Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door Marketing company , door-to-door sales technique and door2door Marketing company in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door Marketing company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door2door Marketing company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
Door to Door Sales Agency
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
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What is a Sales Funnel and its Implications for Marketers
Introduction
The sales funnel is a concept that is used to visually describe the sales process from initial leads to final closure. It uses the image of a “funnel” where the opportunities are dropped into the funnel and go through the sieve towards each stage. The opportunities that do not make it to the final stage are described as the “leaky funnel” where they are removed from the funnel and fall by the wayside. On the other hand, the opportunities that are converted pass through the funnel and into the container. The sales funnel is a useful representation of the probability of the leads being converted and hence, it has become quite popular among managers and sales and marketing personnel.
Mechanics of the Sales Funnel
The mechanics of the sales funnel denotes the process of the sale progressing through the funnel in steps and at each step, certain actions have to be taken to actualize the sale. This means that organizations have to handhold each stage of the funnel and this entails targeting clients appropriately and removing the barriers that prevent the opportunity from progressing into the next stage. It is for this reason that organizations develop sales metrics which signify the percentage completion at each stage and which can be used to refine and fine-tune the sales and marketing process through each phase of the funnel. Indeed, the originators of the sales funnel concept recommend organizations to develop their own sales funnels so that instead of relying on the established pattern, which might or might not work for them, they can customize the funnel according to the specific needs of their business.
Stages in the Sales Funnel
The stages in the sales funnel are Lead, Prospect, Qualified Prospect, Committed, and Transacted which when taken together represent the progress of potential sales opportunities through each phase and which might result in actual deals being made. A lead is an opportunity which is the first stage and which denotes approaching clients with whom the organization does not have a relationship and yet, these clients are approached because they fit the profile of the target customer for the organizations.
A prospect is a client who has passed the first stage and has confirmed interest to the organization. However, this stage does not actually translate into actual deals as at this stage, the organization and the client are “talking” which is a sign of progress though the deal is not completed.
The qualified prospect stage is the most demanding and crucial as well as critical stage in the funnel because the organization has moved beyond initial contacts, expression of interest, doing the due diligence and is ready for the talks to progress to the advanced stage. The aspect of due diligence is important as both the organization and the client have established a rapport after ensuring that the client’s needs and demands are aligned with the organization’s capabilities and the value offered by it. Further, the determination of fit and alignment is also accompanied by the higher ups of each side taking a personal interest in each other as the groundwork has already been completed. Therefore, this stage can make or break a deal and hence, many organizations prepare elaborate presentations and pitches that are not generic but tailored to the client’s specific needs.
The committed stage is the move by the organization and client towards closure and this stage is usually the phase when potential red flags that can obstruct the deal have been removed. Moreover, as the name implies, the client has committed to the deal and the organization has prepared for the last mile talks, which are usually held between the division heads or managers depending on the cost of the deal and the potential scope for profits.
The transacted stage represents the closure of the deal and its announcement by both parties. The focus at this stage is on the specifics of how the deal would be actualized through writing of contracts, agreeing upon of delivery schedules, and mentioning the legal options in case of any lapse or slip up on the part of either party. This stage is when contracts are signed and press releases are prepared to announce the deal to the investors and the stock exchanges (if either party or both are publicly listed companies)
The Leaky Funnel
We have seen how opportunities can be converted into actual sales and how the stages of the sales funnel indicate the process of the sales leads and their actualization into real deals. However, not all opportunities are converted into actual deals and if a particular opportunity does not move down the funnel and the sale is not fructified, and then it is known as a leaky funnel opportunity and therefore, must be discarded from the funnel. Of course, this means that the conversion rate takes a hit, which can be a good thing or a bad thing depending on how the organization views that opportunity. For instance, for many organizations, approaching potential clients is a fact of business and this is done through cold calling, which denotes the approach even at the prospect of being rejected. This does not really bother the company since all that their sales and marketing personnel are interested in is to approach clients who can be converted into opportunities at a later point in time. Moreover, once the leaky funnel manifests and the opportunity is removed from the funnel, it gives the organization a chance to focus on potentially profitable leads instead of wasting time in chasing dead ends.
Brand Management Challenges in Changing Times
Last few decades have changed our world beyond recognition. There has been unprecedented progress in all spheres of life. Technology and scientific advancement has played major role affecting all parts of the economy, politics as well as markets. With globalization and opening of markets we see a sea of changing in the way business is conducted and organizations are structured. Global and open markets have changed the structure of consumer economy. The financial mechanisms that aid in trade and consumer buying too have impacted the consumers buying habits. Online trading and buying, online payments, mobile banking etc have empowered the customers to make their choices and buying decisions at their discretion.
Marketers job has always been very challenging, but the complexities that they face in the market today are different from the earlier times. With markets opening up the competition from Me Too brands have increased considerably. Brands face competition from local brands as well as foreign brands and generic products as well.
