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Sales Channels to Sell Your Products

Choosing a business’ proper sales channel is one of the most important decisions business owners will make. Indirect sales refers to the distribution of goods and services by third-party channels, such as affiliates or distributors. Making the right choice can affect not only your marketing strategies, but also your business’ potential revenue. You may choose to sell your goods exclusively through direct or indirect channels, or opt for some sort of combination.

Here are seven of the most popular indirect sales channels, including tips for determining the best one(s) for your product.

1. Online Marketplaces
Online marketplaces, which include platforms like eBay, Amazon and others, are popular indirect sales channels utilized by businesses of all sizes. As a small business owner, you likely only have access to customers in your immediate vicinity. By selling through an online marketplace, you can reach a wider net of potential clients who might otherwise not know you exist. As an added bonus, using this channel can help cut down on your marketing costs.

Of course, using an online marketplace comes with some disadvantages as well. Amazon and other marketplaces can charge hefty fees to suppliers. Additionally, marketplaces often limit the branding you can do online, so consider whether or not brand development is important for your business.

2. Distributors
Distributors are mainly wholesale businesses that specialize in selling to retailers, not directly to consumers. Because they have an incentive to sell your products for you, distributors save you money on hiring and training a sales force to market your products to their customers. Additionally, having a distributor may mean you don’t need to maintain a retail location, which is capital that can be reinvested into your business.

There are limitations that you should keep in mind. Because distributors mark up goods to make a profit, they may not be ideal for companies selling lower-value products. You will have to make sure that your product is priced sufficiently below its suggested retail price so that a distributor—and their retail partners—will be willing to carry it. Further, distributors may choose not to work with you if your target market is too small.

3. Foreign Distributors
While domestic distributors sell goods within the U.S., foreign distributors specialize in sales overseas. There are various benefits of using a foreign distributor, including the opportunity to gain access to new customer bases around the world. Additionally, foreign distributors handle customs formalities and paperwork, leaving you more time to focus on operations.

Despite these benefits, using a foreign distributor is not without its drawbacks. Typically, businesses have to agree to sell to the distributor at a deep discount. As a result, this sales channel may not be ideal for low-price products or those with a limited audience.

4. Affiliate Sales
Affiliates are individuals or companies that sell goods on other businesses’ behalf. In exchange for their services, affiliates receive commissions on sales. While affiliates help businesses reach larger and more varied customer bases, they tend to charge high commissions for their services.

Moreover, some affiliates have been known to participate in fraudulent practices like false advertising. Evaluate any potential affiliate before choosing them to sell your product. The last thing you want is for customers to hold you responsible for the deceitful actions of an affiliate marketer.

5. Outsourced Sales
It’s no secret that many small business owners are strapped for time. With that in mind, a number of companies opt to outsource their sales needs to other businesses rather than handle them in-house.

One of the benefits of this sales channel is its flexibility. Companies can choose to outsource a particular aspect of the sales process, such as lead nurturing or supporting a specific event or product launch. Still, businesses should keep the drawbacks in mind before going this route. Not only is outsourcing expensive, but businesses tend to lack control when it comes to executing their sales strategies.

6. Value-Added Resellers (VARs)
Most common in the tech industry, value-added resellers (VARs) purchase a company’s products, then alter or otherwise enhance them before reselling them to customers. A good example is a computer manufacturer, such as Apple or Dell, who each purchase processors from Intel in order to manufacture its respective computer.

Because VARs often perform technical tasks that would be beyond a customer’s capability, they can open up new audience bases for your products. Some VARs, however, often deny companies access to their customers’ info. Additionally, companies may find themselves dealing with channel conflict issues if they work with multiple resellers.

7. Catalog
Considered old-fashioned by some business owners, catalogs are still an effective way to target certain markets for physical products. Not only do catalogs offer an attractive, tactile alternative for customers to view products, but they also let you entice more traditionally minded buyers as well as those who can’t or won’t visit your storefront in person.

Still, going the catalog sales route is not without some pitfalls. For one, many catalogs require that you sell them product at a heavily discounted rate. Further, it’s not uncommon for catalogs to charge additional fees for advertising or product photography. Before pursuing a catalog listing, businesses should make sure the final cost of being featured is cost-effective.

When choosing a sales channel, there are multiple factors to keep in mind. Not only do you have to assess how your competitors are selling their products, but you should also consider the costs of these various methods in addition to customer preferences. Once you determine the ideal sales channel(s) for your business’ needs, then you can add any complementary marketing efforts and watch your products fly off the shelves.

Sales & Marketing Company in Coimbatore

Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.

Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.

Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.

Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.

B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.

GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing Services: Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.

Direct Marketing: We know how to maximise direct marketing to set you apart from the competition and get fantastic results.

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