sales promotion and marketing it. You want it to be worthwhile, to drive the objectives you set at the output, whether that be increased sales, returning customers, upselling or brand identity in the market place. If you fail to get the value right, sales, brand equity, and reputation may diminish.

Do… evaluate the risk

Before launching a promotion, it’s important to calculate projected redemption rates. If you’ve run a similar promotion in the past, this is a great place to start. If not, get in touch with a specialist agency who have the reams of data, both by industry sector and promotion type, to help you narrow down the anticipated take up.

From here, you need to work out what you will do if the promotion is more popular than you expect. What happens if too many people participate – will you be able to cover the value of all the prizes?

As the Hoover disaster highlights, a failed promotion impacts not just the bottom line but the brand reputation and ultimately its success – soon after the promotion, the European leg of Hoover was bought out by Candy.

If you can’t afford to cover all eventualities, promotional insurance or fixed fee mechanisms are available to fix your costs end to end.

Do… keep it simple

An overly complex sales promotion with a long route to redemption will leave consumers confused and irritated. Keeping it simple ensures satisfied consumers and increases the likelihood of retention. If you launch an overly complicated promotion, you may find yourself the subject of negative word-of-mouth marketing!

Don’t… be too generous

Tricks such as one large headline prize with lots of smaller prizes, or requiring consumers to collect tokens worth different values – such as the McDonalds Monopoly mechanism – allow you to make publicity waves whilst engaging as many consumers as possible and also manage your budget.

Don’t… confuse your customer

Keep the promotion in keeping with your brand, and with your values. To do this, you need to not just know your own organisation but also your target customers likes and dislikes.

Use this information to choose your prizes wisely, partnering with brands that share the same values as your own. Confusing couplings can end up deterring customers from purchasing your product and getting involved with your promotion.

Don’t… gamble on something you can’t control

Long story short, McDonalds’s promised customers a free Big Mac, fries, or Coca Cola for every gold, silver or bronze medal that America won within the 1984 Olympics. America excelled themselves, coming home with 174 medals in total – 83 gold, 61 silver and 30 bronze. McDonalds watched their costs sky rocket as the games continued, without any ability to control factors such as the performance of either home or foreign athletes.

Moral of the story is simple for this one – don’t gamble on something you can’t control. Keep your promotional control in house and easy to track.

See sales promotions done right here.

d2d selling organizations in Pune

d2d selling organizations in mumbai

Marketing , dabbawala advertisement, Business Parks Brand promotion, search engine marketing,

Business to consumer Promotion, one to one selling, Literature

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling organizations , door-to-door sales technique and d2d selling organizations in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling organizations ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling organizations and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Katraj

Models of Advertising Scheduling

Scheduling directly refers to the patterns of time in which the advertisement is going to run. It helps fixing up the time slots according to the advertiser so that the message to be delivered will reach target audience in a proper way with proper timings. There are basically three models of advertising scheduling as follows:

Models of Advertising Scheduling

1. Continuity: This model is very good option for the products or services which don’t depend on season for advertisements. They run ads whole year round. The advertisements under this type run at regular and fixed intervals. The main advantage here is reminding about your products to the customers continuously. This model helps maintain a continuous and complete purchase cycle. This is a best model for the products having continuous demand all the year round. There can be a Rising Continuity in which some specific products are been advertised in the peak seasons for e.g. floaters are advertised more in rainy season while some products fall under a Falling Continuity in which either ads for new products are run or if there is any other change in the existing product. E.g. packaging of Pediasure, a kid’s health drink is recently changed.

2. Flighting: This model is also called bursting. As the name suggests, this an absolute season based products model. The ads here run at very irregular intervals. Advertisements are for very shorter periods and sometimes no ads at all. The ads are in concentrated forms. So, the biggest advantage here is there is very less waste of funds as the ads run only at the peak time when the product demand is on high. Television and radio are the most used media types in this method. So the advertisers who cannot afford the year long ads, this is a best option. E.g. ads for warm clothes in Indian Market.

3. Pulsing: This model is the combination of both continuity and flighting scheduling. Here, ads run whole year round but at a lower sidxe that means less ads, and heavy advertisements are preferred at the peak time. So this model has advantages of both the other models. Generally scheduling is fixed for a month. There are six types of scheduling method here.

Steady pulse has fixed schedule for 12 months.

Seasonal pulse has bunches of ads season wise.

Period pulse regular basis ads.

Erratic pulse refers to irregular ads normally used for changing old patterns.

