Garden Equipment Product retail advertising | Garden Equipment Product retail advertising operation

The advances in technology are closing the gap between small and large advertising firms and the geographic reach of the larger agencies is not as important as it used to be. Despite these advances, large agencies and Garden Equipment Product retail advertising with higher bills to pay, are still charging much more money than their smaller rivals.

So, what does working with a boutique agency mean? It means working with an agency who consistently adapts their methodology to fit the needs for each specific project or client. It means working with an agency who works hard to stay ahead of innovation, who maximizes their resources and actually listens to what you need versus telling you what their time-tested methodologies have proven. It means to accept the new Darwinism, for the large agencies are no longer the fittest.

How Can We Help You Grow
A strategic marketing expressed through powerful advertising can do more than simply help you stand out from competitors. It can help you break away entirely. Increasingly, we see winning companies transforming their lead into a full speed of brand driven “mind share momentum” that leaves runner-up in the dust.

We work with you to understand your top line short and long term strategic objectives. The investment you make in creating or enhancing your brand and the creative ideas firing your marketing materials should help you to create value and achieve corporate goals.

Even The Sky Is No Limit
So you want to be noticed. You want to turn heads in your direction, you want the double take .

To do this you need to create a “nice surprise”, a way of getting attention and giving rewards to the attentive.

How can we help you get your message across?

Not by giving you what you want. But by giving you something you never expected. And, of course, it will be what you needed all along.

The Impact Of Engagement
We provide integrated marketing and advertising programs to clients worldwide. We are both, knowledgeable of and sensitive to the subtle cultural nuances required to work effectively in multiple or global markets.

Garden Equipment Product retail advertising operation

We strategically employ our core strengths to build brand equity and identity, with help of our Garden Equipment Product Activation, BTl Marketing and BTL Activation Services, Product Activation operation

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognizable and superior in quality and reliability. This form of marketing as well as the Fulcrum approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

Garden Equipment Product retail advertising operation

Garden Equipment

 

Compost is used as a source of nutrients for plants. Vermi compost is used as a fertilizer for plants and they can be manufactured easily. Vermi beds are used for manufacturing compost. They are constructed using highly durable and UV resistant material for durability and long life. Hand sickles are used for cutting ling grasses and weeds and for also cutting long unwanted branches from plants. Garden hand tools are used for doing miscellaneous tasks such as furrows and digging holes in the garden. Soil sampling is done to decide the type of plants which can be planted on the particular land and also to access what kind of nutrients are needed for the plant. A soil sampler is a handheld portable device which does the soil sampling process. The soil to be tested is collected and placed into the tester and the results are obtained with the result of a button. Greenhouse foggers are used for maintaining the humidity of the area by spraying a mist of water over the area. It is also used for applying pesticides and insecticides for the plants.

Flat drippers are used for drip irrigation process for supplying water to the plants. They are very efficient in water consumption and in providing continuous water supply. Pooper scooper is used for collecting animal waste and other materials which cannot handled by hands. A garden rake is used for cleaning garden as sweeping the garden is a tedious process. A garden consists of a long head with tooth which help in holding the waste materials while collecting them. Hedge shear consist of large scissor like arms which are used for pruning of large bushes and shrubs. A garden hoe is used for removing small weeds which cannot be removed by other equipment and also for creating small furrows. A pruning secateurs is a small scissor like tool with slightly bent edge. They are used for pruning thick and strong branches which cannot be cut with the use of normal shears.

A flower cutter is something similar to a pruner but smaller in size and precise enough to remove the flower without any harm to the plant and the flower. Pruning saws are made for the purpose of cutting medium sized branches and plants and they are made of either curved or straight blades. Sprinkling and watering cans are used for pouring water to the plants. The difference between the two is that a sprinkling can has an outlet with a nozzle with pores which sprinkles the water over a large surface area. Grass shears are used for pruning grass and maintaining a smooth surface. In addition to this other similar tools are also used for the purpose of gardening.

