Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in bosari

How to Push the Boundaries when Looking to Promote Around a Sporting Event

Promoting around worldwide sporting events can generate enormous engagement with a brand. However, when youre not a sponsor its not always clear how to appropriately communicate your message without stepping on other brands toes.

The Power of Sport:

According to Facebooks data editors at the time, they had never before had an event sporting or otherwise reach the figure of a billion interactions.By the end of the World Cup, social engagement on Facebook pushed the overall figure to three billion interactions, involving 350 million people.

www.bbc.co.uk/news/blogs-trending-28295898

There are hordes of major sporting events coming up such as the FIFA World Cup, Wimbledon, Six Nations, Ryder Cup and many more opportunities. With costly barriers to sponsor an event, brands often find themselves watching from the crowd- without any real engagement. When brands do sponsor it forms a blanket of protection and a flurry of rights and restrictions surrounding an event, thus protecting athletes, endorsements, brands and the good name of the event itself- making it difficult for brands to promote around such impactful events.

However, this doesnt always need to be the case, it is possible to promote an event without being a sponsor, you just need to be rather tactful and a little bit vigilant. Here are a few dos and donts when looking to piggyback an event without any negative repercussions.

Man-donts (things to avoid)

Use of official marks

Use of event footage or photographs without permission

Use of tickets for promotional purposes

Use of players/athletes

Use of team logos & kit

Anything which implies endorsement (http://www.lewissilkin.com/)

Click through for risk-free promotional ideas

Man-dos (ways around it- some risky, some less so!)

High-Risk Tactics:

Using a combination of themes eg Football + England + France. Sport + GB + Rio

Cash for every goal/medal by the home nation- high redeeming!

Predicted winner or top goal scorer/medal winner- can be dependant on players names etc!

Low-Risk Mechanics:

Use a singular relevant theme E.G Football or France (riskier as a combo)

Use of generic language E.G trophy, cup, pitch (approach combination with caution)

Hire an ambassador for the brand

Support the sport at a local/amateur level

Allude to the place holding the event, for example: Win a holiday to France/ Win cash if your nation wins/ receive this football etc

For example, around Rio Olympics & the France EURO, you can run French/Brazilian themed promotions

Heres a 10 step guide on how to successfully run a sales promotion please see: http://www.mando.co.uk/10-steps-to-a-successful-sales-promotion

What Terms are Protected? (Using the Olympics)

Olympic Games

The name of the event: Rio 2016

Olympic

Olympia

Olympiad

Paralympic

Paralympian

*including all branding or images by the suppliers.

(Using the World Cup)

World Cup

Footballer names

Stadium names

Official artwork

For more details on whats protected by the FIFA regulations see here:

http://www.fifa.com/about-fifa/marketing/brand-protection/prohibited-marketing-activities.html

Reccomandation: if you think its a close call, its probably too close to call the attention of millions!

The rewards for promoting a sporting event are clear. Those who can correctly piggyback an event can receive great success, just remember to remain vigilant and check with professional bodies such as the ASAwhen looking to promote.