Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Kalyani Nagar

When Cutting CornersWont Cut it

Taking the easy way out. Cutting corners. Avoiding the dirty work. Carrying out a half-baked plan. Everyday English is full of idioms that have to do with performing duties in a less than thorough way. Unsurprisingly, nearly all of them have a negative connotationand for good reason.

As most of us know, doing a slapdash job in any enterprise ultimately wont do us (or anyone else in our orbit) any favors. That principle translates to just about any context in life, whether youre talking about a home improvement project, a friendship or relationship, orin our professional sphereif youre simply looking to maximize the size and profitability of your deals.

In the latter context, its no secret that many salespeople struggle with the often challenging, tension-filled negotiations they need to work through to close deals that capture and protect value throughout the sales cycle. Like so many tasks in life, taking the easy way out during these difficult negotiations will likely come back to haunt you. In the best of scenarios, youll end up closing the types of margin-eroded deals that wont help you reach or exceed your quota.

Here are some tips to avoid cutting cornersand losing your valuein your most difficult sales negotiations.

Dont flee the tensionembrace it! Our intuition tells us that its emotionally agreeable to try and minimize the inevitable friction that arises between two people who want different outcomes. In the sales world, that natural instinct manifests itself through discounting or giving things away for free for the sake of moving the deal forward. When tension and pricing pressure mount, the counterintuitive response of embracing the tension is the more productive one. Research has shown that maintaining a positive attitude toward conversational tension leads to larger deal sizes and more constructive negotiations.

Negotiate throughout the buying cycle, not just at the end. Many salespeople dont realize that long before the deal reaches the purchasing stage, they are in fact negotiating. That means that every time a salesperson gives something awaya demo, a trial run, a meeting, early price concessionstheyre essentially bypassing an opportunity to secure more value. This can yield bad results. By not embracing opportunities to negotiate value throughout the buying cycle, you risk falling into the trap of negotiating only about price at the end of itand having to resort to last ditch, Hail Mary efforts to retrieve or protect your pricing.

Execute pivotal agreements. Rather than giving away value or resorting to discounting, focus on identifying and executing pivotal agreementsbasically, milestones you reach throughout the buying that you can then use as leverage for exchanging value instead of giving it away. You can also use these agreements to steer your conversations toward a series of provocative questions, designed to uncover your prospects unconsidered needs. That helps you break parity with competitors on more than just price, differentiate in a more resonant way, and enlarge the size of your deals.

Your sales negotiations dont have to be shoddy. By making a concerted effort to capture and maintain value throughout the entire sales cyclenot just at the endyoull help close more profitable deals by avoiding the value leaks that otherwise erode your margins.