Garden Equipment Product retail advertising operation

Brand Strategy

Planning your brand strategy will involve the following:

Need Help Building and Promoting your Brand? Let’s meet and IMMEDIATELY create a positive impact on your brand.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Brand Promotions

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.

Brand Activation

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Sampling

Fulcrum implement local  Product Sampling Agency and demonstration Agency that get brands/products directly into people’s hands. We are skilled at delivering mass samples across multiple locations simultaneously.

Our skill is in developing clever creative concepts that emotionally engage shoppers and drive them into action.

1. We pre-promote our roadshows to ensure people seek us brands as part of their shopper journey.
2. We collect shopper data and start building a relationship with shoppers that emotionally connect them to your product/brand and inspire them to tell other people.
3. We ensure you reach the right customer segment by using customer profile mapping tools. This also gets crossed referenced against our extensive in-house database to ensure accurate profiling.

Society Activation

If you are searching for the best society activation agency, then you are in the right place. At Fulcrum Resources, we have with us some of the best BTL Activation Marketing ideas to help you reach your customers conveniently. With the advancement in technology now the customers have the facility to make purchases right from their couches. So with the help of Society Activation, we help your brand to reach to the end customers directly and grab the attention of the whole family.

Merchandising

Merchandising is essential to ensure your products and brand get the exposure that they deserve. At Fulcrum, we have vast experience when it comes to merchandising and placing Free Standing Display Unitss, shippers and POS into retail environments including shops and supermarkets. Merchandising can be the difference between your products being noticed and purchased or being ignored. As stores house so many different products, merchandising can give you the edge you require to make sure your products are never overlooked.

Fulcrum is a leading choice for companies seeking first-class merchandising solutions. We can ensure compliance and traction are not lost, setting up  and POS across various retail channels to make your product launch as successful as possible. We are able to provide ongoing support, all activities and stock and ensuring all your market is visible. We have provided merchandising services to a wide range of companies and can be counted on to ensure your products are priced correctly, positioned effectively and unmissable to customers.

 

in-store promotion

Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI).

Whether your goal is to do a revenue drive, launch a new product or to create a sustainable In–Store sales force,Fulcrum can provide you with an enthusiastic, professional and well trained team of up to 500 brand ambassadors / promoters with extensive sales experience. We train our ambassadors to compliment the customers shopping experience by providing detailed product information and assisting customers in making purchase decisions. We tailor your promotion to deliver the desired brand interaction.

 

Product Launches

About Us and Product Launch
Our aim is to be your outsourced Field Sales Partner of choice.

We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence.

We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

 

BTl Agency

As BTl Agency and btl marketing has evolved into a strategic, data-driven art form, our capabilities have grown to support not only the creation of impactful direct marketing, but its manufacturing and delivery into the hands of millions of consumers across the nation.

Our unmatched understanding of both btl agency and direct marketing strategy and modern marketing delivers scalable direct marketing campaigns and strong ROI for our clients.

Working as one collaborative team significantly tightens lead-time, capitalizes on production efficiencies and, ultimately, helps you make the most out of your marketing budget.

 

brand promotion activities

Door-to-door leaflet distribution and brand promotion activities ideas has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.

BTL Activation

We strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services.

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Demonstration Activities

In an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales.
Fulcrum specialise in producing and implementing highly effective Demonstration Activities and  in-store sampling by creating a compelling customer experience that brings your brand and products to life.

Mall Marketing

Mall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers.

Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services.

Not only do we do promotions at malls, educating customers, but we also drive sales, providing a bigger return on investment for our clients. Malls are ideal for instant sales generation, as it provides a better quality customer with a higher spend. In this way we can achieve 2 results at the same time, creating brand awareness as well as generating income, at no extra cost to the client.

 

HUMAN BANNER

Human Billboards

Want to target high traffic areas and hubs where other sort of media might not be available? Human Billboards  or  human banner have a strong and immediate impact and avoid conventional methods of getting your message out there.

