Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Companies , door-to-door sales technique and door to door Marketing Companies in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Companies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door to door Marketing Companies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
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We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
marketing career in pune
External Engagement by Companies: Some Insights From Recent Research
A New Paradigm in External Engagement
The previous articles in the mass communication module have dwelt on the importance of public relations and media management by companies. The key themes that were discussed were how companies need full time corporate communications teams to interface with the external world and enhance the brand image of the company. An often used strategy by companies when interacting with the external world or engaging with it is usually through CSR (Corporate Social Responsibility), high profile initiatives that are designed to generate publicity for the company, and publication of glossy and slick annual reports and brochures that highlight the progress made by the company. However, recent research into external engagement has shown that companies must move beyond these traditional methods of external engagement if they are to reap the benefits of projecting a good brand image. Indeed, it has been shown that CSR alone has failed to do the job as is evident from the recent Occupy movement across the world where those who felt that the corporations are not socially responsible have demanded that the voices of the silent majority are to be heard. In this respect, companies can follow other aspects in terms of external engagement.
The Norms of External Engagement
The reason why many companies well meaning efforts at external engagement fail is that the expectations from society and governments from corporations have never been higher. This is because of the dominant corporate culture, which makes the citizens, and activists focus on the corporates with a keen eye and point out even the slightest signs of deviance. Hence, more than ever there is a compelling need for companies to rethink their external engagement strategies and incorporate holistic patterns of engagement when they instruct their corporate communications teams to interface with the external world. The logic behind this strategy is compelling and simple. A companys relations with the external world depend on how it manages its interactions with consumers, activists, regulators, and legislators. In short, the way a company communicates with these stakeholders apart from the shareholders makes a lot of difference to how the company is perceived by society. In this respect, companies have to ensure that external engagement is not standalone or left to the corporate communications team and instead, must incorporate all everyday interactions with the external world. Only then would a company succeed in managing the expectations from all the stakeholders.
The Elements and Components of External Engagement
The fact that every business makes a significant contribution to society however small it might be has to be underscored in this new paradigm of external engagement. Indeed, businesses create jobs, provide capital, pay taxes, and generate ideas apart from pioneering discoveries and inventions that promote social welfare and social wellbeing. Hence, the companies have to ensure that their good deeds are publicized far and wide and not through CSR alone. Of course, it can be pointed out that these activities are expected from businesses and hence, there is nothing extraordinary about publicizing them. To answer this, it needs to be pointed out that more often than not, society fails to understand the soundness of businesses and their operations and the trust that these businesses have built over the years. Hence, companies have every right to reach out to the stakeholders and reestablish connections with them that emphasize the goodness of the companys work and which result in appreciation of the companys activities. In other words, the external engagement must happen at all levels and must be integrated with corporate communications and CSR which means that companies must go all out to reach out to the people through a holistic communications campaign. This can include details about how many peoples lives have been touched and how much the company has contributed to the economy and to its stakeholders. Finally, the message must be communicated keeping in mind the audience and hence, must be structured accordingly.
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Articales from http://www.managementstudyguide.com
How 2500 Sales Leaders Intend to Improve Sales Performance of Their Troops
As a customer focused sales effectiveness consultant, I always look first at the section of the report providing the list of initiatives CSOs plan to undertake to improve the performance of their troops. I find this a valuable orientation to check whether the offerings of my practice are in line with market trends. Although, I very much appreciate the insight comments provided in the report together with the data, I like to form also my own opinion by just looking on the data itself.
Looking at the list of initiatives ranked in importance in the 2010 report and comparing it to the same list in the 2009 report, there are three trends catching my particular attention.
Increased Process Orientation
What struck me first were the changes in ranking of initiatives in the upper middle of the table. The initiative «Analyze customer buy process» has moved up in rank and is now considered more important than «Revise Sales Process» I consider this a very positive trend which fits well with what I have believed for years. Improving performance requires an understanding of the processes leading to the results with which performance is measured. Furthermore, I am a long term advocate that sales processes must be aligned with how customers want to buy. So ranking the initiative of understanding these buy processes higher in importance than revising one’s sales process makes all the sense for me. Maybe it is also an indication, that the sales leader community finally acknowledges the fact, that Web 2.0 has a far reaching impact on how customers buy.
Access to knowledge repositioned
The second remarkable trend to me is the ‘relegation’ in importance of the initiative «Improve Reps access to information» to just below «Revising Sales process». Although I have invested quite some time and effort to expand the capabilities of my practice in the Sales Enablement domain a solution which can answer such initiatives, I am not unhappy about this trend. I take it that sales leaders have become more realistic and do no longer take Sales Enablement as the next silver bullet. I do not believe that this new ranking can be interpreted that the considerable drain on sales peoples’ time to search and adapt information to suit a particular sales situation has diminished. Thus the negative impact on performance is still the same. I take this new ranking rather as an expression, that for Sales Enablement to serve its purpose: Increasing the ‘situational fluency’ of sales people, it must be put in the context of the buying process and the corresponding sales process.
More focus on Sales & Marketing Collaboration
The third observation is about the increase of importance of the initiative «More closely align Sales & Marketing» which now ranks second directly behind what remains to be considered the most important initiative «Revise lead generation».
This must be good news to Chief Marketing Officers who are increasingly held accountable for business results. They should now find a more open ear with their CSO counterparts. This also confirms my believe, that CSOs seeking top performance can no longer ignore marketing. My continued investment in improving my capabilities is thus timely to support CSOs wanting to implement such initiatives.
Lead generation remaining the top initative is of some concern to me. The fact that this initative has the highest priority for the fifth consecutive year now, indicates first, that the ranking has probably little to do with the current economic situation. To me it is more an indication, that CSOs and CMOs for that matter, are handed down a target revenue number from the CEO, COO, CFO level mainly taking into account share holder value aspects. CSOs seem to continue to believe that for meeting those targets, most attention should be given on filling the funnel on the top. It is my hope that the increased focus on process aspects will lead sales leaders to the conclusion that there might be other means to increase revenue by getting more out of what you have (i.e. increase velocity and conversion rate of opportunities).
Another way to do more with the same could be by ’lead recycling’. This is probably the most promising area where CSOs and CMOs can start collaborating and learn how they can leverage each others capabilities in a very pragmatic low risk manner.
The Sales Performance Optimization 2010 Survey Results and Analysis Report by CSO Insights is thus as thought provoking as ever and is a must read for anybody concerned with sales performance.
To me personally, the report provided assurance, that my practice is well prepared to help Sales Leaders implementing the initiatives they consider most important for improving sales performance.
You can get the report on CSO Insights’ website at http://www.csoinsights.com/Publications/Shop/Sales-Performance-Optimization
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