Tag: Brand-Marketing-Supplier-Pune

Selling the Magic

I don’t usually dwell on the past, or entertain regret. But who doesn’t occasionally wonder, what if I could do things over again? What would I do differently?

The creative aspect of inventing is magical. Magical in its surreal quality, its sudden burst forth, and the endless possibility it offers. Every inventor and creator thrives on and loves that moment. It’s hands down, the very best. But unfortunately, that magical moment is also very, very brief. And after its over, our work begins.

Our job must inherently be to sell that magic – sell our own magic. This is the part of inventing I originally struggled with and failed at. It’s hard to sell something you’ve created! It sounds fake, phony. Forced. It’s uncomfortable.

But the bottom line is this. If you can’t do it, you need to find someone who can.

In order to succeed in bringing their products to market, inventors must wear many hats. It’s unfair and unrealistic to assume that you can wear them all well. Teaming up or getting help isn’t a sign of weakness or ineptitude. Rather, it demonstrates how well you know yourself and your strengths.

So, if I could go back? I’d create my own holy trinity: a salesman, an expert in finance, and the creator, myself. This is obviously fantasy – few inventors have the resources to create a superhero team, at least initially. But what I do know is that I’ve learned to rely on other people, and to also try my hardest to make myself the complete package. But how much easier it would have been…

There isn’t much more I can do to highlight how necessary the ability to sell your product, your benefits is, other than to capitalize the word and type it over and over again throughout the remainder of this page. I’ll spare you. But do me, and yourself a favor. Learn from my “what if”, and don’t make it yours.

Walk, Run or Just Sit Tight

If you’ve landed a new job lately (or it just feels that way) you may feel somewhat lost, a little befuddled, not quite sure how to proceed. One of best solutions to this conundrum is to just sit tight. Watching and observing don’t feel like much, but the value of just taking it all in, even if you’ve been there a while (though it those circumstances you might want to be a little less obvious), is tremendous.
    The problem with hitting the ground running is that you don’t always see the stuff that could make you stumble or, worse, tip you over as if you never saw it coming, whatever “it” was. Sometimes it’s overstepping your boundaries. In some cases, it’s not understanding a company’s culture or, worse, not even caring about the culture at all.
    In The Truth About managing Your Career, author Karen Otazo quips that the “main problem with hitting the ground running is that you don’t know what you’re running into?” Most people who take off without checking out their surroundings risk running into things, sometimes head-on, other times with more subtle and indirect consequences. Nevertheless, it’s best to assess your surroundings before making any brash moves. But the way one person assesses her surroundings is bound to be different than a colleague’s ideas about the same thing.
    Certainly, investing in some due diligence of your own is called for and part of that process should include asking questions of the right people. Of course if you ask too many questions, you might become known as a pest, so you’ve got to space this out. Another due diligence strategy would be to read everything you can get your hands on. Reading over old files is generally no one’s idea of a great time, but a little nugget of information could offer a year’s worth of perspective. Don’t be surprised, though, if the reading and reviewing feels like you’re slowing yourself down. I think that’s normal. I feel that way a lot when I need to ramp up quickly on a topic or a company or whatever, but I try to remind myself that sitting still, staying off the phone for a bit and keeping myself off the computer isn’t always a bad thing.
    In addition to getting up to speed by researching and listening to what people say (and aren’t saying)  you’ll want to find out how you’re doing even in those early months. Don’t be afraid to ask for feedback. People might be surprised, because it could be that you’re the first in a long time to do such a thing. It’s amazing, though, how receptive people are when others ask for their opinions. I think it’s probably due to the fact that it simply doesn’t happen very often.  And don’t underestimate the amount of data you might glean from a spontaneous encounter with a new colleague. Sure, you may surprise him with your curiosity, but in the long- and short-term you could be solidifying your position not just as a valuable member of a team but as someone other people like to be around.
 

Business tips you will want to know

Home » Business Tips » Business tips you will want to know
September 6, 2017 Frank Bullock Business Tips
 

Owning a business is not an easy thing. You will need to get informed about latest trends in advertising, marketing strategies and boosting profit. Attending supplier meet the buyer forums or investing in your business’ social media image are just the first steps towards success. There are many tips you need to take into account and many influencing factors that can alter your business’ progress, but here is a list with the most important tactics to grow your business efficiently:

Meeting new people

Attending business events will surely bring people you can work with in your path. There are events such as the Meet the Buyer ones where suppliers and buyers from all around an area gather and share their services or requirements. This is a great opportunity to meet new people and starting to collaborate with people who can make your business grow in no time. Of course, other people can take advantage of the services you are offering too. From any point of view, these kinds of events are beneficial for a business and shouldn’t be missed at all costs.

Delighting customers

Keeping your customers happy means they will come back and become valuable ones. There are many ways to delight your clients. You can start by implying a qualitative customer service sector and continue with sending thank you packages to the customers that are truly loyal to your company. Birthday promotions are a great idea too and it will make your clients feel like they matter the most. Referral programmes and loyalty cards or points are a necessity if there are a lot of people who make use of your services regularly. Keeping a business look

Using automation software

You will save lots of time managing your business if you decide to opt out for automation software. You are not familiarized with the concept? It is quite easy to understand – all you have to do is look for business automation programs and see if the features they provide could be useful to you. For instance, if you are working in the sales section, you will surely want to have a qualitative customer service system. The main goal of any business is to keep its customer happy and pleased with the products or services they are using from you. Think wisely when choosing such software because not all of them are suitable for certain industries. Build a marketing strategy first and see what exactly you will need in the future.

More Business Ideas

Tips for gaining more notoriety among buyers
Promotional staff – the brand ambassadors of your business
What is a Marketing Strategy?
Create a strong PR strategy for events
How to Stand Out at an Exhibition
How to Get Free Advertising