OVERVIEW

  • Face-to-Face Engagement with target audience
  • Energetic staff can hand out info and direct people to a location
  • Backlit for undercover or night use
  • Can go to high foot traffic areas, like transport hubs
  • Work well in pairs or a group of four
  • Work well solo or in a combo campaign for maximum impact

PROMOTIONAL STAFFING

As one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.

 

Brand Activation

  • EXPERIENTIAL MARKETING EVENTS
  • BRAND ACTIVATIONS
  • STREET TEAM PROMOTIONS
  • RETAIL MARKETING EVENTS
  • FOOD AND BEVERAGE EVENTS
  • FLYERING EVENTS
  • PRODUCT SAMPLING EVENTS
  • LABOR STAFF (LOAD-IN/LOAD-OUT/SETUP)
  • BRAND AMBASSADORS
  • HOSTS AND HOSTESSES
  • BRAND AMBASSADORS
  • PROMO MODELS
  • TRADE SHOW STAFF
  • PRODUCT SPECIALISTS
  • EVENT MANAGERS
  • PRODUCT DEMONSTRATORS
  • STREET TEAM BRAND AMBASSADORS
  • DJS AND EMCEES
  • MASCOTS AND COSTUME CHARACTERS

door to door sales company in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door sales company , door-to-door sales technique and door to door sales company in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door sales company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door sales company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agencies in Hadapsar

CTW16 Conference Roundup

Conversations That Win 2016 is now in the books!

The conference, hosted in Scottsdale, AZ, brought together sales, marketing, enablement and training leaders from leading B2B brands around the globe – with more than 350 live attendees, and hundreds more watching Corporate Visions keynote presentations via livestream.

Here’s a taste of the content that was presented at #CTW16: the only conference dedicated to your customer conversations. Watch customers share real-life examples of how they are breaking the status quo by applying decision-making sciences – NOT best practices – to transform their sales and marketing programs. Listen in as Corporate Visions thought leaders share our latest academic research and findings. And see pictures of all the fun and connectivity we enjoyed over the course of the event!

KEYNOTES

The Brainy Side of Marketing and Sales: Decision-Making Science Deep Dive

Welcome & Opening Remarks – Joe Terry, CEO, Corporate Visions

Triple Threat Keynote (Singin’ in the Rain) – Tim Riesterer, Chief Strategy Officer, Corporate Visions

Latest Messaging Findings – Erik Peterson, Conrad Smith & Rob Perrilleon, Corporate Visions Consulting Leaders

Essentialism Keynote: The Disciplined Pursuit of Less – Greg McKeown

Storytelling Keynote – Jennifer Aaker

BREAKOUT SESSIONS

It’s Da BOM! (Wipro)

Enable the Three Value Conversations (Corporate Visions)

Closing the Conversion Gap (Intelsat & Kodak Alaris)

Your Brain on Content (Corporate Visions)

Moving from Products to Solutions (Aon Hewitt)

Moving from Products to Solutions (Aon Hewitt)

Sales Masters (Cisco)

Customizing Your Corporate Visions IP (Thomson Reuters)

Driving Behavior Change in a World of Unreliable Managers (United Rentals & CUNA Mutual)

The Enablement Supply Chain & the Path to Readiness (GE Digital)

Going Beyond the Brand (Starbucks)

 

 

 

 

 

door to door sales company in Pune

door to door sales company in mumbai

Local Marketing , retail advertising, BTL Activities, promotion,

Airports promotional, Consumer Sales Promotions, College

 

door to door sales company in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door sales company , door-to-door sales technique and door to door sales company in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door sales company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door sales company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing professional in pune

Selling Orientation

Definition: Selling Orientation

It is an organization operating model in which the organization focuses on the needs required for selling in the market that is, an organization whose operating structure is based on the selling efficiency rather than customer needs and product orientation.

Sales oriented companies primarily use two types of promotion to communicate their message. They use advertising to make customer aware of their product and along with it they use personal selling to make customer take action and buy their product.

A sales orientation strategy focuses on selling and promotions of the product with the viewpoint of selling as much as possible of existing. This type of orientation works when customers are not expecting anything different in the product from the company, when demand of a particular product is very high or when company has large stock of inventory that they want to sell immediately.