With brand logo and image being central to brand, the brand logo, color and image or design hold the key to the brand image as perceived and recalled by the consumers. Good brand management calls for strengthening and re-affirming this brand image association with the consumers at all times. Any slight change in the brand image be it the color, logo or image, the consumer loyalty gets affected resulting in change of buying decision by the consumer. As the consumer perceives an image and associates a pleasant or unpleasant experience with a particular brand, the consumer perception management is a very important part of brand management. With the changes in the technology and lifestyle, the expectations of the consumers with reference to the brand image too changes. Consumers are likely to expect trendy, stylish and modern brand images that go with the current trends rather than an outdated logo that is perceived to be old fashioned. While the brand logos and image have to be modified to suit the latest trends and reach out to the customer, the logos have to retain elements of the old brand components mainly of colors, image etc in modified but familiar pattern so that the consumers continue to recognize and recall the old brand familiarity and image.
Over the years with change in communication, publishing and electronic media, the advertising and promotion of brands too have had to change and keep up with the new trends. Traditional mass advertising of brands is no longer prevalent. The concept of personalized and customized advertising to the target customers is in. On one hand the consumer segment has become highly fragmented and warrants that the brand communication reach out to the consumers at an individual and customized manner. On the other hand, the consumer behavior and expectations too have changed. Consumers expect much more from the brand than ever before. Consumers today are very demanding in terms of their expectations of the product as well as of the brand reputation, image and value etc. The well informed customers of today, having access to electronic media like to ask for more information, compare with competition and arrive at their decision based on rationalization. The brand communication has to take into account the change in consumers buying process and position the brand image as well as the communication accordingly to the individual customers.
Social Media networks provide an interactive platform for the brand managers and consumers to interact with one another. The social media networks are participant driven and the consumers have access to a larger audience to discuss, share, question and voice their opinions. Thus this media provides an exciting as well as challenging platform for brand managers to position their brands, to engage the consumers to get to know the brand, to get the already consumers to influence the others positively and build loyal communities supporting the brand.
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Articales from http://www.managementstudyguide.com
The Difference Between Selling a Product or Selling a Service
What’s the difference between selling a product and selling a service?
I get this question a lot.
Here’s the answer and I’ll make it as simple and as clear as possible. I think it’s important, very important, people understand the difference between selling a product and selling a service. Knowing the difference can affect how you sell AND how one hires, evaluates and assess salespeople.
The difference between how you sell a product verse how you sell a product is . . .
There is no difference! Period.
Let me be perfectly frinkin’ clear here.
There is no difference between selling a product and selling a service — absolutely NONE!
Those of you who think there is a difference, need to evaluate how you sell because you’re selling wrong. The sales people who focus on their service or product as their selling approach are missing the point. Good selling doesn’t sell a product or a service. Good selling focuses on identifying problems, then offers a solution to solve the problem and if it’s a kickass solution, no one cares if it’s a product or a service.
When we start with the customer and their problems, there is no difference whether the solution is a product or service. It’s what the product or service delivers that matters. The impact of a solution, product or service, is still a vision, an intangible. It’s not something you can touch or feel and it’s custom to EVERY customer.
The argument I hear most often is, you can see and feel a product, where a service is harder to sell because it’s an intangible. Are fucking kidding me? When someone tells me this, I just want to jump out of my skin. When someone argues a tangible product is easier to sell than an intangible service, it tells me they are a horrible sales person or worse yet, a terrible sales manager. It tells me their sales approach is to lead with their offer (the product or the service) and that they don’t look to understand their customers issues and problems. It tells me they sell feature/function. This is terrible selling.
If we’re selling correctly, we’re ultimately anchored in the customers “gap.” The gap between where they are today and where they want to be tomorrow. We’re selling based on solving, measurable, tangible, urgent, business problems. We’re not selling our service or our product, but what our product or service can deliver for our customers in terms of their business value. When we’re selling like this, it’s all intangible. It’s always different for each client, customer. When we’re selling like this, there is no cookie-cutter approach. It doesn’t matter if you have a tangible, tactile, visual product or an intangible, nontactile service. It’s all intangible if you’re selling incorrectly.
There is no difference between selling a product or a service.
If you believe, there is a difference between selling a tangible product or an intangible service you have a bigger problem than you realize. You need to re-evaluate your sales skills. Start here with these books.
If you’re selling correctly, there is no difference between selling a product and selling a service. In the case that there is, it means your not selling, you’re pitching a product and it’s time to start over, read this.
Anyone disagree?
If so, how do you sell a product differently than a service?
I’m all ears.
door2door Marketing company in Pune
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Marketing , Newspaper advertisement, Store Branding, Corporate Activities,
B To B Brand promotion, Point-of-Sale Merchandising, Customer Satisfaction Surveys