Start up pulse is used for new product with heavy advertisements.

Promotional pulse refers to short period single use ads used basically for promoting products or events.

Using this interface, you can set the time periods in which you want to run your campaign. Then click OK button.

Thus, points to remember while scheduling an advertisement are:

Selecting a proper media type for running ads

Selecting a correct time for running ads so that the purpose is solved.

Advertisements should be sufficient enough (in number) to deliver the message to the target.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

The Benefits of Outsourcing for Your Business

Is Your Content Worthy of Being Published?

Remember when producing “good” content was easy? The formula was tried and true: Harvest the most interesting factoids and data points from the latest third-party research, repackage them in your marketing and sales content, and hope against the odds that your competitors aren’t using the exact same information (and if they are, that none of your prospects and customers will notice).

That was the model. It was simple, it was passable–but it may not work anymore. Not if you want to create content that keeps prospects and customers returning to you for a distinct point of view and regarding you as the go-to source for helping them see their world in fresher, more revealing ways.

Compelling content has gotten harder to create as the bar for qualifying as an insights provider has gone up. Faced with content fatigue, barraged by the same familiar stats and figures, prospects and customers are getting more discerning about the content they consume and are demanding more rigor around insights generation. In response to this shift, companies need to take more edgy, counterintuitive stands in their marketing and sales content, delivering original perspectives and insights only they can provide.

That’s where the demand for content is going. Here are four pointers you can apply to meet it:

Base your content on original, forward-looking insights: Content that acts only as a reflecting pool of others’ insights won’t establish you as a go-to source for original interpretations of your industry. For a content program to shape the conversation, it needs to be based on unique, independent research that yields insights you own (and others cite). The more forward-looking and visionary those insights are, the better your content will be at delivering fresh, bold perspectives on emerging issues, challenges, and trends. A survey from my company found that B2B professionals consider “visionary” insights the most powerful insight type. But get this: They also say they create this type of insight the least.

Take counterintuitive stands: The job of your content is to create “hand raisers” by presenting prospects with an alternative vision that’s better than what they’re doing today. But convincing prospects to change is notoriously hard, and you won’t do yourself any favors with content that only corroborates what those in your industry already know (or can easily intuit). To be status quo-busting in your message and content, you have to be counterintuitive, putting forth views that go against the grain of conventional wisdom. That starts with developing research and insights that challenge traditional approaches to doing business and show clear contrast between your prospect’s current situation and the future state you’re proposing.

Take your story beyond the data point: Surprising data points and numbers are the beginning of a powerful, urgency-creating story. New research my company conducted with an expert in persuasion revealed that the most compelling message (and by extension, the most compelling marketing or sales-facing assets) are those that show prospects the risks they face in their current situation, while also demonstrating how you can resolve those risks with your new, alternative solution. The study found that by pairing risk and resolution in your content, rather than just creating risk, you stand to make the biggest impact on buyer behaviors and emotions.

Ground your content in decision-making science, not best practices:Swaying buying decisions in your favor depends in large part on your ability to speak to what matters to your buyer. It’s a buyer-focused world, and to win in this environment, you need a buyer-centric approach to content development. That means grounding your content program in the decision-making sciences, not seller-focused best practices. By applying principles from fields like neuroscience, behavioral economics, and social psychology to your visual storytelling, you’ll be better at tapping into the forces that shape how buyers make decisions.

By using some of the content principles above, my company has seen our research-based content perform at two times the standard on LinkedIn’s sponsored content program. On that same platform, the content has surpassed audience engagement benchmarks by 106% and exceeded click-through rate benchmarks by 98%. When it comes to inciting prospects to engage and take action, these principles work.

d2d selling organizations in Pune

d2d selling organizations in mumbai

Marketing , dabbawala advertisement, Business Parks Brand promotion, search engine marketing,

Business to consumer Promotion, one to one selling, Literature

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Baramati

The Do’s & Don’ts of Sales Promotions

Sales promotions are the lifeblood of brands around the globe – driving excitement around product launches, raising awareness of products USPs, and providing an edge over competitor brands.

Whilst they aren’t to be shied away from, it is worth noting that a badly thought out promotion can cause as many issues as they are designed to solve.

Take the Hoover free flights fiasco for example – a catastrophe that saw customers buying £120 machines to receive two free flights to America or Europe. It doesn’t take a genius to work out this would be a popular promotion. It was simple, the reward value was high, and the product was accessible. What the top bods at Hoover didn’t take in to account was ensuring the promotion also worked in their favour. By the time the promotion came to a close, they had racked up costs of over £50million, much higher than the product sales of £30million.