Companies that use sales orientation approach put a higher premium on short term selling than on long term relations with their consumer base. They are so involved in selling that they miss the opportunity to improve their product or serve their customer in a better manner.

E.g. Pepsi & Coca Cola

These companies have been offering same products for a long period of time. Their strategy is to promote heavily using celebrity and be in the eyes of the customers to sell as much as possible. This strategy is sales oriented rather than customer oriented.

 

Brand Identity vs Brand Image

Brand Image

Brand image is perceived by the receiver or the consumer.

Brand message is untied by the consumer in the form of brand image.

The general meaning of brand image is “How market perceives you?”

It’s nature is that it is appearance oriented or tactical.

Brand image symbolizes perception of consumers

Brand image represents “others view”

It is superficial.

Image is looking back.

Image is passive.

It signifies “what you have got”.

It is total consumers’ perception about the brand.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Salespeople behave predictably irrational…

 

when they keep opportunities in their pipeline even if there is little chance that they will ever win them or, even worse, they will never end up as a deal because the customer has no intention to buy in the first place. The observation made by CSO Insights in their SPO Report 2008 about the mediocre forecast accuracy is a flagrant proof of this behavior. According to this report, even around 21% of deals forecast(!), so well down in the pipe, end up with no customer decision. I believe this percentage has not varied much over the time CSO Insights are doing their yearly survey. Until now, I had the opinion that keeping unrealistic opportunities in the pipeline and even putting them into forecast was related to the fact that salespeople are generally of an optimistic nature.

In Dan Ariely’s book “Predictably Irrational” (yes thats where I got the idea for the title of this post), I have found insight in basic human behavior (the way we are wired) that might help salespeople and sales managers to fight the urge of keeping unrealistic opportunities in their pipelines. If you agree that keeping doors open is a valid metaphor for wanting to keep as many opportunities as possible in the funnel, you might be interested in the chapter in “Predictably Irrational” entitled:

Keeping Doors Open

Therein, Ariely describes a series of experiments done with MIT students with the help of a simple computer game. The students were shown three differently colored doors on a computer screen. They could enter any door with a mouse click. After having entered the virtual room they then could accumulate earnings as each subsequent click staying in the room added a small sum of money to their earnings. The total amount of accumulated earnings was visible real time. Though, not all rooms offered the same potential of earnings, thus inviting students trying to increase earnings by looking behind different doors. In the first set up of the game , the only limitation was the amount of clicks available. Clicks had to be used wisely as each time a room was switched, the necessary click for the change would not give additional earnings. Only with subsequent clicks applied in the newly (re)entered room, additional money could be earned. Students, earning the highest amount of money from the experiment, sampled all three rooms and then, based on the knowledge from sampling, spent most clicks in the room showing the largest potential for winning.

Where is the relevance for salespeople?

Take the three doorsas three opportunities and the limited number of clicks as the one limit you always have, your time. The experiment actually confirms selling best practice; to qualify and then to focus on the opportunity with the highest potential. The set up is though not sufficiently reflecting the harsh reality of selling. Not attending a door for a while, did not have any penalty for the students. That is like acting in a market with no competition. So the second set up added a threat for a door to close permanently if it was not addressed after a certain amount of clicks (time). This set up comes closer to the real sales environment considering competition. There the threat of a door permanently closing is equivalent to he concern, that unattended opportunities might be won by the competition.

Modified behavior when there is a threat for permanent loss of an opportunity

Students faced with the additional constraint of having a door permanently closed on them, started racing frantically between the doors so none would permanently close. They left their previously rational behavior of sampling and then staying in the room they had found offering the highest profit potential. Students working in the set up of this additional constraint in average earned about 15% less money than those in the initial set up. Even when students were told in advance which door hat the highest earnings potential they did not change their behavior of racing around. Apparently our brains are wired in a way that the fear of permanent loss is so strong that we keep reacting to it even if we rationally know that it hampers our ability to maximize financial returns

Do we therefore have to accept cluttered pipelines?

