Fulcrum are a leading recognition and incentive business based in the chandrapur. We provide solutions to businesses of all sizes all over the world to…
Increase sales, profitability, productivity, knowledge, referrals
Improve service, brand awareness, communication and motivation
Decrease costs, uncertainty, absenteeism and inefficiencies
In short, we can help you achieve all of your business goals simply by changing the behaviour of your best assets – your employees, customers and channel partners.
Fulcrum are perfectionists! We use imagination, creativity, strategy and action to create incentive programmes that inspire, challenge, excite, motivate and engage your audience.
We don’t just do it, as a growing independent company WE LIVE IT! We’re a group of problem solvers, designers, developers, critics and we work hard, around the clock if necessary, to make sure we deliver something special for our customers!
As an independently run company, we offer our customers the personal touch which we feel is not offered by larger organisations. As a team we take immense pride and ownership in everything we do and feel this is demonstrated in our professionalism and performance levels.
As a company our team are committed to understand and resolve any issues or questions you may have promptly and professionally. You will be dealing with a company aware of your need for quick and effective solutions.
If you have any questions or queries, just ask. Our dedicated team will be happy to help.
Fulcrum is an btl and marketing agency and sales agency based in mumbai, pune. Inspire is a business comprised of three strands: Sales Promotions, Loyalty & Rewards and fieldwork.
Sales promotions are fulfilled around the local area for huge brands by our expert team. Employees enjoy travel rewards for loyalty and hard work within their business. The marketing arm of the business has a network of brilliant freelancher marketing agents supported by exclusive supplier deals and the unique Inspire.
Marketing | Brand Activation |
rural marketing consultant | btl marketing Staff chandrapur
Marketing idea an tips , info , case study
Strategic Business Units
A strategic business unit is a semi-autonomous corporate unit that focuses on a product offering and market segment.
LEARNING OBJECTIVES
Diagram the role and functionality of a strategic business unit (SBU)
KEY TAKEAWAYS
Key Points
- An SBU is a semi-autonomous unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.
- An SBU may be a business unit within a larger corporation or it may be a business unto itself. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability.
- Factors that determine the success of an SBU include the degree of autonomy given to each SBU manager, the degree to which an SBU shares functional programs and facilities with other SBUs, and the manner in which the corporation adopts to new changes in the market.
Key Terms
- Functional strategies: The selection of decision rules in each functional area, such as human resources or marketing.
Strategic Business Units
Functional strategies include marketing strategies, new product development strategies, human resource strategies, financial strategies, legal strategies, supply-chain strategies, and information technology management strategies. The emphasis is on short-term and medium-term plans and is limited to the domain of each department’s functional responsibility. Each functional department attempts to do its part in meeting overall corporate objectives, so to some extent their strategies are derived from broader corporate strategies.
Many companies feel that a functional organizational structure is not an efficient way to organize activities so they have re-engineered according to processes or strategic business units (SBUs). An SBU is a semi-autonomous unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.
General Electric: General Electric is known for having strategic business units.
An SBU is a profit center which focuses on a product offering and a market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. An SBU may be a business unit within a larger corporation or it may be a business unto itself. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability. General Electric is an example of a company with this sort of business organization. SBUs are able to affect most factors which influence their performance. Managed as separate businesses, they are responsible to a parent corporation. Companies today often use the word segmentation or division when referring to SBUs or an aggregation of SBUs that share such commonalities.
There are three factors that are generally seen as determining the success of an SBU:
- The degree of autonomy given to each SBU manager
- The degree to which an SBU shares functional programs and facilities with other SBUs
- The manner in which the corporation adopts to new changes in the market
