in-store promotion Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI)....
Continue readingLeaflet Distribution
Leaflet Distribution Door-to-door leaflet distribution has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in...
Continue readingMerchandising Services
At Fulcrum, product merchandising is a cornerstone of our retail support and field marketing services. We operate with a dynamic merchandising model based on our data analytics, choosing key stores for merchandising based on compliance data, sales data, locations data – for example, targeting problem stores based on historical compliance data and working with problem...
Continue readingRecruitment Process
Fulcrum was founded in 2007 to fill the gap in the market that existed for well trained promotional staff and hosts for events. Many of our promotional staff have worked with us for several years. As we are well known in the industry, we receive a host of applications through our website every day....
Continue readingIn Store Promotions
Our logistical infrastructure enables us to perform walk ins nationwide with a locally managed team that is familiar with the store, has a good relationship with store colleagues and a good working knowledge of the store and the store’s space. Our team can cover more than 5000 calls in a day, secure the agreed...
Continue readingPerformance & Retail Data Analytics
At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients. Field Marketing Data Capture Thanks to our award-winning tablet deployment and our central system (our mobile data capture system),...
Continue readingRetail Marketing Support Services
Fulcrum is a promotional and experiential field marketing agency that provides face to face retail support services to retailers, suppliers and manufacturers.We provides professional Retail Marketing, high quality retail sales support services on behalf of leading brands, retailers and manufacturers throughout India.Our primary aim is to help our clients achieve their business objectives. This...
Continue readingStock Checking
Fulcrum offer valuable front-line support to our retail clients through our stocktaking, stock checking & auditing services. Our nationwide network of locally managed teams have great relationships with their local stores and access to comprehensive store data via our system (our mobile data capture system). They routinely conduct stock counts on both the shop...
Continue readingBrand Activation Services
Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice. Brand activations can help companies launch or re-launch brands, leverage new partnerships, and influence new and returning audiences. They allow consumers to experience a product or service which...
Continue readingPlanning Management
LFulcrum are a very useful partner to have involved in space realignment or store refitting projects. We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain store data,...
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