No. Look at star sales people. They are known as ruthless qualifiers, meaning that they work with fewer opportunities in the funnel and still make more money than the average performers. My recommendation for salespeople is that overcoming the fear of permanent loss is a prerequisite for being able to to become a star performer.

As a manager, you might get inspired by the story of Xiang Yut, the Chinese commander fighting against the Qin dynasty in 210 BC. After having crossed the Yangtze river, he had the ships burned that carried the troops over; thus cutting of the escape route. He also violated an other golden rule of military commanders, keeping the morale of the troops by feeding them well. He instead had the cooking pots destroyed. Having done this, Xiang was not exactly popular with his troops as they had no other choice but fighting their way to victory if they did not want to perish. However the measures proved to be effective for the outcome of the war. Yut’s troops won 9 consecutive battles thereby destroying the main troops of the Qin dynasty.

You might not want to be so radical. Instead of just commanding your salespeople to take the clutter out of their pipelines, you might want to coach them and sort out the opportunities with them. Be prepared that this might already be enough to make you momentarily not too popular, For being able to command or coach your people on this, you have to be brave and overcome not only your fear of maybe being momentarily less popular but also your own fear of permanent loss. Overcoming these fears will give you and your people the focus needed to increase your chances for winning.

Enforcing the adoption of sales methodologies can help you with this task. From studies, we know that increased win rates is the primary benefit sales managers who have managed getting good adoption of sales methodologies can report

You now should have a better chance to get adoption, because you know that overcoming the fear of permanent loss is a strong barrier to rational behavior. Overcoming this fear yourself and helping your people do the same will help you to obtain better results.

 

 

door to door sales company in Pune

door to door sales company in mumbai

Local Marketing , retail advertising, BTL Activities, promotion,

Airports promotional, Consumer Sales Promotions, College

 

door to door sales company in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agencies in Hadapsar

CTW16 Conference Roundup

Conversations That Win 2016 is now in the books!

The conference, hosted in Scottsdale, AZ, brought together sales, marketing, enablement and training leaders from leading B2B brands around the globe – with more than 350 live attendees, and hundreds more watching Corporate Visions keynote presentations via livestream.

Here’s a taste of the content that was presented at #CTW16: the only conference dedicated to your customer conversations. Watch customers share real-life examples of how they are breaking the status quo by applying decision-making sciences – NOT best practices – to transform their sales and marketing programs. Listen in as Corporate Visions thought leaders share our latest academic research and findings. And see pictures of all the fun and connectivity we enjoyed over the course of the event!

KEYNOTES

The Brainy Side of Marketing and Sales: Decision-Making Science Deep Dive

Welcome & Opening Remarks – Joe Terry, CEO, Corporate Visions

Triple Threat Keynote (Singin’ in the Rain) – Tim Riesterer, Chief Strategy Officer, Corporate Visions

Latest Messaging Findings – Erik Peterson, Conrad Smith & Rob Perrilleon, Corporate Visions Consulting Leaders

Essentialism Keynote: The Disciplined Pursuit of Less – Greg McKeown

Storytelling Keynote – Jennifer Aaker

BREAKOUT SESSIONS

It’s Da BOM! (Wipro)

Enable the Three Value Conversations (Corporate Visions)

Closing the Conversion Gap (Intelsat & Kodak Alaris)

Your Brain on Content (Corporate Visions)

Moving from Products to Solutions (Aon Hewitt)

Moving from Products to Solutions (Aon Hewitt)

Sales Masters (Cisco)

Customizing Your Corporate Visions IP (Thomson Reuters)

Driving Behavior Change in a World of Unreliable Managers (United Rentals & CUNA Mutual)

The Enablement Supply Chain & the Path to Readiness (GE Digital)

Going Beyond the Brand (Starbucks)

 

 

 

 

 

door to door sales company in Pune

door to door sales company in mumbai

Local Marketing , retail advertising, BTL Activities, promotion,

Airports promotional, Consumer Sales Promotions, College

 

door to door sales company in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing professional in pune

Selling Orientation

Definition: Selling Orientation

It is an organization operating model in which the organization focuses on the needs required for selling in the market that is, an organization whose operating structure is based on the selling efficiency rather than customer needs and product orientation.