So what does it take to create a well thought out promotion? Let’s look at a few do’s and don’ts to get you going.

Do… make it attractive

This is the obvious one – make the offer something worth having as well as something worth taking about. Remember, the promotion and its associated prize will be seen as an extension of your brand. If consumers receive something poor quality, word will spread quickly and it will not be worthwhile for either you or the consumer. If you provide something cutting-edge, ‘cool’, useful or high quality, however, you will soon discover the positive power of secondary word-of-mouth marketing.

The offer should reflect you and your brand identity, whether that is to do with luxury, health, sustainability, education, or just being fun!

Do… get the value right

Without the offer having a perceived value, consumers will not see the need in following the redemption process.

Whilst this may sound attractive – no redemptions = lower cost, right? – remember that you’ve invested both time and money in setting up your sales promotion and marketing it. You want it to be worthwhile, to drive the objectives you set at the output, whether that be increased sales, returning customers, upselling or brand identity in the market place. If you fail to get the value right, sales, brand equity, and reputation may diminish.

Do… evaluate the risk

Before launching a promotion, it’s important to calculate projected redemption rates. If you’ve run a similar promotion in the past, this is a great place to start. If not, get in touch with a specialist agency who have the reams of data, both by industry sector and promotion type, to help you narrow down the anticipated take up.

From here, you need to work out what you will do if the promotion is more popular than you expect. What happens if too many people participate – will you be able to cover the value of all the prizes?

As the Hoover disaster highlights, a failed promotion impacts not just the bottom line but the brand reputation and ultimately its success – soon after the promotion, the European leg of Hoover was bought out by Candy.

If you can’t afford to cover all eventualities, promotional insurance or fixed fee mechanisms are available to fix your costs end to end.

Do… keep it simple

An overly complex sales promotion with a long route to redemption will leave consumers confused and irritated. Keeping it simple ensures satisfied consumers and increases the likelihood of retention. If you launch an overly complicated promotion, you may find yourself the subject of negative word-of-mouth marketing!

Don’t… be too generous

Tricks such as one large headline prize with lots of smaller prizes, or requiring consumers to collect tokens worth different values – such as the McDonalds Monopoly mechanism – allow you to make publicity waves whilst engaging as many consumers as possible and also manage your budget.

Don’t… confuse your customer

Keep the promotion in keeping with your brand, and with your values. To do this, you need to not just know your own organisation but also your target customers likes and dislikes.

Use this information to choose your prizes wisely, partnering with brands that share the same values as your own. Confusing couplings can end up deterring customers from purchasing your product and getting involved with your promotion.

Don’t… gamble on something you can’t control

Long story short, McDonalds’s promised customers a free Big Mac, fries, or Coca Cola for every gold, silver or bronze medal that America won within the 1984 Olympics. America excelled themselves, coming home with 174 medals in total – 83 gold, 61 silver and 30 bronze. McDonalds watched their costs sky rocket as the games continued, without any ability to control factors such as the performance of either home or foreign athletes.

Moral of the story is simple for this one – don’t gamble on something you can’t control. Keep your promotional control in house and easy to track.

See sales promotions done right here.

d2d selling organizations in Pune

d2d selling organizations in mumbai

Marketing , dabbawala advertisement, Business Parks Brand promotion, search engine marketing,

Business to consumer Promotion, one to one selling, Literature

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Katraj

Models of Advertising Scheduling

Scheduling directly refers to the patterns of time in which the advertisement is going to run. It helps fixing up the time slots according to the advertiser so that the message to be delivered will reach target audience in a proper way with proper timings. There are basically three models of advertising scheduling as follows:

Models of Advertising Scheduling

1. Continuity: This model is very good option for the products or services which don’t depend on season for advertisements. They run ads whole year round. The advertisements under this type run at regular and fixed intervals. The main advantage here is reminding about your products to the customers continuously. This model helps maintain a continuous and complete purchase cycle. This is a best model for the products having continuous demand all the year round. There can be a Rising Continuity in which some specific products are been advertised in the peak seasons for e.g. floaters are advertised more in rainy season while some products fall under a Falling Continuity in which either ads for new products are run or if there is any other change in the existing product. E.g. packaging of Pediasure, a kid’s health drink is recently changed.