Sales oriented companies primarily use two types of promotion to communicate their message. They use advertising to make customer aware of their product and along with it they use personal selling to make customer take action and buy their product.

A sales orientation strategy focuses on selling and promotions of the product with the viewpoint of selling as much as possible of existing. This type of orientation works when customers are not expecting anything different in the product from the company, when demand of a particular product is very high or when company has large stock of inventory that they want to sell immediately.

Companies that use sales orientation approach put a higher premium on short term selling than on long term relations with their consumer base. They are so involved in selling that they miss the opportunity to improve their product or serve their customer in a better manner.

E.g. Pepsi & Coca Cola

These companies have been offering same products for a long period of time. Their strategy is to promote heavily using celebrity and be in the eyes of the customers to sell as much as possible. This strategy is sales oriented rather than customer oriented.

 

Brand Identity vs Brand Image

Brand Image

Brand image is perceived by the receiver or the consumer.

Brand message is untied by the consumer in the form of brand image.

The general meaning of brand image is “How market perceives you?”

It’s nature is that it is appearance oriented or tactical.

Brand image symbolizes perception of consumers

Brand image represents “others view”

It is superficial.

Image is looking back.

Image is passive.

It signifies “what you have got”.

It is total consumers’ perception about the brand.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Salespeople behave predictably irrational…

 

when they keep opportunities in their pipeline even if there is little chance that they will ever win them or, even worse, they will never end up as a deal because the customer has no intention to buy in the first place. The observation made by CSO Insights in their SPO Report 2008 about the mediocre forecast accuracy is a flagrant proof of this behavior. According to this report, even around 21% of deals forecast(!), so well down in the pipe, end up with no customer decision. I believe this percentage has not varied much over the time CSO Insights are doing their yearly survey. Until now, I had the opinion that keeping unrealistic opportunities in the pipeline and even putting them into forecast was related to the fact that salespeople are generally of an optimistic nature.

In Dan Ariely’s book “Predictably Irrational” (yes thats where I got the idea for the title of this post), I have found insight in basic human behavior (the way we are wired) that might help salespeople and sales managers to fight the urge of keeping unrealistic opportunities in their pipelines. If you agree that keeping doors open is a valid metaphor for wanting to keep as many opportunities as possible in the funnel, you might be interested in the chapter in “Predictably Irrational” entitled:

Keeping Doors Open

Therein, Ariely describes a series of experiments done with MIT students with the help of a simple computer game. The students were shown three differently colored doors on a computer screen. They could enter any door with a mouse click. After having entered the virtual room they then could accumulate earnings as each subsequent click staying in the room added a small sum of money to their earnings. The total amount of accumulated earnings was visible real time. Though, not all rooms offered the same potential of earnings, thus inviting students trying to increase earnings by looking behind different doors. In the first set up of the game , the only limitation was the amount of clicks available. Clicks had to be used wisely as each time a room was switched, the necessary click for the change would not give additional earnings. Only with subsequent clicks applied in the newly (re)entered room, additional money could be earned. Students, earning the highest amount of money from the experiment, sampled all three rooms and then, based on the knowledge from sampling, spent most clicks in the room showing the largest potential for winning.

Where is the relevance for salespeople?

Take the three doorsas three opportunities and the limited number of clicks as the one limit you always have, your time. The experiment actually confirms selling best practice; to qualify and then to focus on the opportunity with the highest potential. The set up is though not sufficiently reflecting the harsh reality of selling. Not attending a door for a while, did not have any penalty for the students. That is like acting in a market with no competition. So the second set up added a threat for a door to close permanently if it was not addressed after a certain amount of clicks (time). This set up comes closer to the real sales environment considering competition. There the threat of a door permanently closing is equivalent to he concern, that unattended opportunities might be won by the competition.

Modified behavior when there is a threat for permanent loss of an opportunity

Students faced with the additional constraint of having a door permanently closed on them, started racing frantically between the doors so none would permanently close. They left their previously rational behavior of sampling and then staying in the room they had found offering the highest profit potential. Students working in the set up of this additional constraint in average earned about 15% less money than those in the initial set up. Even when students were told in advance which door hat the highest earnings potential they did not change their behavior of racing around. Apparently our brains are wired in a way that the fear of permanent loss is so strong that we keep reacting to it even if we rationally know that it hampers our ability to maximize financial returns

Do we therefore have to accept cluttered pipelines?

No. Look at star sales people. They are known as ruthless qualifiers, meaning that they work with fewer opportunities in the funnel and still make more money than the average performers. My recommendation for salespeople is that overcoming the fear of permanent loss is a prerequisite for being able to to become a star performer.

As a manager, you might get inspired by the story of Xiang Yut, the Chinese commander fighting against the Qin dynasty in 210 BC. After having crossed the Yangtze river, he had the ships burned that carried the troops over; thus cutting of the escape route. He also violated an other golden rule of military commanders, keeping the morale of the troops by feeding them well. He instead had the cooking pots destroyed. Having done this, Xiang was not exactly popular with his troops as they had no other choice but fighting their way to victory if they did not want to perish. However the measures proved to be effective for the outcome of the war. Yut’s troops won 9 consecutive battles thereby destroying the main troops of the Qin dynasty.

You might not want to be so radical. Instead of just commanding your salespeople to take the clutter out of their pipelines, you might want to coach them and sort out the opportunities with them. Be prepared that this might already be enough to make you momentarily not too popular, For being able to command or coach your people on this, you have to be brave and overcome not only your fear of maybe being momentarily less popular but also your own fear of permanent loss. Overcoming these fears will give you and your people the focus needed to increase your chances for winning.

Enforcing the adoption of sales methodologies can help you with this task. From studies, we know that increased win rates is the primary benefit sales managers who have managed getting good adoption of sales methodologies can report

You now should have a better chance to get adoption, because you know that overcoming the fear of permanent loss is a strong barrier to rational behavior. Overcoming this fear yourself and helping your people do the same will help you to obtain better results.

 

 

door to door sales company in Pune

door to door sales company in mumbai

Local Marketing , retail advertising, BTL Activities, promotion,

Airports promotional, Consumer Sales Promotions, College

 

marketing agencies in bavdhan

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and marketing agencies in bavdhan  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

marketing agencies in bavdhan

How to Take Great Photos for Social Media

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Rule of Thirds

Use the grid option on your smartphone. You want the main subject of your photo to be centered at the intersections of the rule of thirds grid- not smack in the center of the photo!

Beware of Backlight

The human eye is drawn to light- so you want the light in a photo to be in front of the subject, not lighting the subject from behind.

Backgrounds

What’s physically behind the photo can make or break an otherwise perfectly lit, rule-of-thirds abiding photos.

say No to Blur

And while it might be common knowledge, it’s worth mentioning that not posting a bad photo is better than posting a blurry photo. To be safe, take a variety of photos and choose the best option before you post.

Using these simple tips, you can improve your social media photo taking skills without investing in more photographers and special equipment.

Practice makes perfect, so take many pictures and study what worked and what needs some adjustment.

retail advertising, , , , Rural promotional, Rural Advertising engagement, RWA selling, , Colleges experiential promotion, society experiential promotion, Kiosk experiential promotion, marketing agencies in bavdhan

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retail Store Marketing service in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retail Store Marketing service in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retail Store Marketing service in mumbai

Global strategic partnership announced

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Geometry Global has announced a global strategic partnership with augmented reality specialist Blippar to create “augmented retail” in the physical and digital retail space.

The partnership provides Geometry’s clients the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately driving a positive product experience.

The partnership launches in the UK, which becomes a hub for continental Europe, and will roll out in the U.S and Germany, with further markets planned for later this year.