2. Flighting: This model is also called bursting. As the name suggests, this an absolute season based products model. The ads here run at very irregular intervals. Advertisements are for very shorter periods and sometimes no ads at all. The ads are in concentrated forms. So, the biggest advantage here is there is very less waste of funds as the ads run only at the peak time when the product demand is on high. Television and radio are the most used media types in this method. So the advertisers who cannot afford the year long ads, this is a best option. E.g. ads for warm clothes in Indian Market.

3. Pulsing: This model is the combination of both continuity and flighting scheduling. Here, ads run whole year round but at a lower sidxe that means less ads, and heavy advertisements are preferred at the peak time. So this model has advantages of both the other models. Generally scheduling is fixed for a month. There are six types of scheduling method here.

Steady pulse has fixed schedule for 12 months.

Seasonal pulse has bunches of ads season wise.

Period pulse regular basis ads.

Erratic pulse refers to irregular ads normally used for changing old patterns.

Start up pulse is used for new product with heavy advertisements.

Promotional pulse refers to short period single use ads used basically for promoting products or events.

Using this interface, you can set the time periods in which you want to run your campaign. Then click OK button.

Thus, points to remember while scheduling an advertisement are:

Selecting a proper media type for running ads

Selecting a correct time for running ads so that the purpose is solved.

Advertisements should be sufficient enough (in number) to deliver the message to the target.

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Articales from http://www.managementstudyguide.com

The Benefits of Outsourcing for Your Business

Is Your Content Worthy of Being Published?

Remember when producing “good” content was easy? The formula was tried and true: Harvest the most interesting factoids and data points from the latest third-party research, repackage them in your marketing and sales content, and hope against the odds that your competitors aren’t using the exact same information (and if they are, that none of your prospects and customers will notice).

That was the model. It was simple, it was passable–but it may not work anymore. Not if you want to create content that keeps prospects and customers returning to you for a distinct point of view and regarding you as the go-to source for helping them see their world in fresher, more revealing ways.

Compelling content has gotten harder to create as the bar for qualifying as an insights provider has gone up. Faced with content fatigue, barraged by the same familiar stats and figures, prospects and customers are getting more discerning about the content they consume and are demanding more rigor around insights generation. In response to this shift, companies need to take more edgy, counterintuitive stands in their marketing and sales content, delivering original perspectives and insights only they can provide.

That’s where the demand for content is going. Here are four pointers you can apply to meet it:

Base your content on original, forward-looking insights: Content that acts only as a reflecting pool of others’ insights won’t establish you as a go-to source for original interpretations of your industry. For a content program to shape the conversation, it needs to be based on unique, independent research that yields insights you own (and others cite). The more forward-looking and visionary those insights are, the better your content will be at delivering fresh, bold perspectives on emerging issues, challenges, and trends. A survey from my company found that B2B professionals consider “visionary” insights the most powerful insight type. But get this: They also say they create this type of insight the least.

Take counterintuitive stands: The job of your content is to create “hand raisers” by presenting prospects with an alternative vision that’s better than what they’re doing today. But convincing prospects to change is notoriously hard, and you won’t do yourself any favors with content that only corroborates what those in your industry already know (or can easily intuit). To be status quo-busting in your message and content, you have to be counterintuitive, putting forth views that go against the grain of conventional wisdom. That starts with developing research and insights that challenge traditional approaches to doing business and show clear contrast between your prospect’s current situation and the future state you’re proposing.

Take your story beyond the data point: Surprising data points and numbers are the beginning of a powerful, urgency-creating story. New research my company conducted with an expert in persuasion revealed that the most compelling message (and by extension, the most compelling marketing or sales-facing assets) are those that show prospects the risks they face in their current situation, while also demonstrating how you can resolve those risks with your new, alternative solution. The study found that by pairing risk and resolution in your content, rather than just creating risk, you stand to make the biggest impact on buyer behaviors and emotions.

Ground your content in decision-making science, not best practices:Swaying buying decisions in your favor depends in large part on your ability to speak to what matters to your buyer. It’s a buyer-focused world, and to win in this environment, you need a buyer-centric approach to content development. That means grounding your content program in the decision-making sciences, not seller-focused best practices. By applying principles from fields like neuroscience, behavioral economics, and social psychology to your visual storytelling, you’ll be better at tapping into the forces that shape how buyers make decisions.

By using some of the content principles above, my company has seen our research-based content perform at two times the standard on LinkedIn’s sponsored content program. On that same platform, the content has surpassed audience engagement benchmarks by 106% and exceeded click-through rate benchmarks by 98%. When it comes to inciting prospects to engage and take action, these principles work.

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