Augmented Reality is a critical new frontier for retail – it can help brands overcome purchase barriers by providing shoppers with information and engaging experiences at the point of sale. Given Geometry’s activation and shopping behavior transformation sweet spot, the partnership creates the perfect context to define the rules on AR in retail, shopper and brand storytelling.

retail advertising, retail Store Marketing service, retail Store Marketing service, retail Store Marketing service in pune, retail sales, Rural Promotions marketing, Rural sales promotions, , Colleges engagement experiential, society engagement experiential, Kiosk engagement experiential, retail Store Marketing service in mumbai

]]>

Store Marketing enterprise in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Store Marketing enterprise in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Store Marketing enterprise in mumbai

Face to Face or Door to Door Marketing Right Approach For You?

Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it?s a very powerful way to build a business. If you know how to do face-to-face marketing?you can decide whether it?s something you want to implement in your business or not. One area of marketing often neglected by first-time freelancers and entrepreneurs is face-to-face or door-to-door marketing. Yet, it?s a form of marketing that can bring immediate results and is often much easier for first timers than telesales (which is perhaps the most immediate form of selling available to start-ups). Is Door-To-Door the Right Approach For You? Door-to-door works best when you have a service that can be used widely in your local business community. So, for example, graphic design, web design (and development), copywriting, photography, etc. are all services that you?re likely to find local buyers for. Other services, such as UX design, for example, may not be as suited for door-to-door marketing (unless you live in a software development hotspot). If you?re going to use face-to-face marketing, you need potential clients whom you can visit. In the best cases, those clients will be closely geographically grouped. Web designers who specialize in retail sites, for example, are going to find the high street of their local town a great place to get started on face-to-face marketing. How Do You Get Started Doing Door-to-Door Marketing? You visit the business premises of potential clients, without an appointment. You ask to speak to the person who deals with your service. If that person?s there and will speak to you, pitch him/her for a meeting or leave information and arrange to call back, or even, if the person has the time, pitch him/her for your services on the spot. If the person?s not there and may speak to you, get his/her business card and then try to make an appointment to come back and talk or drop off information. If he or she doesn?t want to speak to you and you can?t get a card, leave marketing materials and your card, asking the person you are dealing with to pass it on to the potential buyer. That?s pretty much it. The key to this kind of marketing is not to come across as someone on the ?hard sell? but to introduce yourself as a neighbouring business (e.g., local ? not next door necessarily) and to start a dialogue. You may find that you arrive just as they?re looking for your services or that they?ve been thinking about using a similar service for years but never got around to acting on it. In other cases, they may not need your service. However, if you represent yourself and your business effectively and professionally, you will almost certainly find it leads to work in the long run. The bigger the place in which you live, the more door-to-door opportunities you are likely to have. Always follow up on any door-to-door call with a telephone call to increase?and dramatically so? your chances of closing business. Most business-to-business door-to-door marketing doesn?t take place on the doorstep. It takes place in someone?s office, but it can take place on the doorstep, and it?s best to be prepared to hold a conversation anywhere. One Last Thing ? Personal Safety I?ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it?s best not to take any chances when you?re putting yourself into someone else?s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you?re in doubt, take the following necessary precautions: I?ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it?s best not to take any chances when you?re putting yourself into someone else?s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you?re in doubt, take the following necessary precautions: Don?t go into any setting that makes you feel uneasy. Do ensure that someone else knows your calling route before you leave and that you check in with that person when you?re finished. Do carry a phone with a GPS tracking service. Don?t be afraid to leave any premises where you are made to feel uneasy or if someone becomes rude or abusive. GPS can be a handy navigation device when going door-to-door, but it can also be used for personal safety. Make sure your phone has GPS which can be tracked by a friend, family member or business partner just in case. The Take Away Face-to-face marketing is highly effective but needs to be conducted with a sensible regard for personal safety. Make sure that there?s a decent sized market for your services in a location before conducting face-to-face marketing work; otherwise, it?ll be a lot of work without sufficient rewards. If you find it hard in the early days of doing door-to-door marketing, you might want to remember Thomas Edison, the famous inventor?s advice: ?Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.?

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